Latest / Kvetch & Release / 610 CKTB | On the Menu: How Fast-Food Apps Track Your Data
Transcript
- 0:00Speaker 1: But right now, then every Friday morning, at this time,
- 0:04Speaker 1: it is a time for another edition of led Key's
- 0:07Speaker 1: Got to take. Good morning, John led Key.
- 0:10Speaker 2: Good morning Jean Beliitis.
- 0:12Speaker 1: Now I'm one of these guys. I've got different apps
- 0:14Speaker 1: on my phone for getting a discount at a coffee
- 0:17Speaker 1: place or burger or something like that. But holy cow, Ledg,
- 0:23Speaker 1: I just saw this wild story about a reporter who
- 0:27Speaker 1: requested his McDonald's data and got back a dossier that's
- 0:33Speaker 1: five hundred and fifteen pages long. Now, what on earth
- 0:37Speaker 1: is McDonald's doing with a file that thick on one
- 0:41Speaker 1: guy who may occasionally buy a big Mac Like this
- 0:45Speaker 1: shocked me.
- 0:46Speaker 2: Yeah, I mean listen, if CIESUS builds a five hundred
- 0:49Speaker 2: page file on you, I hope you're trafficking in weapons
- 0:52Speaker 2: great platonium quite frankly, because this is wild. When McDonald's
- 0:56Speaker 2: does it, it's because you ordered a mcflurry at two
- 0:58Speaker 2: fourteen in the morning, because because you've lost control of
- 1:01Speaker 2: your life and you're spiraling out of control. I mean,
- 1:04Speaker 2: they logged his GPS, the time stamps, every single code
- 1:07Speaker 2: that he ever entered. They've got a more granular understanding
- 1:10Speaker 2: of this man's Circadian rhythm than his therapist. They know
- 1:13Speaker 2: when he's happy, they know when he's sad, they know
- 1:15Speaker 2: when he's driving, they know when he's doing good, they
- 1:17Speaker 2: know when he's doing bad. They're worse than Santa Claus here,
- 1:19Speaker 2: and it's all to risk it for a what snack wrap?
- 1:22Speaker 2: This is wild?
- 1:23Speaker 1: Yeah? Now, is this just a shall we call it
- 1:27Speaker 1: a glorified digital receipt? Or are these apps actually using
- 1:31Speaker 1: artificial intelligence to predict not what you've done, but what
- 1:35Speaker 1: you're going to do next?
- 1:37Speaker 2: Now, this is this is far more than a receipt.
- 1:39Speaker 2: This algorithm MI receipt that has come out, if you
- 1:43Speaker 2: will this dossier. It gave the reporter a customer attrition
- 1:47Speaker 2: likelihood score of zero zero. That means they're never going
- 1:51Speaker 2: to leave. That's not a customer profile, that's a hostage message.
- 1:56Speaker 2: The app predicted that he would spend exactly twenty nine
- 1:59Speaker 2: dollars and fifty cents over the next six weeks, tagged
- 2:02Speaker 2: his lifestyle as on the go lunch in a rush,
- 2:05Speaker 2: which is corporate code for I guess eating sadness in
- 2:07Speaker 2: a parksida and a parking lot. But they're not logging
- 2:11Speaker 2: what you bought yesterday they're mathematically modeling what your next
- 2:14Speaker 2: emotional breakdown is going to be in scheduling it at
- 2:16Speaker 2: the drive through.
- 2:18Speaker 1: Now this sounds like a tech story out of Silicon Valley,
- 2:20Speaker 1: but I remember, we've seen this happen right here in
- 2:24Speaker 1: Canada with Tim Horton's. Remember that. Remind everybody what happened.
- 2:28Speaker 2: Yeah, we are not immune here. We shouldn't be looking
- 2:31Speaker 2: all smug in our Canadian tuxedos. Quite frankly. In a
- 2:35Speaker 2: twenty twenty Canadian reporter, then Canadian reporter James McLoud, he's
- 2:38Speaker 2: left the industry. I interviewed him about this down here
- 2:41Speaker 2: in Windsor on our local radio station. He felled a
- 2:43Speaker 2: privacy request through Tim Horton's and it turns out that
- 2:46Speaker 2: the app at that time was pinging his GPS every
- 2:49Speaker 2: few minutes of every day for like, I think, over
- 2:51Speaker 2: a year. Even when the app was completely turned off
- 2:54Speaker 2: and closed, it logged when he slept, where he worked,
- 2:57Speaker 2: where he slept, where he vacation, and my personal favor,
- 3:00Speaker 2: every single time he visited a competitor coffee shop. I mean,
- 3:03Speaker 2: Tim Mortons had the obsessive jealous energy of an ex
- 3:06Speaker 2: girlfriend standing in the bushes outside your windows, screaming I
- 3:09Speaker 2: saw you with machiato, James. Was the double double not
- 3:12Speaker 2: good enough for you?
- 3:15Speaker 1: Okay? So when Tim Horton's got caught redhanded tracking people
- 3:19Speaker 1: twenty four to seven, even with the app closed, I
- 3:23Speaker 1: forget what was the fallout?
- 3:25Speaker 2: Oh? It was great. Everybody got thousands of dollars and
- 3:27Speaker 2: there was no issue. On kidding, I'm joking with orse
- 3:29Speaker 2: not did our laws bite back? No, we don't have
- 3:32Speaker 2: privacy laws with teeth. We have privacy laws that are
- 3:34Speaker 2: like a jelly filled donut. Four privacy commissioners from different
- 3:39Speaker 2: provinces investigated and proved that Tim Mortons did break federal law,
- 3:43Speaker 2: and the grand legal penalty under that was a class
- 3:46Speaker 2: action settlement where Tim Mortons offered affected Canadians a free
- 3:51Speaker 2: hot drink and a big good. Canadians surrendered their fundamental
- 3:55Speaker 2: human rights to location privacy, and the Canadian justice system
- 3:58Speaker 2: valued that dignity at a dollar eighty cent sour glazed donut.
