Latest / Earn Your Leisure / Study Hall: How To Qualify To Get Your Liquor License & Market a Resturant

Transcript

Study Hall: How To Qualify To Get Your Liquor License & Market a Resturant · Earn Your Leisure

• 0:00
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 0:03
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 0:07
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 0:11
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 0:15
  Speaker 1: some of the heinous migrant criminals caught because of President
• 0:19
  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
• 0:23
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 0:28
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 0:31
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 0:35
  Speaker 1: are here illegally, your next you will be fined nearly
• 0:39
  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
• 0:43
  Speaker 1: never return. But if you register using our CBP home
• 0:46
  Speaker 1: app and leave now, you could be allowed to return legally.
• 0:50
  Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
• 0:55
  Speaker 1: border and families will be protected.
• 0:57
  Speaker 2: Sponsored by the United States Department of Homeland Security.
• 1:00
  Speaker 3: Let's talk about liquor license because that's something that a
• 1:03
  Speaker 3: lot of people have. I've seen restaurants getting taken out
• 1:06
  Speaker 3: because of liquor like like they might lose their liquor
• 1:08
  Speaker 3: license and then they're not making enough money. How much
• 1:11
  Speaker 3: revenue like percentage wise, comes from a liquor license and
• 1:17
  Speaker 3: how hard is it? What's the challenges and actually getting
• 1:20
  Speaker 3: a liquor license and maintaining a liquor license.
• 1:22
  Speaker 4: So I have quite a few of those, but it's
• 1:26
  Speaker 4: it's in the city that I operate in is not
• 1:31
  Speaker 4: that challenging. You just have to qualify, and you have
• 1:35
  Speaker 4: to qualify in two ways. Your location has to qualify
• 1:38
  Speaker 4: and you have to qualify. So obviously, you know, you
• 1:42
  Speaker 4: couldn't have a listal license before and do like reckless
• 1:45
  Speaker 4: things with it.
• 1:47
  Speaker 5: You got to be responsible.
• 1:48
  Speaker 4: And then obviously you have to have the capital to
• 1:53
  Speaker 4: build your restaurant because they want to know that you're
• 1:55
  Speaker 4: actually you can actually build a restaurant that you're applying
• 1:59
  Speaker 4: for the liquor license. And the challenges sometimes is that
• 2:03
  Speaker 4: you know, when you're applying for the license, you're actually
• 2:05
  Speaker 4: building the restaurant at the same time, so you're actually
• 2:08
  Speaker 4: spending money while you apply for the license. The cost
• 2:11
  Speaker 4: of the license is not a lot of money. It's
• 2:14
  Speaker 4: only forty five hundred per bar right in New York City,
• 2:18
  Speaker 4: So that's that's not hard, but finding a location that
• 2:24
  Speaker 4: can be licensed can be a challenge because the liquor
• 2:29
  Speaker 4: authority don't want too many licenses unless it's zoned differently.
• 2:34
  Speaker 4: They don't want too many licenses or too much alcohol
• 2:37
  Speaker 4: being sold on the same block area, right, because it's
• 2:41
  Speaker 4: unless it's like a zone. It's zone like a Times
• 2:44
  Speaker 4: Square or like Bourbon Street, yeah, or things like that,
• 2:49
  Speaker 4: then then it's different or like Hell's Kitchen has has
• 2:55
  Speaker 4: a different zone. But other places and I'm assuming it's
• 2:58
  Speaker 4: the quality of life. They don't want too many liquor
• 3:01
  Speaker 4: licenses on one block. I believe it's like four might
• 3:05
  Speaker 4: be the max or something like that. I'm not sure.
• 3:09
  Speaker 4: But your location has to qualify, so it can't be
• 3:13
  Speaker 4: too close. I think it's the fire from your foot rolls.
