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Business Blueprints + Crawler Box · Business Brain – The Entrepreneurs’ Podcast

• 0:00
  Dave Hamilton: Business Brain, episode 752 for Wednesday, May 13th, Cough Drop Day, 2026.
• 0:09
  Shannon Jean: Welcome back.
• 0:10
  Dave Hamilton: Woo! I'm back.
• 0:11
  Shannon Jean: It's Business Brain.
• 0:12
  Dave Hamilton: Yeah, it is.
• 0:13
  Shannon Jean: Yes, it is. That's us.
• 0:17
  Dave Hamilton: That's you. That's me too, dude.
• 0:36
  Dave Hamilton: Greetings, folks, and welcome to Business Brain, the show where we take some
• 0:40
  Dave Hamilton: ideas, we dissect them, we use them to tune our business brains and keep on
• 0:46
  Dave Hamilton: living those charmed lives.
• 0:48
  Dave Hamilton: Speaking of things that can help us lead our charmed lives, our sponsors for
• 0:52
  Dave Hamilton: this episode include Shopify.com slash Business Brain, where you can sign up
• 0:56
  Dave Hamilton: for your $1 per month trial period,
• 0:59
  Dave Hamilton: and Bitdefender.brain, where you can save 30% on Bitdefender Ultimate Small
• 1:04
  Dave Hamilton: Business Security. We'll talk more about them in a little bit.
• 1:07
  Dave Hamilton: For now, as usual, here in Durham, New Hampshire, I'm Dave Hamilton.
• 1:12
  Shannon Jean: And out here in Northern California, I'm Shannon Jean. I am happy to be here.
• 1:16
  Shannon Jean: It's a great way to start the week for me, although you'll hear this on Wednesday.
• 1:20
  Dave Hamilton: That's right. We do get to start the week this way. I like it.
• 1:23
  Shannon Jean: Yeah, it's good. Me too. Gets me going. had a great mother's day hope everybody
• 1:28
  Shannon Jean: out there who's a mom had a great day as well took my 98 year old mother to
• 1:32
  Shannon Jean: the San Francisco Giants baseball
• 1:34
  Shannon Jean: game yesterday oh fun it was awesome yeah it was great it was like
• 1:37
  Shannon Jean: I was like blocking and tackling you know it's like having a little kid right
• 1:41
  Shannon Jean: to get her through she's got a walker yep sure and so managing her through the
• 1:45
  Shannon Jean: crowds but it was great she's a trooper and it was just awesome that we were able to
• 1:50
  Shannon Jean: to get her there it was fantastic that's awesome
• 1:52
  Dave Hamilton: We didn't have either of our kids or our mothers around yesterday so lisa and
• 1:59
  Dave Hamilton: i went to renaissance fair it was.
• 2:02
  Shannon Jean: Perfect that's a fun perfect
• 2:03
  Dave Hamilton: Weather i mean it started pouring
• 2:06
  Dave Hamilton: when we were about 10 minutes outside on the way home like it was oh.
• 2:10
  Shannon Jean: That's awesome yep
• 2:11
  Dave Hamilton: Yeah it's great but otherwise it was like cool a nice we finally had a nice
• 2:14
  Dave Hamilton: spring day and it was yeah it was good.
• 2:17
  Shannon Jean: If you like renaissance fair there's an amazing uh
• 2:22
  Shannon Jean: documentary that I'm going to find that's Renaissance. I can't spell Renaissance.
• 2:29
  Dave Hamilton: Yeah. Good luck with that.
• 2:31
  Shannon Jean: Yeah.
• 2:33
  Shannon Jean: Oh, there we go. Renaissance fair documentary. Hang on. It's worth it. Stick with me here.
• 2:38
  Dave Hamilton: I'm with you. Yeah, I know. We're all going to stick with you,
• 2:40
  Dave Hamilton: Shannon. It's called Ren Fair.
• 2:42
  Shannon Jean: R-E-N-F-A-I-R.
• 2:46
  Dave Hamilton: I-R-E. I-R-E. I-R-E.
• 2:48
  Shannon Jean: There you go. Yeah. And it's on, you can watch it on YouTube or you can watch it on HBO.
• 2:53
  Dave Hamilton: Okay.
