Latest / The Gill Athletics Track and Field Connections Podcast / #96: Gill1918 presents Olympian Tanya Hughes “What Every T&F Coach Needs to Know About NIL” Powered by Coach O

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#96: Gill1918 presents Olympian Tanya Hughes “What Every T&F Coach Needs to Know About NIL” Powered by Coach O · The Gill Athletics Track and Field Connections Podcast

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  Welcome to the Gill 1918 Project, a podcast series by
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  coaches for coaches, powered by Gill Athletics.
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  Think of it as the Ted Talks of track and field coaching.
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  Short, insightful, and packed with valuable strategies to help
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  you grow as a coach. This episode is part of the
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  Youth and Beginner Series, brought to you by Coach O.
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  In this series, we focus on topics relating to coaching
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  youth athletes, coaching beginner athletes of any age,
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  and supporting brand new coaches as they find their way.
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  With that in mind, let's grow. Welcome to the Guild 1918
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  podcast beginner series powered by Coach O I'm Tonya Hughes,
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  Olympian, four time NCAA champion NIL coach and
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  consultant and mom of two Division One student athletes.
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  Today's episode is for the real MVPS behind the scenes, the
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  parents of student athletes. You are the ones investing,
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  supporting and guiding your kid through the ups and downs of
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  their athletic journey. We're in a new era of college
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  sports, and it's one that's going to require you to move
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  from sideline supporter to strategic advisor, from
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  cheerleader to what I call a parent GM, the general manager
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  of your child's athletic career. This role means you're involved
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  in decisions about scholarships and teams and branding NIL
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  contracts. And now with some of the
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  policies and court settlements that are happening happening,
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  these things are shaping the future of college athletics in a
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  way that you're going to have to really get dialed and tuned
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  into. In today's episode, we'll break
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  down the house versus NCAA settlement, the recent executive
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  order by President Trump, and the steps that you can take now
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  to protect and position your child for success and this fast
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  changing landscape. It starts with a change in
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  mindset. A parent GM isn't just a title,
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  it's a responsibility. Think of a parent GM like the
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  general manager of a professional team.
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  You're not just showing up to games, you're making strategic
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  decisions on recruiting, financial planning, on travel,
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  personal brand development. Your job now includes strategic
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  decision making and helping your child access which schools or
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  programs and even deals aligned with their long term goals.
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  It's about protecting their eligibility and reputation,
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  ensuring that they avoid contracts or situations and
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  deals that can jeopardize their eligibility.
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  You're also helping them build their brand, which means guiding
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  them to define what they stand for that's beyond sports.
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  And lastly, financial stewardship is a must as a
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  parent GM, helping them set up whether it's a new business
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  entity or how they're going to handle taxes if they're doing
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  anything in this new NIL landscape because NIL earnings
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  can't translate into lasting. Well, when it comes to what's
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  recently happened with the house settlement and even the
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  executive order, your role is not optional here.
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  As a peer in GM, it's actually even more essential.
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  And whether or not your kid is engaged in NIL activity or not,
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  these changes will have an impact on them as they look to
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  participate in collegiate athletics and even at the high
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  school level, there's impact. Let's start here.
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  These recent changes are around the house versus the NCAA
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  settlement. So the house versus NCAA
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  settlement is a landmark legal agreement that really changes
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  how college athletics is going to operate and it's starting
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  July 1st of 2025. Here's some things you need to
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  know. There's now an element called
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  revenue sharing, where schools that opt into this agreement and
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  settlement can share up to 22% of revenues that the athletic
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  department receives on a collegiate level.
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  The key parties to this settlement are the power of five
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  conferences. So what we're talking about here
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  is the ACC, the SEC, the Big 10, the Big 12 and the PAC 12.
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  These are the conferences that are Dean power conferences.
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  So if your kid is being recruited or is attending one of
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  these schools, this settlement can have an impact on them
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  because there is now the ability for a revenue share where
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  schools can provide direct payments to their student
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  athletes. And it's 22%, which is about
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  $20.5 million that'll be spread and allocated across a program.
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  Many of the models for the Power 5 conferences have 75% of those
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  dollars going to football, another 15% is going to men's
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  basketball, 5% going to women's basketball and the rest 5%, it's
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  been modeled to go to all the other sports.
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  So one of the things you'll want to understand is if your kid is
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  at one of these Power 5 schools or is going to it's being
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  recruited by one, you'll want to know, hey, does track and field
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  get any allocation of that revenue share?
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  So that's one thing that you'll want to understand, right?
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  The other thing about this settlement is that there are now
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  back payments for over $2.7 billion that's going to be paid
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  to current and former athletes over 10 years.
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  Let's pause here. I've been doing webinars and
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  I'll have parents or even some of the training sessions I've
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  done at camps and the like. I've had parents ask the
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  question, well, my kids in middle school, like, does this
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  even matter? This deal in agreement is for 10
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  years, which means it runs through 2035.
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  And so you'll want to understand once again, whether or not your
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  school, if it's not one of these power 5 schools that's already
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  part of the settlement, you'll want to ask is the the school
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  that is recruiting your kid? Are they opting into the
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  settlement? Because once again, that will
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  set up a different set of rules and compliance areas that'll
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  need to be considered. The third thing about this
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  settlement is there are scholarship changes where there
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  aren't any caps, but an athlete can receive financial aid.
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  But there are roster limits now in effect.
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  And so you'll want to understand, is my kid on the
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  roster? Will they be on the roster?
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  Because there are certain elements that if they are not on
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  the official roster that they will lose access to team events
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  and activities and possibly even access to additional support
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  systems through the athletic department.
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  And lastly, this new settlement has created a whole new college
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  sports Commission and they are going to be monitoring NIL
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  deals, the revenue share and roster management.