• 3:16
  Speaker 4: You gotta be five hundred feet away from a school,
• 3:20
  Speaker 4: a church, and other entities that are in the Yeah,
• 3:27
  Speaker 4: things like that. You can't be like you can't walk out,
• 3:29
  Speaker 4: and then there's the nightclub, or you can't walk out,
• 3:32
  Speaker 4: then there's you know, things like that. You're selling the
• 3:36
  Speaker 4: liquor store, so you know they tried to so, so
• 3:40
  Speaker 4: in that essence, the actual location needs to qualify. As
• 3:45
  Speaker 4: well as you qualify when you get the liquor license.
• 3:48
  Speaker 6: When you created a chapals, obviously you gotta have food clothes,
• 3:51
  Speaker 6: but there's also a part of it that you have
• 3:52
  Speaker 6: to market to make sure that people know that it's there.
• 3:55
  Speaker 6: And so I'm wondering was there a marketing budget or
• 3:57
  Speaker 6: was it the power of the relationships that you had,
• 4:00
  Speaker 6: you know, cultivated throughout your career that helps inside that marketing.
• 4:04
  Speaker 4: So it was a combination of both. It's the power
• 4:09
  Speaker 4: of social media, right, So just one person or a
• 4:14
  Speaker 4: few people that influencers, taste makers, people that just love
• 4:20
  Speaker 4: the brand and you know and love.
• 4:23
  Speaker 5: What we do.
• 4:24
  Speaker 4: Can we fuse you know, our you know culture, whether
• 4:28
  Speaker 4: you know entertainment, music, food, fashion, We kind of fused
• 4:32
  Speaker 4: it together to create Brooklyn chop House. So when people
• 4:36
  Speaker 4: get that experience, you know, they share it. And once
• 4:40
  Speaker 4: they share that experience, people may say. Even today, we're
• 4:44
  Speaker 4: getting a lot of people in Times Square like we
• 4:47
  Speaker 4: just came here to see a play and to go
• 4:50
  Speaker 4: to Brooklyn Chop House. So we're getting after after you know,
• 4:54
  Speaker 4: being opened, the brand being open five years now, we're
• 4:57
  Speaker 4: getting people from out of state that's coming in town.
• 4:59
  Speaker 4: That they heard about it, or they heard someone celebrated
• 5:03
  Speaker 4: there that was you know, a significant you know, personal
• 5:08
  Speaker 4: or celebrity or artists or athlete, you know, celebrated at
• 5:12
  Speaker 4: the restaurant. And they see the social media because it's
• 5:17
  Speaker 4: not really like the news, it's.
• 5:19
  Speaker 5: Just social and people posting how much.
• 5:23
  Speaker 6: They This episode is brought to you by P and
• 5:26
  Speaker 6: C Bank. A lot of people think podcasts about work
• 5:29
  Speaker 6: are boring, and sure they definitely can be, but understanding
• 5:33
  Speaker 6: a professionals routine shows us how they achieve their success
• 5:36
  Speaker 6: little by little, day after day. It's like banking with
• 5:40
  Speaker 6: P and C Bank. It might seem boring the safe
• 5:43
  Speaker 6: plan and make calculated decisions with your bank, but keeping
• 5:47
  Speaker 6: your money boring is what helps you live or more
• 5:49
  Speaker 6: happily fulfilled life. P and C Bank Brilliantly Boring since
• 5:53
  Speaker 6: eighteen sixty five. Brilliantly Boring since eighteen sixty five is
• 5:58
  Speaker 6: a service mark of the PNC Findinancial Service Group, Inc.
• 6:01
  Speaker 6: P and C Bank National Association Member FDIC.
• 6:07
  Speaker 5: Earners. What's up?
• 6:08
  Speaker 6: You ever walk into a small business and everything just
• 6:11
  Speaker 6: works like, the checkout is fast, the receipts are digital.