• 2:53
  Shannon Jean: And you must go watch it because it's fantastic. All right. It's a really good show.
• 3:00
  Shannon Jean: And I love, the Renaissance Fairs are awesome. But this is all about the behind
• 3:03
  Shannon Jean: the scenes of the largest Renaissance Fair in the world.
• 3:07
  Dave Hamilton: Which is?
• 3:07
  Shannon Jean: And I think it's somewhere in Texas.
• 3:09
  Dave Hamilton: I was going to say, is it the one in Houston? Okay. Yeah. It's the one there.
• 3:12
  Shannon Jean: And let's talk about this guy who's the king and all this.
• 3:15
  Dave Hamilton: Yeah. It's amazing. I probably know people that are featured in the movie.
• 3:20
  Dave Hamilton: Dude, it's funny. It's super good. When I lived in Austin, a friend of mine,
• 3:26
  Dave Hamilton: his mom was very deep into that scene. And it is a scene.
• 3:31
  Shannon Jean: Oh, it is.
• 3:32
  Dave Hamilton: Do they talk about the behind the scenes, the whole family and all of it?
• 3:37
  Shannon Jean: Oh, it's all behind the scenes.
• 3:37
  Dave Hamilton: It is. Okay.
• 3:38
  Shannon Jean: That's what it's about.
• 3:41
  Dave Hamilton: They camp there for three weeks and live there. It's a big deal.
• 3:45
  Dave Hamilton: And it's a whole, yeah, it's a family. It's a whole thing.
• 3:47
  Shannon Jean: It's a family and you don't just get to be like a Duke or a whatever.
• 3:52
  Shannon Jean: No, no, no, there's a lot. There's a lot that goes into it.
• 3:54
  Dave Hamilton: Yeah.
• 3:55
  Shannon Jean: Anyway. Yeah.
• 3:55
  Dave Hamilton: But no, but that's like, there's, that's an interesting business,
• 3:59
  Dave Hamilton: like a thing that happens in business, right?
• 4:02
  Dave Hamilton: There's when, when you're, especially at trade shows, there's,
• 4:07
  Dave Hamilton: there's like what you see as the person who attends as an attendee, right?
• 4:15
  Dave Hamilton: Like the customer, the front-facing person.
• 4:18
  Dave Hamilton: What's interesting at like Ren Fairs and trade shows too is if you go long enough,
• 4:25
  Dave Hamilton: you start to kind of see beyond the veil a little bit. You start to – right?
• 4:31
  Dave Hamilton: You become part of this community. And there are communities that surround every conference you go to.
• 4:37
  Shannon Jean: Every kind of event, whether it's Comic-Con, Ren Faire, any sort of – when Macworld
• 4:42
  Shannon Jean: was big, when we were going, absolutely. You see the same people.
• 4:46
  Shannon Jean: You're on the show floor when nobody else is because you're setting up your
• 4:50
  Shannon Jean: booth you know contractors yeah yeah definitely it's
• 4:53
  Dave Hamilton: A whole thing and once you,
• 4:55
  Dave Hamilton: And I'm trying to think about like Macworld and even NAMM, which I've only been
• 4:59
  Dave Hamilton: to for a couple of years. NAMM is the one for musicians.
• 5:02
  Dave Hamilton: And I think it was at some point during my first year there.
• 5:06
  Dave Hamilton: Now, I've known a lot of people in that industry for a long time,
• 5:09
  Dave Hamilton: even though I haven't been going
• 5:10
  Dave Hamilton: to the show. So I probably took the accelerated path ish right through.
• 5:15
  Dave Hamilton: But it was very quick where it was like, oh, well, you're part of the NAMMLE.
• 5:20
  Dave Hamilton: And it was like, oh, that's an interesting thing.
