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Inside the Playbook: Alex Lunt on Why Country Artists Have a Better Path to Success

What makes country music one of the strongest genres for developing artists and building long-term careers?

In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Alex Lunt, founder of Type A Management and manager of Dasha, to explore what the country music industry gets right about artist development.

Alex breaks down Nashville’s songwriting community, the importance of live performances, touring opportunities, CMA Fest, and how country radio continues to influence artist growth and ticket sales.

We also get into the relationships that make the country music ecosystem…

The skinny

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