Own Your Book Marketing

If I'm Being Honest: Straight Talk About Book Publishing & Promotion · May 22, 2026 · 39m · transcript

You can hire help for book promotion, but you cannot outsource the one thing that actually sells books: an author who shows up, believes in the work, and leads the marketing. We see the same trap over and over, across self-publishing and traditional publishing. Writers assume a publisher, a PR firm, or a marketing company will take it from here, and then they feel stuck when nothing moves. We break that myth down and replace it with a simple, realistic approach you can run yourself.

We start with the most overlooked lever in book marketing: your existing network. Friends, family, coworkers…