• 5:22
  Shannon Jean: Yeah, that's important. branding and bringing people into your
• 5:25
  Dave Hamilton: Cult right into your cult yeah exactly yeah but but
• 5:28
  Dave Hamilton: there's a value to this and then suddenly it's
• 5:31
  Dave Hamilton: like like next year i can't go because there
• 5:34
  Dave Hamilton: i have a schedule conflict with a thing that lisa and i are doing and it's
• 5:37
  Dave Hamilton: like man i can i feel like i'm letting the namely down yeah
• 5:40
  Dave Hamilton: oh yeah this is but what a fascinating it happens
• 5:44
  Dave Hamilton: everywhere and if you don't see it it's just
• 5:47
  Dave Hamilton: because you haven't been there long enough to
• 5:51
  Dave Hamilton: be immersed enough to start to see the patterns and then
• 5:54
  Dave Hamilton: when you see them you'll realize it's like behind the
• 5:57
  Dave Hamilton: scenes at the ren fair it actually is behind the
• 6:00
  Dave Hamilton: scenes right because there is a whole separate camp for where they live and
• 6:04
  Dave Hamilton: all that stuff very dysfunctional you're right it's very dysfunctional but like
• 6:07
  Dave Hamilton: at a conference it's not behind the scenes it's all right there you're just
• 6:12
  Dave Hamilton: not noticing it because you're not looking for it and once you do then it's
• 6:17
  Dave Hamilton: like oh it's all just It's sort of right,
• 6:19
  Dave Hamilton: it's been here all along.
• 6:22
  Dave Hamilton: No one hid this from me. That's crazy. Yeah.
• 6:24
  Shannon Jean: That's pretty cool. That's awesome. Hey, one of the things I wanna talk about
• 6:28
  Shannon Jean: today, before I forget, is that, you know, for a long time,
• 6:33
  Shannon Jean: We've wanted to come up with ways, we've talked about ways to really try to
• 6:37
  Shannon Jean: share more actionable stuff based on the topics than things that we do each week. And so we have
• 6:46
  Shannon Jean: I'm working on this project, and we've talked about it a little on the show,
• 6:51
  Shannon Jean: but we're officially now launching what we're calling business blueprints.
• 6:56
  Shannon Jean: And interrupt me if I'm not explaining this correctly, Dave.
• 7:00
  Shannon Jean: Of course. The way it's going to work is after each episode,
• 7:04
  Shannon Jean: it'll take a couple days or something like that, maybe a day or so,
• 7:07
  Shannon Jean: there will be a business blueprint available for the topics that we cover on the show.
• 7:14
  Shannon Jean: And it's not just a, oh, here's the transcript or here's this whatever.
• 7:19
  Shannon Jean: It'll be a much broader takeaway from what we dived into on the show,
• 7:26
  Shannon Jean: on the episode, whether it's our Wednesday regular business episode or our Friday
• 7:30
  Shannon Jean: Eye episode. We'll do both of them.
• 7:33
  Shannon Jean: And there's typically a couple topics in each. And so we'll break down those topics.
• 7:38
  Shannon Jean: And we'll expand out and go up higher, like more of an industry-wide look and
• 7:45
  Shannon Jean: like who else is doing this?
• 7:47
  Shannon Jean: What other examples are around? What, you know, maybe other analogies that you can think of?
• 7:52
  Shannon Jean: And then there'll be actionable steps or a playbook, if you will,
• 7:58
  Shannon Jean: for you to implement what we talked about on the show. Did I explain it right?
• 8:02
  Dave Hamilton: I think so, yeah. I mean, every one of them is going to be different for all the obvious reasons.
• 8:07
  Dave Hamilton: But no, this is a new thing from us. We're going to make it available to you.
• 8:12
  Dave Hamilton: And this is, when we conceived of this, we thought, okay, we can,
• 8:18
  Dave Hamilton: this is something we can sell. Right.
• 8:20
  Shannon Jean: And I think we talked about that.
• 8:22
  Dave Hamilton: I think someday we might. Yeah. But maybe the library.
• 8:26
  Shannon Jean: Yeah. Yep.
• 8:27
  Dave Hamilton: Yeah. Right. The content library of it. Yep. But for now, we're not selling
• 8:32
  Dave Hamilton: these. They we are making them as added value for the show to really round out what we're doing.
• 8:38
  Dave Hamilton: And it it go. This all goes back to something that you said at the beginning
• 8:42
  Dave Hamilton: of this conversation, but that you've also been saying for a very long time.
