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Fast Five Shorts | San Diego Bans Digital-Only Coupons · Omni Talk Retail

• 0:00
  San
• 0:00
  Diego
• 0:00
  has
• 0:01
  banned
• 0:02
  digital
• 0:03
  only
• 0:04
  store
• 0:04
  grocery
• 0:05
  store
• 0:05
  coupons,
• 0:06
  according
• 0:06
  to
• 0:07
  Grocery
• 0:07
  Drive,
• 0:09
  also
• 0:09
  said
• 0:09
  grocery
• 0:10
  dive.
• 0:11
  The
• 0:11
  City
• 0:11
  Council
• 0:12
  for
• 0:12
  San
• 0:12
  Diego,
• 0:13
  California
• 0:14
  unanimously
• 0:15
  passed
• 0:15
  an
• 0:15
  ordinance
• 0:16
  requiring
• 0:17
  grocers
• 0:18
  that
• 0:18
  offer
• 0:18
  digital
• 0:19
  discounts
• 0:19
  or
• 0:20
  coupons
• 0:20
  to
• 0:21
  make
• 0:21
  corresponding
• 0:22
  paper
• 0:22
  coupons
• 0:23
  and
• 0:23
  pricing
• 0:24
  of
• 0:24
  identical
• 0:24
  value
• 0:25
  available
• 0:26
  to
• 0:26
  consumers.
• 0:27
  Whoa.
• 0:28
  The
• 0:28
  policy
• 0:28
  in
• 0:28
  San
• 0:29
  Diego
• 0:29
  is
• 0:29
  reportedly
• 0:30
  the
• 0:30
  first
• 0:30
  of
• 0:30
  its
• 0:30
  kind
• 0:31
  in
• 0:31
  the
• 0:31
  U.S.
• 0:32
  in
• 0:32
  San
• 0:32
  Diego,
• 0:33
  according
• 0:33
  to
• 0:34
  the
• 0:34
  city,
• 0:34
  53,000
• 0:36
  households
• 0:36
  don't
• 0:37
  have
• 0:37
  home
• 0:37
  Internet.
• 0:38
  And
• 0:38
  in
• 0:38
  low
• 0:39
  income
• 0:39
  areas
• 0:39
  or
• 0:40
  vulnerable
• 0:40
  communities,
• 0:41
  over
• 0:41
  28%
• 0:42
  of
• 0:42
  the
• 0:42
  households
• 0:43
  don't
• 0:43
  have
• 0:44
  broadband
• 0:45
  Internet
• 0:45
  access
• 0:45
  as
• 0:46
  well.
• 0:47
  And
• 0:47
  this
• 0:47
  is
• 0:47
  also
• 0:48
  the
• 0:48
  put
• 0:48
  you
• 0:48
  on
• 0:48
  the
• 0:48
  spot
• 0:49
  question
• 0:49
  from
• 0:49
  our
• 0:49
  folks
• 0:50
  at
• 0:50
  the
• 0:50
  A
• 0:50
  and
• 0:50
  M
• 0:50
  consumer
• 0:51
  and
• 0:51
  retail
• 0:51
  group.
• 0:52
  And
• 0:52
  they
• 0:53
  want
• 0:53
  to
• 0:53
  know,
• 0:53
  quote,
• 0:54
  do
• 0:54
  you
• 0:54
  applaud
• 0:55
  Ron
• 0:55
  Burgundy's
• 0:56
  hometown's
• 0:57
  attempt
• 0:57
  for
• 0:58
  promotional
• 0:58
  equality
• 0:59
  or
• 0:59
  critique
• 1:00
  the
• 1:00
  means
• 1:01
  or
• 1:01
  perhaps
• 1:01
  both?
• 1:02
  San
• 1:03
  Diego,
• 1:04
  I
• 1:04
  think
• 1:04
  you're
• 1:04
  going,
• 1:05
  I
• 1:06
  think
• 1:06
  you're
• 1:06
  going
• 1:06
  the
• 1:07
  entire
• 1:08
  wrong
• 1:08
  route
• 1:08
  with
• 1:08
  paper
• 1:09
  coupons.