• 6:15
  Speaker 6: Tipping is a breeze and you're out the door before
• 6:18
  Speaker 6: the line even builds odds are they're using Square. We
• 6:22
  Speaker 6: love supporting businesses that run on Square because it just
• 6:25
  Speaker 6: feels seamless. Whether it's a local coffee shop, a vendor
• 6:28
  Speaker 6: at a pop up market, or even one of our
• 6:30
  Speaker 6: merch partners, Square makes it easy for them to take payments,
• 6:34
  Speaker 6: manage inventory, and run their business with confidence, all from
• 6:38
  Speaker 6: one simple system. If you're a business owner or even
• 6:41
  Speaker 6: just thinking about launching something soon, Square is hands down
• 6:45
  Speaker 6: one of the best tools out there to help you start,
• 6:48
  Speaker 6: run and grow. It's not just about payments, it's about
• 6:51
  Speaker 6: giving you time back so you can focus on what
• 6:54
  Speaker 6: matters most ready. To see how Square can transform your business,
• 6:58
  Speaker 6: visit Square dot com, back sloe last, go backslash eyl
• 7:02
  Speaker 6: to learn more that Square dot com backslash, go backslash eyl.
• 7:07
  Speaker 6: Don't wait, don't hesitate. Let's Square handle the back end
• 7:10
  Speaker 6: so you can keep pushing your vision forward.
• 7:15
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 7:18
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 7:22
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 7:27
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 7:31
  Speaker 1: some of the heinous migrant criminals caught because of President
• 7:34
  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
• 7:38
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 7:43
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 7:46
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 7:50
  Speaker 1: are here illegally, your next you will be fined nearly
• 7:54
  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
• 7:58
  Speaker 1: never return. But if you reach using our CBP home
• 8:01
  Speaker 1: app and leave now, you could be allowed to return legally.
• 8:05
  Speaker 1: Do what's right. Leave now. Under President Trump, America's laws
• 8:10
  Speaker 1: order and families will be protected.
• 8:13
  Speaker 2: Sponsored by the United States Department of Homeland Security.
• 8:15
  Speaker 4: Joy they experience how much they enjoy the food. They're
• 8:18
  Speaker 4: taking pictures of the food, and you know, that's really
• 8:23
  Speaker 4: what has spread the word around it and in the
• 8:28
  Speaker 4: relationships obviously, you know help. You know, I come from
• 8:31
  Speaker 4: a promotion promotion background, so I used to I left
• 8:35
  Speaker 4: this part of I used to throw parties as well,
• 8:37
  Speaker 4: like one two big parties a year, so you know,
• 8:40
  Speaker 4: I had a small you know network of people that
• 8:44
  Speaker 4: came to support. But it's not just that, it's just
• 8:47
  Speaker 4: the brand is standing on its own and you know
• 8:51
  Speaker 4: the experience of when you know they come there. The
• 8:55
  Speaker 4: two most important things obviously the food. People like the food.
• 8:58
  Speaker 4: But you know, you want to have a good experience
• 9:00
  Speaker 4: in a nice place.
• 9:02
  Speaker 3: Yeah, like I said, you know, they see me there
• 9:04
  Speaker 3: probably at least once a week. So yeah, doing my
• 9:08
  Speaker 3: promotional purposes. So let's ask you. Let me ask you this.
• 9:12
  Speaker 3: So you said the two biggest costs that you could
• 9:15
  Speaker 3: control our food and labor. Yes, you talked about food
• 9:18
  Speaker 3: and talk about labor.
• 9:19
  Speaker 4: Okay, so labor you have to be able to control,
• 9:23
  Speaker 4: to schedule correctly, know your market, right, So I don't
• 9:29
  Speaker 4: open for lunch, right. Lunch at one point prior to
• 9:32
  Speaker 4: COVID was a big seg daytime part, a big segment
• 9:36
  Speaker 4: of the business. But right now it's not as big
• 9:40
  Speaker 4: in certain markets as it used to be because it's
• 9:44
  Speaker 4: the traffic isn't the same.
• 9:46
  Speaker 5: The traffic change.
• 9:47
  Speaker 4: People aren't working, people aren't working as much from the office.
