A special edition of The Fold: The future of The Spinoff
Normally on The Fold, we discuss events in the wider media, but today, the subject is us and the future of The Spinoff. Published on site today is an open letter from Duncan, The Spinoff’s editor Madeleine Chapman, and its CEO Amber Easby. It toplines where The Spinoff is right now as a platform – this paradoxical place where our audience is the strongest it has ever been, outside of events like Covid or elections – but that the stagnant ad market, and a hard drop in public funding for our work, has left us in a really tricky situation needing to make a very real call for help.
First, Duncan…
The skinny
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