• 1:09
  I
• 1:10
  think
• 1:10
  this
• 1:10
  is
• 1:10
  just.
• 1:10
  You
• 1:11
  do,
• 1:11
  it's
• 1:12
  not
• 1:12
  the
• 1:12
  right
• 1:12
  way
• 1:12
  to
• 1:12
  go.
• 1:13
  I
• 1:13
  think,
• 1:13
  like
• 1:14
  I
• 1:14
  just
• 1:14
  mentioned,
• 1:14
  disenfranchise
• 1:15
  the
• 1:15
  53,000
• 1:16
  people.
• 1:17
  No,
• 1:17
  no,
• 1:18
  no,
• 1:18
  I
• 1:18
  do
• 1:18
  not
• 1:18
  want
• 1:18
  to
• 1:18
  do
• 1:19
  that.
• 1:19
  I.
• 1:19
  But
• 1:19
  I
• 1:20
  think
• 1:20
  like
• 1:20
  I
• 1:20
  mentioned
• 1:21
  in
• 1:21
  the
• 1:21
  Instacart
• 1:22
  story,
• 1:22
  winning
• 1:23
  in
• 1:23
  grocery
• 1:23
  right
• 1:23
  now
• 1:24
  is
• 1:24
  100%
• 1:25
  about
• 1:25
  loyalty.
• 1:26
  And
• 1:26
  it's
• 1:26
  again,
• 1:27
  it's
• 1:27
  going
• 1:27
  to
• 1:27
  become
• 1:28
  even
• 1:28
  more
• 1:29
  so
• 1:29
  as
• 1:29
  tariffs
• 1:30
  come
• 1:30
  into
• 1:30
  place
• 1:31
  as,
• 1:31
  you
• 1:31
  know,
• 1:32
  food
• 1:32
  prices
• 1:33
  go
• 1:33
  up.
• 1:33
  So
• 1:34
  I
• 1:34
  think
• 1:34
  if
• 1:34
  I
• 1:34
  were
• 1:35
  a
• 1:35
  grocer
• 1:35
  right
• 1:35
  now,
• 1:36
  I
• 1:36
  would
• 1:37
  take
• 1:37
  a
• 1:37
  hard
• 1:38
  look
• 1:38
  at
• 1:38
  my
• 1:38
  loyalty
• 1:39
  program
• 1:39
  and
• 1:40
  just
• 1:40
  apply
• 1:40
  these
• 1:41
  discounts
• 1:41
  to
• 1:41
  everyone
• 1:42
  with
• 1:42
  a
• 1:42
  loyalty
• 1:43
  card.
• 1:43
  Go
• 1:43
  the
• 1:44
  way
• 1:44
  of,
• 1:44
  you
• 1:44
  know,
• 1:45
  Walmart
• 1:45
  plus,
• 1:45
  of
• 1:46
  Target
• 1:46
  Circle,
• 1:46
  where
• 1:47
  if
• 1:47
  you
• 1:47
  just
• 1:47
  scrap,
• 1:47
  scan
• 1:48
  the
• 1:48
  barcode,
• 1:49
  whether
• 1:49
  that's,
• 1:49
  you
• 1:50
  know,
• 1:50
  your
• 1:50
  physical
• 1:50
  barcode
• 1:51
  that
• 1:51
  you
• 1:51
  have
• 1:52
  on
• 1:52
  a
• 1:52
  card
• 1:52
  or
• 1:52
  you're
• 1:53
  doing
• 1:53
  that
• 1:53
  in
• 1:53
  a
• 1:53
  digital
• 1:54
  form,
• 1:54
  put
• 1:54
  your.
• 1:54
  Phone
• 1:54
  number
• 1:55
  in
• 1:55
  at
• 1:55
  the
• 1:55
  cash
• 1:56
  register.