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  They've also created 2 systems, 1 is called CAPS and that's
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  where the revenue share system is being monitored with that 22%
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  or $20.5 million in the case of the Power 5.
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  They've also created a system called NIL Go and this system,
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  whether your student athlete is part of this Power 5 conferences
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  or not, or if they've opted into the settlement, the NIL Go
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  system is for student athletes who are going to do NIL
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  activities. If they have a deal that is more
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  than $600.00, it must be registered with NIL Go.
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  And so these are things, right, That the parent GM, that you as
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  parents should be asking questions, right?
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  Is my child's school opting in? How will revenue be allocated?
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  What systems are in place and how will roster limits affect my
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  kids ability to compete and receive benefits?
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  And so that went into effect on July 1st of 2025.
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  Then on July 24th, couple of weeks later, President Trump
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  signed an executive order aimed at protecting college sports,
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  especially non revenue sports. Some of the key things to think
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  about when it comes to this order, it is an order.
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  It's not a law but some of the things that it is trying to
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  address. It's trying to protect
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  opportunities and preserve scholarships and competition
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  opportunities for women's sports and non revenue sports.
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  Often time non revenue is equated with Olympic sports so
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  track and field with is considered a non revenue sport.
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  It is an Olympic sport. The executive order is also
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  attempting to curb pay for play so that third party deals are
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  not improper and that they will have to be fair market valued.
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  NIL deals and endorsements. Another aspect to this order is
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  around safeguarding resources where revenue share the must be
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  implemented in a way to protect non revenue in women's sports
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  from being financially drained. Another aspect to this order is
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  to define athlete status. The Department of Labor and the
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  National Labor Review Board. He's asking that they clarify
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  that student athletes are not professional employees, and that
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  is to try to preserve this college model that still has
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  elements of amateurism. Lastly, the order adds an aspect
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  to federal oversight by the Department of Justice and the
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  Federal Trade Commission, with a focus on acting to protect
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  athletes rights and trying to stabilize college athletics.
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  And the antitrust lawsuits that and legal lawsuits that have
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  been coming at them. So for you as a parent GM, this
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  means, especially for us in track and field, that they may
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  have stronger protections for scholarships and opportunities
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  if this were to become law. And there are a number of bills
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  that are before Congress right now.
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  One that seems to have quite a bit of support is called the
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  SCORE Act. And so stay tuned over the next
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  couple of months to see how this will continue to unfold.
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  But as a parent GM, you need to stay tuned in and understand why
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  this matters. This matters because it can
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  create opportunities because now potential income can come
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  through the revenue share and NIL deals.
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  Potentially there could be expanded scholarships and
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  additional areas for direct payments of student athletes.
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  That can happen as a result now with this settlement, but it can
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  also heighten competition for roster spots, more complex
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  compliance requirements. Once again, you'll have the NIL
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  Go system to now register with, and you're really going to need
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  to have financial literacy and legal protection as you look at
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  the implications of whether it's taxes with the deals or just
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  getting legal advice related to the contractual terms that are
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  now being presented to your student athletes.
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  As a parent GM, your role is to maximize these opportunities
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  while minimizing the risk. And so let's let me give you 8
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  actions that you could take. Number one, get educated.
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  Learn the new rules of NIL, the house settlement and the
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  executive order that's just come out.
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  Two, ask your child's school key questions.
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  Are you opted into the settlement?
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  How will revenue be distribute? What will?
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  What kind of NIL support is available?
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  Third, build a team. Find trusted legal, financial
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  and brand and business advisors to help you ensure that you're
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  managing the team that is surrounding your kids so that
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  they can be their best during if they should engage in NIL
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  activity. 4 Protect eligibility. Review every deal before your
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  child signs it. 5. Plan for taxes.
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  NIN income is taxable and you're going to need to set aside funds
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  and file correctly. Six.
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  Help your kid develop a personal brand that aligns with your
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  values and choose partnerships that align and choose those
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  wisely. Seven Monitor roster status
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  Understand deadlines and implications for staying
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  rostered and questions such as if my kid gets hurt, what might
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  be the impact? So you'll want to monitor
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  monitor roster status and understand its implications. 8
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  Prepare for change. Laws, rules and deals will keep
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  evolving, so you'll want to stay adaptable and in the know and up
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  to date as the parent GM with your kid.
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  To help you navigate all of this, I I've created the NIL
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  Wake Up Call for Parents webinar and in this free 60 minute
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  session I'll walk through how the house settlement and
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  executive order. What are some of those
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  implications? I'll also teach a parent GM
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  framework that can help you develop step by step an NIL game
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  plan to protect and position your athlete.
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  You can go to www.sportspreneurs.com to
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  register or follow me on Instagram at Tanya Hughes 100
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  and click the link in my bio. It's free and it could be the
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  most valuable hour you invest in your child's future parent.
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  GMs, you are trusted to protect and guided by love.
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  You're the real MVPS. This is a moment for you to step
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  into this role with confidence and clarity.
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  Thank you for joining me today on the Gil 1918 Podcast.
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  Share this episode with another parent of a student athlete and
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  let's work together to make sure our kids not only compete, but
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  thrive in sports and in life. Until next time, I'm Tonya
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  Hughes, signing off with strength, strategy and purpose.
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  Hey gang, Mike Cunningham here. Thanks for joining us for this
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  episode in the Youth and beginner series Powered by Coach
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  O Powered by Coach O is more than a platform.
• 16:28
  It's a movement to benefit track and field by supporting coaches,
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  athletes, parents, officials and event directors in countless
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  ways. Find out more and get yourself
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  plugged in to the Powered by Coach O by visiting coacho.com
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  today.