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Getting the Most Out of Your Fulfillment Partner | with Iman Benraoui
On this episode of Uncensored Direct Marketing, I'm joined by Iman Benraoui, a fulfillment expert in the ecommerce and direct response space. In our conversation, she shares her knowledge about how to find the right fulfillment company for your business, as well as offers guidance on how to interview them, why packaging is so important, and more.
Iman explains why it's essential to consider all facets of a prospective fulfillment partner when you're searching for one — from their capabilities and scale to their financial stability and customer service. She also gives advice on what questions…
The skinny
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