• 1:56
  Or
• 1:56
  whatever,
• 1:57
  you
• 1:57
  get
• 1:57
  the
• 1:57
  discounts.
• 1:58
  Because
• 1:58
  I
• 1:58
  think
• 1:58
  it's
• 1:59
  more
• 1:59
  valuable
• 2:00
  for
• 2:00
  me
• 2:00
  as
• 2:00
  a,
• 2:01
  in
• 2:01
  the
• 2:01
  long
• 2:01
  run
• 2:02
  as
• 2:02
  a
• 2:02
  grocery
• 2:03
  store
• 2:03
  owner
• 2:04
  to
• 2:04
  have
• 2:04
  that
• 2:05
  information
• 2:05
  about
• 2:06
  my
• 2:06
  customers
• 2:07
  and
• 2:07
  to
• 2:07
  use
• 2:08
  that
• 2:08
  for
• 2:08
  other
• 2:08
  things
• 2:09
  like,
• 2:09
  you
• 2:09
  know,
• 2:10
  retail
• 2:10
  media
• 2:11
  or
• 2:11
  better
• 2:12
  more
• 2:12
  personalized
• 2:12
  promotions
• 2:13
  or
• 2:13
  things
• 2:13
  like
• 2:14
  that
• 2:14
  than
• 2:15
  it
• 2:15
  is
• 2:15
  for
• 2:15
  me
• 2:16
  to
• 2:16
  go
• 2:17
  through
• 2:17
  the
• 2:17
  expense
• 2:17
  of
• 2:18
  producing
• 2:18
  a
• 2:18
  circular
• 2:19
  or
• 2:19
  having
• 2:20
  myself
• 2:21
  be
• 2:21
  at
• 2:21
  risk
• 2:21
  of
• 2:22
  like,
• 2:22
  not
• 2:22
  putting
• 2:22
  all
• 2:23
  the
• 2:23
  right
• 2:23
  coupons
• 2:23
  out
• 2:23
  in
• 2:24
  time
• 2:24
  or
• 2:24
  relying
• 2:24
  on
• 2:25
  store
• 2:25
  labor
• 2:25
  to
• 2:25
  put
• 2:26
  signs
• 2:26
  up,
• 2:26
  that
• 2:26
  kind
• 2:27
  of
• 2:27
  thing.
• 2:27
  Like,
• 2:27
  I
• 2:28
  just
• 2:28
  think
• 2:28
  you
• 2:28
  have
• 2:28
  to
• 2:29
  focus
• 2:29
  on
• 2:29
  being
• 2:30
  the
• 2:30
  best
• 2:31
  price
• 2:31
  leader,
• 2:32
  the
• 2:32
  most
• 2:33
  personalized
• 2:34
  shopping
• 2:35
  experience
• 2:35
  for
• 2:36
  your
• 2:36
  consumers.
• 2:36
  And
• 2:37
  that
• 2:37
  comes
• 2:37
  down
• 2:37
  to
• 2:37
  like,
• 2:38
  focusing
• 2:38
  hard
• 2:39
  here
• 2:39
  on
• 2:39
  loyalty
• 2:40
  and
• 2:40
  not
• 2:40
  dealing
• 2:41
  like
• 2:41
  Paper
• 2:41
  coupons,
• 2:42
  man.
• 2:42
  It's
• 2:42
  just
• 2:42
  a
• 2:42
  back.
• 2:43
  It's,
• 2:43
  it's
• 2:43
  going
• 2:44
  back
• 2:44
  in
• 2:44
  time
• 2:44
  and
• 2:44
  not
• 2:45
  taking
• 2:45
  the
• 2:45
  right
• 2:45
  approach.
• 2:46
  I,
• 2:46
  I
• 2:46
  think
• 2:46
  that's
• 2:47
  absolutely
• 2:47
  the,
• 2:48
  the
• 2:48
  wrong,
• 2:49
  wrong
• 2:49
  move
• 2:49
  here.
