Latest / Shane Hewitt and The Nightshift
Are Your Loyalty Points Worth the Work?
Loyalty points are meant to feel like a reward. Why does saving a little money now require another card, another app and another step at checkout? If you have memberships you can barely remember, this conversation puts a name to the fatigue.
A grocery membership has earned its place in one wallet, despite higher prices at that store. What makes it useful enough to change how someone shops? The answer raises a question for every other card you carry: would you miss it if you stopped scanning it?
Travel puts the question to a sharper test when ticket prices rise and a points balance can help…
The skinny
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