Latest / The Breaking and Entering Show
Ross Yenerich's Exit Interview, WPP vs Publicis for Coca-Cola's $4B Global Review, Subservient Ghostface's 8.9M Visits with Loop's Nick Gallo & A Secret Campaign Reveal
Presented by Rothmans — 100 years of taking New Yorkers as they are and dressing them better.Coca-Cola just launched a global review of its media, data science, and technology business with WPP and Publicis going head to head for it. WPP has held the global account since 2021 through Open X across more than 200 countries. Publicis already took North America last year for an estimated $700 million. Now the rest of the global account is in play, starting July, with a decision expected by fall. Creative stays with WPP Open X. This is strictly media, data, and technology, and it sits at the…
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