• 8:46
  Dave Hamilton: We've been doing this show for 12 years or in our 12th year,
• 8:50
  Dave Hamilton: and there's so much great information that we would like to extract from it
• 8:57
  Dave Hamilton: as much as we would like you to extract.
• 8:59
  Dave Hamilton: And the thing is, you know, we just keep doing these and there's never a moment
• 9:05
  Dave Hamilton: where we stop and say, OK, let's compartmentalize what this episode taught us.
• 9:10
  Dave Hamilton: Let's compartmentalize what that episode taught us. And that's what this is
• 9:13
  Dave Hamilton: going to do and allow us all to be like when somebody says, hey,
• 9:18
  Dave Hamilton: have you guys ever talked about X?
• 9:20
  Dave Hamilton: If we have, we can point to this business blueprint and say,
• 9:24
  Dave Hamilton: yes, here is we had the conversation and then we distilled it down into this thing.
• 9:33
  Dave Hamilton: But it's not just a distilling down.
• 9:36
  Dave Hamilton: It's a distilling down and then expanding.
• 9:40
  Dave Hamilton: It's down and out. Yeah, exactly.
• 9:42
  Shannon Jean: Yeah, yeah, and right now it's on our Google Drive and you can, but I have a vision that
• 9:50
  Shannon Jean: Eventually, we'll build out an interface that you'll be able to search by a
• 9:55
  Shannon Jean: topic, and it'll serve up the business blueprint that best addresses what you want to learn about.
• 10:02
  Shannon Jean: But right now, you can get access
• 10:05
  Shannon Jean: to those business blueprints at businessbrain.show slash blueprints.
• 10:11
  Shannon Jean: It's businessbrain.show slash blueprints, and that'll take you in.
• 10:15
  Shannon Jean: Of course, we want your email address, so we can send these to you. So you enter your email.
• 10:19
  Shannon Jean: You won't get any spam from us. We have a very low-level newsletter that goes
• 10:23
  Shannon Jean: out, and we're going to keep updating.
• 10:26
  Shannon Jean: They will be multiple business blueprints each week based on the show,
• 10:30
  Shannon Jean: and you'll be able to keep updating on them, and who knows what we're going
• 10:35
  Shannon Jean: to do with the content, but I think it's really valuable, and I'm happy that
• 10:38
  Shannon Jean: we're saving it in this format.
• 10:40
  Dave Hamilton: Same. I'm curious what you all think of it. I'm curious where it goes for us,
• 10:44
  Dave Hamilton: too, like what we think of it. So it's going to be fun.
• 10:47
  Shannon Jean: Yeah, it's the start of something new, which is great. A new experiment.
• 10:51
  Shannon Jean: We'll see what happens and we want to make it valuable. So we want your feedback
• 10:55
  Shannon Jean: and tell us about it and you'll be able to do that. Yeah.
• 10:57
  Dave Hamilton: So businessbrain.show slash blueprints is where that's going to be.
• 11:01
  Dave Hamilton: There's something coming at the end of the episode that we're going to,
• 11:04
  Dave Hamilton: I think, put at the end of every episode. We actually meant to do it last week and we didn't. We did.
• 11:09
  Dave Hamilton: So we did it last week. We just didn't do it when you could hear.
• 11:14
  Dave Hamilton: So this week we are going to do it when you can hear, I promise.
• 11:18
  Dave Hamilton: The next thing that we're going to do is we are going to talk about our sponsors.
• 11:24
  Dave Hamilton: And look, every entrepreneur building that charmed life knows the feeling.
• 11:28
  Dave Hamilton: You've poured years into your business, your reputation, your client relationships,
• 11:33
  Dave Hamilton: and one well-crafted phishing email aimed at the wrong employee on the wrong
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• 11:40
  Dave Hamilton: I have been there. We almost wound up paying a phony $25,000 invoice that would
• 11:49
  Dave Hamilton: have really hurt for all the obvious reasons. And that's why our sponsor Bitdefender stands out.
• 11:55
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• 12:00
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• 12:45
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• 12:49
  Dave Hamilton: Check it out. I think you're really going to like it. And our thanks to Bitdefender
• 12:53
  Dave Hamilton: for sponsoring this episode.
• 12:56
  Dave Hamilton: And, you know, starting a business is one of the most exciting things we can
• 13:00
  Dave Hamilton: do and also one of the loneliest.
