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64. How to Start a Podcast · Burning Brightly

• 0:00
  the
• 0:00
  hook
• 0:00
  that
• 0:00
  I
• 0:00
  love
• 0:00
  is
• 0:01
  when
• 0:01
  people
• 0:01
  take
• 0:01
  a
• 0:01
  snippet
• 0:02
  of
• 0:02
  the
• 0:02
  show
• 0:02
  itself
• 0:03
  and
• 0:03
  put
• 0:03
  it
• 0:03
  right
• 0:03
  at
• 0:04
  the
• 0:04
  beginning,
• 0:04
  this
• 0:04
  happens
• 0:05
  a
• 0:05
  lot
• 0:05
  with
• 0:05
  the
• 0:05
  true
• 0:05
  crime
• 0:05
  podcast.
• 0:06
  I
• 0:06
  know
• 0:06
  you
• 0:06
  guys
• 0:06
  know
• 0:07
  what
• 0:07
  I'm
• 0:07
  talking
• 0:07
  about,
• 0:08
  where
• 0:08
  they'll
• 0:08
  say,
• 0:08
  and
• 0:08
  then
• 0:09
  she
• 0:09
  opened
• 0:09
  her
• 0:09
  shower
• 0:10
  and
• 0:10
  screamed
• 0:11
  and
• 0:11
  you're
• 0:11
  like,
• 0:11
  what,
• 0:11
  what
• 0:12
  happens.
• 0:12
  They
• 0:12
  put
• 0:13
  that
• 0:13
  right
• 0:13
  at
• 0:13
  the
• 0:13
  beginning
• 0:13
  of
• 0:13
  the
• 0:13
  show.
• 0:14
  And
• 0:14
  you're
• 0:14
  going
• 0:14
  to
• 0:14
  listen
• 0:15
  through
• 0:15
  who
• 0:15
  knows
• 0:15
  how
• 0:15
  many
• 0:16
  ads
• 0:16
  and
• 0:16
  who
• 0:17
  knows
• 0:17
  how
• 0:17
  many
• 0:17
  little
• 0:17
  jingles
• 0:18
  interrupting
• 0:18
  the
• 0:18
  show,
• 0:19
  because
• 0:19
  you
• 0:19
  have
• 0:19
  to
• 0:19
  find
• 0:19
  out
• 0:20
  what
• 0:20
  happened
• 0:20
  to
• 0:20
  the
• 0:20
  woman
• 0:21
  who
• 0:21
  opened
• 0:21
  her
• 0:21
  shower,
• 0:22
  curtain.
• 0:24
  This
• 0:24
  is
• 0:24
  Burning
• 0:24
  Brightly,
• 0:25
  a
• 0:25
  podcast
• 0:25
  for
• 0:26
  Christian
• 0:26
  moms
• 0:26
  who
• 0:26
  are
• 0:27
  feeling
• 0:27
  called
• 0:27
  to
• 0:27
  build
• 0:27
  a
• 0:27
  business
• 0:28
  and
• 0:28
  share
• 0:28
  their
• 0:29
  light
• 0:29
  with
• 0:29
  the
• 0:29
  world.
• 0:30
  I'm
• 0:30
  Bonnie
• 0:30
  Wiscombe,
• 0:31
  a
• 0:31
  life
• 0:31
  coach,
• 0:32
  mom,
• 0:32
  and
• 0:32
  entrepreneur,
• 0:33
  and
• 0:34
  I'm
• 0:34
  honored
• 0:34
  to
• 0:34
  be
• 0:34
  your
• 0:34
  guide
• 0:35
  as
• 0:35
  you
• 0:35
  face
• 0:35
  this
• 0:35
  business
• 0:36
  building
• 0:36
  adventure
• 0:36
  full
• 0:37
  of
• 0:37
  highs,
• 0:37
  lows,
• 0:38
  and
• 0:38
  everything
• 0:39
  in
• 0:39
  between.
• 0:40
  This
• 0:40
  is
• 0:40
  where
• 0:40
  we
• 0:40
  help
• 0:40
  each
• 0:41
  other
• 0:41
  find
• 0:41
  the
• 0:41
  courage
• 0:42
  to
• 0:42
  shine.
• 0:45
  Hello,
• 0:46
  and
• 0:46
  welcome
• 0:46
  back
• 0:46
  friends
• 0:47
  today.
• 0:48
  We're
• 0:48
  going
• 0:48
  to
• 0:48
  be
• 0:48
  talking
• 0:48
  about
• 0:49
  how
• 0:49
  to
• 0:49
  start
• 0:49
  a
• 0:49
  podcast
• 0:50
  because
• 0:50
  for
• 0:50
  a
• 0:50
  lot
• 0:51
  of
• 0:51
  people,
• 0:51
  especially
• 0:51
  coaches,
• 0:52
  content
• 0:53
  creators
• 0:53
  online,
• 0:53
  a
• 0:53
  podcast
• 0:54
  is
• 0:54
  really,
• 0:55
  really
• 0:55
  appealing.
• 0:56
  You
• 0:56
  don't
• 0:56
  have
• 0:56
  to
• 0:56
  show
• 0:56
  your
• 0:57
  face.
• 0:57
  Although
• 0:57
  there
• 0:57
  are
• 0:58
  versions
• 0:58
  of
• 0:58
  podcasts
• 0:59
  that
• 0:59
  have
• 0:59
  videos
• 1:00
  as
• 1:00
  well.
• 1:01
  You
• 1:01
  don't
• 1:02
  have
• 1:02
  to
• 1:02
  be
• 1:03
  a
• 1:03
  good
• 1:03
  writer
• 1:03
  or
• 1:03
  be
• 1:04
  a
• 1:04
  good
• 1:04
  speller.
• 1:04
  You
• 1:04
  just
• 1:05
  have
• 1:05
  to
• 1:05
  talk.
• 1:06
  Record
• 1:06
  your
• 1:06
  voice
• 1:06
  and
• 1:07
  upload
• 1:07
  it
• 1:07
  to
• 1:07
  the
• 1:07
  internet.
• 1:08
  It
• 1:08
  is
• 1:08
  one
• 1:08
  of
• 1:08
  the
• 1:08
  simplest
• 1:09
  means
• 1:09
  of
• 1:10
  disseminating
• 1:10
  information
• 1:11
  expertise.
• 1:12
  Encouragement.
• 1:13
  All
• 1:14
  the
• 1:14
  things
• 1:14
  we
• 1:14
  want
• 1:14
  to
• 1:14
  do
• 1:14
  online.
• 1:15
  And
• 1:15
  I
• 1:15
  love,
• 1:16
  love,
• 1:16
  love
• 1:17
  being
• 1:17
  a
• 1:17
  podcaster.
• 1:18
  So
• 1:18
  if
• 1:18
  you're
• 1:19
  kind
• 1:19
  of
• 1:19
  new
• 1:19
  around
• 1:19
  here,
• 1:19
  I
• 1:20
  have
• 1:20
  actually
• 1:20
  been
• 1:20
  podcasting
• 1:21
  since
• 1:21
  2019.
• 1:22
  At
• 1:23
  the
• 1:23
  start
• 1:23
  of
• 1:23
  2019,
• 1:24
  I
• 1:24
  began
• 1:25
  outnumber
• 1:25
  the
• 1:25
  podcast
• 1:26
  with
• 1:26
  my
• 1:26
  cohost
• 1:26
  Audrey.
• 1:27
  We
• 1:27
  recorded
• 1:27
  outnumbered
• 1:28
  for
• 1:28
  five
• 1:28
  years
• 1:29
  and
• 1:29
  just
• 1:29
  absolutely
• 1:30
  loved
• 1:30
  that.
• 1:30
  Show
• 1:31
  all
• 1:31
  about
• 1:31
  parenting
• 1:32
  from
• 1:32
  two.
• 1:33
  Chaotic
• 1:34
  crazy
• 1:34
  moms
• 1:34
  of
• 1:34
  large
• 1:35
  families.
• 1:35
  Go
• 1:35
  check
• 1:35
  it
• 1:35
  out
• 1:36
  if
• 1:36
  you
• 1:36
  haven't,
• 1:36
  because
• 1:36
  I
• 1:36
  still
• 1:37
  think
• 1:37
  we
• 1:37
  have
• 1:37
  so
• 1:38
  many
• 1:38
  really,
• 1:38
  really
• 1:38
  irrelevant,
• 1:39
  amazing
• 1:39
  episodes
• 1:39
  up
• 1:40
  there.
• 1:41
  And
• 1:41
  now
• 1:41
  I
• 1:41
  do
• 1:41
  this
• 1:42
  show
• 1:42
  burning
• 1:42
  brightly,
• 1:42
  which
• 1:43
  is
• 1:43
  all
• 1:43
  about
• 1:43
  inspiring
• 1:43
  Christian
• 1:44
  women
• 1:44
  to
• 1:45
  build
• 1:45
  businesses.
• 1:46
  Like
• 1:46
  I
• 1:46
  mentioned,
• 1:46
  podcasts
• 1:47
  are
• 1:47
  quick.
• 1:48
  They're
• 1:48
  easy.
• 1:48
  They're
• 1:49
  simple.
• 1:49
  They're
• 1:50
  just
• 1:50
  a
• 1:50
  really
• 1:50
  great
• 1:51
  way.
• 1:51
  For
• 1:51
  creators
• 1:52
  to
• 1:52
  get
• 1:52
  their
• 1:52
  message
• 1:53
  online.
• 1:54
  Now
• 1:55
  helping
• 1:55
  people
• 1:55
  start
• 1:56
  podcasts
• 1:56
  is
• 1:56
  actually
• 1:56
  something
• 1:57
  I
• 1:57
  do
• 1:57
  a
• 1:57
  lot
• 1:58
  of
• 1:58
  in
• 1:58
  my
• 1:59
  private
• 1:59
  coaching
• 1:59
  practice.
• 2:00
  I
• 2:00
  have
• 2:01
  toyed
• 2:01
  around
• 2:01
  with
• 2:01
  a
• 2:01
  few
• 2:02
  podcasts.
• 2:03
  Products.
• 2:04
  Mini
• 2:04
  courses
• 2:05
  and
• 2:05
  that
• 2:05
  sort
• 2:05
  of
• 2:05
  thing.
• 2:05
  And
• 2:06
  I
• 2:06
  actually
• 2:06
  might
• 2:06
  develop
• 2:07
  something
• 2:07
  a
• 2:07
  little
• 2:07
  bit
• 2:08
  more
• 2:08
  robust
• 2:08
  in
• 2:08
  the
• 2:08
  future,
• 2:09
  but
• 2:09
  it's
• 2:09
  definitely
• 2:09
  something
• 2:10
  I
• 2:10
  help
• 2:10
  people
• 2:10
  with
• 2:10
  because
• 2:10
  I've
• 2:11
  been
• 2:11
  podcasting
• 2:11
  for
• 2:11
  so
• 2:11
  long
• 2:12
  because
• 2:12
  I
• 2:12
  love
• 2:12
  it
• 2:12
  so
• 2:13
  much.
• 2:14
  But
• 2:14
  this
• 2:14
  episode
• 2:15
  will
• 2:15
  just
• 2:15
  give
• 2:15
  you
• 2:15
  a
• 2:15
  brief
• 2:16
  overview
• 2:17
  of
• 2:17
  what
• 2:17
  it
• 2:17
  means
• 2:18
  to
• 2:18
  launch
• 2:18
  a
• 2:18
  podcast.
• 2:18
  What
• 2:19
  that
• 2:19
  looks
• 2:19
  like,
• 2:19
  what
• 2:20
  kind
• 2:20
  of
• 2:20
  time
• 2:20
  and
• 2:20
  energy
• 2:21
  are
• 2:21
  required,
• 2:21
  kind
• 2:21
  of
• 2:21
  skills
• 2:22
  are
• 2:22
  required.
• 2:23
  And
• 2:23
  then
• 2:24
  in
• 2:24
  the
• 2:24
  future,
• 2:24
  I
• 2:24
  have
• 2:24
  a
• 2:24
  future
• 2:25
  episode
• 2:25
  planned
• 2:25
  for
• 2:26
  how
• 2:26
  to
• 2:26
  organize
• 2:27
  all
• 2:27
  your
• 2:27
  podcast
• 2:27
  content.
• 2:27
  So
• 2:28
  if
• 2:28
  you
• 2:28
  do
• 2:28
  start
• 2:28
  a
• 2:28
  podcast
• 2:29
  and
• 2:29
  you'd
• 2:29
  like
• 2:30
  help
• 2:30
  with
• 2:30
  your
• 2:31
  workflow,
• 2:31
  I
• 2:31
  can
• 2:31
  help
• 2:31
  you
• 2:32
  with
• 2:32
  that
• 2:32
  as
• 2:32
  well.
• 2:33
  So
• 2:33
  to
• 2:33
  start
• 2:33
  off
• 2:34
  let's
• 2:34
  first
• 2:34
  talk
• 2:34
  about.
• 2:35
  The
• 2:35
  purpose
• 2:36
  of
• 2:36
  your
• 2:36
  show.
• 2:36
  If
• 2:36
  you
• 2:36
  want
• 2:37
  to
• 2:37
  start
• 2:37
  a
• 2:37
  podcast
• 2:37
  and
• 2:37
  you're
• 2:37
  thinking,
• 2:38
  yes,
• 2:38
  where
• 2:38
  do
• 2:38
  I
• 2:38
  start?
• 2:39
  You're
• 2:39
  going
• 2:39
  to
• 2:39
  start
• 2:40
  with
• 2:40
  the
• 2:40
  purpose.
• 2:41
  Who
• 2:41
  are
• 2:41
  you
• 2:41
  talking
• 2:42
  to?
• 2:43
  What
• 2:43
  is
• 2:43
  their
• 2:43
  big
• 2:44
  pain
• 2:44
  point?
• 2:44
  What
• 2:44
  are
• 2:44
  they
• 2:45
  struggling
• 2:45
  with
• 2:45
  and
• 2:46
  how
• 2:46
  will
• 2:46
  you
• 2:46
  deliver
• 2:47
  solutions
• 2:47
  in
• 2:47
  every
• 2:48
  episode?
• 2:49
  That
• 2:49
  could
• 2:49
  look
• 2:50
  like
• 2:50
  identifying
• 2:51
  the
• 2:51
  demographics
• 2:51
  of
• 2:51
  your
• 2:51
  audience,
• 2:52
  but
• 2:52
  I
• 2:52
  really
• 2:52
  like
• 2:52
  identifying
• 2:53
  the
• 2:53
  psychographics.
• 2:54
  So
• 2:55
  what
• 2:55
  are
• 2:55
  they
• 2:55
  struggling
• 2:55
  with
• 2:56
  psychologically?
• 2:58
  Not
• 2:58
  necessarily,
• 2:59
  how
• 2:59
  old
• 2:59
  are
• 2:59
  they
• 2:59
  and
• 2:59
  what
• 3:00
  part
• 3:00
  of
• 3:00
  the
• 3:00
  country
• 3:00
  do
• 3:00
  they
• 3:00
  live
• 3:01
  in,
• 3:01
  but
• 3:01
  what
• 3:01
  are
• 3:02
  the
• 3:02
  pain
• 3:02
  points
• 3:02
  that
• 3:02
  keep
• 3:02
  coming
• 3:03
  back
• 3:03
  to
• 3:03
  them?
• 3:03
  How
• 3:03
  do
• 3:04
  they
• 3:04
  think,
• 3:04
  how
• 3:04
  do
• 3:04
  they
• 3:05
  act?
• 3:05
  What
• 3:05
  motivates
• 3:06
  them?
• 3:06
  Those,
• 3:06
  I
• 3:07
  think
• 3:07
  are
• 3:07
  a
• 3:07
  lot
• 3:08
  more
• 3:08
  useful
• 3:09
  than
• 3:09
  basic
• 3:09
  demographics
• 3:10
  because.
• 3:11
  Demographics
• 3:11
  don't
• 3:11
  really
• 3:12
  tell
• 3:12
  us
• 3:12
  a
• 3:12
  lot
• 3:12
  about
• 3:13
  their
• 3:13
  behavior.
• 3:13
  They
• 3:13
  tell
• 3:14
  us
• 3:14
  about
• 3:14
  what
• 3:14
  they
• 3:14
  already
• 3:15
  have
• 3:15
  in
• 3:15
  their
• 3:15
  life.
• 3:16
  So
• 3:16
  the
• 3:16
  psychographics
• 3:17
  of
• 3:17
  your
• 3:17
  audience.
• 3:18
  Including
• 3:19
  their
• 3:19
  pain
• 3:19
  point
• 3:19
  and
• 3:20
  then
• 3:20
  how
• 3:20
  you're
• 3:20
  going
• 3:21
  to
• 3:21
  offer
• 3:21
  it.
• 3:21
  Is
• 3:21
  it
• 3:21
  going
• 3:22
  to
• 3:22
  be
• 3:22
  interview
• 3:22
  form?
• 3:23
  Are
• 3:23
  you
• 3:23
  going
• 3:23
  to
• 3:23
  always
• 3:23
  have
• 3:24
  guests?
• 3:24
  Is
• 3:25
  it
• 3:25
  going
• 3:25
  to
• 3:25
  be
• 3:25
  just
• 3:26
  five
• 3:27
  minute
• 3:27
  episodes
• 3:28
  with
• 3:28
  just
• 3:28
  a
• 3:28
  quick
• 3:28
  little,
• 3:29
  when
• 3:29
  are
• 3:29
  they
• 3:29
  going
• 3:30
  to
• 3:30
  be
• 3:30
  longer?
• 3:30
  Are
• 3:30
  they
• 3:30
  going
• 3:30
  to
• 3:31
  be
• 3:31
  storytelling?
• 3:31
  Right?
• 3:32
  What's
• 3:32
  the
• 3:32
  basic
• 3:33
  overview
• 3:34
  of
• 3:34
  how
• 3:34
  you're
• 3:34
  going
• 3:35
  to
• 3:35
  deliver
• 3:35
  these
• 3:35
  solutions.
• 3:36
  Every
• 3:36
  episode.
• 3:38
  Now,
• 3:38
  when
• 3:38
  you
• 3:38
  come
• 3:39
  up
• 3:39
  with
• 3:39
  the
• 3:39
  purpose
• 3:39
  of
• 3:39
  your
• 3:39
  podcast,
• 3:40
  you're
• 3:40
  going
• 3:40
  to
• 3:40
  have
• 3:40
  to
• 3:41
  niche
• 3:41
  it,
• 3:41
  right.
