Latest / Master Your Yoga Teaching with MaKenzie Fly / Meta Ads for Yoga Teachers: How to Get More Eyes on Your Offers
Transcript
- MaKenzie Fly: What's up, everybody, and welcome back to MYYT, where you are learning to level up your yoga teaching one masterful class at a time. Last week I whipped up so fast a program called the Yogi Preneur Ads Lab. And this is basically a program for yoga teachers who have their own offers and are wanting to get way more eyeballs on their work and honestly just make way more money from your yoga teaching offers. So a client of mine inside the Yogipreneur Mastermind is at the place in her business where she's really dialed in the offer. She's run this particular program a couple of times. She's also really dialed in the conversion event, the place in which she is attracting perfect fit people into her world and her work, and the place where she's making the invitation into the next step, which is her paid program. But now she's needing just way more people at that conversion event. way more people to be able to say, hey, if you're interested in this topic, then where we do the deeper work is inside here. And so I was telling her that I really feel like her next step, the next layer for her to refine is the ads. I feel a sneeze coming on. One second. Excuse me. And so I was telling her, your next step is ads, 100%. And this is going to make such a difference for you. To have more people at the conversion event, and you're going to notice so much more momentum and have a higher likelihood of more people joining your program because there's just more people that you're pitching and presenting to. And so, with all that being said, I told her that that's the next step. And it got me thinking there's so much that I could teach on this. And I'm experiencing such incredible results with the ads and the campaigns that I'm personally running that I wanted to share what I'm doing and the strategies. That I'm using. So I put my blinders on, and in just two weeks, I walked myself through all of the steps to create an offer. And what's really cool is that I'm just getting so fast at this. If you would have told me, you know, six years ago when I was really starting my business that I'd be able to have an idea, create it, sell it, launch it, get it out the door in as little as two weeks, I probably wouldn't believe you. And I also wouldn't believe you if you told me that I'd be teaching on meta-ads. But all that to say, I whipped it up really quickly to be able to support this one client inside the mastermind because she's needing to run her ads within the next couple of days for her conversion event that's happening at the end of the month and to be able to kick off her program in October. So that's what happened last week was building out the Yogi Preneur Ads Lab. And today on the podcast, I wanted to pull a clip from the first. training just to give you a sense and potentially help you see whether or not this would support you at this time. The whole program walks you through exactly how to write, launch, and manage your own meta-ads campaign without having to have a massive budget or needing to hire out an ads manager. And I just want you to feel really confident being able to do this for yourself because it's totally possible. And so the daily itinerary was day one. We went through the setup on ads manager and how to make sure that you have all the right pages in place and and things that you need to succeed within the metaverse. And I also give you a tour of the ads manager because it is A lot to look at, and there's really only about 2% that you need to pay attention to. So that was all in training number one was the setup and the tour of ads manager. Day two, we talked about scroll stopping copy and how to write in a way that captures the attention of the right fit people. And not only write on the actual image or video that the person sees, but within the caption as well that propels people to take action. And then on day three, we talked about the eye-catching creative and how to make something quickly without getting too caught up in the design element to where you know you're procrastinating or really slowing yourself down, like how to get something out the door fast that's also eye-catching. And then in day four, or training number four, we discussed how to actually launch the campaign in Ads Manager. And this is super critical because when you hear those horror stories about people just burning, lighting money on fire, just burning through the bank, it's usually an error in the way that the campaign has been set up at the campaign level or the ad set level, not really understanding objectives or what you're optimizing for. And so I really dug into the different strategies that you might be using and also created a really incredible resource called the Campaign playbook of just walking you through which what are your settings and speaking to yoga teachers and most likely what you're trying to achieve. So things like if you are wanting to have more private yoga clientele and book out your private calendar, here's a campaign that you might use. If you're wanting to get more people to your event, if you're wanting more online course sales and just wrote a playbook, very step-by-step instructions on what what that might look like for you. And lastly, training