355. Oskar Holmblad and Emil Sjölander, Co-Founders of Nomio
Today, I'm joined by Oskar Holmblad and Emil Sjölander, co-founders of Nomio.
A natural performance enhancer, Nomio is a refrigerated broccoli sprout shot that reduces lactic acid to extend endurance during intense training.
In this episode, we discuss the new ritual for elite athletes.
We also cover:
The Swedish science behind the product
Elite athlete seeding as core go-to-market strategy
The challenge of explaining a new ingredient to consumers
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The skinny
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