• 3:42
  You
• 3:42
  have
• 3:42
  a
• 3:42
  very
• 3:43
  specific
• 3:43
  segment
• 3:45
  of
• 3:45
  your
• 3:46
  industry
• 3:46
  that
• 3:46
  you're
• 3:46
  going
• 3:46
  to
• 3:46
  be
• 3:46
  talking
• 3:47
  about.
• 3:47
  If
• 3:48
  you
• 3:48
  need
• 3:48
  help
• 3:48
  with
• 3:49
  the
• 3:49
  niche,
• 3:49
  I
• 3:49
  just
• 3:50
  did
• 3:50
  this
• 3:50
  last
• 3:51
  week.
• 3:51
  An
• 3:51
  episode
• 3:52
  all
• 3:52
  about
• 3:52
  stopping
• 3:52
  second
• 3:53
  guessing
• 3:53
  your
• 3:53
  niche.
• 3:53
  So
• 3:54
  that
• 3:54
  episode
• 3:54
  would
• 3:54
  be
• 3:54
  a
• 3:55
  great
• 3:55
  one
• 3:55
  to
• 3:55
  start
• 3:55
  with
• 3:55
  before
• 3:56
  you
• 3:56
  decide
• 3:56
  what
• 3:56
  you
• 3:56
  want
• 3:57
  to
• 3:57
  do
• 3:57
  your
• 3:57
  podcast
• 3:57
  on,
• 3:58
  but
• 3:58
  you've
• 3:58
  already
• 3:58
  got
• 3:58
  a
• 3:58
  niche
• 3:58
  for
• 3:59
  coaching
• 3:59
  or
• 3:59
  for
• 3:59
  content.
• 4:00
  Then
• 4:01
  you
• 4:01
  basically
• 4:01
  just
• 4:01
  have
• 4:02
  to.
• 4:02
  Decide
• 4:02
  if
• 4:02
  your
• 4:03
  podcast
• 4:03
  is
• 4:03
  going
• 4:03
  to
• 4:03
  be
• 4:03
  exactly
• 4:04
  the
• 4:04
  same
• 4:04
  or
• 4:04
  slightly
• 4:05
  different.
• 4:05
  I
• 4:05
  like
• 4:06
  to
• 4:06
  make
• 4:06
  my
• 4:06
  podcast
• 4:07
  just
• 4:07
  a
• 4:07
  teensy
• 4:08
  bit
• 4:08
  broader
• 4:09
  than
• 4:09
  my
• 4:09
  main
• 4:09
  business
• 4:10
  niche.
• 4:11
  Because
• 4:12
  I
• 4:12
  want
• 4:12
  to
• 4:12
  talk
• 4:13
  about
• 4:13
  plenty
• 4:14
  of
• 4:14
  things.
• 4:14
  So
• 4:14
  for
• 4:15
  example,
• 4:15
  my
• 4:16
  business
• 4:16
  niche
• 4:16
  is
• 4:16
  I
• 4:17
  target
• 4:17
  and
• 4:17
  coach
• 4:18
  other
• 4:19
  coaches
• 4:19
  and
• 4:19
  content
• 4:19
  creators
• 4:20
  who
• 4:20
  are
• 4:20
  stuck
• 4:21
  in
• 4:21
  their
• 4:21
  business.
• 4:22
  They
• 4:22
  either
• 4:22
  haven't
• 4:22
  launched
• 4:23
  or
• 4:23
  they've
• 4:23
  launched
• 4:24
  and
• 4:24
  they're
• 4:24
  not
• 4:24
  seeing
• 4:24
  success.
• 4:25
  That's
• 4:26
  who
• 4:26
  I
• 4:26
  target
• 4:26
  with
• 4:26
  my
• 4:26
  coaching.
• 4:27
  For
• 4:28
  my
• 4:28
  podcast.
• 4:29
  I
• 4:29
  talk
• 4:30
  to
• 4:30
  any
• 4:30
  Christian
• 4:31
  woman
• 4:31
  who
• 4:32
  wants
• 4:32
  to
• 4:32
  own
• 4:32
  a
• 4:32
  business
• 4:33
  or
• 4:33
  does
• 4:33
  own
• 4:33
  a
• 4:33
  business.
• 4:34
  Do
• 4:34
  you
• 4:34
  see
• 4:34
  how
• 4:34
  that's
• 4:34
  just
• 4:35
  a
• 4:35
  little
• 4:35
  bit
• 4:35
  broader
• 4:36
  so
• 4:36
  I
• 4:36
  can
• 4:36
  talk
• 4:36
  about
• 4:36
  e-commerce
• 4:37
  and
• 4:37
  I
• 4:37
  can
• 4:37
  talk
• 4:37
  about
• 4:38
  physical
• 4:38
  products
• 4:38
  so
• 4:39
  I
• 4:39
  can
• 4:39
  talk
• 4:39
  about
• 4:39
  things
• 4:39
  that
• 4:39
  are
• 4:39
  not
• 4:40
  just
• 4:40
  coaching
• 4:40
  and
• 4:40
  content.
• 4:41
  Related
• 4:41
  because
• 4:42
  I
• 4:42
  have
• 4:42
  experience
• 4:42
  in
• 4:43
  those
• 4:43
  other
• 4:43
  areas
• 4:43
  as
• 4:43
  well.
• 4:43
  So
• 4:44
  that
• 4:44
  is
• 4:44
  not
• 4:45
  necessary
• 4:46
  for
• 4:46
  you.
• 4:46
  If
• 4:46
  you
• 4:46
  have
• 4:47
  a
• 4:47
  relatively
• 4:48
  broad
• 4:48
  niche.
• 4:49
  But
• 4:49
  just
• 4:50
  make
• 4:50
  sure
• 4:50
  you're
• 4:50
  not
• 4:50
  pigeonholing
• 4:51
  yourself
• 4:51
  too
• 4:51
  tightly
• 4:52
  in
• 4:52
  your
• 4:53
  podcasts
• 4:53
  that
• 4:54
  you
• 4:54
  run
• 4:54
  out
• 4:54
  of
• 4:54
  things
• 4:54
  to
• 4:54
  say,
• 4:54
  although
• 4:55
  most
• 4:55
  of
• 4:55
  us
• 4:55
  can
• 4:55
  talk
• 4:55
  ad
• 4:56
  nauseum
• 4:56
  about
• 4:56
  the
• 4:56
  niches
• 4:57
  we
• 4:57
  pick,
• 4:57
  because
• 4:57
  we
• 4:57
  love
• 4:57
  them
• 4:58
  and
• 4:58
  we're
• 4:58
  passionate
• 4:58
  about
• 4:58
  them,
• 4:59
  but
• 4:59
  that's
• 4:59
  a
• 4:59
  little.
• 5:00
  Side
• 5:00
  note
• 5:00
  from
• 5:01
  someone
• 5:01
  who
• 5:01
  has
• 5:01
  been
• 5:01
  podcasting
• 5:02
  for
• 5:02
  a
• 5:02
  long
• 5:02
  time.
• 5:03
  I
• 5:03
  always
• 5:03
  tell
• 5:03
  my
• 5:04
  clients
• 5:04
  to
• 5:04
  ask
• 5:04
  themselves,
• 5:05
  could
• 5:05
  I
• 5:05
  talk
• 5:05
  about
• 5:06
  this
• 5:06
  topic
• 5:06
  every
• 5:06
  week
• 5:07
  for
• 5:07
  year
• 5:07
  after
• 5:08
  year
• 5:08
  after
• 5:08
  year
• 5:08
  after
• 5:09
  year.
• 5:09
  And
• 5:09
  even
• 5:09
  if
• 5:10
  you
• 5:10
  don't
• 5:10
  think
• 5:10
  you
• 5:10
  could,
• 5:11
  if
• 5:11
  it's
• 5:11
  relatively
• 5:12
  broad,
• 5:12
  I
• 5:12
  say,
• 5:12
  go
• 5:13
  for
• 5:13
  it
• 5:13
  because
• 5:13
  inspiration
• 5:14
  comes
• 5:14
  as
• 5:14
  you
• 5:15
  get
• 5:15
  started.
• 5:15
  You
• 5:16
  will
• 5:16
  probably
• 5:16
  sit
• 5:16
  down
• 5:17
  and
• 5:17
  brainstorm
• 5:17
  ideas
• 5:18
  for
• 5:18
  your
• 5:18
  podcasts
• 5:18
  and
• 5:19
  run
• 5:19
  out
• 5:19
  at
• 5:19
  about
• 5:19
  20
• 5:20
  or
• 5:20
  30
• 5:20
  ideas
• 5:20
  and
• 5:20
  you'll
• 5:21
  think,
• 5:21
  well,
• 5:21
  shoot,
• 5:22
  this
• 5:22
  isn't
• 5:22
  even
• 5:22
  going
• 5:22
  to
• 5:22
  get
• 5:22
  me
• 5:22
  through
• 5:22
  a
• 5:23
  whole
• 5:23
  year.
• 5:23
  But
• 5:23
  once
• 5:24
  you
• 5:24
  start
• 5:24
  going
• 5:24
  through
• 5:25
  those
• 5:25
  ideas
• 5:25
  and
• 5:25
  recording
• 5:26
  them
• 5:26
  and
• 5:26
  start
• 5:27
  working
• 5:27
  with
• 5:27
  people
• 5:28
  and
• 5:28
  talking
• 5:28
  to
• 5:29
  clients
• 5:29
  and
• 5:29
  talking
• 5:29
  to
• 5:30
  customers
• 5:30
  and
• 5:30
  talking
• 5:30
  to
• 5:31
  your
• 5:31
  audience,
• 5:31
  more
• 5:32
  ideas
• 5:32
  will
• 5:32
  come.
• 5:33
  That's
• 5:34
  just
• 5:34
  how
• 5:34
  it
• 5:34
  goes.
• 5:34
  The
• 5:35
  more
• 5:35
  we're
• 5:35
  in
• 5:35
  it.
• 5:36
  The
• 5:36
  more
• 5:36
  types
• 5:36
  of
• 5:36
  solutions,
• 5:37
  we'll
• 5:37
  find
• 5:37
  the
• 5:38
  more.
• 5:38
  Perspectives.
• 5:39
  We
• 5:39
  see
• 5:40
  it's
• 5:40
  it's
• 5:40
  pretty
• 5:40
  cool.
• 5:41
  So
• 5:41
  that's
• 5:42
  the
• 5:42
  first
• 5:42
  thing
• 5:42
  we
• 5:42
  do.
• 5:42
  We
• 5:42
  decide.
• 5:43
  Who
• 5:43
  is
• 5:43
  for
• 5:44
  what
• 5:44
  we're
• 5:44
  solving,
• 5:45
  how
• 5:45
  we're
• 5:45
  going
• 5:45
  to
• 5:45
  solve
• 5:45
  it.
• 5:46
  And
• 5:46
  then
• 5:46
  these
• 5:47
  are
• 5:47
  the
• 5:47
  things
• 5:47
  you
• 5:47
  need
• 5:48
  to
• 5:48
  launch
• 5:48
  your
• 5:48
  podcast.
• 5:49
  It's
• 5:49
  not
• 5:49
  a
• 5:49
  lot
• 5:49
  of
• 5:49
  things,
• 5:49
  but
• 5:50
  they
• 5:50
  do
• 5:50
  require
• 5:50
  a
• 5:50
  few
• 5:50
  steps.
• 5:51
  Each
• 5:52
  you're
• 5:52
  going
• 5:52
  to
• 5:52
  need.
• 5:53
  A
• 5:53
  little
• 5:53
  audio
• 5:54
  clip
• 5:54
  called
• 5:54
  an
• 5:54
  intro
• 5:55
  and
• 5:55
  an
• 5:55
  outro
• 5:55
  with
• 5:56
  music.
• 5:57
  If
• 5:57
  you've
• 5:57
  listened
• 5:58
  to
• 5:58
  a
• 5:58
  podcast,
• 5:58
  which.
• 5:58
  You
• 5:59
  are
• 5:59
  listening
• 5:59
  right
• 5:59
  now.
• 6:00
  You
• 6:00
  have
• 6:00
  probably
• 6:00
  heard
• 6:01
  an
• 6:01
  intro
• 6:01
  and
• 6:01
  outro.
• 6:01
  That's
• 6:02
  the
• 6:02
  little
• 6:02
  blurb
• 6:02
  at
• 6:03
  the
• 6:03
  beginning
• 6:03
  and
• 6:03
  end
• 6:04
  of
• 6:04
  each
• 6:04
  show
• 6:05
  that
• 6:05
  talks
• 6:06
  about
• 6:06
  what
• 6:06
  the
• 6:06
  show
• 6:07
  is
• 6:07
  and,
• 6:07
  or
• 6:07
  thanks
• 6:08
  them
• 6:08
  for
• 6:08
  listening.
• 6:09
  We'll
• 6:09
  get
• 6:09
  more
• 6:09
  into
• 6:10
  that
• 6:10
  in
• 6:10
  just
• 6:10
  a
• 6:10
  second.
• 6:11
  So
• 6:11
  you're
• 6:11
  gonna
• 6:11
  need
• 6:11
  an
• 6:11
  intro.
• 6:12
  Natural.
• 6:12
  You're
• 6:12
  going
• 6:13
  to
• 6:13
  need
• 6:13
  the
• 6:13
  first
• 6:14
  three
• 6:14
  episodes
• 6:15
  recorded
• 6:15
  and
• 6:16
  edited
• 6:16
  and
• 6:17
  ready
• 6:17
  to
• 6:17
  go
• 6:17
  before
• 6:18
  launching
• 6:18
  the
• 6:18
  reason
• 6:19
  we
• 6:19
  do
• 6:19
  this
• 6:19
  is
• 6:19
  because
• 6:19
  we
• 6:20
  don't
• 6:20
  want
• 6:20
  to
• 6:20
  launch
• 6:20
  and
• 6:20
  get
• 6:20
  people
• 6:21
  excited
• 6:21
  about
• 6:21
  it
• 6:21
  and
• 6:21
  only
• 6:22
  give
• 6:22
  them
• 6:22
  one
• 6:22
  episode.
• 6:23
  It's
• 6:23
  kind
• 6:23
  of
• 6:23
  hard
• 6:24
  to
• 6:24
  tell
• 6:24
  if
• 6:24
  you're
• 6:24
  going
• 6:24
  to
• 6:24
  like
• 6:24
  a
• 6:24
  show
• 6:25
  by
• 6:25
  just
• 6:25
  listening
• 6:25
  to
• 6:25
  one
• 6:26
  episode.
• 6:27
  But
• 6:27
  we
• 6:27
  want
• 6:27
  to
• 6:27
  give
• 6:27
  them
• 6:28
  multiple.
• 6:29
  I
• 6:29
  think
• 6:29
  three
• 6:29
  is
• 6:29
  a
• 6:29
  pretty
• 6:30
  great
• 6:30
  number
• 6:30
  to
• 6:30
  start
• 6:30
  with
• 6:31
  so
• 6:31
  that
• 6:31
  they
• 6:32
  can
• 6:32
  binge
• 6:32
  them
• 6:32
  and
• 6:33
  then
• 6:33
  really
• 6:33
  decide,
• 6:34
  oh
• 6:34
  yes.
• 6:34
  This
• 6:35
  show
• 6:35
  is
• 6:35
  for
• 6:36
  me,
• 6:36
  kind
• 6:36
  of
• 6:37
  like
• 6:37
  the
• 6:37
  difference
• 6:37
  between
• 6:38
  when
• 6:38
  we
• 6:38
  had
• 6:38
  to
• 6:38
  wait
• 6:38
  every
• 6:39
  week
• 6:39
  for
• 6:39
  a
• 6:39
  new
• 6:40
  release
• 6:41
  of
• 6:41
  our
• 6:41
  favorite
• 6:41
  TV
• 6:41
  show
• 6:42
  versus
• 6:42
  bingeing
• 6:43
  it
• 6:43
  on
• 6:43
  Netflix,
• 6:43
  you
• 6:43
  become
• 6:44
  a
• 6:44
  fan
• 6:44
  much
• 6:44
  quicker
• 6:45
  if
• 6:45
  you
• 6:45
  binge,
• 6:46
  because
• 6:47
  you
• 6:47
  just
• 6:47
  get
• 6:47
  in
• 6:47
  that
• 6:48
  mindset,
• 6:48
  you
• 6:48
  come
• 6:48
  to
• 6:49
  really
• 6:49
  love
• 6:49
  the
• 6:49
  creator.
• 6:50
  You
• 6:50
  listen
• 6:50
  to
• 6:50
  their
• 6:50
  voice
• 6:51
  all
• 6:51
  the
• 6:51
  time.
• 6:51
  Right?
• 6:51
  So
• 6:52
  starting
• 6:52
  with
• 6:52
  those
• 6:52
  three
• 6:52
  episodes
• 6:53
  I
• 6:53
  found
• 6:53
  is
• 6:53
  a
• 6:53
  pretty
• 6:54
  great
• 6:54
  place
• 6:54
  to
• 6:54
  start.
• 6:56
  Intro
• 6:56
  outro
• 6:57
  first
• 6:57
  three
• 6:57
  episodes,
• 6:57
  and
• 6:58
  then
• 6:58
  you're
• 6:58
  going
• 6:58
  to
• 6:58
  need
• 6:59
  a
• 6:59
  hosting
• 6:59
  platform.
• 7:00
  We'll
• 7:01
  talk
• 7:01
  more
• 7:01
  about
• 7:01
  that
• 7:01
  in
• 7:01
  a
• 7:01
  second.
• 7:02
  You're
• 7:02
  also
• 7:02
  going
• 7:02
  to
• 7:02
  need
• 7:02
  a
• 7:02
  title
• 7:03
  for
• 7:03
  your
• 7:03
  show
• 7:04
  and
• 7:04
  possibly
• 7:04
  a
• 7:04
  tagline,
• 7:05
  and
• 7:05
  then
• 7:06
  you
• 7:06
  will
• 7:06
  need
• 7:06
  cover
• 7:07
  art.
• 7:08
  So
• 7:08
  we're
• 7:08
  gonna
• 7:08
  dive
• 7:08
  into
• 7:08
  each
• 7:08
  one
• 7:09
  of
• 7:09
  these
• 7:09
  just
• 7:09
  for
• 7:09
  a
• 7:09
  second,
• 7:10
  so
• 7:10
  that
• 7:11
  you
• 7:11
  can
• 7:11
  get.
