Latest / Mini Scroll / MINI SCROLL: Alix Earle vs. Alex Cooper again, Brooke Schofield friend drama, TikTok comment bots theory + Bobbi Althoff podcast over

Transcript

MINI SCROLL: Alix Earle vs. Alex Cooper again, Brooke Schofield friend drama, TikTok comment bots theory + Bobbi Althoff podcast over · Mini Scroll

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  Hi everyone, welcome to Mini Scroll, the daily Internet
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  culture podcast bringing you the biggest stories from social
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  media, the creator economy and the digital space.
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  Every Monday through Thursday and sometimes Fridays.
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  I'm your host, Lauren Meisner, the founder of the youth digital
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  media brand Centennial World. Welcome back to Mini Scroll,
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  everyone. OK, I don't think I have any
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  announcements for you guys today, so let's just get into
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  the stories. OK, The first story that I have
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  for you guys, this is kind of a nothing story, but I feel like
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  it closes the loop on stuff we've been talking about.
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  But Alex Earl has confirmed that there is some type of feud that
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  she has with Alex Cooper. So we all know it was very
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  obvious that something went down between Alex Earl and Alex
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  Cooper amid their working relationship, but it was never
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  fully confirmed until now. In case you missed it, Alex
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  Cooper tapped Alex Earl to be one of the launch podcasts of
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  The Unwell Network. At the time, it very much seems
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  like Alex Cooper was trying to make Alex Earl her predecessor.
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  Alex Earl launched with her podcast called Hot Mess.
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  And the episode that they did together to like announce this,
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  Alex Cooper very much seemed like she was trying to like get
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  kind of the raunchy OG call her daddy stories and energy out of
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  Alex Earl. And this is where some people
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  think things might have started to go wrong between the two of
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  them because Alex Earl is a lot more conservative in what she
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  shares online. It might not seem like it
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  because so much of her public image is about partying and she
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  shares so many build party stories and like vlogs and get
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  ready with me is. But you know, like if you
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  compare how Alex Cooper overshared in the early days of
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  her career versus how Alex Earl overshares, it is very
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  different. Alex Earl is not sharing about
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  her sex life. She's not even really centering
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  men in her content at all. Like people currently think
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  she's not with her boyfriend, even though she has confirmed
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  that she is because she's so very rarely like talks about him
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  and you know, just like centers him.
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  Even I know they live in different states right now, but
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  you know what I mean? Like, in general, her content is
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  about herself, her career and her friends.
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  Alex Earl also had a lot of like, really big business
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  opportunities by the time she joined Unwell.
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  So yeah, like, I'm not surprised that she didn't kind of go up on
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  her podcast and start sharing her blowjob stories and things
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  like that because, you know, she had huge contracts with brands
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  already and she was an equity creator in Poppy.
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  Like, she was truly a business woman early on in her career.
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  She's doing speeches at Harvard now, you know, So it's like
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  there is this kind of dichotomy between like her content and
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  this like, business side of herself.
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  But I think in general, she is actually like relatively brand
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  safe and Alex Cooper and original call her daddy.
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  Like that was not brand safe in the early days.
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  So high stakes. They did a more comprehensive
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  breakdown of what happened between the two of them.
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  If you guys want more information, go listen to their
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  episode on that. But essentially, they severed
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  their business relationship and Alex Earl's podcast went on a
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  hiatus. Now Alex Earl has confirmed that
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  something did happen between the two of them and it wasn't
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  entirely amicable. Alex posted on TikTok saying
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  that her astrology app told her she can quote start shit today.
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  So people jumped in her comments section to ask her to spill some
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  tea on different things that she has stayed quiet about.
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  Obviously Alex Cooper was part of that.
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  So someone wrote, yes, tell us what happened with Alex Cooper.
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  Thank you. And she commented and it's still
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  up. She wrote, how much time do you
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  have? I need to know.
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  I need to know what happened? What do you guys think happened?
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  I think it's possible that Alex Cooper expected Alex Earl to a,
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  like I said, be a little bit like raunchier and over share
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  more and she wasn't comfortable doing that.
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  And I also think she expected her to promote the Unwell
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  Network in a different way and more frequently.
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  And I think it was probably for free.
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  Like I think she expected that for free because, you know, they
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  throw all those events and they have all that podcast talent
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  that goes maybe they're not being paid for it.
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  I don't know. But I know I believe it was like
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  in the middle of Alex Earl's podcast contract that her dad
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  took over as her manager. So I do feel like her dad was
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  trying to fight for better compensation for her, you know,
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  just probably better conditions in general, probably paid
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  appearances as opposed to having to go to these appearances for
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  free in her contract because Alex Earl almost never went to
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  these parties. And everybody noticed that.
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  Like, that's when people started to notice that something was
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  going on. But yeah, saying how much time
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  do you have? Makes me feel like it was a
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  bunch of things. I want to know.
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  I want to know. I also really want to know what
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  happened between Alex, Earl and Xandra.
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  I know that's kind of old news. Like I know that they were
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  friends so long ago and feels like probably a lifetime ago to
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  them, but like, I want to know. I want to know.
