Latest / Community D.C. / Community DC Pam Jenkins Shatterproof
Transcript
- 0:01Speaker 1: Good morning and welcome to another edition of Community DC.
- 0:03Speaker 1: I'm your host, Dennis Glasgow.
- 0:05Speaker 2: This morning we welcome back to the program Pam Jenkins.
- 0:08Speaker 2: She is the CEO for Shatterproof, a national nonprofit organization
- 0:12Speaker 2: dedicated to reversing the addiction crisis in the United States
- 0:16Speaker 2: and treating substance use disorder as a preventable, treatable medical condition.
- 0:20Speaker 2: Over the next 30 minutes, Pam will talk about Shadowproof's
- 0:23Speaker 2: core mission and initiatives and much, much more. Here's my
- 0:26Speaker 2: conversation with Pam. I hope you enjoy it as much
- 0:28Speaker 2: as I did.
- 0:29Speaker 1: Good morning, Pam.
- 0:30Speaker 3: Good morning, Dennis.
- 0:31Speaker 1: It's great to have you back on Community DC.
- 0:33Speaker 2: And, you know, when I first learned about you, Shadowproof,
- 0:36Speaker 2: and your team, thank God you guys are around.
- 0:40Speaker 1: For what you do because it really is amazing.
- 0:41Speaker 2: You know, mental health and my audience knows I have
- 0:44Speaker 2: a 24-year-old and Generation Z, not exclusive to them, but
- 0:48Speaker 2: mental health issues right across the board. for them and
- 0:51Speaker 2: parents experiencing that. And I got educated about that. And then,
- 0:54Speaker 2: you know, we started to learn about addiction too, and
- 0:56Speaker 2: all those things that come not only exclusively to that generation,
- 1:00Speaker 2: but it's, it's everybody. As I learned talking to you
- 1:03Speaker 2: in the past, I would like to do this because
- 1:05Speaker 2: I know there's some new listeners that are being introduced
- 1:07Speaker 2: to shadow proof for the first time. And, The history
- 1:11Speaker 2: goes back to, I believe, 2013. And I'd love for
- 1:15Speaker 2: you to kind of go over history, how things started.
- 1:18Speaker 2: And while there is some incredible tragedy, how things started
- 1:23Speaker 2: off with Shatterproof, it also turned into something really amazing.
- 1:26Speaker 2: Can you share with our audience how everything kind of
- 1:28Speaker 2: the origin story?
- 1:29Speaker 4: Yeah, Dennis would love to. And thanks for having me back. Yeah,
- 1:34Speaker 4: it's been it's been an incredible 13 year journey for Shatterproof.
- 1:38Speaker 4: And in fact, just celebrated the golden birthday on September 13th. Right.
- 1:48Speaker 4: founded by a father who lost his son to addiction
- 1:52Speaker 4: and who was a very prominent business person and became
- 1:56Speaker 4: just driven, maybe even obsessed with sort of trying to
- 1:59Speaker 4: figure out what he did wrong, what he could have
- 2:01Speaker 4: done differently, and what might have saved his son and
- 2:05Speaker 4: their family. And through All of the digging in and
- 2:09Speaker 4: research that he did is we've discovered there was a
- 2:11Speaker 4: lot of research on what were the right treatments for addiction.
- 2:15Speaker 4: And but many much of that research was not being used.
- 2:18Speaker 4: And he discovered, as I think most of us recognize,
- 2:22Speaker 4: that this.
- 2:23Speaker 3: Is a widely.
- 2:26Speaker 4: Understood, misunderstood disease that people. Um, think that it's simply
- 2:32Speaker 4: a matter of you, you drink too much, you take
- 2:35Speaker 4: drugs and you just don't stop and people ask you to,
- 2:37Speaker 4: but you don't. It's, it is, um, really about a
- 2:41Speaker 4: chronic treatable medical disorder. And, um, and so part of
- 2:46Speaker 4: what shatterproof is really focused on doing is a reducing
- 2:49Speaker 4: the stigma and shame and helping people sort of understand
- 2:52Speaker 4: that this isn't indeed a treatable disease.
- 2:56Speaker 3: Secondly, is help get more people treated.
- 2:59Speaker 4: And so not only addressing the stigma that stands in
- 3:02Speaker 4: the way, but helping people recognize that good treatments are
- 3:07Speaker 4: available out there. And if one is not able to
- 3:11Speaker 4: stop using alcohol or drugs on their own, that they're
- 3:16Speaker 4: They should seek professional care. And then third, we're trying
- 3:20Speaker 4: to bring up the quality of care. And we recognize
- 3:22Speaker 4: there are some really great providers out there, but there
- 3:24Speaker 4: are some that are not. And in fact, too many
- 3:28Speaker 4: treatment providers in the addiction area are not providing the
- 3:32Speaker 4: quality that we come to expect for almost every other disease.