• 7:11
  A
• 7:11
  good
• 7:12
  idea
• 7:12
  of
• 7:12
  what
• 7:13
  you
• 7:13
  need
• 7:13
  to
• 7:13
  be
• 7:13
  ready
• 7:13
  to
• 7:14
  create
• 7:14
  before
• 7:14
  you
• 7:15
  start
• 7:15
  your
• 7:15
  show.
• 7:16
  Obviously
• 7:17
  launching
• 7:17
  a
• 7:17
  podcast
• 7:18
  is
• 7:18
  way
• 7:18
  too
• 7:18
  much
• 7:18
  to
• 7:18
  talk
• 7:18
  about
• 7:19
  in
• 7:19
  one.
• 7:19
  Roughly
• 7:20
  30
• 7:20
  minute
• 7:20
  episode,
• 7:20
  there
• 7:21
  are
• 7:21
  courses
• 7:21
  and
• 7:21
  courses
• 7:22
  and
• 7:22
  books
• 7:22
  and
• 7:22
  lots
• 7:23
  of
• 7:23
  content
• 7:23
  out
• 7:23
  there
• 7:24
  on
• 7:24
  launching
• 7:24
  a
• 7:24
  podcast.
• 7:25
  But
• 7:25
  sometimes
• 7:25
  it's
• 7:26
  important
• 7:26
  to
• 7:26
  just
• 7:26
  kind
• 7:27
  of
• 7:27
  have
• 7:27
  a
• 7:27
  overview.
• 7:28
  So,
• 7:28
  you
• 7:28
  know,
• 7:28
  if
• 7:28
  it's
• 7:28
  even
• 7:29
  something
• 7:29
  you
• 7:29
  want
• 7:29
  to
• 7:29
  get
• 7:29
  started
• 7:30
  on,
• 7:30
  and
• 7:31
  if
• 7:31
  you
• 7:31
  are
• 7:32
  willing
• 7:32
  to
• 7:32
  be
• 7:32
  consistent
• 7:33
  a
• 7:33
  couple
• 7:33
  hours
• 7:33
  a
• 7:34
  week,
• 7:34
  Then
• 7:34
  I
• 7:35
  recommend
• 7:35
  a
• 7:35
  podcast
• 7:35
  to
• 7:35
  just
• 7:36
  about
• 7:36
  anybody
• 7:36
  because
• 7:37
  they
• 7:37
  can
• 7:37
  be
• 7:37
  so
• 7:37
  fun.
• 7:38
  So
• 7:38
  let's
• 7:39
  talk
• 7:39
  about
• 7:39
  the
• 7:39
  title.
• 7:39
  To
• 7:40
  start.
• 7:41
  If
• 7:41
  you
• 7:41
  know
• 7:41
  who
• 7:42
  you're
• 7:42
  talking
• 7:42
  to
• 7:42
  and
• 7:43
  what
• 7:43
  kind
• 7:43
  of
• 7:43
  pain
• 7:43
  point
• 7:43
  you
• 7:43
  are
• 7:44
  solving,
• 7:44
  then
• 7:45
  we
• 7:45
  have
• 7:45
  to
• 7:45
  craft
• 7:45
  a
• 7:45
  title
• 7:46
  and
• 7:47
  just
• 7:47
  like
• 7:48
  choosing
• 7:48
  a
• 7:48
  name
• 7:49
  for
• 7:49
  our
• 7:49
  business.
• 7:50
  This
• 7:50
  can
• 7:50
  be.
• 7:51
  Really
• 7:51
  painful
• 7:51
  to
• 7:52
  do
• 7:52
  it
• 7:52
  can
• 7:52
  involve
• 7:53
  a
• 7:53
  lot
• 7:53
  of
• 7:53
  overanalyzing
• 7:54
  and
• 7:54
  overthinking
• 7:55
  and
• 7:55
  Googling.
• 7:56
  Don't
• 7:56
  let
• 7:56
  it
• 7:56
  take
• 7:56
  too
• 7:57
  long.
• 7:57
  I
• 7:57
  recommend
• 7:58
  with
• 7:58
  decisions
• 7:58
  like
• 7:58
  this,
• 7:58
  that
• 7:58
  you
• 7:59
  put
• 7:59
  a
• 7:59
  limit
• 7:59
  on
• 7:59
  it.
• 8:00
  Let's
• 8:00
  say
• 8:00
  you're
• 8:00
  starting
• 8:01
  on
• 8:01
  Monday
• 8:01
  and
• 8:01
  you
• 8:01
  say
• 8:01
  by
• 8:02
  Friday
• 8:02
  I
• 8:02
  will
• 8:02
  have
• 8:03
  a
• 8:03
  title
• 8:03
  for
• 8:04
  this
• 8:04
  podcast.
• 8:05
  And
• 8:05
  then
• 8:05
  you
• 8:05
  do
• 8:05
  this.
• 8:06
  You
• 8:06
  brainstorm
• 8:07
  about
• 8:07
  10
• 8:08
  different
• 8:08
  ideas
• 8:09
  that
• 8:09
  are
• 8:09
  relatively
• 8:10
  decent
• 8:10
  and
• 8:10
  make
• 8:11
  sense
• 8:11
  and
• 8:12
  are
• 8:12
  pretty
• 8:12
  clear
• 8:13
  in
• 8:13
  explaining
• 8:13
  what
• 8:14
  your
• 8:14
  podcast
• 8:14
  is
• 8:14
  about.
• 8:15
  Go
• 8:16
  to
• 8:16
  chat
• 8:16
  GPT.
• 8:16
  If
• 8:16
  you
• 8:16
  need
• 8:17
  help,
• 8:17
  don't
• 8:17
  take
• 8:18
  their
• 8:18
  solutions
• 8:18
  because
• 8:19
  AI
• 8:19
  is
• 8:20
  always
• 8:20
  just
• 8:20
  a
• 8:20
  little
• 8:20
  bit
• 8:21
  too.
• 8:22
  Corny
• 8:22
  in
• 8:22
  my
• 8:22
  opinion.
• 8:23
  But
• 8:24
  it
• 8:24
  can
• 8:24
  help
• 8:24
  expand
• 8:25
  your
• 8:25
  vocabulary
• 8:26
  a
• 8:26
  little
• 8:26
  bit.
• 8:26
  Think
• 8:26
  about.
• 8:27
  Words
• 8:27
  that
• 8:27
  you
• 8:28
  haven't
• 8:28
  used
• 8:28
  before.
• 8:29
  So
• 8:29
  come
• 8:29
  up
• 8:29
  with
• 8:29
  about
• 8:30
  10.
• 8:30
  Different
• 8:31
  title
• 8:31
  ideas,
• 8:32
  then
• 8:32
  choose
• 8:33
  your
• 8:33
  top
• 8:33
  three
• 8:33
  and,
• 8:34
  or
• 8:34
  mix
• 8:35
  and
• 8:35
  match.
• 8:35
  So
• 8:35
  I
• 8:35
  love
• 8:36
  having
• 8:36
  AI
• 8:37
  help
• 8:37
  me
• 8:38
  brainstorm.
• 8:38
  Then
• 8:39
  I'll
• 8:39
  go
• 8:39
  into
• 8:39
  that
• 8:39
  list
• 8:40
  and
• 8:40
  pull
• 8:40
  words
• 8:41
  from
• 8:41
  different
• 8:41
  ones
• 8:41
  and
• 8:42
  mix
• 8:42
  and
• 8:42
  match
• 8:42
  them.
• 8:42
  I
• 8:42
  do
• 8:42
  this
• 8:43
  for
• 8:43
  titles
• 8:43
  of
• 8:43
  trainings
• 8:44
  all
• 8:44
  the
• 8:44
  time.
• 8:44
  If
• 8:45
  I
• 8:45
  do
• 8:45
  a
• 8:45
  webinar
• 8:45
  or
• 8:45
  a
• 8:45
  training
• 8:46
  or
• 8:46
  something,
• 8:46
  or
• 8:46
  a
• 8:46
  course,
• 8:47
  I
• 8:47
  will
• 8:47
  have
• 8:47
  chat
• 8:47
  GPT,
• 8:48
  give
• 8:48
  me
• 8:48
  a
• 8:48
  huge
• 8:48
  brainstorm
• 8:49
  list.
• 8:49
  And
• 8:49
  then
• 8:49
  I'll
• 8:49
  just
• 8:50
  pull
• 8:50
  out
• 8:50
  the
• 8:50
  words
• 8:50
  that
• 8:50
  that
• 8:51
  appealed
• 8:51
  to
• 8:51
  me
• 8:51
  and
• 8:51
  I'll
• 8:52
  put
• 8:52
  those
• 8:52
  together
• 8:53
  into
• 8:53
  my
• 8:53
  own
• 8:53
  title.
• 8:54
  Narrow
• 8:55
  it
• 8:55
  down
• 8:55
  to
• 8:55
  your
• 8:55
  three
• 8:56
  favorites
• 8:57
  and
• 8:57
  then
• 8:57
  go
• 8:57
  do
• 8:58
  just
• 8:58
  a
• 8:58
  little
• 8:58
  bit
• 8:58
  of
• 8:58
  research.
• 8:59
  You
• 8:59
  want
• 8:59
  to
• 8:59
  Google
• 8:59
  each
• 8:59
  one
• 9:00
  of
• 9:00
  those.
• 9:00
  You
• 9:01
  want
• 9:01
  to
• 9:01
  search
• 9:01
  for
• 9:01
  each
• 9:01
  one
• 9:02
  of
• 9:02
  those
• 9:02
  in
• 9:02
  the
• 9:02
  podcast
• 9:03
  app?
• 9:03
  Because
• 9:04
  if
• 9:04
  they're
• 9:04
  taken
• 9:04
  by
• 9:04
  a
• 9:05
  podcaster,
• 9:05
  they're
• 9:05
  going
• 9:06
  to
• 9:06
  be
• 9:06
  in
• 9:06
  the
• 9:06
  podcast
• 9:06
  app.
• 9:07
  And
• 9:08
  ensure
• 9:08
  that
• 9:08
  no
• 9:08
  one
• 9:08
  else
• 9:08
  is
• 9:08
  using
• 9:09
  them
• 9:09
  and,
• 9:09
  or
• 9:10
  they're
• 9:10
  not
• 9:10
  copyrighted.
• 9:12
  Now
• 9:12
  is
• 9:12
  it
• 9:12
  the
• 9:12
  worst
• 9:13
  thing
• 9:13
  in
• 9:13
  the
• 9:13
  world?
• 9:13
  If
• 9:14
  you
• 9:14
  choose
• 9:14
  a
• 9:14
  podcast
• 9:15
  name
• 9:15
  that
• 9:15
  someone
• 9:16
  else
• 9:16
  has
• 9:16
  already
• 9:16
  used?
• 9:17
  No,
• 9:17
  it's
• 9:17
  not
• 9:18
  just
• 9:18
  make
• 9:18
  sure
• 9:18
  they're
• 9:19
  not
• 9:19
  in
• 9:19
  the
• 9:19
  same
• 9:19
  industry,
• 9:21
  so
• 9:21
  when
• 9:21
  I
• 9:21
  was
• 9:21
  researching
• 9:22
  burning
• 9:22
  brightly,
• 9:23
  I
• 9:23
  know,
• 9:23
  I
• 9:23
  saw
• 9:23
  a
• 9:23
  few
• 9:24
  other
• 9:24
  podcasts
• 9:24
  that
• 9:24
  had
• 9:25
  similar
• 9:25
  words.
• 9:26
  I
• 9:26
  don't
• 9:26
  know
• 9:26
  if
• 9:26
  any
• 9:26
  of
• 9:26
  them
• 9:26
  had
• 9:27
  it
• 9:27
  exactly
• 9:27
  the
• 9:27
  same.
• 9:28
  But
• 9:28
  if
• 9:28
  there
• 9:28
  had
• 9:28
  been
• 9:29
  another
• 9:29
  business
• 9:29
  show
• 9:30
  called
• 9:30
  burning
• 9:30
  brightly,
• 9:30
  I
• 9:31
  definitely
• 9:31
  wouldn't
• 9:31
  have
• 9:31
  done
• 9:31
  it.
• 9:32
  Just
• 9:32
  be
• 9:33
  aware
• 9:33
  of
• 9:33
  that.
• 9:33
  You
• 9:33
  can
• 9:33
  find
• 9:34
  something
• 9:34
  that's
• 9:34
  similar.
• 9:35
  Just
• 9:35
  make
• 9:35
  sure
• 9:35
  it's
• 9:35
  a
• 9:35
  different
• 9:36
  niche
• 9:36
  so
• 9:37
  that
• 9:37
  there's
• 9:37
  no
• 9:37
  confusion.
• 9:38
  And
• 9:39
  then
• 9:39
  choose
• 9:40
  your
• 9:40
  favorite
• 9:40
  and
• 9:40
  get
• 9:41
  some
• 9:41
  feedback.
• 9:41
  Again,
• 9:42
  we
• 9:42
  don't
• 9:42
  want
• 9:42
  to
• 9:42
  overanalyze
• 9:43
  and
• 9:43
  ask
• 9:44
  everybody
• 9:44
  in
• 9:44
  their
• 9:44
  dog,
• 9:44
  their
• 9:44
  opinion,
• 9:45
  but
• 9:46
  sometimes
• 9:46
  we're
• 9:46
  not
• 9:47
  aware
• 9:47
  of
• 9:47
  the
• 9:47
  way
• 9:48
  a
• 9:48
  word
• 9:48
  sounds
• 9:49
  or
• 9:49
  maybe
• 9:49
  a
• 9:49
  negative
• 9:50
  connotation
• 9:50
  that
• 9:51
  a
• 9:51
  friend
• 9:51
  might
• 9:51
  clue
• 9:51
  us
• 9:51
  into.
• 9:53
  Ask
• 9:53
  a
• 9:53
  few
• 9:53
  trusted
• 9:53
  friends
• 9:54
  and
• 9:54
  then
• 9:54
  just
• 9:54
  go
• 9:54
  with
• 9:55
  the
• 9:55
  one
• 9:55
  that
• 9:55
  feels
• 9:55
  the
• 9:55
  best.
• 9:57
  So
• 9:57
  that's
• 9:57
  our
• 9:57
  title.
• 9:58
  Now,
• 9:58
  a
• 9:58
  tagline
• 9:59
  is
• 9:59
  totally
• 9:59
  optional.
• 10:00
  Not
• 10:00
  a
• 10:00
  lot
• 10:00
  of
• 10:00
  podcasts
• 10:01
  have
• 10:01
  them,
• 10:01
  but
• 10:01
  what
• 10:02
  I've
• 10:02
  noticed
• 10:02
  is
• 10:03
  the
• 10:03
  podcast
• 10:03
  that
• 10:04
  use
• 10:04
  kind
• 10:04
  of
• 10:04
  clever
• 10:05
  titles
• 10:05
  that
• 10:05
  might
• 10:06
  not
• 10:06
  immediately
• 10:07
  explain
• 10:07
  what
• 10:07
  the
• 10:07
  podcast
• 10:07
  is
• 10:08
  about.
• 10:08
  Could
• 10:08
  benefit
• 10:09
  from
• 10:09
  a
• 10:09
  tagline
• 10:10
  that
• 10:10
  explains
• 10:10
  it.
• 10:12
  So
• 10:12
  that's
• 10:12
  what
• 10:12
  I
• 10:12
  do
• 10:13
  for
• 10:13
  a
• 10:13
  title
• 10:13
  and
• 10:13
  tagline.
• 10:14
  Now
• 10:14
  let's
• 10:14
  talk
• 10:14
  about
• 10:15
  your
• 10:15
  intro
• 10:15
  and
• 10:15
  your
• 10:15
  outro.
• 10:16
  This
• 10:17
  is
• 10:17
  largely
• 10:18
  a
• 10:18
  matter
• 10:19
  of.
• 10:20
  Preference.
• 10:21
  What
• 10:21
  I
• 10:21
  like
• 10:21
  to
• 10:21
  tell
• 10:21
  my
• 10:21
  clients
• 10:22
  to
• 10:22
  do
• 10:22
  is
• 10:22
  to
• 10:22
  just
• 10:22
  go
• 10:22
  out
• 10:22
  and
• 10:23
  listen
• 10:23
  to
• 10:23
  some
• 10:23
  of
• 10:23
  your
• 10:24
  favorite
• 10:24
  podcasts,
• 10:25
  listen
• 10:25
  to
• 10:25
  the
• 10:25
  intro,
• 10:25
  listen
• 10:26
  to
• 10:26
  the
• 10:26
  outro
• 10:27
  of
• 10:27
  a
• 10:27
  couple
• 10:27
  of
• 10:27
  different
• 10:27
  shows.
• 10:28
  And
• 10:28
  decide,
• 10:29
  is
• 10:29
  there
• 10:30
  a
• 10:30
  particular
• 10:30
  style
• 10:31
  that
• 10:31
  you
• 10:31
  like,
• 10:31
  do
• 10:31
  you
• 10:32
  like
• 10:32
  to
• 10:32
  sound
• 10:33
  upbeat
• 10:33
  and
• 10:33
  excited?
• 10:34
  Do
• 10:34
  you
• 10:34
  like
• 10:34
  to
• 10:34
  sound
• 10:35
  a
• 10:35
  little
• 10:35
  bit
• 10:35
  more
• 10:35
  dramatic
• 10:36
  or
• 10:36
  mysterious?
• 10:37
  What
• 10:37
  style
• 10:38
  music
• 10:38
  do
• 10:39
  you
• 10:39
  like?
• 10:39
  You
• 10:40
  might
• 10:40
  get
• 10:40
  kind
• 10:40
  of
• 10:40
  a
• 10:40
  rough
• 10:40
  idea
• 10:41
  of
• 10:41
  what
• 10:41
  you
• 10:41
  want
• 10:42
  yours
• 10:42
  to
• 10:42
  sound
• 10:42
  like,
• 10:42
  and
• 10:43
  then
• 10:43
  you
• 10:43
  can
• 10:43
  just
• 10:43
  kind
• 10:43
  of.
• 10:44
  Mimic
• 10:44
  that
• 10:44
  style.
• 10:46
  Generally
• 10:46
  in
• 10:46
  the
• 10:46
  intro.
• 10:47
  What
• 10:47
  we're
• 10:47
  doing
• 10:47
  is
• 10:48
  we
• 10:48
  are
• 10:48
  obviously
• 10:48
  introducing
• 10:49
  the
• 10:49
  show.