• 13:03
  Dave Hamilton: Suddenly, you're the marketing department, the IT person and the accountant all at once.
• 13:08
  Dave Hamilton: That's the side of the charmed life that no one really warns any of us about.
• 13:13
  Dave Hamilton: And this is why I love our sponsor, Shopify.
• 13:17
  Dave Hamilton: I use it for another podcast and one of my other businesses where we sell merch.
• 13:21
  Dave Hamilton: And we went from a should we try this to our
• 13:24
  Dave Hamilton: first sale in the same day like literally
• 13:27
  Dave Hamilton: we had a meeting in the morning hey we should do this and by the end of that
• 13:30
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• 14:04
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• 14:10
  Dave Hamilton: Go to shopify.com slash businessbrain. That's Shopify.
• 14:15
  Dave Hamilton: Dot com slash business brain dot com.
• 14:19
  Dave Hamilton: And our thanks to Shopify for sponsoring this episode. Shannon, what do you got next?
• 14:26
  Shannon Jean: I want to talk about this really cool business idea, and I want to talk about the lessons.
• 14:32
  Dave Hamilton: There's a bunch of takeaways here. Okay, whoa, whoa. This is,
• 14:36
  Dave Hamilton: before we start this, I want to tell people how excited I am to do this in general.
• 14:42
  Dave Hamilton: I would love to have one business a week that we get to just dissect.
• 14:47
  Dave Hamilton: So this week, what's the name of the business?
• 14:51
  Shannon Jean: The name of the business is Crawler Box.
• 14:53
  Dave Hamilton: Okay.
• 14:54
  Shannon Jean: And if you didn't know about it, there's like a whole subculture of RC,
• 15:00
  Shannon Jean: radio controlled, cars that are not all about speeding and running around.
• 15:04
  Shannon Jean: They're all about crawling and four-wheeling and different stuff.
• 15:07
  Shannon Jean: And if you're watching on YouTube, we're showing a clip from a guy who I saw
• 15:13
  Shannon Jean: this video on Instagram.
• 15:16
  Dave Hamilton: Yep.
• 15:16
  Shannon Jean: And I watched it, and I was blown away.
• 15:20
  Shannon Jean: And if you want to go see him, it's RC underscore crawler box.
• 15:25
  Shannon Jean: This guy's name is a young guy named Joshua.
• 15:27
  Shannon Jean: Yep, for sure. Put a link in the show notes. So the first takeaway,
• 15:32
  Shannon Jean: number one, I think it's a totally cool business.
• 15:34
  Shannon Jean: He sells time at a buck a minute, right, to drive on. You're not seeing it.
• 15:38
  Shannon Jean: To drive on this kind of off-road course, and I think maybe six or eight kids
• 15:43
  Shannon Jean: or adults can get on it, drive these little cars around. it looks really fun
• 15:46
  Shannon Jean: so he i i saw it i said this is great i'm gonna check it out so he had about 300 000
• 15:54
  Shannon Jean: Yeah, 300,000 views on that post on Instagram.
• 15:58
  Dave Hamilton: It almost looks like a mini little food truck kind of thing that he just pulls up and flops it open.
• 16:04
  Shannon Jean: Yeah, it's a trailer. It's a close little trailer. And the sides fold down and
• 16:09
  Shannon Jean: the front and back fold down to make this big kind of course.
• 16:11
  Shannon Jean: And he's made everything by hand. I've talked to this guy.
• 16:13
  Shannon Jean: He's made everything by hand. Sticks and rocks and made foam and made rivers
• 16:18
  Shannon Jean: and little mountains you climb over.
• 16:20
  Dave Hamilton: And so for 10 bucks, for 10 minutes, I get to go and just like run the remote
• 16:24
  Dave Hamilton: controls and do the thing.
• 16:26
  Shannon Jean: You got it. Yes. It's super, it sounds crazy.
• 16:29
  Dave Hamilton: Take my money. Shut up and take my money.
• 16:31
  Shannon Jean: Yes, this guy's killing it. And so my comment, so then about 300,000 people
• 16:35
  Shannon Jean: saw it on Instagram. So I took it and I put it on X on my account.