- 3:37Speaker 4: So really trying to push that forward and connect more
- 3:40Speaker 4: people to care.
- 3:41Speaker 3: Quality care.
- 3:42Speaker 4: But really, more than anything else, send a signal that
- 3:45Speaker 4: this is a treatable medical condition. There is great hope
- 3:50Speaker 4: and millions of families around the country are great stories
- 3:55Speaker 4: of success. And we want to celebrate that success this
- 3:58Speaker 4: month in National Recovery Month.
- 4:00Speaker 1: Well, thanks for that, Pam.
- 4:01Speaker 2: And, you know, I'm always in awe of people like
- 4:03Speaker 2: Gary because I'm a parent like him.
- 4:05Speaker 1: And, you know, with Brian's story and.
- 4:07Speaker 2: Everything, have you talked to him at length about when
- 4:11Speaker 2: he decided that he was going to make that leap
- 4:12Speaker 2: of faith to start the organization, why he did and
- 4:16Speaker 2: how he could, because I think as a parent, we
- 4:18Speaker 2: always put ourselves in somebody else's shoes and how on
- 4:21Speaker 2: earth could you move forward? And not only did he
- 4:23Speaker 2: do that, Pam, as you know, intimately, but he's changed
- 4:27Speaker 2: thousands of lives because of his courage and being brave
- 4:30Speaker 2: to move forward and With Brian's story, can you talk
- 4:33Speaker 2: a little bit more about that?
- 4:35Speaker 4: Yeah, I think his, you know, initial, and this is
- 4:38Speaker 4: Gary Mendel and his son, Brian, the story that we're
- 4:42Speaker 4: telling right now. But, you know, so many families have
- 4:46Speaker 4: lost a loved one in just this past year alone,
- 4:48Speaker 4: you know, 70,000 families.
- 4:50Speaker 3: Lives were lost to overdose.
- 4:52Speaker 4: So it is a big issue. And here in the
- 4:55Speaker 4: District of Columbia, it impacts also thousands of families every year.
- 5:01Speaker 4: And I think for Gary, he was just looking for
- 5:07Speaker 4: solutions for himself. You just want to understand, what did
- 5:10Speaker 4: I do wrong? What can you tell your friends who
- 5:14Speaker 4: might be going through something similar to perhaps help the
- 5:17Speaker 4: trajectory For those families.
- 5:20Speaker 3: And I think it.
- 5:21Speaker 4: Became clear after, you know, really digging in and talking
- 5:25Speaker 4: to a lot of folks and experts in the field
- 5:28Speaker 4: and talking to researchers and and recognizing that he was
- 5:32Speaker 4: in the same situation as so many other families were,
- 5:35Speaker 4: which is.
- 5:36Speaker 3: You just don't know what to do.
- 5:38Speaker 4: Right. There's no playbook for when you find out that
- 5:41Speaker 4: you have a child that has a substance use disorder,
- 5:45Speaker 4: just like any other sort of mental health condition. It's
- 5:48Speaker 4: a very, you know, it's a very scary thing. And
- 5:51Speaker 4: there's just no real great map for what do you do?
- 5:54Speaker 3: Where do you go? Who do you talk to?
- 5:56Speaker 4: How do you get help? And what are the things
- 5:58Speaker 4: you should be asking for when you get help? And
- 6:01Speaker 4: so I think recognizing there was this very big gap
- 6:05Speaker 4: and that there was that wasn't being filled by any.
- 6:08Speaker 4: There was no like American Cancer Society for addiction.
- 6:11Speaker 2: Right.
- 6:12Speaker 4: Like here, this is a massive public health issue affects
- 6:16Speaker 4: 48 million people in this country. You know, it could,
- 6:20Speaker 4: you know, one out of seven people in the workforce,
- 6:22Speaker 4: in some cases, some industries, one out of five people
- 6:25Speaker 4: in the workforce attacks so many people. And yet we
- 6:28Speaker 4: don't talk about it as a disease. We don't we
- 6:30Speaker 4: don't push forward for better treatments. And and we don't
- 6:35Speaker 4: help each other out because in many cases, we don't
- 6:38Speaker 4: want to even acknowledge that someone in our family has.
- 6:42Speaker 3: Has a substance use disorder.
- 6:43Speaker 4: And so because of that, there was a real need,
- 6:47Speaker 4: a real need to have an organization that was going
- 6:50Speaker 4: to not just raise awareness, but try to drive change.
- 6:54Speaker 4: And boy, in 13 years, it is pretty extraordinary what
- 6:57Speaker 4: this organization has done to do that. And we have
- 7:01Speaker 4: so many supporters to thank here in the Washington area
- 7:04Speaker 4: and around and around the country who are showing up
- 7:09Speaker 4: for us and advocating and standing up and volunteering and
- 7:13Speaker 4: helping us with with resources to help all of.