• 10:49
  We're
• 10:50
  telling
• 10:50
  them
• 10:50
  just
• 10:50
  a
• 10:50
  little
• 10:51
  bit
• 10:51
  about
• 10:51
  who
• 10:51
  we
• 10:51
  are,
• 10:52
  why
• 10:52
  they
• 10:52
  want
• 10:52
  to
• 10:52
  listen,
• 10:53
  working,
• 10:53
  keeping
• 10:53
  it
• 10:53
  super
• 10:54
  short.
• 10:55
  In
• 10:55
  my
• 10:55
  experience,
• 10:56
  I
• 10:56
  find
• 10:56
  that
• 10:56
  32nd
• 10:57
  intros
• 10:58
  and
• 10:58
  outros
• 10:58
  are
• 10:58
  about
• 10:58
  as
• 10:59
  long
• 10:59
  as
• 10:59
  you
• 10:59
  want
• 10:59
  to
• 11:00
  go.
• 11:00
  Shorter
• 11:00
  is
• 11:00
  even
• 11:01
  better
• 11:01
  because
• 11:01
  nobody
• 11:02
  comes
• 11:02
  for
• 11:02
  the
• 11:02
  intro
• 11:02
  and
• 11:02
  the
• 11:02
  outro,
• 11:03
  but
• 11:03
  you
• 11:03
  want
• 11:03
  to
• 11:03
  add
• 11:04
  it
• 11:04
  every
• 11:04
  time,
• 11:04
  because
• 11:05
  if.
• 11:05
  Someone
• 11:05
  is
• 11:05
  listening
• 11:06
  for
• 11:06
  the
• 11:06
  first
• 11:06
  time
• 11:06
  to
• 11:06
  that
• 11:07
  episode,
• 11:07
  you
• 11:07
  want
• 11:08
  to
• 11:08
  give
• 11:08
  them
• 11:08
  a
• 11:08
  good
• 11:08
  overview
• 11:09
  of
• 11:09
  what
• 11:09
  the
• 11:09
  show
• 11:09
  is
• 11:10
  about.
• 11:11
  So
• 11:11
  intro
• 11:12
  to
• 11:12
  you,
• 11:12
  purpose
• 11:12
  of
• 11:12
  the
• 11:12
  podcast,
• 11:13
  inspire
• 11:13
  them
• 11:14
  to
• 11:14
  listen
• 11:14
  to
• 11:14
  the
• 11:14
  whole
• 11:15
  thing
• 11:15
  in
• 11:15
  your
• 11:16
  intro,
• 11:16
  and
• 11:16
  then
• 11:17
  the
• 11:17
  outro
• 11:17
  you
• 11:17
  want
• 11:18
  to
• 11:18
  thank
• 11:18
  them
• 11:18
  for
• 11:18
  listening,
• 11:19
  obviously,
• 11:19
  and
• 11:20
  then
• 11:20
  give
• 11:20
  them
• 11:20
  one,
• 11:21
  maybe
• 11:22
  two
• 11:22
  calls
• 11:22
  to
• 11:22
  action.
• 11:23
  Do
• 11:23
  not
• 11:24
  ask
• 11:24
  them
• 11:24
  to
• 11:24
  do
• 11:24
  a
• 11:24
  million
• 11:24
  things.
• 11:25
  Just
• 11:25
  ask
• 11:25
  them
• 11:26
  to
• 11:26
  do
• 11:26
  one
• 11:27
  thing.
• 11:27
  Like
• 11:28
  schedule
• 11:28
  a
• 11:28
  call
• 11:28
  with
• 11:28
  me.
• 11:29
  Click
• 11:29
  the
• 11:29
  link
• 11:30
  in
• 11:30
  the
• 11:30
  show
• 11:30
  notes
• 11:30
  to
• 11:30
  get
• 11:30
  the
• 11:30
  freebie,
• 11:31
  share
• 11:32
  this
• 11:32
  episode
• 11:32
  with
• 11:32
  a
• 11:32
  friend,
• 11:33
  leave
• 11:33
  a
• 11:33
  review.
• 11:34
  Don't
• 11:34
  do
• 11:34
  all
• 11:34
  of
• 11:34
  those,
• 11:35
  but
• 11:35
  just
• 11:35
  pick
• 11:35
  one,
• 11:36
  like
• 11:36
  I
• 11:36
  said,
• 11:36
  maybe
• 11:36
  two
• 11:37
  to
• 11:37
  incentivize
• 11:38
  them
• 11:38
  to
• 11:39
  take
• 11:39
  action
• 11:40
  after
• 11:40
  the
• 11:40
  show.
• 11:41
  Once
• 11:41
  you've
• 11:41
  created
• 11:41
  your
• 11:41
  intro
• 11:42
  and
• 11:42
  outro.
• 11:42
  I
• 11:43
  do
• 11:43
  a
• 11:43
  little
• 11:43
  outline,
• 11:44
  practice
• 11:44
  saying
• 11:45
  them
• 11:45
  out
• 11:45
  loud,
• 11:45
  practice
• 11:46
  recording
• 11:46
  them,
• 11:47
  and
• 11:47
  then
• 11:47
  you're
• 11:47
  going
• 11:47
  to
• 11:47
  want
• 11:47
  to
• 11:48
  add
• 11:48
  music.
• 11:48
  My
• 11:49
  favorite
• 11:49
  resource
• 11:49
  for
• 11:50
  podcast
• 11:50
  music
• 11:50
  is
• 11:51
  called
• 11:51
  audio
• 11:51
  jungle.
• 11:52
  So
• 11:52
  go
• 11:52
  Google
• 11:53
  that.
• 11:53
  They
• 11:54
  have
• 11:54
  all
• 11:54
  kinds
• 11:55
  of
• 11:55
  styles.
• 11:56
  You're
• 11:56
  going
• 11:56
  to
• 11:57
  be
• 11:57
  very
• 11:57
  tempted
• 11:57
  to
• 11:57
  just
• 11:57
  get
• 11:57
  lost
• 11:58
  in
• 11:58
  there
• 11:58
  for
• 11:58
  hours.
• 11:59
  Don't
• 11:59
  do
• 11:59
  that
• 11:59
  again.
• 11:59
  Set
• 12:00
  a
• 12:00
  timer
• 12:00
  for
• 12:00
  yourself.
• 12:00
  Give
• 12:00
  yourself
• 12:01
  an
• 12:01
  hour
• 12:01
  or
• 12:01
  two
• 12:01
  hours
• 12:02
  to
• 12:02
  find
• 12:03
  your
• 12:03
  top
• 12:03
  three
• 12:04
  and
• 12:04
  then
• 12:04
  play
• 12:04
  them
• 12:04
  a
• 12:04
  couple
• 12:04
  of
• 12:04
  times
• 12:05
  until
• 12:05
  you
• 12:05
  decide
• 12:05
  on
• 12:06
  the
• 12:06
  one
• 12:06
  you
• 12:06
  like
• 12:06
  the
• 12:06
  best,
• 12:07
  make
• 12:07
  sure
• 12:08
  that
• 12:08
  you
• 12:08
  pay
• 12:08
  for
• 12:09
  your
• 12:09
  music.
• 12:10
  You
• 12:10
  probably
• 12:10
  know
• 12:10
  what
• 12:11
  the
• 12:11
  free
• 12:11
  music
• 12:11
  files
• 12:12
  are
• 12:12
  on
• 12:12
  YouTube
• 12:12
  because
• 12:13
  all
• 12:13
  the
• 12:14
  amateur
• 12:14
  YouTubers
• 12:14
  use
• 12:15
  the
• 12:15
  same
• 12:15
  ones.
• 12:16
  So
• 12:16
  you
• 12:16
  don't
• 12:16
  want
• 12:17
  yours
• 12:17
  to
• 12:17
  be
• 12:17
  all
• 12:17
  over
• 12:17
  the
• 12:17
  internet.
• 12:18
  You
• 12:18
  also
• 12:18
  don't
• 12:19
  want
• 12:19
  to
• 12:19
  run
• 12:19
  into
• 12:19
  copyright
• 12:20
  problems.
• 12:20
  So
• 12:21
  when
• 12:21
  you're
• 12:21
  purchasing
• 12:21
  it,
• 12:21
  make
• 12:22
  sure
• 12:22
  that
• 12:22
  you
• 12:22
  have
• 12:22
  permission
• 12:23
  to
• 12:23
  use
• 12:23
  it
• 12:23
  for
• 12:23
  a
• 12:23
  podcast
• 12:24
  every
• 12:24
  single
• 12:24
  week.
• 12:24
  And
• 12:25
  it
• 12:25
  will
• 12:25
  tell
• 12:25
  you
• 12:25
  when
• 12:25
  you
• 12:25
  check
• 12:26
  out
• 12:26
  what
• 12:26
  you
• 12:26
  have
• 12:27
  permission
• 12:27
  to
• 12:27
  use
• 12:27
  that
• 12:27
  music
• 12:27
  for.
• 12:29
  All
• 12:29
  right.
• 12:29
  So
• 12:29
  we've
• 12:29
  got
• 12:29
  our
• 12:29
  title,
• 12:30
  our
• 12:30
  tagline.
• 12:30
  If
• 12:30
  we
• 12:30
  so
• 12:31
  desire,
• 12:31
  we've
• 12:32
  got
• 12:32
  our
• 12:32
  intro
• 12:32
  or
• 12:32
  outro
• 12:33
  and
• 12:33
  we've
• 12:33
  got
• 12:33
  music
• 12:34
  to
• 12:34
  go
• 12:34
  with
• 12:34
  it.
• 12:35
  now
• 12:35
  it's
• 12:35
  time
• 12:35
  to
• 12:35
  talk
• 12:35
  about
• 12:36
  how
• 12:36
  to
• 12:36
  combine
• 12:37
  all
• 12:37
  of
• 12:37
  these
• 12:37
  elements.
• 12:38
  How
• 12:38
  in
• 12:38
  the
• 12:38
  world
• 12:38
  do
• 12:38
  you
• 12:39
  record
• 12:39
  and
• 12:40
  edit
• 12:40
  your
• 12:40
  episode
• 12:41
  and
• 12:41
  add
• 12:42
  music
• 12:42
  and
• 12:43
  make
• 12:43
  it
• 12:43
  sound
• 12:43
  good.
• 12:44
  You
• 12:44
  use
• 12:45
  a
• 12:45
  program
• 12:45
  called
• 12:46
  de
• 12:46
  script?
• 12:47
  I
• 12:47
  am.
• 12:48
  In
• 12:48
  love
• 12:48
  with
• 12:49
  descript.
• 12:49
  Let
• 12:50
  me
• 12:50
  just
• 12:50
  tell
• 12:50
  you
• 12:50
  that
• 12:50
  I
• 12:51
  have
• 12:51
  had
• 12:51
  many
• 12:51
  years
• 12:52
  using.
• 12:53
  Adobe
• 12:53
  premiere
• 12:54
  using
• 12:54
  I
• 12:54
  movie
• 12:55
  using
• 12:55
  a
• 12:55
  million
• 12:56
  other
• 12:56
  programs
• 12:57
  that
• 12:57
  are
• 12:57
  so
• 12:58
  much
• 12:58
  more
• 12:58
  difficult.
• 12:58
  Now,
• 12:59
  are
• 12:59
  you
• 12:59
  going
• 12:59
  to
• 12:59
  create
• 13:00
  a
• 13:00
  Sundance
• 13:01
  film
• 13:01
  worthy
• 13:02
  production
• 13:02
  on
• 13:03
  descript?
• 13:03
  No,
• 13:03
  you
• 13:03
  are
• 13:04
  not.
• 13:04
  That
• 13:04
  is
• 13:04
  what
• 13:04
  premier
• 13:05
  is
• 13:05
  for.
• 13:05
  De
• 13:06
  script
• 13:06
  is
• 13:06
  perfect
• 13:07
  for
• 13:07
  everyday.
• 13:08
  Pod-casters
• 13:09
  it
• 13:09
  gives
• 13:09
  you
• 13:09
  a
• 13:09
  place
• 13:10
  to
• 13:10
  record
• 13:10
  your
• 13:11
  episode.
• 13:12
  It
• 13:12
  gives
• 13:12
  you
• 13:12
  a
• 13:12
  place
• 13:13
  to
• 13:13
  edit
• 13:13
  it
• 13:13
  right
• 13:13
  in
• 13:14
  the
• 13:14
  app.
• 13:15
  And
• 13:15
  then
• 13:15
  you
• 13:15
  can
• 13:16
  actually
• 13:16
  publish
• 13:16
  it
• 13:16
  with
• 13:17
  one
• 13:17
  button
• 13:17
  directly
• 13:18
  to
• 13:18
  your
• 13:18
  hosting
• 13:19
  platform.
• 13:19
  I'm
• 13:19
  a
• 13:19
  huge
• 13:20
  fan.
• 13:20
  It
• 13:20
  costs
• 13:21
  less
• 13:21
  than
• 13:21
  $150
• 13:22
  a
• 13:22
  year
• 13:23
  to
• 13:23
  use
• 13:23
  this
• 13:23
  program.
• 13:24
  So
• 13:24
  highly,
• 13:24
  highly,
• 13:25
  highly
• 13:25
  recommend
• 13:25
  I'll
• 13:25
  link
• 13:26
  it
• 13:26
  in
• 13:26
  the
• 13:26
  show.
• 13:26
  Notes
• 13:26
  is
• 13:26
  what
• 13:26
  I
• 13:26
  tell
• 13:27
  everybody
• 13:27
  to
• 13:27
  use.
• 13:28
  First
• 13:28
  of
• 13:28
  all,
• 13:28
  you
• 13:29
  can.
• 13:29
  Record,
• 13:29
  both
• 13:30
  audio
• 13:30
  and
• 13:31
  or
• 13:31
  video
• 13:32
  in
• 13:32
  descript,
• 13:33
  you
• 13:33
  could
• 13:33
  record
• 13:34
  virtually
• 13:34
  with
• 13:35
  a
• 13:35
  co-host
• 13:35
  or
• 13:36
  an
• 13:36
  interviewee.
• 13:37
  They
• 13:37
  have
• 13:37
  the
• 13:37
  capability
• 13:38
  to
• 13:38
  do
• 13:38
  that.
• 13:39
  And
• 13:39
  then
• 13:39
  you
• 13:39
  edit
• 13:40
  directly
• 13:40
  in
• 13:40
  the
• 13:40
  app.
• 13:41
  And
• 13:41
  they
• 13:41
  edit
• 13:42
  using
• 13:42
  a
• 13:42
  text
• 13:43
  based
• 13:44
  editor.
• 13:45
  So
• 13:45
  if
• 13:45
  you've
• 13:45
  ever
• 13:45
  edited
• 13:46
  an
• 13:46
  audio
• 13:46
  file
• 13:47
  or
• 13:47
  a
• 13:47
  video
• 13:47
  file
• 13:47
  before
• 13:48
  you
• 13:48
  usually
• 13:48
  edit
• 13:49
  it
• 13:49
  based
• 13:49
  on
• 13:50
  the
• 13:50
  audio
• 13:50
  wave
• 13:51
  file,
• 13:51
  right.
• 13:51
  You're
• 13:51
  looking
• 13:51
  at
• 13:52
  the
• 13:52
  ups
• 13:52
  and
• 13:52
  downs
• 13:52
  of
• 13:53
  your
• 13:53
  voice.
• 13:54
  And
• 13:54
  you
• 13:54
  have
• 13:54
  to
• 13:54
  kind
• 13:54
  of
• 13:54
  guess
• 13:55
  where
• 13:55
  the
• 13:55
  words
• 13:55
  are.
• 13:55
  You
• 13:55
  don't
• 13:56
  do
• 13:56
  that
• 13:56
  with
• 13:56
  this
• 13:56
  script.
• 13:57
  As
• 13:57
  I'm
• 13:57
  talking
• 13:57
  right
• 13:57
  now,
• 13:58
  recording
• 13:58
  this
• 13:58
  indescript
• 13:59
  to
• 13:59
  you.
• 13:59
  It
• 13:59
  is
• 13:59
  creating
• 14:00
  an
• 14:00
  automatic
• 14:01
  transcription
• 14:01
  of
• 14:02
  my
• 14:02
  words.
• 14:03
  So
• 14:03
  if
• 14:03
  I
• 14:03
  say,
• 14:03
  um,
• 14:04
  I
• 14:04
  just
• 14:04
  go
• 14:05
  in
• 14:05
  and
• 14:05
  find
• 14:05
  the
• 14:05
  em
• 14:06
  and
• 14:06
  delete
• 14:07
  the
• 14:07
  M
• 14:07
  in
• 14:07
  the
• 14:07
  transcript
• 14:08
  and
• 14:08
  it
• 14:08
  cuts
• 14:08
  out
• 14:09
  the
• 14:09
  file.
• 14:09
  It's
• 14:10
  brilliant.
• 14:11
  I'm
• 14:11
  telling
• 14:11
  you
• 14:11
  it
• 14:11
  does
• 14:11
  the
• 14:11
  same
• 14:12
  thing
• 14:12
  with
• 14:12
  video.
• 14:13
  So
• 14:13
  there's
• 14:13
  no
• 14:13
  cutting
• 14:14
  and
• 14:14
  splicing.
• 14:14
  I
• 14:14
  mean,
• 14:14
  you
• 14:14
  can
• 14:15
  have
• 14:15
  more
• 14:15
  power
• 14:15
  over
• 14:16
  it
• 14:16
  if
• 14:16
  you
• 14:16
  choose
• 14:16
  to,
• 14:17
  but
• 14:17
  if
• 14:17
  you
• 14:17
  just
• 14:17
  want
• 14:17
  to
• 14:18
  edit
• 14:18
  the
• 14:18
  text,
• 14:18
  they
• 14:19
  make
• 14:19
  it
• 14:19
  very,
• 14:19
  very
• 14:19
  easy
• 14:19
  to
• 14:20
  do.
• 14:20
  So
• 14:20
  it's
• 14:20
  super
• 14:21
  beginner
• 14:21
  friendly.
• 14:22
  And
• 14:22
  then
• 14:23
  you
• 14:23
  can
• 14:23
  very
• 14:23
  easily,
• 14:24
  once
• 14:24
  you've
• 14:24
  recorded
• 14:24
  your
• 14:24
  intro
• 14:25
  and
• 14:25
  your
• 14:25
  outro,
• 14:25
  you
• 14:25
  can
• 14:25
  very
• 14:25
  easily
• 14:26
  drop
• 14:26
  your
• 14:27
  music
• 14:27
  in
• 14:27
  there.