• 2:51
  Yeah,
• 2:51
  you're
• 2:51
  right.
• 2:51
  And,
• 2:52
  and
• 2:52
  the
• 2:52
  other
• 2:52
  thing
• 2:52
  too
• 2:52
  is
• 2:53
  like,
• 2:53
  God,
• 2:53
  how
• 2:53
  many
• 2:54
  bullets
• 2:54
  are
• 2:54
  lined
• 2:54
  up
• 2:55
  against
• 2:55
  the
• 2:55
  average
• 2:55
  grocer,
• 2:56
  you
• 2:56
  know,
• 2:56
  like
• 2:57
  how
• 2:57
  many
• 2:57
  bullets
• 2:57
  are
• 2:57
  in
• 2:57
  the
• 2:57
  chamber
• 2:58
  just
• 2:58
  making
• 2:58
  their
• 2:58
  job
• 2:59
  just
• 2:59
  harder,
• 3:00
  you
• 3:00
  know,
• 3:00
  for
• 3:00
  sure,
• 3:01
  at
• 3:01
  the
• 3:01
  same
• 3:01
  time.
• 3:01
  Right.
• 3:02
  You
• 3:02
  know,
• 3:02
  you
• 3:02
  know,
• 3:02
  right.
• 3:03
  Like
• 3:03
  disenfranchisement
• 3:04
  is
• 3:04
  real.
• 3:04
  And
• 3:05
  it's
• 3:05
  partly
• 3:05
  why,
• 3:05
  you
• 3:06
  know,
• 3:06
  we,
• 3:07
  at
• 3:07
  least
• 3:07
  for
• 3:07
  me,
• 3:08
  like
• 3:08
  I
• 3:08
  got,
• 3:08
  I
• 3:09
  got
• 3:09
  into
• 3:09
  this
• 3:09
  whole
• 3:10
  business
• 3:10
  that
• 3:10
  we've
• 3:10
  been
• 3:10
  in
• 3:11
  for
• 3:11
  the
• 3:11
  past
• 3:11
  eight
• 3:11
  years,
• 3:11
  is
• 3:12
  to
• 3:12
  speak
• 3:12
  out
• 3:12
  about
• 3:13
  technology's
• 3:14
  impact
• 3:14
  on
• 3:15
  the
• 3:15
  end
• 3:15
  consumer
• 3:16
  and
• 3:16
  to
• 3:16
  make
• 3:16
  sure
• 3:17
  it's
• 3:17
  being
• 3:17
  utilized
• 3:17
  in
• 3:18
  the
• 3:18
  right
• 3:18
  way.
• 3:19
  So.
• 3:19
  But
• 3:19
  I
• 3:19
  think
• 3:19
  the
• 3:20
  point
• 3:20
  you're
• 3:20
  making
• 3:20
  is
• 3:20
  really
• 3:21
  interesting
• 3:21
  here
• 3:22
  because
• 3:22
  the
• 3:22
  counter
• 3:23
  is
• 3:23
  also
• 3:23
  true,
• 3:23
  actually,
• 3:24
  when
• 3:24
  I
• 3:24
  think
• 3:24
  about
• 3:24
  it
• 3:24
  broadly
• 3:24
  in
• 3:25
  the
• 3:25
  industry.
• 3:25
  So,
• 3:26
  you
• 3:26
  know,
• 3:26
  if,
• 3:26
  if
• 3:27
  you're.
• 3:27
  As
• 3:28
  if
• 3:28
  your
• 3:28
  store
• 3:29
  effort
• 3:29
  couponing
• 3:30
  is
• 3:30
  also
• 3:31
  not.
• 3:31
  And
• 3:31
  discounting
• 3:32
  is
• 3:32
  also
• 3:32
  not
• 3:32
  transparent,
• 3:33
  it
• 3:33
  doesn't
• 3:33
  play
• 3:34
  well
• 3:34
  in
• 3:34
  the
• 3:34
  opposite
• 3:35
  space
• 3:35
  in
• 3:35
  the
• 3:35
  online
• 3:35
  space.