- 7:17Speaker 3: These millions of families. every year.
- 7:21Speaker 4: Who are trying to navigate this very complicated and scary landscape.
- 7:25Speaker 2: All right. Well, thank you for all that, Pam. I
- 7:27Speaker 2: know you've got a big walk coming up that we
- 7:28Speaker 2: want to promote heavily. October is a big month, even
- 7:31Speaker 2: though all months are really big, but you really highlight
- 7:33Speaker 2: and spotlight October. I think we got people's attention here.
- 7:38Speaker 2: And could you do me a favor? If you were
- 7:40Speaker 2: to give kind of a 30,000-foot view about what Shatterproof does,
- 7:43Speaker 2: what would you tell people?
- 7:44Speaker 4: I would say we do three things. One is we
- 7:49Speaker 4: work to stop addiction before it starts, which is really prevention.
- 7:54Speaker 4: And part of that is also trying to stop overdose.
- 7:58Speaker 4: We do a lot of work, for instance, around naloxone
- 8:01Speaker 4: and bringing more attention to how important it is to
- 8:05Speaker 4: have access to naloxone.
- 8:07Speaker 3: Otherwise known as Narcan, in every workplace, every public place, etc.
- 8:12Speaker 4: And secondly, it is closing the treatment gap. And I,
- 8:17Speaker 4: you know, I think I mentioned as we started that
- 8:21Speaker 4: most people who have a substance use disorder do not
- 8:24Speaker 4: get treated. And there's many barriers to that. We address
- 8:28Speaker 4: those various barriers. Some of it is stigma. Some of
- 8:32Speaker 4: it is just lack of knowledge and some of it
- 8:34Speaker 4: is lack of access to to care. So we're really
- 8:38Speaker 4: focused on having more people with a substance use disorder
- 8:42Speaker 4: get treated just like.
- 8:43Speaker 3: Any other disease.
- 8:45Speaker 4: And then third thing is to derive better outcomes through
- 8:50Speaker 4: better care. And that is, we know for too many people,
- 8:53Speaker 4: they're not getting who do get treated.
- 8:55Speaker 3: They're not getting the care. that they really deserve.
- 8:58Speaker 4: It's not often not evidence-based care. And so helping families
- 9:02Speaker 4: know what they should be looking for, what do they
- 9:05Speaker 4: ask for, what constitutes quality care, but also helping the
- 9:10Speaker 4: whole healthcare system get better through trainings of healthcare providers
- 9:14Speaker 4: and through trying to push through public policy, better standards
- 9:19Speaker 4: of care, It's really, really important.
- 9:21Speaker 3: To have better outcomes.
- 9:22Speaker 4: And so we want to continue to celebrate everybody that
- 9:25Speaker 4: goes through recovery and has recovery, but there's work that
- 9:29Speaker 4: we need to do to address the barriers to that.
- 9:31Speaker 1: Well, that's a great segue for advocation.
- 9:33Speaker 2: And whether you're going to Capitol Hill or you're talking
- 9:35Speaker 2: to constituents or... Anybody that's prominent out there, Pam, I'd
- 9:39Speaker 2: like to go a little bit behind the scenes for
- 9:41Speaker 2: what it's like for you when you're talking about not
- 9:44Speaker 2: only Narcan and making sure that it is available. And
- 9:47Speaker 2: I'd like you actually to go a little bit deeper
- 9:49Speaker 2: into that of what that is, because I think people
- 9:51Speaker 2: have heard about what it is, but they don't know
- 9:53Speaker 2: exactly why it's here and how it can save lives
- 9:56Speaker 2: in real time, which is truly incredible. But when we
- 9:59Speaker 2: talk about Narcan and, and advocation, what is it like
- 10:02Speaker 2: for you behind the scenes and what are you working
- 10:04Speaker 2: on right now?
- 10:06Speaker 3: Um, yeah, thank you, Dennis.
- 10:08Speaker 4: We, we have, we played a big role in, um,
- 10:12Speaker 4: in having more availability of Narcan, um, in public places,
- 10:17Speaker 4: but right now we're two of our big focus areas
- 10:20Speaker 4: are workplaces. So really working with especially large companies, but
- 10:25Speaker 4: businesses of all sizes and shapes should have Naloxone or Narcan, um,
- 10:31Speaker 4: same thing. Um, In in that work in that workspace,
- 10:34Speaker 4: just like they have fire extinguishers for an emergency or
- 10:37Speaker 4: just like they have a defibrillator, just in case you
- 10:41Speaker 4: hope you never have to use these things. But having
- 10:44Speaker 4: a life saving treatment right there that is easy to
- 10:48Speaker 4: use that anyone can do that has no risks, it's
- 10:52Speaker 4: an absolutely safe. product Narcan is administered just right through
- 10:58Speaker 4: the nose and which is very simple to do again
- 11:03Speaker 4: fully safe it just makes sense right like why wouldn't
- 11:07Speaker 4: you have a life-saving thing like that and it's pretty
- 11:10Speaker 4: inexpensive so So we're pushing that with with workplaces. But
- 11:15Speaker 4: we're also seeking through policy to have Narcan in schools.
