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The EXPENSIVE "Applause" Trap. Why Your Customers Love you, BUT WONT PAY - with Simone Macario

The conversation delves into the challenges of building a company on the frontier, the discovery of Sharly, the gravity gap, the challenges of building from Malaysia, the pivot from B2C to B2B, the impact of distance, the shift to San Francisco, and advice for founders. It provides insights into the strategic decisions and challenges faced by the founder, Simon Macario, as he navigates the complexities of building a global company.

Takeaways

Building on the frontier requires proximity to value

Pivoting from B2C to B2B can be a strategic move

Chapters

00:00 Building on the Frontier

05:35…

The skinny

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