• 14:28
  You
• 14:28
  can
• 14:28
  cut
• 14:28
  and
• 14:28
  splice
• 14:29
  it.
• 14:29
  However
• 14:29
  you
• 14:29
  want.
• 14:30
  You
• 14:30
  can
• 14:30
  fade
• 14:30
  it
• 14:30
  in,
• 14:31
  faded
• 14:31
  out.
• 14:32
  It
• 14:32
  is
• 14:32
  the
• 14:32
  simplest
• 14:33
  program
• 14:33
  I
• 14:34
  know
• 14:34
  out
• 14:34
  there.
• 14:35
  So
• 14:35
  that's
• 14:36
  the
• 14:36
  one
• 14:36
  I
• 14:36
  recommend.
• 14:37
  The
• 14:37
  final
• 14:38
  thing
• 14:38
  you
• 14:38
  need
• 14:38
  before
• 14:39
  we
• 14:39
  want
• 14:39
  to
• 14:39
  start
• 14:39
  recording
• 14:39
  episodes
• 14:40
  is
• 14:40
  your
• 14:40
  cover
• 14:41
  art.
• 14:41
  That
• 14:41
  is
• 14:42
  the
• 14:42
  little
• 14:42
  square.
• 14:43
  Piece
• 14:43
  of
• 14:43
  artwork
• 14:44
  that
• 14:45
  shows
• 14:45
  up
• 14:45
  every
• 14:46
  time
• 14:46
  someone
• 14:46
  listens
• 14:47
  to
• 14:47
  you
• 14:47
  or
• 14:47
  searches
• 14:48
  for
• 14:48
  your
• 14:48
  show
• 14:48
  in
• 14:48
  a
• 14:48
  podcast
• 14:49
  app.
• 14:49
  So
• 14:49
  it
• 14:49
  needs
• 14:49
  to
• 14:50
  be
• 14:50
  square.
• 14:51
  It
• 14:51
  needs
• 14:51
  to
• 14:51
  be
• 14:52
  bold.
• 14:52
  It
• 14:53
  needs
• 14:53
  to
• 14:53
  be
• 14:53
  very
• 14:54
  clear
• 14:54
  because
• 14:54
  we're
• 14:54
  seeing
• 14:55
  this
• 14:55
  on
• 14:55
  a
• 14:55
  teeny,
• 14:56
  tiny
• 14:56
  little
• 14:56
  square
• 14:57
  on
• 14:57
  a
• 14:57
  cell
• 14:58
  phone.
• 14:58
  If
• 14:59
  it's
• 14:59
  not
• 14:59
  bold
• 15:00
  and
• 15:00
  easily
• 15:00
  readable,
• 15:00
  it
• 15:01
  will
• 15:01
  not
• 15:01
  make
• 15:01
  sense
• 15:01
  to
• 15:01
  people
• 15:02
  on
• 15:02
  a
• 15:02
  teeny
• 15:02
  tiny
• 15:02
  little
• 15:03
  phone.
• 15:04
  The
• 15:04
  easiest
• 15:05
  way
• 15:05
  to
• 15:05
  make
• 15:05
  your
• 15:05
  cover
• 15:05
  art
• 15:06
  is
• 15:06
  to
• 15:06
  go
• 15:06
  to
• 15:06
  Canva
• 15:07
  and
• 15:07
  search
• 15:08
  podcast,
• 15:08
  cover
• 15:09
  art
• 15:09
  and
• 15:09
  their
• 15:09
  templates,
• 15:10
  and
• 15:10
  they
• 15:10
  will
• 15:10
  come
• 15:10
  up
• 15:10
  with
• 15:11
  a
• 15:11
  million
• 15:11
  templates.
• 15:12
  Don't
• 15:12
  take
• 15:12
  any
• 15:12
  of
• 15:13
  the
• 15:13
  templates
• 15:13
  and
• 15:13
  just.
• 15:14
  Use
• 15:14
  them
• 15:14
  exactly
• 15:15
  as
• 15:15
  they
• 15:15
  are.
• 15:15
  Right?
• 15:15
  Because
• 15:16
  again,
• 15:16
  you
• 15:16
  will
• 15:16
  find
• 15:16
  many
• 15:17
  more
• 15:17
  people
• 15:17
  that
• 15:17
  have
• 15:17
  the
• 15:17
  same
• 15:18
  template
• 15:18
  being
• 15:18
  used
• 15:19
  through
• 15:19
  Canva.
• 15:20
  But
• 15:20
  make
• 15:20
  it
• 15:20
  your
• 15:20
  own
• 15:21
  change,
• 15:21
  the
• 15:21
  colors,
• 15:22
  change
• 15:22
  the
• 15:22
  pictures,
• 15:22
  change
• 15:23
  the
• 15:23
  fonts.
• 15:24
  Just
• 15:24
  use
• 15:24
  their
• 15:24
  ideas
• 15:25
  to
• 15:25
  spark
• 15:25
  your
• 15:25
  imagination.
• 15:27
  I
• 15:27
  recommend
• 15:28
  bright,
• 15:28
  bold
• 15:28
  colors,
• 15:29
  but
• 15:29
  no
• 15:29
  more
• 15:29
  than
• 15:29
  two
• 15:29
  or
• 15:29
  three.
• 15:30
  I
• 15:30
  recommend
• 15:31
  big
• 15:32
  fonts
• 15:32
  that
• 15:32
  are
• 15:32
  easy
• 15:33
  to
• 15:33
  read
• 15:33
  again,
• 15:33
  no
• 15:33
  more
• 15:34
  than
• 15:34
  two
• 15:34
  fonts.
• 15:35
  And
• 15:35
  I
• 15:35
  also
• 15:35
  recommend
• 15:36
  using
• 15:36
  a
• 15:36
  picture
• 15:37
  of
• 15:37
  your
• 15:37
  face.
• 15:38
  Human
• 15:38
  beings
• 15:39
  always
• 15:39
  respond
• 15:39
  best
• 15:40
  to
• 15:40
  smiling,
• 15:40
  happy
• 15:41
  faces
• 15:41
  of
• 15:41
  other
• 15:42
  human
• 15:42
  beings.
• 15:43
  I
• 15:43
  know
• 15:43
  this
• 15:43
  is
• 15:43
  a
• 15:43
  struggle
• 15:44
  for
• 15:44
  some
• 15:44
  people.
• 15:44
  They
• 15:44
  don't
• 15:45
  want
• 15:45
  to
• 15:45
  put
• 15:45
  their
• 15:45
  faces
• 15:45
  out
• 15:45
  there
• 15:46
  and
• 15:46
  I
• 15:46
  get
• 15:46
  that
• 15:46
  and
• 15:46
  it's
• 15:46
  not
• 15:47
  essential.
• 15:48
  But
• 15:48
  if
• 15:48
  you're
• 15:48
  at
• 15:49
  all
• 15:49
  comfortable
• 15:49
  with
• 15:49
  putting
• 15:50
  your
• 15:50
  face
• 15:50
  on
• 15:50
  your
• 15:50
  cover
• 15:51
  art,
• 15:51
  do
• 15:51
  it,
• 15:52
  it
• 15:52
  will
• 15:52
  result
• 15:53
  in
• 15:53
  more
• 15:53
  clicks.
• 15:54
  Most
• 15:54
  of
• 15:54
  the
• 15:54
  time.
• 15:55
  If
• 15:55
  not,
• 15:55
  you
• 15:55
  can
• 15:55
  just
• 15:55
  use
• 15:56
  some
• 15:56
  sort
• 15:56
  of
• 15:56
  graphic
• 15:57
  or
• 15:57
  even
• 15:57
  a
• 15:57
  different
• 15:57
  picture
• 15:58
  of
• 15:58
  a
• 15:58
  flower
• 15:59
  or
• 15:59
  something.
• 15:59
  I
• 15:59
  don't
• 16:00
  know
• 16:00
  anything
• 16:00
  that
• 16:00
  works
• 16:00
  with
• 16:01
  your
• 16:01
  podcast
• 16:01
  topic,
• 16:02
  but
• 16:02
  faces
• 16:03
  tend
• 16:03
  to
• 16:03
  do
• 16:03
  the
• 16:03
  best.
• 16:05
  Once
• 16:05
  we've
• 16:05
  got
• 16:05
  all
• 16:06
  these
• 16:06
  pieces
• 16:06
  in
• 16:06
  place.
• 16:07
  It
• 16:07
  is
• 16:07
  now
• 16:08
  time
• 16:08
  to
• 16:08
  record
• 16:09
  our
• 16:09
  episodes.
• 16:09
  So
• 16:10
  this
• 16:10
  is
• 16:10
  how
• 16:10
  I
• 16:10
  plan
• 16:11
  out
• 16:11
  my
• 16:11
  episodes.
• 16:11
  I,
• 16:12
  like
• 16:12
  I
• 16:12
  said,
• 16:12
  we'll
• 16:13
  be
• 16:13
  creating
• 16:14
  another
• 16:14
  episode
• 16:15
  all
• 16:15
  about
• 16:15
  my
• 16:15
  workflow
• 16:15
  so
• 16:16
  I
• 16:16
  can
• 16:16
  go
• 16:16
  into
• 16:16
  a
• 16:16
  little
• 16:16
  bit
• 16:16
  more
• 16:17
  detail,
• 16:17
  but
• 16:18
  essentially
• 16:18
  I
• 16:19
  brainstorm
• 16:20
  ideas
• 16:20
  for
• 16:20
  my
• 16:20
  podcast
• 16:21
  two
• 16:21
  times
• 16:21
  a
• 16:21
  year.
• 16:22
  So
• 16:22
  I
• 16:22
  will
• 16:22
  sit
• 16:22
  down.
• 16:23
  I
• 16:23
  very
• 16:23
  often
• 16:23
  do
• 16:23
  this
• 16:23
  on
• 16:23
  an
• 16:23
  airplane
• 16:24
  because
• 16:24
  it's
• 16:24
  my
• 16:24
  favorite
• 16:24
  place
• 16:25
  to
• 16:25
  brainstorm.
• 16:25
  There's
• 16:25
  not
• 16:25
  a
• 16:25
  lot
• 16:26
  to
• 16:26
  do.
• 16:26
  And
• 16:26
  there's
• 16:26
  a
• 16:26
  lot
• 16:26
  of
• 16:26
  white
• 16:26
  noise.
• 16:27
  So
• 16:28
  I'll
• 16:28
  sit
• 16:28
  down.
• 16:29
  And
• 16:29
  I
• 16:29
  very
• 16:29
  often
• 16:30
  pray
• 16:30
  ahead
• 16:30
  of
• 16:30
  time
• 16:30
  so
• 16:30
  God
• 16:31
  can
• 16:31
  send
• 16:31
  me
• 16:31
  some
• 16:31
  ideas
• 16:32
  of
• 16:32
  what
• 16:32
  he
• 16:32
  wants
• 16:32
  me
• 16:32
  to
• 16:32
  talk
• 16:33
  about.
• 16:33
  And
• 16:33
  then
• 16:33
  I
• 16:34
  just
• 16:34
  start
• 16:34
  writing
• 16:35
  down
• 16:35
  ideas
• 16:36
  and
• 16:36
  I
• 16:36
  don't
• 16:36
  edit
• 16:36
  them
• 16:36
  and
• 16:37
  I
• 16:37
  don't
• 16:37
  cross
• 16:37
  them
• 16:37
  out.
• 16:37
  And
• 16:37
  I
• 16:38
  don't
• 16:38
  tell
• 16:38
  myself
• 16:38
  they're
• 16:38
  stupid.
• 16:39
  I
• 16:39
  just
• 16:39
  write
• 16:39
  down
• 16:40
  everything
• 16:40
  that
• 16:40
  comes
• 16:40
  to
• 16:40
  me
• 16:41
  and
• 16:41
  I
• 16:41
  usually
• 16:42
  have
• 16:42
  at
• 16:42
  least
• 16:43
  50
• 16:43
  to
• 16:43
  60
• 16:44
  ideas
• 16:45
  and
• 16:45
  I
• 16:46
  will
• 16:46
  probably
• 16:46
  use
• 16:47
  about
• 16:47
  half
• 16:47
  of
• 16:47
  them.
• 16:48
  And
• 16:48
  then
• 16:48
  six
• 16:48
  months
• 16:49
  later,
• 16:49
  I
• 16:49
  will
• 16:49
  brainstorm
• 16:50
  again,
• 16:50
  not
• 16:50
  all
• 16:50
  of
• 16:50
  them
• 16:51
  are
• 16:51
  episode
• 16:52
  worthy.
• 16:53
  But
• 16:53
  it
• 16:53
  does
• 16:54
  give
• 16:54
  me
• 16:54
  easily
• 16:55
  enough
• 16:55
  to
• 16:55
  fill
• 16:55
  half
• 16:56
  a
• 16:56
  year.
• 16:57
  And
• 16:57
  then
• 16:57
  you
• 16:58
  get
• 16:58
  to
• 16:58
  decide
• 16:58
  your.
• 16:59
  Recording
• 16:59
  schedule.
• 17:00
  Some
• 17:00
  people
• 17:00
  love
• 17:00
  to
• 17:00
  record
• 17:01
  every
• 17:01
  week.
• 17:01
  Some
• 17:02
  people
• 17:02
  only
• 17:02
  want
• 17:02
  to
• 17:02
  do
• 17:02
  it
• 17:02
  once
• 17:03
  a
• 17:03
  month.
• 17:03
  And
• 17:03
  so
• 17:03
  they
• 17:03
  bang
• 17:04
  out
• 17:04
  four
• 17:04
  episodes
• 17:05
  in
• 17:05
  just
• 17:05
  one
• 17:05
  sitting
• 17:06
  you
• 17:06
  decide.
• 17:06
  I
• 17:06
  recommend
• 17:07
  trying
• 17:07
  a
• 17:07
  couple
• 17:07
  of
• 17:08
  different
• 17:08
  options.
• 17:08
  Maybe
• 17:08
  you
• 17:09
  try
• 17:09
  weekly
• 17:09
  and
• 17:09
  then
• 17:09
  you
• 17:09
  try.
• 17:10
  Doing
• 17:10
  two
• 17:11
  batch
• 17:11
  recordings
• 17:11
  a
• 17:12
  month.
• 17:12
  Maybe
• 17:12
  you
• 17:12
  decide
• 17:13
  you
• 17:13
  only
• 17:13
  want
• 17:13
  to
• 17:13
  record
• 17:14
  and
• 17:14
  publish
• 17:15
  one
• 17:15
  episode
• 17:15
  a
• 17:15
  month
• 17:15
  because
• 17:16
  that's
• 17:16
  all
• 17:16
  you
• 17:16
  can
• 17:16
  handle.
• 17:17
  That's
• 17:17
  totally
• 17:17
  fine.
• 17:18
  But
• 17:18
  consistency
• 17:18
  is
• 17:19
  important.
• 17:19
  So
• 17:19
  whatever
• 17:19
  you
• 17:20
  decide
• 17:20
  with
• 17:20
  at
• 17:20
  the
• 17:20
  beginning,
• 17:21
  I
• 17:21
  recommend
• 17:22
  you
• 17:22
  continue
• 17:23
  doing
• 17:24
  Two
• 17:24
  to
• 17:24
  four
• 17:24
  times
• 17:24
  a
• 17:24
  month,
• 17:25
  I
• 17:25
  will
• 17:25
  sit
• 17:26
  down
• 17:26
  and
• 17:26
  write
• 17:26
  an
• 17:26
  outline
• 17:27
  for
• 17:27
  one
• 17:27
  of
• 17:27
  these
• 17:27
  ideas
• 17:28
  that
• 17:28
  I've
• 17:28
  brainstormed,
• 17:29
  and
• 17:29
  then
• 17:29
  I
• 17:29
  will
• 17:30
  record
• 17:30
  it
• 17:30
  and
• 17:31
  edit
• 17:31
  it.
• 17:33
  I'll
• 17:33
  get
• 17:33
  on
• 17:33
  a
• 17:33
  little
• 17:34
  bit
• 17:34
  of
• 17:34
  a
• 17:34
  soap
• 17:34
  box
• 17:34
  here.
• 17:34
  When
• 17:35
  it
• 17:35
  comes
• 17:35
  to
• 17:35
  outlining
• 17:36
  your
• 17:36
  episode,
• 17:36
  please
• 17:37
  don't
• 17:37
  write
• 17:37
  a
• 17:37
  script
• 17:38
  for
• 17:38
  yourself.
• 17:38
  It's
• 17:39
  going
• 17:39
  to
• 17:39
  be
• 17:39
  so
• 17:40
  tempting
• 17:41
  to
• 17:41
  do,
• 17:41
  especially
• 17:41
  if
• 17:41
  you
• 17:41
  don't
• 17:41
  have
• 17:42
  experience.
• 17:42
  Speaking
• 17:43
  while
• 17:43
  recording.
• 17:44
  You're
• 17:44
  going
• 17:44
  to
• 17:44
  feel
• 17:45
  like
• 17:45
  you
• 17:45
  mess
• 17:45
  up
• 17:45
  a
• 17:46
  million
• 17:46
  times
• 17:46
  and
• 17:47
  you're
• 17:47
  going
• 17:47
  to
• 17:47
  have
• 17:47
  tons
• 17:48
  of
• 17:48
  filler
• 17:48
  words.
• 17:49
  It's
• 17:49
  all
• 17:49
  normal.
• 17:50
  It's
• 17:50
  all.
• 17:50
  Okay.
• 17:51
  You
• 17:51
  will
• 17:51
  get
• 17:51
  better
• 17:52
  as
• 17:52
  you
• 17:52
  practice.
• 17:52
  The
• 17:53
  more
• 17:53
  you
• 17:53
  practice,
• 17:53
  the
• 17:53
  better
• 17:54
  you
• 17:54
  get.
• 17:55
  But
• 17:55
  if
• 17:55
  you
• 17:55
  want
• 17:55
  to
• 17:55
  do
• 17:55
  some
• 17:55
  practice
• 17:56
  episodes
• 17:56
  where
• 17:56
  you
• 17:56
  just
• 17:57
  ramble
• 17:57
  into
• 17:57
  a
• 17:57
  microphone,
• 17:57
  do
• 17:58
  it,
• 17:58
  and
• 17:58
  then
• 17:58
  you
• 17:58
  can
• 17:58
  just
• 17:58
  delete
• 17:58
  them.