- 11:22Speaker 4: And when you think about schools and the community, schools
- 11:25Speaker 4: are like a center of activity. It's not just a
- 11:28Speaker 4: place for students to go and study. But you have
- 11:32Speaker 4: after school events and football games and all kinds of
- 11:35Speaker 4: things that are taking place there. in that school environment.
- 11:38Speaker 4: And we also want to make sure that is a
- 11:41Speaker 4: public place that you want to have access to Narcan again,
- 11:44Speaker 4: should the unthinkable happen and, um, there be an overdose, um,
- 11:49Speaker 4: it is life-saving. So, you know, Narcan, um, was found that, um,
- 11:55Speaker 4: administered shortly after an overdose, it will, it will save
- 11:59Speaker 4: your life. It's still a medical emergency and we still, um,
- 12:03Speaker 4: urge people to call 911 right away and make sure
- 12:06Speaker 4: that person can get emergency care. But this will save
- 12:10Speaker 4: their life. And so the the work that we're doing
- 12:14Speaker 4: from an advocacy standpoint is both at the state and
- 12:17Speaker 4: the federal level. It's to have more states require that
- 12:24Speaker 4: all schools have Narcan. And there's some states that actually
- 12:27Speaker 4: won't allow it. So you can't do it. uh which
- 12:31Speaker 4: is which is um which is really unfortunate so we're
- 12:36Speaker 4: um working very hard to make sure that there is
- 12:39Speaker 4: either a mandate or at least certainly um ability for
- 12:44Speaker 4: schools to have that and we're doing that both as
- 12:46Speaker 4: um looking for federal legislation as well as um state
- 12:51Speaker 4: state laws.
- 12:51Speaker 2: Yeah i i hate that it's a political football for
- 12:53Speaker 2: you sometimes but what's not what's not in today's 2026
- 12:56Speaker 2: it's uh And by the way, I meant to tell
- 12:59Speaker 2: you this. I don't know if we've talked about this before.
- 13:01Speaker 2: A few years ago, and I'm a D.C. resident, I
- 13:03Speaker 2: actually saw in real time Narcan being used in saving
- 13:05Speaker 2: a life. And it was truly incredible.
- 13:08Speaker 1: It was unreal.
- 13:09Speaker 3: Yeah, that is amazing.
- 13:11Speaker 4: Yeah, I think there was someone who overdosed during the
- 13:15Speaker 4: Knicks parade and it was kind of on a balcony
- 13:19Speaker 4: and millions of people saw that right online. And to me,
- 13:23Speaker 4: it was such a teachable moment to recognize these were
- 13:26Speaker 4: just passerbys and somebody was carrying Naloxone. My own grocery store,
- 13:32Speaker 4: when I go into the pharmacy, I see a sign
- 13:34Speaker 4: there that says, you know, we carry naloxone.
- 13:37Speaker 3: You should too.
- 13:38Speaker 4: And I thought, what a great thing to have in
- 13:42Speaker 4: your local pharmacy, in your local grocery store, the recognition
- 13:45Speaker 4: that this is a safe and inexpensive thing that anybody.
- 13:48Speaker 3: Can carry with them.
- 13:49Speaker 4: And you could carry it in your backpack if your
- 13:52Speaker 4: school allows it. You just have to check with your
- 13:54Speaker 4: school system to make sure that that's okay, or there's
- 13:57Speaker 4: any special requirements. And parents have to agree to that
- 14:01Speaker 4: if you do have Narcan and with you, but it is,
- 14:06Speaker 4: you know, it is so lifesaving when you see it, it's,
- 14:08Speaker 4: it really underscores, wow, this is, this is lifesaving.
- 14:12Speaker 1: It really is.
- 14:13Speaker 2: And, you know, you also bring up a really great
- 14:15Speaker 2: point about education. I think you and I can agree.
- 14:19Speaker 2: And I'd like to tell our listeners, whether you're a
- 14:21Speaker 2: parent or a guardian, it starts at home with education
- 14:24Speaker 2: for a lot of things, including this with substance abuse.
