Bill to end surveillance ads, SMB use of SAAS tools low & growing, Niantic’s path to the metaverse

The Near Memo · Jan 21, 2022 · 27m

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This bill, largely in response to the growing sentiment that large digital companies are spying on every day Americans for profit, is unlikely to pass but is indicative of growing discontent with the impact of current ad tech. It foreshadows the likely move away from personal targeting towards contextual advertising.

96% of respondents had implemented new tools in the past year. But the number of tools that businesses were using was small. 60% said they were only using one to three different tools to run their business. Email was preferred communication channel by businesses…