number five was your management, like measuring success and managing your campaigns. So I taught you how to actually look at your campaigns and read the data so that you're able to make more data-driven decisions as opposed to emotional decisions. And I teach you how to create your own spreadsheet so that you're able to look at the full funnel picture and see where where the leak is happening. And that way you'll be able to fix that leak instead of just like shutting off campaigns or scaling too early when you haven't optimized. So it honestly is everything that you need to know from how to actually write everything, create it, launch it, take care of it. And I'm so excited for you. So this little clip here will give you a teaser and a taste into the first training, but just know that there are Four and a half other trainings for you to dig into when you jump into this program. So I know you're gonna love this. Turn it up and let's dive. What's up, everybody? Hello and welcome to the Yogipreneur Ads Lab. I am so excited that you are here. This is a topic that I am really grateful for the opportunity to teach on. I was actually speaking with Claudette that anytime we teach anything in the process, we of course learn it more. This is a code, a key that I live by. I don't even know if it's a quote, but it's this idea that when one teaches to learn. And so I'm so I'm so excited to teach this because I know I'll learn in the process. So let's begin with today's itinerary. I'm going to give you the frame and set some expectations of what we'll cover. And then we'll dig into all of those things. So the first thing that I wanted to share with you is why I'm doing this, followed by a little bit of a pep talk. Then we'll move into why most creators fail with meta-ads and a couple of barriers that we need to address and honestly like break down those barriers and those limiting beliefs so that we can. We can succeed with these. And then we'll talk about setup, how to actually set up your business portfolio so that maneuvering through the metaverse is seamless and easy. Then we'll go through a quick tour of the cluster, excuse the language of the clusterfuck that is that platform. It is so non-intuitive. And if you are opening it and you're like overwhelmed, just know that that is the common experience with trying to navigate that platform. It's not you, it's just really, really techy. So we'll look at a tour. And then I wanted you also to know that I am capturing all of these live trainings. The replays will be housed into a portal and you'll all receive access to this portal after today. And I'm gonna do my best to whip them up and post them into the portal within two hours of the live's ending, just in case you want to, if you miss the trainings or if you want to rewatch them and have the functionality and the capability to pause things so that you can implement them. As you go and therefore be a little more present in the lives and just watch and just receive and then go back and watch things if you want to actually implement what we're talking about. So that is coming. And then my goal for today, let me change the camera because it's it's kind of getting I hate it when it does that. And then I have to switch between the FaceTime camera and my GoPro. But my goal for you today, and really just with this whole week, is to feel less intimidated by ads. And to feel more empowered, like you know how to create them yourself, that you don't actually need an ad agency, that you don't need to outsource this, and that you have the skills to get something out the door and know, just know what you're doing and have that sense of self-trust and self-assurance, and that you have everything in place so that you can run campaigns successfully on your own. So that's really the goal. Now let's move into a little bit more on why I'm actually doing this. Chantel here in The Mastermind. is the source of inspiration for this whole experience. She is actually about to run a conversion event, a five-day experience that will promote and launch her her six-week program. And she has done this a couple of times, the program itself as well as the conversion event. So she's dialed in those processes and is in the place, is finally ready to just get more eyes on the conversion event to increase the likelihood of having more people actually jump into the program. So we're layering on all of these strategies as she builds and as she rinse, rinses, and repeats. So I wanted to support her specifically in getting her ads out the door, but it got me thinking. I was like, everybody, just let's do almost like an over-the-shoulder and watch her process because. The steps are the steps are the steps, regardless of if it's Chantelle or if it's me. So we're gonna get her ads up and running so that they can start promoting her conversion event beginning next week. And so we're all learning through her getting these ads out the door. And that was really the idea. That's where I got the idea. And I have also been receiving a ridiculous amount of inquiries in my DMs, just very unexpected people reaching out to me saying, Hey, like what? What how much are you spending? Or what just asking me questions around ads. And so I want to double tap this and address this because when this is happening, it is a sign that you have something