• 17:59
  But
• 17:59
  please
• 17:59
  don't
• 18:00
  write
• 18:00
  a
• 18:00
  script
• 18:00
  because
• 18:00
  people
• 18:01
  can
• 18:01
  always
• 18:01
  tell.
• 18:02
  I
• 18:02
  can
• 18:02
  always
• 18:02
  tell
• 18:02
  when
• 18:02
  someone
• 18:03
  is
• 18:03
  reading,
• 18:03
  it's
• 18:03
  really
• 18:03
  distracting
• 18:04
  and
• 18:05
  you
• 18:05
  kind
• 18:05
  of
• 18:05
  sound
• 18:05
  like
• 18:05
  a
• 18:05
  robot.
• 18:06
  So
• 18:06
  that's
• 18:06
  what
• 18:06
  I
• 18:06
  always
• 18:06
  tell
• 18:07
  people.
• 18:07
  I
• 18:07
  mean,
• 18:07
  obviously
• 18:08
  you
• 18:08
  get
• 18:08
  to
• 18:08
  do
• 18:08
  what
• 18:08
  you
• 18:08
  want,
• 18:09
  but
• 18:09
  that's
• 18:09
  my
• 18:10
  pro
• 18:10
  tip
• 18:10
  is
• 18:11
  to
• 18:11
  just
• 18:11
  write
• 18:11
  a
• 18:11
  rough
• 18:11
  outline
• 18:12
  and
• 18:12
  then.
• 18:13
  Go
• 18:13
  for
• 18:14
  it.
• 18:14
  When
• 18:14
  it
• 18:14
  comes
• 18:15
  to
• 18:15
  editing
• 18:15
  your
• 18:15
  episode,
• 18:15
  like
• 18:16
  I
• 18:16
  said,
• 18:16
  descript.
• 18:17
  It
• 18:17
  makes
• 18:17
  it
• 18:17
  very,
• 18:17
  very
• 18:17
  easy.
• 18:18
  You
• 18:18
  can
• 18:19
  outsource
• 18:19
  it.
• 18:19
  If
• 18:19
  it's
• 18:20
  something
• 18:20
  you
• 18:20
  just
• 18:20
  don't
• 18:20
  have
• 18:20
  time
• 18:20
  for.
• 18:21
  But
• 18:21
  I
• 18:21
  actually
• 18:21
  think
• 18:22
  it's
• 18:22
  kind
• 18:22
  of
• 18:22
  fun.
• 18:23
  And
• 18:23
  it
• 18:24
  might
• 18:24
  not
• 18:24
  be
• 18:24
  worth.
• 18:25
  Your
• 18:26
  money
• 18:26
  to
• 18:26
  outsource
• 18:26
  for
• 18:27
  a
• 18:27
  while
• 18:27
  until
• 18:27
  you're
• 18:27
  making
• 18:27
  more
• 18:28
  in
• 18:28
  your
• 18:28
  business,
• 18:28
  just
• 18:29
  depends
• 18:29
  on
• 18:29
  the
• 18:29
  kind
• 18:29
  of
• 18:29
  time
• 18:30
  and
• 18:30
  money
• 18:30
  you
• 18:30
  have
• 18:31
  available.
• 18:32
  once
• 18:32
  you're
• 18:32
  done
• 18:33
  editing
• 18:33
  and
• 18:33
  descript,
• 18:34
  like
• 18:34
  I
• 18:34
  said,
• 18:34
  you
• 18:34
  can
• 18:34
  just
• 18:35
  press
• 18:35
  one
• 18:35
  button
• 18:36
  to
• 18:36
  publish
• 18:36
  it
• 18:36
  directly
• 18:37
  to
• 18:37
  your
• 18:37
  hosting
• 18:38
  platform.
• 18:39
  And
• 18:39
  then
• 18:39
  you
• 18:39
  fill
• 18:39
  out
• 18:39
  the
• 18:39
  show
• 18:40
  notes.
• 18:40
  And.
• 18:41
  Schedule
• 18:42
  it
• 18:42
  for
• 18:42
  the
• 18:42
  day
• 18:42
  you
• 18:42
  want
• 18:42
  to
• 18:42
  go
• 18:42
  live.
• 18:44
  Now
• 18:44
  that
• 18:44
  brings
• 18:44
  us
• 18:45
  to
• 18:45
  that
• 18:45
  hosting
• 18:45
  platform.
• 18:46
  I
• 18:46
  talked
• 18:46
  about.
• 18:47
  Choosing
• 18:47
  a
• 18:47
  hosting
• 18:48
  platform
• 18:48
  really
• 18:49
  is
• 18:49
  not
• 18:49
  a
• 18:49
  super
• 18:50
  important
• 18:50
  choice.
• 18:50
  There's
• 18:51
  a
• 18:51
  million
• 18:51
  of
• 18:51
  them
• 18:51
  out
• 18:51
  there,
• 18:52
  and
• 18:52
  most
• 18:52
  of
• 18:52
  them
• 18:52
  do
• 18:52
  the
• 18:52
  exact
• 18:53
  same
• 18:53
  thing,
• 18:53
  but
• 18:53
  I
• 18:54
  do
• 18:54
  like
• 18:55
  a
• 18:55
  platform
• 18:55
  that
• 18:55
  has
• 18:56
  good
• 18:56
  analytics.
• 18:57
  I
• 18:57
  want
• 18:57
  to
• 18:57
  be
• 18:57
  able
• 18:57
  to
• 18:57
  see
• 18:58
  who's
• 18:58
  listening,
• 18:59
  how
• 18:59
  long
• 18:59
  they're
• 18:59
  listening
• 19:00
  for.
• 19:00
  I
• 19:00
  want
• 19:01
  kind
• 19:01
  of
• 19:01
  some
• 19:01
  robust
• 19:01
  reporting.
• 19:03
  I
• 19:03
  have
• 19:03
  heard
• 19:03
  really
• 19:03
  good
• 19:04
  things
• 19:04
  about
• 19:04
  Libsyn,
• 19:05
  but
• 19:05
  I've
• 19:05
  never
• 19:05
  used
• 19:05
  that
• 19:05
  one.
• 19:06
  I
• 19:06
  do
• 19:06
  have
• 19:06
  experience
• 19:07
  with
• 19:07
  both
• 19:07
  Casos
• 19:08
  and
• 19:08
  captivate,
• 19:09
  and
• 19:09
  I
• 19:09
  think
• 19:09
  both
• 19:09
  of
• 19:09
  those
• 19:10
  are
• 19:10
  equally
• 19:10
  good
• 19:11
  hosts.
• 19:12
  So
• 19:12
  if
• 19:12
  you
• 19:12
  want
• 19:12
  to
• 19:12
  do
• 19:12
  a
• 19:12
  little
• 19:12
  research,
• 19:13
  a
• 19:14
  little
• 19:14
  Googling,
• 19:14
  go
• 19:14
  for
• 19:15
  it.
• 19:15
  Otherwise
• 19:15
  just
• 19:15
  pick
• 19:16
  one
• 19:16
  of
• 19:16
  those.
• 19:17
  Get
• 19:17
  started.
• 19:19
  Not
• 19:19
  a
• 19:19
  decision.
• 19:19
  You
• 19:19
  have
• 19:20
  to.
• 19:20
  Sit
• 19:20
  on
• 19:20
  for
• 19:20
  a
• 19:21
  long
• 19:21
  time.
• 19:21
  Maybe
• 19:22
  check
• 19:22
  out
• 19:22
  the
• 19:22
  payment
• 19:22
  plans
• 19:23
  and
• 19:23
  pick
• 19:23
  one
• 19:23
  that
• 19:24
  works
• 19:24
  for
• 19:24
  your
• 19:24
  budget.
• 19:25
  What
• 19:26
  this
• 19:26
  program
• 19:26
  does,
• 19:26
  is
• 19:26
  it
• 19:27
  hosts
• 19:27
  your
• 19:28
  podcast.
• 19:28
  So
• 19:28
  you're
• 19:28
  going
• 19:28
  to
• 19:28
  upload
• 19:29
  your
• 19:29
  podcast
• 19:29
  to
• 19:29
  this
• 19:30
  platform,
• 19:30
  and
• 19:31
  then
• 19:31
  it's
• 19:31
  going
• 19:31
  to
• 19:31
  create
• 19:31
  what
• 19:32
  they
• 19:32
  call
• 19:32
  an
• 19:32
  RSS
• 19:33
  feed.
• 19:33
  That
• 19:34
  RSS
• 19:34
  feed
• 19:34
  is
• 19:35
  where
• 19:35
  the
• 19:35
  podcast
• 19:35
  apps
• 19:36
  fetch
• 19:36
  your
• 19:37
  show.
• 19:38
  So
• 19:38
  apple.
• 19:39
  Podcasts.
• 19:40
  Spotify
• 19:41
  are
• 19:41
  always
• 19:42
  scanning.
• 19:42
  These
• 19:42
  RSS
• 19:43
  feeds
• 19:43
  looking
• 19:43
  for
• 19:44
  a
• 19:44
  new
• 19:44
  show.
• 19:44
  And
• 19:44
  when
• 19:44
  I
• 19:44
  publish
• 19:45
  one.
• 19:45
  The
• 19:45
  podcast
• 19:46
  app
• 19:46
  grabs
• 19:46
  it
• 19:46
  from
• 19:47
  the
• 19:47
  RSS
• 19:47
  feed
• 19:48
  and
• 19:48
  puts
• 19:48
  it
• 19:48
  on
• 19:49
  their
• 19:49
  app.
• 19:49
  No
• 19:49
  matter
• 19:50
  where
• 19:50
  anyone
• 19:50
  is
• 19:50
  listening,
• 19:51
  They
• 19:51
  can
• 19:52
  hear
• 19:52
  it.
• 19:52
  In
• 19:52
  the
• 19:52
  app
• 19:52
  of
• 19:53
  their
• 19:53
  choice,
• 19:53
  once
• 19:54
  you
• 19:54
  publish
• 19:54
  it
• 19:54
  on
• 19:54
  that
• 19:54
  RSS
• 19:55
  feed,
• 19:55
  which
• 19:55
  is
• 19:55
  really
• 19:55
  nice,
• 19:56
  it
• 19:56
  would
• 19:56
  be
• 19:56
  a
• 19:56
  pain
• 19:56
  in
• 19:56
  the
• 19:56
  butt.
• 19:56
  If
• 19:56
  you
• 19:56
  had
• 19:57
  to
• 19:57
  go
• 19:57
  separately.
• 19:58
  Post
• 19:58
  a
• 19:58
  podcast
• 19:59
  to
• 19:59
  all
• 19:59
  these
• 19:59
  different
• 20:00
  apps,
• 20:00
  but
• 20:00
  you
• 20:00
  don't
• 20:00
  have
• 20:00
  to
• 20:00
  do
• 20:00
  that.
• 20:01
  Once
• 20:02
  you
• 20:02
  pick
• 20:02
  a
• 20:02
  hosting
• 20:02
  platform,
• 20:03
  you're
• 20:03
  going
• 20:03
  to
• 20:03
  need
• 20:03
  to
• 20:04
  set
• 20:04
  up
• 20:04
  your
• 20:04
  account.
• 20:04
  That
• 20:04
  will
• 20:04
  take
• 20:05
  a
• 20:05
  few
• 20:05
  minutes.
• 20:05
  The
• 20:05
  first
• 20:05
  time
• 20:05
  you
• 20:06
  have
• 20:06
  to
• 20:06
  input
• 20:06
  all
• 20:06
  the
• 20:06
  details
• 20:07
  of
• 20:07
  your
• 20:07
  show,
• 20:07
  the
• 20:07
  title,
• 20:08
  the
• 20:08
  cover
• 20:08
  art.
• 20:09
  You're
• 20:10
  going
• 20:10
  to
• 20:10
  want
• 20:10
  to
• 20:10
  input
• 20:11
  a
• 20:11
  description.
• 20:11
  I
• 20:11
  recommend
• 20:12
  that
• 20:12
  being
• 20:12
  very
• 20:12
  keyword,
• 20:13
  rich
• 20:13
  lots
• 20:14
  and
• 20:14
  lots
• 20:14
  of
• 20:14
  keywords.
• 20:15
  Right?
• 20:15
  So
• 20:15
  what
• 20:15
  people
• 20:16
  might
• 20:16
  be
• 20:16
  Googling,
• 20:17
  searching
• 20:17
  for
• 20:17
  when
• 20:18
  they
• 20:18
  look
• 20:18
  for
• 20:18
  a
• 20:18
  show
• 20:18
  like
• 20:18
  yours,
• 20:19
  put
• 20:19
  lots
• 20:19
  of
• 20:19
  those
• 20:20
  words
• 20:20
  in
• 20:20
  there.
• 20:21
  And
• 20:21
  add
• 20:21
  a
• 20:21
  link
• 20:22
  to
• 20:22
  your
• 20:22
  website.
• 20:22
  If
• 20:22
  you
• 20:22
  have
• 20:23
  one
• 20:23
  and
• 20:24
  or
• 20:24
  email
• 20:24
  so
• 20:24
  people
• 20:25
  can
• 20:25
  contact
• 20:25
  you
• 20:26
  and
• 20:26
  then
• 20:26
  each
• 20:26
  time
• 20:27
  you
• 20:27
  upload
• 20:27
  an
• 20:27
  episode,
• 20:28
  all
• 20:28
  you
• 20:28
  have
• 20:28
  to
• 20:28
  do
• 20:29
  is
• 20:29
  uploaded
• 20:30
  to
• 20:30
  your
• 20:30
  host
• 20:30
  from
• 20:31
  de
• 20:31
  script
• 20:32
  at
• 20:32
  a
• 20:32
  title.
• 20:33
  Add
• 20:33
  shownotes
• 20:34
  schedule
• 20:34
  it
• 20:34
  for
• 20:34
  when
• 20:34
  you're
• 20:35
  ready
• 20:35
  to
• 20:35
  go.
• 20:36
  Some
• 20:36
  people
• 20:37
  do
• 20:37
  create
• 20:38
  a
• 20:38
  blog
• 20:38
  post
• 20:39
  for
• 20:39
  each
• 20:39
  individual
• 20:40
  podcast
• 20:41
  episode.
• 20:42
  This
• 20:42
  is
• 20:42
  a
• 20:42
  great
• 20:42
  way
• 20:43
  to
• 20:43
  get
• 20:43
  more
• 20:43
  of
• 20:43
  that
• 20:44
  SEO
• 20:44
  juice,
• 20:45
  more
• 20:45
  of
• 20:45
  that
• 20:45
  search
• 20:46
  engine
• 20:46
  optimization
• 20:47
  juice,
• 20:47
  meaning
• 20:47
  traffic
• 20:48
  from
• 20:48
  Google,
• 20:48
  coming
• 20:49
  to
• 20:49
  your
• 20:49
  site
• 20:49
  and
• 20:49
  people
• 20:49
  finding
• 20:50
  your
• 20:50
  podcast.
• 20:51
  But
• 20:51
  if
• 20:51
  that
• 20:51
  overwhelms
• 20:52
  you
• 20:52
  right
• 20:52
  now,
• 20:52
  do
• 20:53
  not
• 20:53
  worry
• 20:53
  about
• 20:53
  it.
• 20:53
  Just
• 20:54
  get
• 20:54
  the
• 20:54
  show
• 20:54
  published
• 20:55
  and
• 20:55
  you
• 20:55
  can
• 20:55
  come
• 20:55
  back
• 20:55
  to
• 20:55
  that
• 20:55
  later.
• 20:57
  Now
• 20:57
  your
• 20:57
  show
• 20:58
  notes,
• 20:58
  you
• 20:58
  probably
• 20:59
  have
• 20:59
  seen
• 20:59
  show
• 20:59
  notes
• 20:59
  for
• 21:00
  a
• 21:00
  podcast
• 21:00
  before
• 21:00
  are
• 21:01
  anything
• 21:01
  that
• 21:01
  helps
• 21:02
  people,
• 21:02
  help
• 21:02
  your
• 21:03
  listeners
• 21:03
  find
• 21:04
  the
• 21:04
  episode
• 21:04
  and
• 21:05
  learn
• 21:05
  from
• 21:05
  it.
• 21:05
  So
• 21:05
  that's
• 21:05
  another
• 21:06
  place
• 21:06
  to
• 21:06
  put
• 21:06
  a
• 21:06
  lot
• 21:06
  of
• 21:06
  great
• 21:07
  keywords
• 21:07
  for
• 21:07
  your
• 21:07
  episode.
• 21:08
  And
• 21:09
  links
• 21:09
  to
• 21:09
  anything
• 21:09
  that
• 21:10
  might
• 21:10
  help
• 21:10
  them
• 21:10
  take
• 21:10
  action
• 21:11
  on
• 21:11
  the
• 21:11
  episode.
• 21:11
  So
• 21:12
  maybe
• 21:12
  it's
• 21:12
  a
• 21:12
  freebie
• 21:12
  that
• 21:12
  I
• 21:13
  mentioned
• 21:13
  in
• 21:13
  the
• 21:13
  episode.
• 21:13
  Maybe
• 21:14
  it's
• 21:14
  a
• 21:14
  link
• 21:14
  to
• 21:14
  my
• 21:14
  website
• 21:15
  or
• 21:15
  to
• 21:16
  my
• 21:16
  calendar
• 21:16
  to
• 21:16
  book
• 21:17
  with
• 21:17
  me.
• 21:17
  Maybe
• 21:18
  it's
• 21:18
  some
• 21:19
  other
• 21:19
  tool
• 21:19
  or
• 21:19
  resource
• 21:20
  I've
• 21:20
  mentioned
• 21:20
  in
• 21:21
  the.
• 21:21
  Episode,
• 21:22
  I
• 21:22
  will
• 21:22
  link
• 21:22
  that
• 21:22
  in
• 21:22
  the
• 21:22
  show
• 21:23
  notes
• 21:23
  as
• 21:23
  well.
• 21:24
  The
• 21:25
  trick
• 21:25
  is
• 21:25
  to
• 21:25
  get
• 21:25
  them
• 21:26
  taking
• 21:26
  action
• 21:26
  on
• 21:26
  your
• 21:26
  information.
• 21:27
  And
• 21:27
  so
• 21:27
  those
• 21:28
  are
• 21:28
  the
• 21:28
  list
• 21:28
  of
• 21:28
  resources.