• 16:38
  Dave Hamilton: Yeah.
• 16:38
  Shannon Jean: And about 500,000 people saw it on my, when I posted it.
• 16:43
  Shannon Jean: And this guy's dad came in and said, hey, that's my, that's my kid.
• 16:47
  Shannon Jean: It's business. And I was like, dude, tell me to reach out, let's connect.
• 16:51
  Shannon Jean: So, and my post was, hey, you're getting 10 bucks for 10 minutes for kids.
• 16:56
  Shannon Jean: I'll bet you could double that
• 16:57
  Shannon Jean: if you put it outside a bar at night with a bunch of dudes that walk out,
• 17:02
  Dave Hamilton: Right?
• 17:02
  Shannon Jean: And I was like, man, it would be incredible.
• 17:06
  Shannon Jean: Few takeaways. I love the concept because this guy, Joshua is his name.
• 17:12
  Shannon Jean: This is a side business for him.
• 17:15
  Shannon Jean: It's something that he does on the weekend. He's trying to supplement his income.
• 17:18
  Shannon Jean: He's got to be building a young family.
• 17:20
  Shannon Jean: And we started talking about how do I expand it? I'm going to build another box.
• 17:25
  Shannon Jean: I'm going to do this. And my comment to him, well, wait, I'm going to come back to that comment.
• 17:30
  Dave Hamilton: How many, I know I have, I have a question before we get to lessons.
• 17:35
  Dave Hamilton: How many cars and they're not cars. They're like, I mean, it doesn't matter
• 17:39
  Dave Hamilton: what they look like, but they're little trucks. Right.
• 17:42
  Dave Hamilton: How many can run at a time? It looks like about six or eight maybe.
• 17:46
  Shannon Jean: Yeah. I think it's eight.
• 17:47
  Dave Hamilton: Okay. So he's, he's making 80 bucks every, let's say every 15 minutes.
• 17:53
  Dave Hamilton: I know he's selling 10 minutes a time.
• 17:55
  Dave Hamilton: Yeah. But, you know, so that's, you know, $320 an hour, and you park this outside
• 18:01
  Dave Hamilton: of a bar for, you know, two hours or whatever, you're making $600, $700 a night. Yep.
• 18:08
  Shannon Jean: And he's probably at an event. Like, this is like a kid's camp.
• 18:10
  Shannon Jean: It's like a campfire. The video. I bet you he's making $500 a day. Right.
• 18:16
  Dave Hamilton: Oh, at least. If not more. That's right.
• 18:19
  Shannon Jean: Yeah. Yes, if not more. So, on the conservative side, this is all a thing he made homemade.
• 18:23
  Shannon Jean: So, I just love this. I love the whole concept because I was like,
• 18:27
  Shannon Jean: man, this is great. I enjoy watching it.
• 18:29
  Dave Hamilton: It lends itself. Yeah, it's a spectator thing as much as it is a participant
• 18:33
  Dave Hamilton: thing, which is what draws people. Like, what's happening over there?
• 18:36
  Dave Hamilton: That Ren Faire we were at, there was a thing. We were watching some sort of –,
• 18:42
  Dave Hamilton: This Ren Faire, they needed better entertainment.
• 18:46
  Dave Hamilton: Ah, yeah, yeah, yeah. Like, the entertainment that was there was good,
• 18:49
  Dave Hamilton: but the quality, the bar to gain entry as an entertainer was,
• 18:54
  Dave Hamilton: as an entertainer myself,
• 18:56
  Dave Hamilton: not the kind that would necessarily work at a Ren Faire, but I don't mean that
• 19:01
  Dave Hamilton: I wouldn't, that I'm above that, I'm not.
• 19:03
  Dave Hamilton: My kind of entertainment would not necessarily fit at a Ren Faire.
• 19:07
  Dave Hamilton: Got it. But, like, the bar to enter was too low. They could raise it up and do better.
• 19:14
  Dave Hamilton: And so you wouldn't necessarily stick around for entertainment for very long.
• 19:18
  Dave Hamilton: But it was like, wait, there's a huge crowd over there.
• 19:21
  Dave Hamilton: What is that? What are they doing? What are they doing? Yes, yes, yes.
