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SBP 129: From Rosé to Reality — Cannes 2025 Wrap-Up
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In this episode, Marc Binkley and Vassilis Douros reflect on their experiences at Cannes, discussing key highlights, networking with industry leaders, and insights on marketing trends.
They explore the evolving landscape of personalization, the lack of conversation around social purpose, and the need for transparency in media.
The conversation also touches on long-term campaign strategies, innovative advertising examples, and the critical role of attention in effective marketing. They conclude with thoughts on future plans and the value of connections made at the festival…
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