• 21:29
  You
• 21:29
  can
• 21:29
  give
• 21:29
  them.
• 21:31
  Now
• 21:31
  once
• 21:31
  you
• 21:31
  have
• 21:31
  those
• 21:31
  first
• 21:32
  three
• 21:32
  podcast
• 21:33
  episodes
• 21:33
  recorded
• 21:34
  and
• 21:34
  uploaded,
• 21:35
  then
• 21:35
  you
• 21:35
  get
• 21:36
  to
• 21:36
  create
• 21:36
  your
• 21:36
  launch
• 21:37
  plan.
• 21:37
  Now
• 21:38
  when
• 21:38
  I
• 21:38
  call
• 21:38
  it
• 21:38
  a
• 21:38
  launch
• 21:39
  plan,
• 21:39
  people
• 21:39
  get
• 21:39
  kind
• 21:39
  of
• 21:39
  freaked
• 21:40
  out.
• 21:40
  Cause
• 21:40
  that
• 21:40
  sounds
• 21:40
  big
• 21:41
  and
• 21:41
  grandiose
• 21:41
  and
• 21:41
  admittedly,
• 21:42
  it
• 21:42
  can
• 21:43
  be,
• 21:43
  but
• 21:44
  it
• 21:44
  doesn't
• 21:44
  have
• 21:44
  to
• 21:44
  be
• 21:44
  grandiose.
• 21:45
  There
• 21:45
  are
• 21:45
  a
• 21:46
  million
• 21:46
  different
• 21:46
  ways
• 21:46
  to
• 21:46
  do
• 21:47
  this,
• 21:47
  but
• 21:47
  essentially
• 21:48
  what
• 21:48
  we're
• 21:48
  doing
• 21:49
  is
• 21:49
  creating
• 21:50
  hype
• 21:50
  for
• 21:50
  our
• 21:51
  show
• 21:51
  before
• 21:51
  it
• 21:52
  goes
• 21:52
  live.
• 21:53
  We
• 21:53
  want
• 21:53
  to
• 21:53
  incentivize
• 21:54
  as
• 21:54
  many
• 21:54
  people
• 21:54
  as
• 21:55
  possible.
• 21:55
  To
• 21:55
  listen
• 21:56
  to
• 21:56
  those
• 21:56
  three
• 21:56
  episodes
• 21:57
  so
• 21:57
  that
• 21:57
  the
• 21:58
  podcast
• 21:58
  apps
• 21:58
  start
• 21:59
  seeing,
• 21:59
  oh,
• 22:00
  there's
• 22:00
  some
• 22:00
  traffic
• 22:00
  to
• 22:00
  the
• 22:00
  show.
• 22:01
  Maybe
• 22:01
  it's
• 22:01
  interesting.
• 22:01
  It
• 22:02
  kind
• 22:02
  of
• 22:02
  helps
• 22:03
  our
• 22:03
  show
• 22:03
  get
• 22:03
  seen
• 22:03
  a
• 22:03
  little
• 22:04
  bit
• 22:04
  more.
• 22:05
  I
• 22:05
  suggest
• 22:06
  choosing
• 22:06
  a
• 22:06
  launch
• 22:07
  day.
• 22:07
  So
• 22:07
  let's
• 22:07
  say
• 22:07
  you
• 22:07
  have
• 22:07
  everything
• 22:08
  done
• 22:08
  and
• 22:08
  you
• 22:08
  decide
• 22:09
  to
• 22:09
  launch
• 22:09
  a
• 22:10
  month
• 22:10
  out.
• 22:10
  You
• 22:11
  put
• 22:11
  that
• 22:11
  on
• 22:11
  your
• 22:11
  calendar.
• 22:12
  And
• 22:12
  you
• 22:13
  schedule
• 22:13
  those
• 22:13
  three
• 22:13
  episodes
• 22:14
  to
• 22:14
  go
• 22:14
  live
• 22:14
  that
• 22:15
  day
• 22:16
  12:00
• 22:16
  AM
• 22:16
  of
• 22:16
  that
• 22:17
  day.
• 22:17
  So
• 22:17
  anytime
• 22:17
  that
• 22:17
  you
• 22:18
  talk
• 22:18
  about
• 22:18
  it
• 22:18
  on
• 22:18
  that
• 22:18
  day,
• 22:18
  going
• 22:19
  forward,
• 22:19
  the
• 22:19
  episodes
• 22:20
  will
• 22:20
  be
• 22:20
  live.
• 22:21
  And
• 22:21
  then
• 22:21
  you
• 22:21
  just
• 22:21
  talk
• 22:21
  about
• 22:22
  it
• 22:22
  everywhere.
• 22:22
  That's
• 22:22
  the
• 22:22
  launch
• 22:23
  plan.
• 22:24
  I'm
• 22:24
  going
• 22:24
  to
• 22:24
  give
• 22:24
  you
• 22:24
  a
• 22:24
  few
• 22:25
  ideas,
• 22:25
  but
• 22:25
  again,
• 22:25
  don't
• 22:26
  let
• 22:26
  them
• 22:26
  overwhelm
• 22:27
  you.
• 22:27
  Don't
• 22:27
  let
• 22:27
  them
• 22:27
  stress
• 22:28
  you
• 22:28
  out.
• 22:28
  You
• 22:28
  don't
• 22:28
  have
• 22:29
  to
• 22:29
  do
• 22:29
  all
• 22:29
  of
• 22:29
  them,
• 22:30
  but
• 22:30
  the
• 22:30
  more
• 22:30
  lead
• 22:30
  time
• 22:31
  you
• 22:31
  can
• 22:31
  give
• 22:31
  yourself
• 22:31
  to
• 22:31
  create
• 22:32
  kind
• 22:32
  of
• 22:32
  a
• 22:32
  launch
• 22:32
  plan.
• 22:33
  The
• 22:33
  better
• 22:33
  you
• 22:33
  can
• 22:34
  get
• 22:34
  the
• 22:34
  word
• 22:34
  out
• 22:35
  as
• 22:35
  much.
• 22:35
  As
• 22:35
  possible.
• 22:37
  One
• 22:37
  idea
• 22:38
  is
• 22:38
  getting
• 22:38
  interviewed
• 22:38
  on
• 22:39
  other
• 22:39
  people's
• 22:39
  podcasts,
• 22:40
  YouTube
• 22:40
  channels.
• 22:41
  Instagram
• 22:42
  channels
• 22:42
  anywhere
• 22:43
  that
• 22:43
  people
• 22:43
  have
• 22:43
  an
• 22:43
  audience
• 22:44
  you
• 22:44
  want
• 22:44
  to
• 22:44
  get
• 22:44
  in
• 22:44
  front
• 22:45
  of
• 22:45
  them.
• 22:45
  So
• 22:45
  that.
• 22:46
  They
• 22:46
  know
• 22:46
  about
• 22:46
  your
• 22:46
  show.
• 22:47
  You
• 22:47
  can
• 22:48
  do
• 22:48
  a
• 22:48
  giveaway
• 22:48
  for
• 22:49
  anyone
• 22:49
  who
• 22:49
  leaves
• 22:50
  a
• 22:50
  review
• 22:50
  on
• 22:50
  your
• 22:50
  podcast
• 22:51
  or
• 22:51
  proves
• 22:51
  that
• 22:51
  they
• 22:52
  shared
• 22:52
  the
• 22:52
  show.
• 22:52
  Right?
• 22:53
  So
• 22:53
  if
• 22:53
  they
• 22:53
  share
• 22:53
  it
• 22:54
  on
• 22:54
  Instagram
• 22:54
  and
• 22:54
  they
• 22:54
  tag
• 22:55
  you,
• 22:55
  then
• 22:55
  you
• 22:55
  can
• 22:55
  enter
• 22:56
  them
• 22:56
  to
• 22:56
  win
• 22:56
  some
• 22:57
  sort
• 22:57
  of
• 22:57
  a
• 22:57
  giveaway
• 22:57
  gift
• 22:58
  card
• 22:58
  or
• 22:58
  something.
• 22:59
  One
• 22:59
  of
• 22:59
  my
• 22:59
  favorite
• 23:00
  things
• 23:00
  to
• 23:00
  do
• 23:00
  that
• 23:00
  we
• 23:00
  did
• 23:00
  on
• 23:01
  outnumbered
• 23:01
  a
• 23:01
  lot
• 23:01
  is
• 23:01
  to
• 23:02
  read
• 23:02
  reviews
• 23:03
  on
• 23:03
  the
• 23:04
  podcast
• 23:05
  itself.
• 23:05
  If
• 23:05
  someone
• 23:06
  leaves
• 23:06
  you
• 23:06
  a
• 23:06
  review,
• 23:06
  then
• 23:07
  on
• 23:07
  the
• 23:07
  next
• 23:07
  show
• 23:07
  that
• 23:07
  you
• 23:07
  record,
• 23:08
  you
• 23:08
  can
• 23:08
  read
• 23:08
  that
• 23:08
  review
• 23:09
  out
• 23:09
  loud.
• 23:10
  And
• 23:10
  then
• 23:11
  the
• 23:11
  reviewer
• 23:11
  gets
• 23:11
  this.
• 23:12
  Lovely
• 23:12
  warm
• 23:12
  and
• 23:13
  fuzzy,
• 23:13
  knowing
• 23:13
  that
• 23:13
  their
• 23:14
  review
• 23:14
  was
• 23:14
  read
• 23:15
  and
• 23:15
  it
• 23:15
  helps
• 23:15
  other
• 23:15
  people
• 23:16
  realize
• 23:16
  it's
• 23:16
  a
• 23:16
  great
• 23:16
  show.
• 23:16
  So
• 23:16
  that's
• 23:17
  really
• 23:17
  fun
• 23:17
  way
• 23:17
  to
• 23:17
  incentivize
• 23:18
  reviews.
• 23:19
  You
• 23:19
  can
• 23:19
  also
• 23:20
  pay
• 23:21
  or.
• 23:22
  Give
• 23:22
  some
• 23:23
  sort
• 23:23
  of
• 23:23
  incentive
• 23:23
  to
• 23:23
  ambassadors
• 23:24
  for
• 23:25
  them
• 23:25
  to
• 23:25
  spread
• 23:25
  the
• 23:25
  word.
• 23:26
  Especially
• 23:26
  if
• 23:26
  you
• 23:26
  have
• 23:26
  friends
• 23:27
  or
• 23:27
  family
• 23:27
  members
• 23:28
  who
• 23:28
  have
• 23:28
  followings
• 23:29
  on
• 23:29
  Twitter
• 23:30
  or
• 23:30
  Tik
• 23:31
  TOK
• 23:31
  or
• 23:31
  somewhere,
• 23:32
  get
• 23:32
  them
• 23:32
  to
• 23:32
  talk
• 23:32
  about
• 23:33
  your
• 23:33
  show
• 23:33
  and
• 23:33
  you
• 23:33
  can
• 23:33
  do
• 23:34
  this.
• 23:34
  Just
• 23:34
  informally,
• 23:35
  you
• 23:35
  can
• 23:35
  also
• 23:35
  create
• 23:36
  kind
• 23:36
  of
• 23:36
  a
• 23:36
  brand
• 23:37
  program
• 23:37
  if
• 23:37
  you're
• 23:38
  really
• 23:38
  ambitious,
• 23:39
  but
• 23:40
  just
• 23:40
  getting
• 23:40
  the
• 23:40
  word
• 23:41
  out
• 23:41
  to
• 23:41
  other
• 23:41
  people
• 23:41
  who
• 23:41
  can
• 23:41
  then
• 23:42
  share
• 23:42
  it
• 23:42
  with
• 23:42
  their
• 23:42
  audiences.
• 23:43
  Pretty
• 23:43
  brilliant.
• 23:44
  You
• 23:44
  can
• 23:44
  run
• 23:45
  ads
• 23:45
  to
• 23:45
  your
• 23:45
  podcast.
• 23:46
  If
• 23:46
  you've
• 23:46
  done
• 23:46
  that
• 23:46
  in
• 23:46
  the
• 23:46
  past,
• 23:47
  or
• 23:47
  you
• 23:47
  know
• 23:47
  how
• 23:47
  to
• 23:47
  run
• 23:47
  ads.
• 23:48
  You
• 23:48
  can
• 23:49
  work
• 23:49
  on
• 23:49
  building
• 23:50
  your
• 23:50
  email
• 23:50
  list
• 23:50
  ahead
• 23:51
  of
• 23:51
  time,
• 23:51
  which
• 23:51
  you
• 23:51
  should
• 23:51
  always
• 23:52
  be
• 23:52
  doing.
• 23:53
  And
• 23:53
  then
• 23:53
  let
• 23:53
  your
• 23:53
  email
• 23:54
  list
• 23:54
  know
• 23:55
  about
• 23:55
  your
• 23:55
  launch
• 23:56
  date,
• 23:56
  know
• 23:56
  about
• 23:56
  exciting
• 23:56
  things
• 23:57
  happening.
• 23:57
  Maybe
• 23:57
  you
• 23:57
  do
• 23:57
  a
• 23:58
  live
• 23:58
  video
• 23:58
  on
• 23:58
  social
• 23:59
  media
• 23:59
  ahead
• 23:59
  of
• 24:00
  time
• 24:00
  where
• 24:00
  people
• 24:00
  can
• 24:00
  ask
• 24:00
  questions
• 24:01
  about
• 24:01
  the
• 24:01
  podcast.
• 24:02
  That
• 24:02
  way
• 24:03
  you
• 24:03
  can
• 24:03
  interact
• 24:03
  with
• 24:03
  your
• 24:03
  audience
• 24:04
  and
• 24:04
  even
• 24:04
  get
• 24:04
  ideas
• 24:05
  for
• 24:05
  future
• 24:05
  episodes.
• 24:06
  So
• 24:06
  lots
• 24:07
  and
• 24:07
  lots
• 24:07
  of
• 24:07
  ideas.
• 24:08
  I'm
• 24:08
  actually
• 24:08
  going
• 24:08
  to
• 24:08
  include
• 24:09
  in
• 24:09
  the
• 24:09
  show
• 24:09
  notes
• 24:09
  of
• 24:09
  this
• 24:10
  episode,
• 24:10
  a
• 24:10
  link
• 24:11
  to
• 24:11
  a
• 24:11
  really
• 24:11
  awesome
• 24:12
  launch
• 24:12
  plan
• 24:12
  that
• 24:12
  I
• 24:12
  found
• 24:13
  online.
• 24:13
  But
• 24:13
  again,
• 24:14
  it's
• 24:14
  very
• 24:14
  involved,
• 24:15
  so
• 24:15
  do
• 24:15
  not
• 24:15
  stress
• 24:15
  yourself
• 24:16
  out.
• 24:16
  Your
• 24:17
  podcast
• 24:17
  is
• 24:17
  not
• 24:17
  going
• 24:17
  to
• 24:17
  flop
• 24:18
  and
• 24:18
  totally
• 24:18
  fail.
• 24:19
  If
• 24:19
  you
• 24:19
  don't
• 24:19
  have
• 24:19
  a
• 24:19
  big
• 24:19
  launch,
• 24:20
  it
• 24:20
  just
• 24:20
  does
• 24:20
  help
• 24:21
  to
• 24:21
  get
• 24:21
  more
• 24:22
  people
• 24:22
  listening
• 24:22
  towards
• 24:23
  the
• 24:23
  beginning.
• 24:24
  So
• 24:24
  essentially
• 24:25
  that
• 24:25
  is
• 24:25
  how
• 24:25
  you
• 24:25
  launch
• 24:26
  a
• 24:26
  podcast.
• 24:27
  You
• 24:27
  get
• 24:27
  those
• 24:28
  handful
• 24:28
  of
• 24:28
  things
• 24:28
  in
• 24:28
  place,
• 24:29
  your
• 24:29
  title,
• 24:29
  your
• 24:29
  cover
• 24:30
  art,
• 24:30
  your
• 24:30
  intro
• 24:30
  outro.
• 24:31
  Your
• 24:31
  podcast
• 24:32
  host
• 24:32
  those
• 24:32
  first
• 24:32
  three
• 24:33
  episodes,
• 24:33
  and
• 24:33
  then
• 24:33
  you
• 24:33
  come
• 24:34
  up
• 24:34
  with
• 24:34
  a
• 24:34
  doable,
• 24:35
  realistic
• 24:35
  launch
• 24:36
  plan
• 24:36
  and
• 24:36
  you
• 24:37
  get
• 24:37
  people
• 24:37
  listening.
• 24:38
  It's
• 24:38
  so,
• 24:38
  so,
• 24:39
  so
• 24:39
  fun.
• 24:40
  A
• 24:40
  few
• 24:40
  final
• 24:41
  tips
• 24:41
  before
• 24:41
  I
• 24:41
  leave
• 24:42
  you
• 24:42
  today.
• 24:43
  Please
• 24:43
  keep
• 24:43
  it
• 24:44
  simple,
• 24:44
  especially
• 24:45
  if
• 24:45
  you
• 24:45
  have
• 24:45
  other
• 24:45
  things
• 24:46
  going
• 24:46
  on
• 24:46
  in
• 24:46
  your
• 24:46
  life.
• 24:46
  And
• 24:46
  this
• 24:46
  is
• 24:47
  not
• 24:47
  your
• 24:47
  full-time
• 24:47
  gig.
• 24:48
  Consistency
• 24:49
  is
• 24:49
  key.
• 24:49
  So
• 24:49
  if
• 24:49
  you
• 24:49
  can't
• 24:50
  consistently
• 24:50
  do
• 24:51
  all
• 24:51
  the
• 24:51
  things
• 24:51
  I
• 24:51
  told
• 24:51
  you
• 24:52
  about
• 24:52
  today,
• 24:52
  Then
• 24:52
  just
• 24:53
  stick
• 24:53
  with
• 24:53
  the
• 24:53
  things
• 24:53
  that
• 24:53
  you
• 24:53
  can.
• 24:54
  There
• 24:54
  are
• 24:55
  some
• 24:55
  weeks
• 24:55
  where
• 24:55
  all
• 24:56
  I
• 24:56
  do
• 24:56
  is
• 24:56
  hit
• 24:57
  record
• 24:58
  and
• 24:58
  bare
• 24:58
  minimum
• 24:59
  edits
• 24:59
  or
• 24:59
  I
• 24:59
  send
• 24:59
  it
• 24:59
  out
• 25:00
  to
• 25:00
  my
• 25:00
  editor
• 25:00
  and
• 25:00
  I
• 25:00
  upload
• 25:01
  that's
• 25:01
  it.
