Latest / Arts Unscripted with Monica Holt
Kim Jakominich, Senior Director of Brand at Barnes Foundation and Calder Gardens
A great exhibition or performance can draw people in, but a strong institutional brand shapes how they understand the experience—and whether they feel invited to return.
Kim Jakominich has spent more than 15 years working across publishing, public media, museums, and cultural destinations. Now Chief Brand Officer at the Barnes Foundation and Calder Gardens, she leads an integrated team spanning marketing, communications, publications, design, editorial, and visual resources, helping steward two distinctly different brands while creating a more unified audience experience.
In this episode, Kim…
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