that other people want, or that you it there might be an offer hiding in there. And so when I looked at this, I was like, okay, I definitely don't necessarily want to be known as the meta ads lady. Like that's not what I want to be known as. I definitely don't call myself. A meta-ads expert. And yet I'm getting great results. Whenever I spend a dollar on ads, I make 14. I'm currently sitting around 14% return on ad spend, which is really great. So I am happy to share what I am doing because it is effective and clearly people are asking me. And I'm also actively learning. I'm in a couple of spaces where daily I am watching training videos on things. So I am actively learning myself. I'm getting great results. People are asking. So clearly, let's just do, let's just do this. I'm happy to share. But I also want to caveat that by saying, like, I'm by no means an expert, but I want to be very generous with what I'm doing because it is really working and it's made a huge difference in my life and my business. A tangent to that is that ads basically just amplify the offer itself. So everything, the backbone of your business is built upon how awesome your offer is. If you don't actually have an irresistible offer, ads are going to reveal that. And so I also want to address that the success that I'm having is a testament to a full funnel, a funnel called the live webinar funnel. And the ads is just one of the touch points in that funnel. It's the very first touch point that somebody sees. But they are moved through a progression of touch points, being a landing page that they see to sign up for the free webinar, the actual webinar itself and my captivating teaching, like the content that's within that, as well as my undeniable and unapologetic pitching skills of hey, this is actually where the deeper work happens. The email marketing strategy that's on the background that tells everybody what's the next step, and then the actual. Offer itself. You see what I'm you see what I mean? So when I say like I'm having 14% success and return on my ad spend, it's not just the ads that's successful. It's all of those pieces working together that is creating that type of result. So I wanted to educate you on that, that it's required of you to look a little bit bigger at all of the pieces and recognize that ad spend. Amplifies the offer. So we really need to make sure that you actually have an offer before you're putting any money on it. And that it's just one piece of the puzzle, one pit stop on the pathway. So that's huge. Then I already mentioned that I do want you to be a little bit more present, especially today's training. So maybe you could just sit back and watch and absorb instead of trying to follow along in your ads manager behind the scenes, because that would be really helpful with the replay. Because you can pause and be like, wait, where is that place? Do I need to add the page? I can stop and do that and then click play when I'm ready. I really feel like that'll be helpful, especially for today. And then the next thing that I wanted to address is that this isn't super comprehensive. This adds training on purpose. Because I only want to teach you the things that you actually need to know and almost help you just put on blinders and ignore 95% of the platform. Because we are not trying to become professional media buyers or meta-ads experts. I just want you to know how to move around the simplest and the most important things. And so that is my goal: to strip back all the excess, the unnecessary. The too much and dial it back until it's really simple and really manageable. I just want you to feel a lot more confident in yourself to do this on your own without feeling like you need an ad agency or like you need anyone else. Okay. And then for people who are particularly watching the replay, and you heard me say all of that stuff about having a really awesome offer. If you're like, shoot, I don't actually have an awesome offer. Or you start running your ads and you're noticing that people aren't even really biting on it. That is exactly what the Yogi Prenora Mastermind is for. So if you're not currently enrolled in that or you haven't heard anything about it, that is really the space where I help you create the offer, the conversion event. So just DM me, reach out with the letters YM, and I can educate you on what this space is and give you lots of details. Of course, I have a really juicy and sweet. offer for you an invitation into this space because it might be, you know, the next step or really supplementary along with this meta ads training. So just DM me at masteryour yoga teaching as my handle, the letters YM, and we can start a conversation about that just to make sure that you're not, you know, blowing through cash or wasting bank when the offer itself isn't isn't strong enough. Okay. That's the why I'm doing this. Now moving into the pep talk. You can do this. Okay. You can do this. I know that meta ads can be intimidating and scary, but let's focus on the positive of how cool it is that you get to essentially buy back your time and set it once and sit back and know that there are little billboards out there working on your behalf and showing showing little flyers to your perfect fit people and helping fund your funnel, fuel. Just replenish the bank of people who are becoming aware