- 14:27Speaker 2: or how to react during a situation. And I, that's
- 14:31Speaker 2: part of the thing, you know, you do so many
- 14:33Speaker 2: things that shatterproof, but education starting in the household and
- 14:37Speaker 2: also with the schools and then the businesses that you're
- 14:39Speaker 2: working with of teaching people about what you can do
- 14:42Speaker 2: to save lives out there, not only with Narcan, but
- 14:45Speaker 2: about substance abuse, because, you know, I wouldn't say it's
- 14:48Speaker 2: like drinking necessarily, but you know, there's so many people
- 14:51Speaker 2: that take things for granted out there, Pam. And when
- 14:54Speaker 2: it comes to substance abuse, I don't think people are
- 14:56Speaker 2: really super educated of what can go on and how
- 14:58Speaker 2: you can address it.
- 14:59Speaker 1: Can you talk a little bit about that?
- 15:01Speaker 4: Yeah, I mean, it is hard. And I'm I'm a
- 15:03Speaker 4: parent of three daughters. And I know, you know, it's
- 15:06Speaker 4: hard to know when to have a conversation, how to
- 15:09Speaker 4: have those conversations or even to be feel educated and
- 15:13Speaker 4: knowledgeable enough to have a good to have a good conversation.
- 15:16Speaker 4: So we recognize how challenging that is for every parent.
- 15:21Speaker 4: But we also know the longer you can delay a
- 15:24Speaker 4: child's or young person's use of addictive substance drugs, The
- 15:29Speaker 4: greater the likelihood is that they're going to be able
- 15:31Speaker 4: to live a full and fulfilling life without an addiction.
- 15:37Speaker 4: And so we're really focused on trying to reduce access
- 15:41Speaker 4: to addictive substances by young people, but also make sure that.
- 15:46Speaker 4: Parents and families are having the conversation about their values
- 15:49Speaker 4: and what is important and that they're really engaged with
- 15:53Speaker 4: that child's life to be aware of who their friends
- 15:56Speaker 4: are and what are they doing and make sure that
- 15:59Speaker 4: they're not isolated. One of the risk factors for addiction
- 16:04Speaker 4: and a broader range of mental health issues is is
- 16:08Speaker 4: some social isolation and not feeling you have a connection
- 16:11Speaker 4: to the community or really the support of your family.
- 16:14Speaker 4: And even for families that may not be able to
- 16:19Speaker 4: be there when a child comes home from school, to
- 16:22Speaker 4: still prioritize engaging with your child's life because there's a
- 16:28Speaker 4: lot of risks. And we also just want to keep
- 16:31Speaker 4: an eye on if there's some emerging risk factors. You
- 16:35Speaker 4: can see it in a child's grades or their relationships
- 16:41Speaker 4: that they have or how they communicate. And so staying
- 16:44Speaker 4: very close is perhaps the most important thing that you
- 16:47Speaker 4: can do. Secondly, is to be aware that there are
- 16:51Speaker 4: an increased number of addictive substances that are unfortunately accessible
- 16:56Speaker 4: in gas stations and convenience stores and restaurants. This is
- 17:00Speaker 4: happening because folks have learned how to make synthetic addictive
- 17:06Speaker 4: substances from such natural substances like kratom. And these new
- 17:13Speaker 4: substances that they create, these synthetic drugs... sometimes are created
- 17:18Speaker 4: faster than we can keep track of is law enforcement
- 17:21Speaker 4: or public health. And, and so they, you know, sometimes
- 17:26Speaker 4: are packaged as if they're very safe, but, but you
- 17:31Speaker 4: have to kind of watch for that. And we're pushing
- 17:34Speaker 4: very hard for policies that do quickly see these, these
- 17:40Speaker 4: synthetic substances and make sure that, that we're creating the
- 17:44Speaker 4: regulations and rules to limit their access to people who
- 17:48Speaker 4: are still minors.
- 17:49Speaker 2: I know this is a whole separate podcast, but I
- 17:51Speaker 2: just want to tell every parent out there or guardian
- 17:54Speaker 2: and one who's been through it, it's a cautionary tale.
- 17:57Speaker 2: If you think you have a good kid, which a
- 17:59Speaker 2: lot of people do, right? But the kids, I'm talking
- 18:03Speaker 2: middle schoolers and high schoolers, are going to be around
- 18:05Speaker 2: booze and they're going to be around drugs at parties.
- 18:08Speaker 2: And it doesn't matter if you have a good kid
- 18:10Speaker 2: or not or a kid that doesn't want to do that.
- 18:12Speaker 2: And I know with you, Pam, being a parent, that
- 18:14Speaker 2: no matter what you do to educate your kid and
- 18:17Speaker 2: hopefully prep them for that time that it starts to
- 18:19Speaker 2: be around because somebody is going to have it. And
- 18:21Speaker 2: then that's when decisions are made. And with no frontal
- 18:25Speaker 2: lobe developed, folks, at that early age, it gets very dangerous.