• 9:52
  Speaker 4: Maybe it's three and two right, or maybe it's all
• 9:56
  Speaker 4: at the Maybe it's all at the office. So I mean, sorry,
• 10:00
  Speaker 4: all at home. So what happens is you have to
• 10:04
  Speaker 4: know your you know, traffic patterns, you have to know
• 10:07
  Speaker 4: how to schedule. And that's a huge cost because obviously,
• 10:13
  Speaker 4: you know, there's a lot of a lot that goes
• 10:14
  Speaker 4: into labor, and you know, New York, New York City,
• 10:18
  Speaker 4: you know requires that you know, you do it the
• 10:22
  Speaker 4: right way. So, you know, we we pride ourselves on
• 10:26
  Speaker 4: having quite a few employees that help us execute. When
• 10:29
  Speaker 4: you're busy, you need more employees. So, but when you're
• 10:32
  Speaker 4: not busy, there's you know, some slow times you have
• 10:35
  Speaker 4: to know how to you know, control your schedule.
• 10:38
  Speaker 6: What are some other costs that associated with the business.
• 10:41
  Speaker 6: Obviously said food and labor, but there's other costs that
• 10:45
  Speaker 6: people probably aren't aware of if they're trying to get
• 10:47
  Speaker 6: into the space that they probably should be aware of
• 10:49
  Speaker 6: and prepare for if they're going.
• 10:50
  Speaker 5: To Yeah, so I think knowing your location.
• 10:54
  Speaker 4: You know, you heard the term location, location, location, knowing
• 10:58
  Speaker 4: the right location or the concept that you're doing right.
• 11:03
  Speaker 5: So, for instance, you might not.
• 11:05
  Speaker 4: Want to open up subways in your neighborhood when everyone's
• 11:11
  Speaker 4: at work during lunch, right because the subways is primarily
• 11:16
  Speaker 4: a sandwich is primarily a lunchtime item. So you might
• 11:19
  Speaker 4: want to position your franchise or your brand.
• 11:24
  Speaker 5: If you.
• 11:27
  Speaker 4: If you focus on lunch, you might want to put
• 11:30
  Speaker 4: that there an office complex where people at work where
• 11:34
  Speaker 4: people need to grab lunch. Right, So it's all location, right,
• 11:39
  Speaker 4: So I think that, and you know, obviously negotiating the deal,
• 11:43
  Speaker 4: and you know, try not to have high rents, which
• 11:46
  Speaker 4: is tough in certain markets. That's a non controllable cost
• 11:53
  Speaker 4: because that's a fixed cost.
• 11:55
  Speaker 5: Right.
• 11:55
  Speaker 4: So you have fixed costs that you have to obviously
• 11:58
  Speaker 4: be aware of, you from garbage to electric to you know,
• 12:03
  Speaker 4: rent and you know, cleaning services and things that you
• 12:08
  Speaker 4: must have as.
• 12:10
  Speaker 5: Far as running a restaurant.
• 12:12
  Speaker 4: So you have the fixed costs, and then you have
• 12:15
  Speaker 4: things that are in your control that you must control
• 12:20
  Speaker 4: else it hurts your bottom.
• 12:21
  Speaker 3: So you've got the variable costs and fixed costs.
• 12:25
  Speaker 5: Insurance you're putting that.
• 12:26
  Speaker 4: To insurance would be a fixed cost because you can't
• 12:29
  Speaker 4: you can't control an insurance rate.
• 12:38
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 12:42
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 12:46
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 12:50
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 12:54
  Speaker 1: some of the heinous migrant criminals caught because of President
• 12:58
  Speaker 1: Donald J. Trump's leadership. I'm Christy Noman, the United States
• 13:01
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 13:06
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 13:10
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 13:13
  Speaker 1: are here illegally, your next you will be fine nearly
• 13:17
  Speaker 1: one thousand dollars a day, imprisoned and deported, you will
• 13:21
  Speaker 1: never return. But if you register using our CBP home
• 13:25
  Speaker 1: app and leave now, you could be allowed to return legally.
• 13:29
  Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
• 13:33
  Speaker 1: border and families will be protected.
• 13:36
  Speaker 2: Sponsored by the United States Department of Homeland Security.