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  OK, Speaking of friendship breakups, the next story that I
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  have for you guys is that Brooke Schofield and her longtime BFFBB
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  have seemingly Sorry, I went to. I meant to say best friend and
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  then my brain said BFF because I was reading BB.
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  Anyways, best friend. BB seemingly have had a falling
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  out. OK, so as the cancelled podcast
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  is coming to a close at the end of their Australian tour, fans
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  have noticed that Brooke and her longtime best friend BB, which
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  stands for Brooke Baldwin, may no longer be friends.
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  The rift seemingly started when Brooke hired BB as her assistant
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  on the European leg of the Cancelled podcast tour.
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  About a month ago, Brooke told a story on Cancelled of how they
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  got into a huge fight on this tour.
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  It basically stemmed from Brooke wanting to do a boat day at some
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  point and telling BB to book a boat.
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  BB didn't know when Brooke wanted the boat, for how long
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  she wanted to do it, like she didn't have any of the details
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  so she didn't book it. And before she could book it,
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  Tana booked a boat for everyone. So Brooke was already like I
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  guess annoyed about this. And then on the boat, BB put a
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  drink down beside Brooke and when Brooke stood up, the drinks
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  spilled all over Brooke. And Brooke says that BB was
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  like, why would you stand up when there's a drink beside you?
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  Like instead of saying sorry, she basically just like blamed
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  Brooke. And then Brooke said that Bebe
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  wasn't cleaning up the drink well enough.
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  She was like, she just had a rag and like it was like on her foot
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  and she was just like pushing it around with her foot and talking
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  to us and drinking instead of like actually cleaning it.
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  Anyways, after Brooke told this story, Bebe left some comments
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  on TikTok. Someone had posted this clip and
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  Bebe wrote, didn't get fired by the way.
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  Said I didn't want to do it again for the Australia tour
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  because we got into the first fight we have ever been in in
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  seven years of friendship. And then somebody said why
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  defend yourself on a TikTok instead of to Brooke herself And
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  Bibi wrote already have babe and I wasn't physically there for
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  this podcast to defend myself. Literally true.
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  I just can't imagine like a worse scenario.
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  I know celebrities and influencers do this all the
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  time, but like, I cannot imagine a worse scenario than hiring my
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  best friend as my assistant. Like, the power dynamic there is
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  already going to be so messed up.
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  Like it's already going to either put your friendship in
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  like, major jeopardy or they're not going to actually properly
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  act like your assistant because they're your best friend.
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  So they feel like they're on level playing field with you
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  when you're actually paying them.
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  It's just like, I feel like it is a complete recipe for
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  disaster. OK.
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  But now over the weekend, fans think there's officially been a
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  falling out as it appears that BB may have blocked Brooke on
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  Instagram. They are no longer tagged in any
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  photos together, and she no longer follows Brooke.
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  And obviously, to manually untag yourself from all those photos
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  feels like a lot. So it seems as though, yeah, she
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  probably blocked Brooke. I know there was already
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  speculation that something maybe weird was going on in the friend
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  group because Bebe started dating this girl, Lauren.
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  And Lauren is part of the infamous Mindy story time
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  because Lauren is the girl that Brooke had a crush on in the
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  Mindy story time. And if you guys don't know the
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  Mindy story time, it's like this long story time saga of why Tana
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  and Brooke Schofield stopped being friends years and years
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  ago. And then they talked about the
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  whole situation again. So like anyway, sorry, the
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  reason why it's called Mindy is because Tana did a story time
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  about Mindy and then Brooke did a response video saying I'm
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  Mindy. But anyways, it seems like
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  Brooke Schofield is actually like OK with BB and Lauren.
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  She was like saying that she's happy that they're dating.
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  And she said she was always worried that when BB got a
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  girlfriend, it would like push her out.
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  So she's happy it's Lauren because they're all in the same
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  friend group. So I don't know, for those of
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  you who are invested in the canceled universe and Brooke and
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  Bebe and Lauren and Tana and that whole group, that's the T
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  for now. OK, the next story that I have
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  for you guys, this is like a bit of a trend I think I'm seeing on
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  TikTok. I haven't talked about one of
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  these stories in a long time, but TikTok comment bots seem to
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  be taking over creator pages and I think it's intentionally to
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  embarrass them. So let me explain there is this
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  like new trend taking over TikTok.
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  Like I said, the comment sections of different creators
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  and I kind of have my tinfoil hat on right now because I think
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  it's possible that people are paying for them to embarrass
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  influencers that they don't like.
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  OK, so the comment sections of huge creators have been
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  inundated lately with comments that appear to be purchased by
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  the creator. The reason they seem like
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  they're purchased by the creator is because the comments will
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  come from like an account that is faceless or nameless or just
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  very obviously not real. And the comments will say
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  something along the lines of sure.
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  Could you provide me with the video description or any
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  specific details so I can craft the perfect comment for you?
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  The first creator who was kind of caught out for this, or at
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  least I saw was caught out for this, was New York City.
