The car buying journey: What do UK and European drivers want?

In this episode of Talk Auto, we discuss:

How UK and European drivers research, fund and buy their vehicles

Why dealerships remain so important, even as more of the car buying journey moves online

How monthly affordability is shaping vehicle choice, and why it needs to be visible earlier

How transparency and trust build the confidence to buy

What the latest car finance market trends mean for lenders, retailers and OEMs operating across the UK and Europe

Guest:

Paul Hyne, Automotive retail and finance expert, working with brands like Lloyds Banking Group and Arval

Read the full European Car…

The skinny

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