- 18:28Speaker 2: That's why you have to, as a guardian or parent,
- 18:31Speaker 2: make sure you talk to your kids about what's going
- 18:33Speaker 2: to happen around them because it can be scary for them.
- 18:36Speaker 2: It can be intimidating. And there can be peer pressure.
- 18:39Speaker 2: So that's why we were talking about education in the home.
- 18:43Speaker 3: Yeah, that's right.
- 18:44Speaker 4: I think, you know, recognizing and acknowledging that a child
- 18:47Speaker 4: is going to be in situations in which there could
- 18:50Speaker 4: be temptations and peer pressure, right? And we do know, like,
- 18:54Speaker 4: that peer pressure is a very real thing.
- 18:56Speaker 3: Like, one interesting thing, though, that I.
- 18:59Speaker 4: I think parents should be aware of is the social
- 19:02Speaker 4: norm actually is that most middle school and high school
- 19:06Speaker 4: students in this country are not actually using illegal substances.
- 19:13Speaker 4: And while some may try alcohol, in most cases, kids
- 19:17Speaker 4: aren't using it on a regular basis. We see circumstances
- 19:21Speaker 4: and we kind of assume maybe everybody is, but that's
- 19:23Speaker 4: not the case. And I think, you know, young people
- 19:27Speaker 4: should know it's not the norm. And while you're going
- 19:30Speaker 4: to see it, it doesn't mean that everyone is doing
- 19:32Speaker 4: it and or that that needs to be, you know,
- 19:36Speaker 4: part of what you do to be able to to
- 19:38Speaker 4: connect and belong, you know, in your in your community,
- 19:41Speaker 4: in your school and your friend friends groups. But, yeah,
- 19:45Speaker 4: I think understanding and recognizing also risk that some families have.
- 19:50Speaker 4: have a genetic predisposition to addiction and there is a
- 19:55Speaker 4: genetic factor to it. And those parents need to be
- 19:58Speaker 4: especially observant and have those conversations with a child so
- 20:03Speaker 4: that that child knows that sort of the chemical conditions
- 20:07Speaker 4: in their body predispose them to being more likely to
- 20:11Speaker 4: become addicted to a substance. And that's a scary thing.
- 20:15Speaker 4: So I think making sure you become knowledgeable, recognize your
- 20:19Speaker 4: own family risk factors, and stay very close and have
- 20:22Speaker 4: those conversations, not just once.
- 20:24Speaker 3: Not like the birds and the bees. It is an
- 20:27Speaker 3: ongoing conversation.
- 20:29Speaker 2: Pam, like everybody else, you're also using technology to get
- 20:32Speaker 2: the word out there and also to help people. Let's
- 20:34Speaker 2: talk about Treatment Atlas because when I read about this
- 20:36Speaker 2: on the website, I said this is cool and it's
- 20:39Speaker 2: easy access.
- 20:39Speaker 1: Can you talk about it?
- 20:41Speaker 4: Yeah, Dennis, it is back to where we talked about
- 20:46Speaker 4: connecting people to quality care and knowing where to go
- 20:48Speaker 4: and what questions to ask. We developed, oh gosh, maybe
- 20:54Speaker 4: about eight years ago, worked with the industry to come
- 20:59Speaker 4: up with sort of like the big eight principles of care,
- 21:01Speaker 4: the most important things that matter when it comes to
- 21:05Speaker 4: getting treated if you do have a substance use disorder condition.
- 21:09Speaker 4: And so we began working with states and some counties
- 21:15Speaker 4: to collect data from treatment providers. We now have thousands
- 21:20Speaker 4: of surveys from treatment providers from all over the country
- 21:25Speaker 4: about whether how they adhere to these principles of care.
- 21:28Speaker 3: Do they have symptoms?
- 21:30Speaker 4: Um, clinical procedures and, um, uh, standard operating procedures that
- 21:36Speaker 4: fall within sort of this quality. And we rate that. Uh,
- 21:40Speaker 4: and then we put that on a website called treatmentatlas.org, um,
- 21:44Speaker 4: not available everywhere. And some listeners will be able to
- 21:48Speaker 4: see that. Um, some will not, but, um, Virginia, for instance,
- 21:53Speaker 4: is just launching this, which is very exciting this month.
- 21:59Speaker 4: But it's available in many places. Listeners can look at treatmentatlas.org.
- 22:06Speaker 4: We hope to become national. One of the things we
- 22:09Speaker 4: aspire to do and one of the ways in which
- 22:11Speaker 4: we're going to use our funding. So for those of
- 22:13Speaker 4: you who come out to the walk on October 17th,
- 22:16Speaker 4: know that you're helping other families have this information, access
- 22:20Speaker 4: to information. This past year, a million, 1.5 million families
- 22:27Speaker 4: came to Treatment Atlas looking for substance use disorder treatment,
- 22:33Speaker 4: which is incredible. And just to know that we're helping
- 22:38Speaker 4: that many families. find quality care is pretty fabulous.