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  Tick tocker Kate Keenan. A screenshot of this in her
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  comments section was posted on Reddit few weeks ago and the
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  belief at the time for the most part was that Kit must be paying
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  for comment bots to boost her engagement and to appear more
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  popular to brands. And obviously in this particular
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  comment bot situation she forgot this is what people assumed to
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  change out. Kind of the automatic filler
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  right that they prompt you. Since then though, these
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  comments are starting to show up everywhere, like all over so
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  many creators videos, which leads me to believe that this
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  could be a troll tactic that people are intentionally buying
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  these bots and you know, putting those comments in them.
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  So it appears like the influencer is buying them
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  themselves that they don't actually have as much influence
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  that, you know, they're actually like buying engagement
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  essentially. Because as far as I've seen,
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  these comments are only on posts of creators who are quite big,
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  quite famous or quite divisive. Its creators who are frequently
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  posted about on Reddit. They elicit a lot of emotions
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  and users for whatever reason. Now I'm not saying that creators
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  don't use comment bots, I think there's many who probably do,
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  especially on sponsored videos. But this specific type of
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  comment has become a trend. Like it's not just one instance
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  on Kit Keenan's video anymore. So I do think it's users
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  intentionally posting this themselves or paying for comment
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  bots with the intention to troll or embarrass the creator.
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  It is also possible that there is some like mass glitch going
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  on with one or many of the companies that do these comment
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  bots and therefore it's like any creator that has used them or is
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  using them is getting these comments and that's why I don't
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  know. But what do you guys think?
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  I think it's so fascinating. Like it happened to Brooke,
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  Brooke Schofield last week and she responded to it.
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  She was like, what? So yeah, it's it's happening all
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  over TikTok. I'm interested if you guys have
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  any insight or if you guys have any opinion on that.
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  That's my theory at least. OK.
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  And I have one more story for you guys, and that is that Bobby
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  Altoff's podcast is over Industry plant no more.
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  Bobby Altoff has ended her podcast, the really good
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  podcast. This is a really big deal
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  because if you remember so Bobby, she is kind of like a
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  deadpan satirical tik toker. She launched her podcast in 2023
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  and she got so much hate for it and like so much press at the
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  same time because she was immediately met with accusations
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  that she was an industry plant because of the caliber of guests
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  that were coming on her show. So she had like Mark Cuban
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  Drake, like from the jump, these huge names, people didn't really
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  know her, especially outside of TikTok.
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  People were like, who is this person?
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  She also got a lot of Flack for her delivery, like how she went
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  about her podcast because, you know, like the kind of, I guess
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  like deadpan satirical interview style.
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  It is more popular, you know, like Amelia Demuldenberg does
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  it, Z Way does it. A lot of people didn't think
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  that Bobby was able to truly nail it.
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  They thought she was just kind of like standoffish and rude and
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  it didn't feel like banter with her guests.
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  It just felt like very uncomfortable and like she
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  didn't know what she was doing. The reality of like, who she was
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  in the podcasting world, we still don't like, really know.
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  But I mean, she has said she's not an industry plant.
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  I think it's much more likely she was signed by, was it WME,
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  one of the really big agencies to launch her podcast and
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  therefore a lot of the talent that they had essentially under
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  the same umbrella were going on her podcast.
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  Anyways, Bobby announced in the most recent episode of her
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  podcast that that was her last. She said the really good podcast
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  was a great podcast. She got me this house, got me
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  the car I drive, got me a lot of stuff.
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  She was really great. I really appreciate her for the
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  time I had with her. She brought me a lot of memories
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  of a lot of great guests. She got me a few interviews
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  taken down. At the end of the day, she was
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  good and I'm going to miss her. Yeah, her Drake interview was
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  taken down. On why it was ending, she said.
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  I didn't know I'd fall off as quickly as I did.
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  To be honest, I did think this was going to last a bit longer.
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  But nevertheless, it lasted a minute.
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  And I'm proud of the accomplishments I had.
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  And I'm pretty sad that it has to end like this.
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  But it's OK. I will say if the reason for her
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  podcast ending is because it fell off, because, like, she
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  just doesn't have the rating things and the audience that she
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  once did when she first launched and everybody was kind of
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  talking about her, like, who's this girl?
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  How did she have such big guests, whatever.
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  You know? I think that's really honest.
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  And I think it's interesting and also on brand that she would
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  just be like, yeah, fell off. Yeah.
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  Like, it just wasn't a success anymore.
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  And it makes sense. People were listening to the
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  early episodes because she had such crazy guests and because
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  her interview style was so abrasive and bizarre.
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  But you know, that, I guess for a lot of listeners, I don't
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  know, I wasn't, like, a frequent listener.
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  But for a lot of listeners, I guess that got old or didn't
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  convert them at least to stands. That being said, I did see a lot
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  of people say that they don't believe that this is true and
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  that she'll be back. So I don't know.
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  Anyways, guys, that's it for me to scroll today.
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  Thank you so much for listening. I love you guys.
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  Please remember to rate, review and subscribe and I will talk to
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  you tomorrow. Bye.