• 19:24
  Shannon Jean: It's the same with online. Why are so many people watching this video?
• 19:30
  Shannon Jean: How did it show up in my feed,
• 19:32
  Dave Hamilton: Right?
• 19:32
  Shannon Jean: So between the two of us, it had over 800,000 people that have watched the clip of this thing.
• 19:44
  Shannon Jean: So the first takeaway is, we've said this before, every business is in the social media business,
• 19:51
  Dave Hamilton: Right?
• 19:52
  Shannon Jean: What do you do in your business? I don't care if it's pulling out water heaters,
• 19:57
  Shannon Jean: digging ponds, painting houses, pressure washing, cleaning windows.
• 20:03
  Shannon Jean: Set that time-lapse camera up, your iPhone, Android, whatever, and just turn it on, man.
• 20:09
  Dave Hamilton: Because people want to watch this. Tune in to next Wednesday's episode because
• 20:13
  Dave Hamilton: that is going to be the subject of it.
• 20:16
  Dave Hamilton: We don't have time to dissect the comment that you just made.
• 20:21
  Dave Hamilton: Every business is in the social media business. But that is absolutely something we're going to dig into.
• 20:26
  Dave Hamilton: But yes, this teaches us that for sure.
• 20:30
  Shannon Jean: Then here you've got – we talked about distribution last week and one of last week's shows.
• 20:37
  Shannon Jean: Well, here he's got all this distribution, but there is no net.
• 20:45
  Dave Hamilton: Right.
• 20:46
  Shannon Jean: There is nothing at the end to capture some of these people.
• 20:50
  Shannon Jean: You know, you can't even capture 100 people that want to interact.
• 20:54
  Shannon Jean: So when I was talking to Joshua, he said, okay, I'm going to build another cart.
• 20:58
  Shannon Jean: I said, man, you need, I would suggest, you know, I get a little excited.
• 21:02
  Shannon Jean: I start telling people, you need to do this.
• 21:04
  Dave Hamilton: Yeah, yeah, yeah. You need. That's just how we say we suggest. That's it.
• 21:10
  Shannon Jean: Yeah. I was excited. And I said, how about building the plans to build your
• 21:16
  Shannon Jean: own crawler box in your local area and sell the plans for 50 bucks and give away something,
• 21:24
  Shannon Jean: have a lead magnet, build a newsletter and start selling those plans for 50 bucks.
• 21:28
  Shannon Jean: I bet you, you could make an extra five grand a month just from that,
• 21:32
  Shannon Jean: because you've got almost a million views on this videos. It's very compelling.
• 21:37
  Shannon Jean: So when you're thinking about your social is like, what's the net? where do you catch them?
• 21:43
  Shannon Jean: Right. And valuable, you know, where's the, the value proposition.
• 21:47
  Shannon Jean: People want to learn more. I had it on my thing.
• 21:51
  Shannon Jean: There was over, over, there was over 1300 bookmarks,
• 21:57
  Shannon Jean: On the post that I did.
• 21:59
  Dave Hamilton: Yep.
• 21:59
  Shannon Jean: So out of those, and over 3,000 likes, and out of those, and hundreds and hundreds
• 22:05
  Shannon Jean: of comments, you need the net.
• 22:08
  Shannon Jean: It's like, okay, so number one, all this stuff should be in your socials.
• 22:13
  Shannon Jean: I don't care what business you're in.
• 22:15
  Dave Hamilton: But we're going to talk about that next week. Yeah, we are. I'm going to pull
• 22:18
  Dave Hamilton: the rug out from under you soon just because of time.
• 22:21
  Dave Hamilton: I got it. We're going to dig into this next week for sure. Yeah.
• 22:25
  Shannon Jean: So the big, to me in this week's big takeaway.
• 22:28
  Dave Hamilton: Oh, the big takeaway. Tell me whether you agree. Okay. The big takeaway. Wait, wait, wait.
• 22:32
  Dave Hamilton: Let me, this big takeaway is what we promised you.
• 22:37
  Dave Hamilton: The thing that we are going to use to expand our business blueprints.
• 22:44
  Dave Hamilton: So that's what we're doing here is what is this episode's big takeaway?