• 3:36
  And
• 3:36
  I
• 3:36
  think
• 3:36
  of
• 3:36
  Kohl's
• 3:37
  as
• 3:37
  an
• 3:37
  example
• 3:37
  for
• 3:37
  that.
• 3:38
  So,
• 3:38
  so
• 3:39
  in
• 3:39
  a
• 3:39
  world
• 3:39
  where
• 3:39
  the
• 3:39
  two
• 3:40
  things
• 3:40
  are
• 3:40
  blending
• 3:40
  stores
• 3:41
  and
• 3:41
  online,
• 3:41
  you
• 3:41
  know,
• 3:41
  from
• 3:42
  an
• 3:42
  omnichannel
• 3:42
  perspective,
• 3:43
  which
• 3:43
  is
• 3:43
  what
• 3:43
  our
• 3:43
  show's
• 3:44
  about,
• 3:44
  I
• 3:45
  think
• 3:45
  you're
• 3:45
  right.
• 3:45
  It
• 3:45
  does
• 3:45
  make
• 3:46
  sense
• 3:46
  for
• 3:46
  retailers
• 3:47
  to
• 3:47
  be.
• 3:47
  And
• 3:48
  it
• 3:48
  would
• 3:48
  be
• 3:48
  wise
• 3:48
  for
• 3:48
  them
• 3:49
  to
• 3:49
  get
• 3:49
  one
• 3:50
  simplified,
• 3:50
  easy
• 3:51
  to
• 3:51
  understand
• 3:51
  loyalty
• 3:52
  promise
• 3:52
  with
• 3:53
  their
• 3:53
  shoppers
• 3:53
  however
• 3:53
  they
• 3:54
  want
• 3:54
  to
• 3:54
  do
• 3:54
  that.
• 3:54
  There's
• 3:55
  lots
• 3:55
  of
• 3:55
  ways
• 3:55
  to
• 3:55
  do
• 3:55
  that.
• 3:55
  But
• 3:55
  I
• 3:56
  think
• 3:56
  you're
• 3:56
  right.
• 3:57
  That's
• 3:57
  what
• 3:57
  this
• 3:57
  story
• 3:58
  tells
• 3:58
  me.
• 3:58
  First
• 3:58
  and
• 3:59
  foremost
• 3:59
  as
• 3:59
  a
• 3:59
  retail
• 4:00
  executive,
• 4:00
  if
• 4:00
  I'm
• 4:00
  sitting
• 4:00
  in
• 4:01
  the
• 4:01
  chair,
• 4:01
  is
• 4:01
  like,
• 4:01
  we
• 4:02
  have
• 4:02
  to
• 4:02
  get
• 4:02
  our
• 4:02
  loyalty
• 4:03
  program
• 4:03
  moving
• 4:03
  in
• 4:04
  that
• 4:04
  direction
• 4:05
  so
• 4:05
  that
• 4:05
  regardless
• 4:06
  of
• 4:06
  how
• 4:06
  people
• 4:06
  want
• 4:06
  to
• 4:07
  shop,
• 4:07
  we're
• 4:07
  not
• 4:08
  encumbered
• 4:09
  by
• 4:09
  the
• 4:10
  legacy
• 4:10
  infrastructural
• 4:11
  needs
• 4:12
  that
• 4:12
  are
• 4:12
  going
• 4:12
  to
• 4:12
  bring
• 4:12
  down
• 4:13
  our
• 4:13
  business
• 4:13
  from
• 4:13
  a
• 4:13
  cost
• 4:14
  perspective
• 4:14
  or
• 4:14
  be
• 4:15
  distracting.
• 4:15
  So
• 4:15
  I
• 4:15
  think,
• 4:16
  I
• 4:16
  think
• 4:16
  it's
• 4:16
  an
• 4:16
  awesome
• 4:16
  point
• 4:16
  you
• 4:17
  brought
• 4:17
  up.