- 22:43Speaker 2: I know we're one little megaphone for you here at iHeart,
- 22:45Speaker 2: but that is an extraordinary number of you getting the
- 22:48Speaker 2: word out there. And you talked about the walk. I
- 22:49Speaker 2: think this is another great segue because this is a
- 22:51Speaker 2: really big day and it's fun too. October 17th, the Wharf,
- 22:56Speaker 2: the Shadowproof Walk, the End Addiction. Tell everybody about it
- 22:59Speaker 2: because it really is a special event that I know
- 23:01Speaker 2: you and your team are very proud of.
- 23:03Speaker 4: Yeah, it is October 17th, Saturday. Eight o'clock is when
- 23:10Speaker 4: you can get there and register. But the program starts
- 23:15Speaker 4: at 930 and we get you pumped up with the
- 23:17Speaker 4: 10 o'clock start of the walk. And it is a
- 23:21Speaker 4: real celebration. It's also a place and time you can
- 23:25Speaker 4: get information and resources.
- 23:27Speaker 3: So you just want to learn more about.
- 23:28Speaker 4: And see what organizations in this area have resources, information,
- 23:33Speaker 4: et cetera, for you. You can learn more about Naloxone.
- 23:37Speaker 4: You can probably get the trainers that they have. We
- 23:41Speaker 4: give them away, in fact, at our walks every But
- 23:46Speaker 4: it's a chance to really show up for the people
- 23:49Speaker 4: in your life and in your community who have gone
- 23:54Speaker 4: through recovery or in recovery or seeking treatment. And it's
- 23:59Speaker 4: a way of saying, hey, we're celebrating all of that
- 24:01Speaker 4: you go through and we appreciate and recognize you because
- 24:05Speaker 4: you too many folks with a substance use disorder feel
- 24:09Speaker 4: they have to get treated in silence. They go through
- 24:12Speaker 4: the recovery in silence. And it's really a chance for
- 24:16Speaker 4: us to celebrate them, but also just show support and
- 24:20Speaker 4: also raise money for Shatterproof and the work that we do.
- 24:23Speaker 4: We also use some of our funds to support local
- 24:27Speaker 4: organizations that are out there doing the work right on
- 24:31Speaker 4: the front lines every day. And we think that's so
- 24:33Speaker 4: important to bring attention to what they're doing and how
- 24:38Speaker 4: they're trying to help families and make a difference.
- 24:40Speaker 1: Very good.
- 24:40Speaker 2: And we're also going to talk about donating, whether it's
- 24:43Speaker 2: for the walk or just in general. And we should
- 24:45Speaker 2: mention that you can create your own fundraiser. I know
- 24:47Speaker 2: you've had the Shatterproof Endurance before. You've had Hospitality Heroes
- 24:51Speaker 2: Reception and even a Golf Classic, too. So you have
- 24:54Speaker 2: a multitude of events where people can be part of
- 24:56Speaker 2: it and also donate anytime they want to. Right, Pam?
- 25:00Speaker 3: That's right. We make it very easy.
- 25:02Speaker 4: And again, we're... We are such a scrappy organization. We're
- 25:08Speaker 4: a big national organization, but our way of operating is like,
- 25:12Speaker 4: we've got to make a difference. We can't just talk
- 25:14Speaker 4: about this. We really have to get out there and
- 25:16Speaker 4: take action. And that's what I think set Shatterproof apart
- 25:20Speaker 4: as an organization is a real mentality of making an
- 25:24Speaker 4: impact and measuring everything that we do. So the money
- 25:28Speaker 4: and resources and time and energy that you give to
- 25:30Speaker 4: Shatterproof is are really meant to help people in a very,
- 25:35Speaker 4: very direct way, as well as for future, like pushing
- 25:39Speaker 4: and driving systemic change for the future. But you can
- 25:42Speaker 4: go to shatterproof.org and see the various ways that you
- 25:46Speaker 4: can get involved. We hope that people can come to
- 25:48Speaker 4: the walk on October 17th. But if you can't, you
- 25:52Speaker 4: can also donate right on our website or look at
- 25:56Speaker 4: the various ways that you can also get involved. And
- 26:00Speaker 4: that can even be advocacy. We just we can't do
- 26:03Speaker 4: this alone. When we're dealing with the largest public health
- 26:07Speaker 4: issue in the country, it really takes a village.
- 26:12Speaker 3: It takes all of us to step up and help.