• 25:02
  And
• 25:02
  some
• 25:02
  weeks
• 25:02
  I
• 25:02
  do
• 25:02
  a
• 25:02
  blog
• 25:03
  post
• 25:03
  to
• 25:03
  go
• 25:03
  with
• 25:03
  it
• 25:03
  so
• 25:04
  that
• 25:04
  I
• 25:04
  have
• 25:04
  that
• 25:04
  search
• 25:05
  juice.
• 25:06
  Sometimes
• 25:07
  I
• 25:07
  talk
• 25:07
  about
• 25:07
  it
• 25:07
  on
• 25:07
  Instagram
• 25:08
  everywhere.
• 25:08
  Sometimes
• 25:09
  I
• 25:09
  email
• 25:09
  it
• 25:09
  out
• 25:09
  to
• 25:09
  my
• 25:10
  list.
• 25:10
  Sometimes
• 25:11
  I
• 25:11
  put
• 25:11
  it
• 25:11
  on
• 25:11
  my
• 25:11
  Facebook
• 25:12
  groups.
• 25:12
  Sometimes
• 25:12
  I
• 25:12
  put
• 25:12
  it
• 25:12
  on
• 25:12
  my
• 25:12
  personal
• 25:13
  Facebook
• 25:13
  profile.
• 25:14
  There
• 25:14
  are
• 25:14
  so
• 25:14
  many
• 25:15
  ways
• 25:15
  to
• 25:15
  share
• 25:15
  about
• 25:16
  the
• 25:16
  podcast
• 25:16
  once
• 25:16
  it's
• 25:16
  done.
• 25:17
  I
• 25:17
  just
• 25:17
  don't
• 25:17
  do
• 25:17
  all
• 25:18
  of
• 25:18
  it
• 25:18
  every
• 25:18
  week
• 25:18
  because
• 25:18
  I
• 25:19
  can't.
• 25:19
  So
• 25:20
  decide
• 25:20
  what
• 25:20
  you
• 25:20
  can
• 25:21
  do.
• 25:21
  And
• 25:22
  then
• 25:22
  go
• 25:22
  from
• 25:22
  there.
• 25:24
  Also
• 25:24
  make
• 25:24
  sure
• 25:25
  you
• 25:25
  are
• 25:25
  jam
• 25:26
  packing
• 25:26
  your
• 25:26
  episode
• 25:26
  with
• 25:27
  value.
• 25:27
  It
• 25:27
  doesn't
• 25:28
  have
• 25:28
  to
• 25:28
  be
• 25:28
  an
• 25:28
  hour
• 25:28
  long
• 25:29
  or
• 25:29
  two
• 25:29
  hours
• 25:29
  long.
• 25:29
  I
• 25:29
  don't
• 25:30
  know
• 25:30
  who
• 25:30
  listens
• 25:30
  to
• 25:30
  two
• 25:30
  hour
• 25:31
  long
• 25:31
  episodes,
• 25:32
  but.
• 25:32
  Make
• 25:33
  it
• 25:33
  digestible
• 25:34
  for
• 25:34
  your
• 25:34
  audience,
• 25:35
  especially
• 25:35
  if
• 25:35
  your
• 25:35
  audience
• 25:36
  is
• 25:36
  busy,
• 25:36
  people,
• 25:37
  busy
• 25:37
  moms
• 25:37
  or
• 25:37
  whatever,
• 25:38
  but
• 25:39
  when
• 25:39
  you
• 25:39
  give
• 25:39
  your
• 25:39
  listeners
• 25:40
  a
• 25:40
  solid
• 25:40
  win
• 25:41
  and
• 25:41
  some
• 25:41
  really
• 25:42
  great
• 25:42
  wisdom,
• 25:42
  every
• 25:43
  episode,
• 25:43
  they
• 25:43
  will
• 25:43
  just
• 25:44
  keep
• 25:44
  coming
• 25:44
  back.
• 25:45
  They
• 25:45
  will
• 25:45
  love
• 25:45
  you
• 25:45
  for
• 25:46
  it.
• 25:46
  So,
• 25:46
  again,
• 25:47
  not
• 25:47
  overly
• 25:47
  long,
• 25:48
  but
• 25:48
  really,
• 25:49
  really
• 25:49
  full
• 25:49
  of
• 25:49
  value.
• 25:51
  And
• 25:51
  then
• 25:51
  here
• 25:51
  is
• 25:51
  a
• 25:52
  tip
• 25:52
  that
• 25:52
  I
• 25:52
  actually
• 25:52
  personally
• 25:53
  have
• 25:53
  yet
• 25:53
  to
• 25:53
  do,
• 25:53
  but
• 25:53
  I
• 25:54
  really
• 25:54
  want
• 25:54
  to
• 25:54
  try
• 25:54
  it
• 25:54
  one
• 25:54
  of
• 25:54
  these
• 25:54
  days,
• 25:55
  I'm
• 25:55
  going
• 25:55
  to
• 25:55
  remember
• 25:55
  and
• 25:55
  try.
• 25:56
  And
• 25:56
  that
• 25:56
  is
• 25:56
  to
• 25:57
  give
• 25:57
  your
• 25:57
  listeners
• 25:58
  a
• 25:58
  taste
• 25:58
  of
• 25:58
  your
• 25:58
  episode
• 25:59
  up
• 25:59
  front.
• 26:00
  So
• 26:00
  very
• 26:00
  often
• 26:01
  an
• 26:01
  episode
• 26:01
  just
• 26:01
  starts
• 26:02
  with
• 26:02
  the
• 26:02
  intro,
• 26:03
  but
• 26:03
  if
• 26:03
  people
• 26:03
  are
• 26:03
  coming
• 26:04
  back
• 26:05
  and
• 26:05
  they've
• 26:05
  heard
• 26:05
  your
• 26:05
  intro
• 26:05
  a
• 26:05
  million
• 26:06
  times,
• 26:07
  It's
• 26:07
  not
• 26:07
  as
• 26:07
  compelling
• 26:08
  to
• 26:08
  sit
• 26:08
  around
• 26:08
  and
• 26:09
  listen
• 26:09
  as
• 26:09
  if
• 26:09
  you
• 26:10
  put
• 26:10
  a
• 26:10
  hook
• 26:11
  in
• 26:11
  the
• 26:11
  beginning.
• 26:11
  And
• 26:12
  the
• 26:12
  hook
• 26:12
  that
• 26:12
  I
• 26:12
  love
• 26:13
  is
• 26:13
  when
• 26:13
  people
• 26:13
  take
• 26:13
  a
• 26:13
  snippet
• 26:14
  of
• 26:14
  the
• 26:14
  show
• 26:14
  itself
• 26:15
  and
• 26:15
  put
• 26:15
  it
• 26:15
  right
• 26:16
  at
• 26:16
  the
• 26:16
  beginning,
• 26:16
  this
• 26:16
  happens
• 26:17
  a
• 26:17
  lot
• 26:17
  with
• 26:17
  the
• 26:17
  true
• 26:17
  crime
• 26:18
  podcast.
• 26:18
  I
• 26:18
  know
• 26:18
  you
• 26:19
  guys
• 26:19
  know
• 26:19
  what
• 26:19
  I'm
• 26:19
  talking
• 26:19
  about,
• 26:20
  where
• 26:20
  they'll
• 26:20
  say,
• 26:20
  and
• 26:21
  then
• 26:21
  she
• 26:21
  opened
• 26:22
  her
• 26:22
  shower
• 26:22
  and
• 26:22
  screamed
• 26:23
  and
• 26:23
  you're
• 26:23
  like,
• 26:23
  what,
• 26:24
  what
• 26:24
  happens.
• 26:24
  They
• 26:25
  put
• 26:25
  that
• 26:25
  right
• 26:25
  at
• 26:25
  the
• 26:25
  beginning
• 26:26
  of
• 26:26
  the
• 26:26
  show.
• 26:26
  And
• 26:26
  you're
• 26:26
  going
• 26:26
  to
• 26:26
  listen
• 26:27
  through
• 26:27
  who
• 26:27
  knows
• 26:28
  how
• 26:28
  many
• 26:28
  ads
• 26:28
  and
• 26:29
  who
• 26:29
  knows
• 26:29
  how
• 26:29
  many
• 26:29
  little
• 26:30
  jingles
• 26:30
  interrupting
• 26:31
  the
• 26:31
  show,
• 26:31
  because
• 26:31
  you
• 26:31
  have
• 26:31
  to
• 26:31
  find
• 26:32
  out
• 26:32
  what
• 26:32
  happened
• 26:32
  to
• 26:32
  the
• 26:33
  woman
• 26:33
  who
• 26:33
  opened
• 26:34
  her
• 26:34
  shower,
• 26:34
  curtain.
• 26:35
  That's
• 26:35
  what
• 26:35
  we
• 26:35
  want
• 26:35
  to
• 26:35
  do
• 26:35
  with
• 26:36
  our
• 26:36
  show
• 26:36
  to
• 26:36
  just
• 26:36
  give
• 26:36
  them
• 26:36
  a
• 26:37
  little
• 26:37
  taste
• 26:37
  of
• 26:37
  the
• 26:37
  beginning
• 26:38
  and
• 26:38
  get
• 26:38
  them
• 26:39
  hooked
• 26:39
  so
• 26:39
  that
• 26:39
  they
• 26:39
  will
• 26:40
  stick
• 26:40
  around
• 26:41
  and
• 26:41
  listen
• 26:41
  to
• 26:41
  as
• 26:41
  much
• 26:41
  as
• 26:41
  possible.
• 26:42
  Last
• 26:43
  tip,
• 26:43
  do
• 26:43
  not
• 26:43
  worry
• 26:44
  about
• 26:44
  filler
• 26:44
  words.
• 26:45
  You
• 26:45
  are
• 26:45
  going
• 26:45
  to
• 26:45
  say.
• 26:46
  Um,
• 26:46
  1001
• 26:47
  times
• 26:48
  I
• 26:48
  promise
• 26:48
  you,
• 26:49
  it
• 26:49
  just
• 26:49
  happens
• 26:50
  all
• 26:50
  the
• 26:50
  time.
• 26:51
  I
• 26:51
  personally,
• 26:51
  don't
• 26:51
  say
• 26:52
  how
• 26:52
  many
• 26:52
  more
• 26:52
  I've
• 26:52
  trained
• 26:52
  it
• 26:52
  out
• 26:52
  of
• 26:53
  myself
• 26:53
  instead
• 26:54
  I
• 26:54
  say
• 26:54
  now,
• 26:55
  and
• 26:55
  I
• 26:55
  say,
• 26:55
  so
• 26:56
  listen
• 26:56
  for
• 26:57
  it.
• 26:57
  I
• 26:57
  try
• 26:57
  to,
• 26:58
  I
• 26:58
  try
• 26:58
  to
• 26:58
  edit
• 26:59
  them
• 26:59
  out
• 26:59
  sometimes,
• 26:59
  but
• 27:00
  we
• 27:00
  all
• 27:00
  have
• 27:00
  filler
• 27:01
  words.
• 27:01
  It's
• 27:01
  human
• 27:01
  nature.
• 27:02
  And
• 27:02
  without
• 27:02
  any
• 27:02
  filler
• 27:03
  words,
• 27:03
  we
• 27:03
  would
• 27:03
  sound
• 27:03
  kind
• 27:04
  of
• 27:04
  stupid.
• 27:05
  But
• 27:05
  if
• 27:05
  there
• 27:05
  are
• 27:05
  some
• 27:06
  that
• 27:06
  when
• 27:06
  you
• 27:06
  listen
• 27:06
  back,
• 27:06
  they
• 27:07
  really
• 27:07
  bother
• 27:07
  you
• 27:07
  just
• 27:07
  focus
• 27:08
  on
• 27:08
  eliminating
• 27:08
  them.
• 27:08
  Uh,
• 27:09
  one
• 27:09
  of
• 27:09
  my
• 27:09
  favorite
• 27:09
  tips
• 27:10
  is
• 27:10
  to
• 27:10
  write
• 27:11
  my
• 27:11
  filler
• 27:12
  words
• 27:12
  that
• 27:12
  I'm
• 27:12
  trying
• 27:12
  to
• 27:12
  eliminate
• 27:13
  on
• 27:13
  a
• 27:13
  sticky
• 27:13
  note
• 27:13
  on
• 27:14
  my
• 27:14
  computer.
• 27:14
  And
• 27:15
  then
• 27:15
  write
• 27:15
  words
• 27:15
  that
• 27:16
  I
• 27:16
  can
• 27:16
  replace
• 27:16
  them
• 27:16
  with.
• 27:17
  This
• 27:17
  can
• 27:17
  work
• 27:17
  with
• 27:18
  really
• 27:18
  anything
• 27:19
  on
• 27:19
  outnumbered.
• 27:19
  I
• 27:20
  used
• 27:20
  to
• 27:20
  always
• 27:21
  respond
• 27:21
  to
• 27:21
  Audrey
• 27:21
  by
• 27:22
  saying
• 27:22
  absolutely
• 27:23
  absolutely.
• 27:23
  When
• 27:23
  she
• 27:23
  says
• 27:24
  something
• 27:24
  I
• 27:24
  agreed
• 27:24
  with.
• 27:24
  So
• 27:25
  I
• 27:25
  had
• 27:25
  a
• 27:25
  sticky
• 27:25
  note
• 27:25
  on
• 27:25
  my
• 27:25
  computer
• 27:26
  that
• 27:26
  said,
• 27:26
  No.
• 27:27
  Absolutely.
• 27:27
  And
• 27:27
  there
• 27:27
  was
• 27:27
  like
• 27:28
  a
• 27:28
  line
• 27:28
  drawn
• 27:28
  through
• 27:28
  it
• 27:28
  instead
• 27:29
  say
• 27:29
  100%.
• 27:30
  I
• 27:31
  totally
• 27:31
  agree
• 27:31
  with
• 27:31
  you.
• 27:32
  Yup.
• 27:33
  Anything,
• 27:33
  but
• 27:33
  absolutely.
• 27:34
  And
• 27:34
  it
• 27:34
  got
• 27:35
  me
• 27:35
  out
• 27:35
  of
• 27:35
  the
• 27:35
  habit
• 27:36
  of
• 27:36
  saying
• 27:36
  that.
• 27:37
  The
• 27:37
  solution
• 27:38
  is
• 27:38
  always
• 27:38
  more
• 27:38
  practice
• 27:38
  here.
• 27:38
  So
• 27:39
  do
• 27:39
  your
• 27:39
  best
• 27:39
  to
• 27:39
  eliminate
• 27:39
  those
• 27:40
  filler
• 27:40
  words
• 27:40
  and
• 27:40
  just
• 27:41
  know
• 27:41
  you
• 27:41
  will
• 27:41
  get
• 27:41
  better
• 27:42
  as
• 27:42
  you
• 27:42
  go.
• 27:43
  Side
• 27:43
  note
• 27:44
  Descript
• 27:44
  has
• 27:45
  a
• 27:45
  one
• 27:45
  button
• 27:46
  filler
• 27:46
  word
• 27:47
  remover.
• 27:47
  So
• 27:47
  you
• 27:48
  can
• 27:48
  go
• 27:48
  into
• 27:48
  the
• 27:48
  edit
• 27:49
  button
• 27:49
  and
• 27:49
  click
• 27:50
  filler
• 27:50
  word
• 27:50
  remover,
• 27:51
  and
• 27:51
  descript
• 27:52
  pulls
• 27:52
  them
• 27:52
  all
• 27:52
  out.
• 27:53
  It's
• 27:53
  pretty
• 27:53
  amazing,
• 27:54
  but
• 27:54
  again,
• 27:54
  it
• 27:54
  is
• 27:55
  a
• 27:55
  machine,
• 27:55
  so
• 27:56
  I
• 27:56
  recommend
• 27:56
  checking
• 27:57
  its
• 27:57
  work,
• 27:57
  listening
• 27:58
  through
• 27:58
  making
• 27:58
  sure
• 27:58
  it
• 27:58
  did
• 27:59
  a
• 27:59
  good
• 27:59
  job,
• 27:59
  But
• 27:59
  descript
• 28:00
  is
• 28:00
  the
• 28:00
  best
• 28:00
  when
• 28:01
  it
• 28:01
  comes
• 28:01
  to
• 28:01
  recording
• 28:01
  and
• 28:01
  editing.
• 28:03
  Simply
• 28:03
  easily
• 28:04
  without
• 28:04
  hassle.
• 28:05
  So
• 28:05
  go
• 28:05
  check
• 28:05
  it
• 28:05
  out.
• 28:06
  Now,
• 28:06
  get
• 28:06
  out
• 28:06
  there
• 28:07
  and
• 28:07
  share
• 28:07
  your
• 28:08
  knowledge
• 28:08
  with
• 28:08
  the
• 28:08
  podcasting
• 28:09
  world.
• 28:10
  We'll
• 28:10
  talk
• 28:10
  next
• 28:10
  week,
• 28:10
  friends.
• 28:13
  Are
• 28:13
  you
• 28:13
  ready
• 28:13
  to
• 28:13
  start
• 28:13
  or
• 28:14
  grow
• 28:14
  your
• 28:14
  dream
• 28:14
  business?
• 28:15
  Click
• 28:15
  the
• 28:15
  link
• 28:15
  in
• 28:15
  the
• 28:16
  show
• 28:16
  notes
• 28:16
  to
• 28:16
  download
• 28:16
  the
• 28:17
  free
• 28:17
  starter
• 28:17
  guide
• 28:17
  to
• 28:18
  building
• 28:18
  a
• 28:18
  business
• 28:19
  or
• 28:19
  to
• 28:19
  schedule
• 28:19
  a
• 28:19
  free
• 28:19
  coaching
• 28:20
  call
• 28:20
  And
• 28:21
  if
• 28:21
  you
• 28:21
  loved
• 28:21
  this
• 28:21
  episode,
• 28:22
  Don't
• 28:22
  forget
• 28:23
  to
• 28:23
  leave
• 28:23
  a
• 28:23
  review
• 28:23
  and
• 28:23
  share
• 28:24
  it
• 28:24
  with
• 28:24
  a
• 28:24
  friend
• 28:24
  who
• 28:25
  might
• 28:25
  be
• 28:25
  feeling
• 28:25
  the
• 28:25
  call
• 28:26
  to
• 28:26
  burn
• 28:26
  a
• 28:27
  little
• 28:27
  brighter.