- 4:03Speaker 1: Okay, So if I get rid of the apps on
- 4:06Speaker 1: my phone, I should I should be Okay, but you're saying, now,
- 4:11Speaker 1: what happens is something called flock safety cameras. What's that
- 4:16Speaker 1: out of they work.
- 4:17Speaker 2: Yeah, so this is the genius of the Dystonium just
- 4:20Speaker 2: opian upgrade. I mean, so you think that you can
- 4:23Speaker 2: delete the app Checkmate, corporate overlord. But if you've been
- 4:26Speaker 2: watching US media primarily right now, this is coming out
- 4:29Speaker 2: from there. But having said that, we have seen a
- 4:32Speaker 2: couple municipalities and private organizations in Canada looking to implement this.
- 4:38Speaker 2: These are cameras that are all on a grid, so
- 4:41Speaker 2: private companies across North America can sign up, law enforcement
- 4:44Speaker 2: can sign up, public organizations can sign up, and all
- 4:48Speaker 2: of the cameras are fed into one AI model and
- 4:51Speaker 2: they use it to if they advertise. For example, if
- 4:54Speaker 2: a car gets jacked and there's a child in the backseat,
- 4:56Speaker 2: they're able to find that car on the streets with
- 4:59Speaker 2: it minutes to an hour. And the thing is is
- 5:03Speaker 2: they're not just reading license plates, they're recording the cars make, model, color,
- 5:07Speaker 2: the dent and the bumper from when you backed into
- 5:10Speaker 2: that you know, traffic light or the mailbox. So while
- 5:13Speaker 2: you can opt out of these apps, you can't opt
- 5:15Speaker 2: out of existing on ashphalt to go buy paper towels.
- 5:18Speaker 2: And the problem is is that we have seen in
- 5:21Speaker 2: the US there are some police officers who are using
- 5:24Speaker 2: this type of AI camera tracking of individuals and vehicles
- 5:28Speaker 2: to you know, spy on their ex girlfriends or their spouses.
- 5:31Speaker 2: And so there's privacy.
- 5:32Speaker 1: Concerns there, Yeah, concerns putting it mildly. And listen, you
- 5:38Speaker 1: also told me that private shopping centers and mall owners
- 5:41Speaker 1: are buying these AI license plate readers, and is this accurate?
- 5:46Speaker 1: They're feeding the data straight to police. I mean doesn't
- 5:49Speaker 1: that completely bypass normal warrant requirements. I mean I didn't
- 5:52Speaker 1: even know this was happening.
- 5:54Speaker 2: Yeah, I mean we've actually got these here in Windsor
- 5:56Speaker 2: as well, where downtown business owners can sign up for
- 5:59Speaker 2: a project that's called green Light, which is a camera
- 6:02Speaker 2: with a flashing green light and it records right out
- 6:04Speaker 2: front of the business and it sends the video straight
- 6:06Speaker 2: to the police. But yeah, this is an ultimate loophole
- 6:10Speaker 2: from the legislation. I mean, if the police want to
- 6:12Speaker 2: track a vehicle twenty four to seven, a judge requires
- 6:15Speaker 2: a crazy little thing called a warrant based on probable cause.
- 6:19Speaker 2: But if private businesses own purchase AI surveillance camera and
- 6:24Speaker 2: willingly opt in to provide a live feed of that
- 6:27Speaker 2: straight to law enforcement. Then the police get a searchable,
- 6:30Speaker 2: real time grid of all movements paid for by the
- 6:34Speaker 2: guy who owns the plaza with the home depot in it.
- 6:37Speaker 2: So it's a privatized drag net and we're all just
- 6:40Speaker 2: unpaid extras driving through a continuous police lineup.
- 6:44Speaker 1: Oh my goodness, well man, really bringing me down here
- 6:48Speaker 1: on a Friday morning. Well, listenery, where do we go
- 6:51Speaker 1: from here? What can everyday people actually do? If anything?
- 6:55Speaker 2: Well, there's a little bit here. Individually, Take out your
- 6:57Speaker 2: phone right now, go into your settings, look for your
- 6:59Speaker 2: location per me like you're weeding a garden, and switch
- 7:02Speaker 2: it from always allowed to never or only while you're
- 7:05Speaker 2: using that app, delete the six apps that you haven't
- 7:08Speaker 2: used since twenty twenty three. But systemically, I mean, we've
- 7:11Speaker 2: got to stop accepting baked goods as legal settlements. We
- 7:15Speaker 2: need to force Canadian lawmakers to get privacy regulators real
- 7:18Speaker 2: financial teeth, you know, multimillion dollar fines that actually might
- 7:21Speaker 2: make a corporate boardroom sweat instead of laughing all the
- 7:24Speaker 2: way to the bank or the bakery. Excuse me. And
- 7:27Speaker 2: until then, I guess just remember if a service is
- 7:29Speaker 2: giving you a discount, or if it's free. You're not
- 7:32Speaker 2: the customer anymore. You're on the menu.
- 7:35Speaker 1: I just hope Homer Simpson isn't listening, because we know
- 7:38Speaker 1: he loves donuts.
- 7:40Speaker 2: He certainly does.
- 7:41Speaker 1: Another great take. Thank you, my friend, Thank you, Gene. Okay,
- 7:45Speaker 1: we'll talk to you on Monday. John letke Letkey's got
- 7:47Speaker 1: to take Monday, Tuesday and Friday at nine point fifteen