Is the Podcast Market Saturated in 2026? The Real Numbers

Getting Heard: The Daily Pod Shot · Aug 25, 2026 · 5m

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Somebody has told you the podcast market is saturated. Maybe you've told yourself. There are four million podcasts already, so what would be the point.

That four million number is real, and it's also doing an enormous amount of lying. In this episode I take you through the real figures, because a registered podcast and a running podcast are two completely different things, and almost nobody tells you the second half of that sentence. I've also broken it down for business podcasts specifically, which is the category your show would sit…