• 22:48
  Dave Hamilton: I, what is your proposal for the big takeaway?
• 22:54
  Shannon Jean: Proposal. My proposal is that you need the net is that before you build all
• 23:00
  Shannon Jean: this stuff and start posting,
• 23:01
  Shannon Jean: you're posting on Instagram and all this kind of stuff, but you never know when
• 23:05
  Shannon Jean: you're going to get a viral post or something's going to take off about your business.
• 23:09
  Shannon Jean: If you have no way to convert those people, you're, you're missing out on this
• 23:15
  Shannon Jean: tremendous opportunity.
• 23:16
  Shannon Jean: So build the net. It's simple. It's a simple thing to build and we can show
• 23:21
  Shannon Jean: you how. We'll talk about how to build this net on a future episode.
• 23:24
  Shannon Jean: That's how I think. That's what I think the big takeaway is.
• 23:30
  Dave Hamilton: Yeah. Yeah. Okay. I'll agree with that.
• 23:35
  Dave Hamilton: Unbelievable. The one that I was thinking from the first topic that we talked
• 23:41
  Dave Hamilton: about where we stumbled into the Renfair thing,
• 23:44
  Dave Hamilton: but really then just was talking about the market that your business lives in, right?
• 23:51
  Dave Hamilton: I mean, we were using trade shows as the kind of the avatar,
• 23:55
  Dave Hamilton: the representative for that market.
• 23:56
  Dave Hamilton: But the market is there, whatever that is, is you need to stop and look for
• 24:06
  Dave Hamilton: in your business's market for the family aspect.
• 24:10
  Dave Hamilton: Where are you and your competitors not competing? Where are you aligned?
• 24:16
  Dave Hamilton: Where are you all making the same decisions?
• 24:18
  Dave Hamilton: Are you joining like an organization?
• 24:21
  Dave Hamilton: Are you joining, you know, are you attending a trade show? Are you doing a thing?
• 24:26
  Dave Hamilton: Where is the thing that all you and your competition are all doing it together?
• 24:33
  Dave Hamilton: Because that family aspect of your business,
• 24:37
  Dave Hamilton: the market surrounding your business, that's going to be more important for
• 24:42
  Dave Hamilton: you than anything else in the longevity of your business is making sure you participate in that.
• 24:48
  Dave Hamilton: So that was going to be my other flip side.
• 24:51
  Shannon Jean: That is a takeaway, but I don't think it is the big takeaway.
• 24:55
  Dave Hamilton: That's fair.
• 24:56
  Shannon Jean: On this one, but I think that, and if you think I'm wrong,
• 25:02
  Shannon Jean: Send a message, feedback at businessbrain.show. Let us know what's the big takeaway here for you.
• 25:10
  Shannon Jean: And go download the business blueprint at businessbrain.show slash blueprints.
• 25:16
  Shannon Jean: That's with an S on the end.
• 25:17
  Shannon Jean: And then let us know what you think. We want your feedback, man.
• 25:20
  Shannon Jean: I'm dying for your interaction here to tell me what we're doing right and what
• 25:24
  Shannon Jean: we're doing wrong and how we can make it better.
• 25:26
  Dave Hamilton: Absolutely. I don't disagree. No, I think that's the big takeaway is that.
• 25:31
  Dave Hamilton: Build a net. Is that essentially what you're saying? Yeah, yeah, yeah.
• 25:35
  Shannon Jean: Yeah. Have it ready. If you're fishing, which social media is fishing,
• 25:40
  Dave Hamilton: Right? Yes.
• 25:41
  Shannon Jean: If you're fishing and you don't have a net, you're in trouble when you catch
• 25:43
  Shannon Jean: the big one. You can, you know? Yep. I love analogies.
• 25:47
  Dave Hamilton: I like it. No, this is good. Thanks for hanging out with us,
• 25:50
  Dave Hamilton: folks. Like he said, visit businessbrain.show slash blueprints.
• 25:55
  Dave Hamilton: And we'll make it so that slash blueprint works too because we know how that
• 25:59
  Dave Hamilton: goes. But just go to Business Brain Dad Show.
• 26:01
  Dave Hamilton: Click the link in the show notes. We'll see you there. And we'll see you on Friday for Friday Eye.