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Nike’s Color Clash and China’s Slide | Durham News
Nike’s stock plunged nearly 8% after a shaky earnings report—though it rebounded—just as a lawsuit from 7-Eleven accused them of stealing their iconic orange, green, and red color scheme with the new Air Max 95. The earnings beat? Mostly a one-time tariff windfall, not a sign of real growth. Sales in China, once a key lifeline, are cratering. Meanwhile, 7-Eleven’s claim isn’t just about copying a logo—it’s arguing their color combo is a legally protected trademark, even suggesting Nike deliberately timed the drop to clash with their big July 11 promotion. This case taps into a bigger legal…
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