- 26:15Speaker 4: And so we we so appreciate everyone who shows up,
- 26:19Speaker 4: who advocates. who provides whatever resources they can, whatever level
- 26:26Speaker 4: you're able to give, it really matters.
- 26:29Speaker 3: It makes a difference.
- 26:29Speaker 4: And you should know that there's people in your circle,
- 26:35Speaker 4: whether it's in your friends, your neighborhood, your school, who
- 26:39Speaker 4: are going through some of the hardest times of their lives.
- 26:42Speaker 4: And being able to make a difference like this is
- 26:45Speaker 4: pretty extraordinary. And so we try to make it as
- 26:48Speaker 4: easy as possible for people to do that.
- 26:50Speaker 2: And as I said off the top, even though we're
- 26:52Speaker 2: spotlighting October because it's a big month for you, your team,
- 26:55Speaker 2: and all the people you work for, it's a year-round
- 26:58Speaker 2: venture that you do. But October especially is a big.
- 27:01Speaker 1: Deal, isn't it?
- 27:02Speaker 4: Yeah, it's when we really focus our fundraising efforts. Yes,
- 27:08Speaker 4: we do have events and things that we do year
- 27:10Speaker 4: round and the impact work that we do, the programmatic
- 27:13Speaker 4: work that we do, that is every day.
- 27:15Speaker 3: All day.
- 27:17Speaker 4: There's no rests from that and there's no specific.
- 27:21Speaker 3: Time for that.
- 27:21Speaker 4: But we really do look at the fall as a
- 27:25Speaker 4: chance to raise awareness and engage people in a community,
- 27:29Speaker 4: bring people out, celebrate success.
- 27:32Speaker 3: And and show hope.
- 27:34Speaker 4: For healing and, you know, really love each other and
- 27:39Speaker 4: do what we can to provide that support in this.
- 27:42Speaker 3: In this community.
- 27:43Speaker 2: All right, Pam, we've got about two minutes left, so
- 27:45Speaker 2: I want to get some final thoughts from you. Remind
- 27:47Speaker 2: everybody about the walk upcoming again, and then we'll give
- 27:50Speaker 2: the website the floor is yours.
- 27:53Speaker 4: Yeah, I appreciate that. I think, you know, if there's
- 27:56Speaker 4: sort of one thing to leave people with is this.
- 28:00Speaker 4: We sometimes focus on the negative, the scary, the fact
- 28:06Speaker 4: this is the number one killer of 18 to 44-year-olds.
- 28:09Speaker 4: And it is truly a disease that impacts so many people.
- 28:16Speaker 4: But we want to take this, you know, this time
- 28:19Speaker 4: of the year seriously. to really think about the positive,
- 28:23Speaker 4: to focus on all of the people who have made
- 28:27Speaker 4: a difference across the community, all of the families that
- 28:32Speaker 4: have successfully made their way through recovery and.
- 28:37Speaker 3: Focus on healing.
- 28:39Speaker 4: And so it's one of my favorite times of the
- 28:43Speaker 4: year to get together with people across the the community and, um,
- 28:48Speaker 4: you know, hold hands and say, Hey, this is what,
- 28:51Speaker 4: this is what we're doing. And we're so happy to
- 28:54Speaker 4: have others who stand up, raise their hands, um, give
- 28:58Speaker 4: their time on a, on a busy weekend, I'm sure
- 29:01Speaker 4: for everyone, um, to, to show support. So appreciate all
- 29:05Speaker 4: of you who've done that in the past and appreciate
- 29:08Speaker 4: all of you who will continue to do that in
- 29:10Speaker 4: the future.
- 29:10Speaker 1: Okay. The log details one more time, and then the
- 29:12Speaker 1: website for everybody.
- 29:15Speaker 4: It is shadowproof.org, and the walk is on Saturday, October
- 29:20Speaker 4: 17th at The Wharf, which is 101 District Square Southwest.
- 29:26Speaker 4: Site opens at 8 o'clock. 9.30, the program opens. And
- 29:32Speaker 4: 10 o'clock, we go for a short walk of celebration.
- 29:36Speaker 1: Outstanding.
- 29:37Speaker 2: Pam, you're making a difference out there. I know that
- 29:39Speaker 2: when I talk to nonprofits, like you, sometimes it doesn't
- 29:41Speaker 2: seem like it because you're working so hard, fundraising, advocation,
- 29:45Speaker 2: and just doing what you and your team do. But
- 29:48Speaker 2: it's truly extraordinary. I am so glad that you were
- 29:50Speaker 2: able to come back on the program. Obviously, I'd love
- 29:52Speaker 2: to have you back when you guys are ready to
- 29:53Speaker 2: talk some more cool things in 2027. But thank you
- 29:56Speaker 2: so much for joining us on Community DC.
- 29:58Speaker 3: Thank you so much, Dennis. Appreciate it.