of what you do, who are starting to like the way in which you do it and are starting to trust you. Ads are truly, truly amazing. Shift your thinking also to okay, I'm spending money, yes, but I'm spending money to make money. Spending money to make money. It's not just that you're spending. You'll get more eyes and more conversions through this. And when I looked at what this return is looking like, I'm like, man, would I spend $250 a week to make $3,500 or $4,000? Of course. Of course, I would spend that money for it to turn around. And so that's what I, the mindset shift that I wanted you to make first is to truly lean more into the fact that they are amazing instead of that they are intimidating. And what I have noticed since starting my paid ads is that. Paid ads is where I feel like I'm now growing the audience and of course getting buyers. But what that has done for my relationship with my organic content, just my social media, it really feels like now that that is truly a place where I can nurture and give a lot of value effortlessly and very generously, because I'm not actually looking for the conversion or the sale to come from the organic content. So it has just really helped me relax with that, knowing that the strategy where I'm getting and generating the sales is not through social media. And it feels so good. And I can't wait for you to feel that way too. Because I know a lot of you are like, social media is so stressful to me. I hate it. You have a more of a hate relationship than you do with the love. So that is that is a big benefit of starting ads. And then I do also have this theory that meta. Can tell when you make a post organically that is very promo heavy or very market heavy. And some of you have even come into our hot seat coaching and said, anytime I do that, that post tanks, my engagement goes out the door, it gets two likes or crickets. I think that Meta can tell that it is a promo post and therefore it doesn't really push it out there because they want this type of content to be paid for. And if it's gonna get the visibility, like you have to pay for it. So, with all that being said, ads are amazing. I'm so glad that you even have the willingness to learn this, and it's gonna make the world of difference for you. Also, if you have any questions while we're going, drop them in the chat and I will do my best to answer them as we go. But I also want to hold the time and the frame. And if I am, you know, keep on going, I'll address them all at the end. Now moving into the why most. fail with ads and the barriers. There are a couple of barriers. You might think of them as like mindsets or limiting beliefs. The first reason why people fail with meta ads is that there is a big learning gap when it comes to marketing and also the tech, the tech side. So if you do not know the strategy and if you are just effing around and finding out or boosting random posts here and there. This is usually why people have bad experiences with it because they haven't taken any, they haven't invested any time, energy, effort, or money to actually learn the strategy behind this platform or this process. And there is when you use the strategies, especially the tested and the proven strategies, you will get a certain result. But if you're just kind of going in there and Like walking into a casino, putting betting all your money on red without really understanding the game. Of course, that's a lot more risky. So that's what I'm trying to help you here within this training is the learning curve and close that gap so that you can understand what we're doing here. That's the first reason why people fail. It's like they don't invest any time to learn. The second is the lack of commitment with ads and being really excited about it and trying it. And then not back to the first one of the learning curve. If you don't know how to read the data, then you almost blame ads or you blame Meta for being like failing instead of recognizing that there are touch points in the funnel. And was it the ad that needed the lift, or was it the bigger lever, which is your offer that needed to be tweaked? And so basically the lack of commitment in using ads to give you more data. And look at the data, look at the numbers and be willing to learn from them. And even more so, like learning how to read that data so that you can extricate yourself from the thing and not make it like a personal problem, but just look at it as information and say, how do I take this information and what I learned and tweak this touch point? And so that's what we all need to decide here today. Is like, okay, you're in this experience of the five days together. You've already told me that you want to close that learning gap. That's awesome. So watch all of the trainings so that you can learn what you don't know. Then number two, be in it for longer than one campaign. Don't just run one campaign and and be like, well, I'm terrible at it, or I like lost all this money. We do need you to have a little more consistency to try longer. That's actually the theme that I published today in Theme Weaver Weekly. It's like, it's hard to tell and see progress or growth if you're just like zooming in on one finite point. We need to like widen our gap and be in this for longer. Okay, so those are the two reasons why people fail. And now that we know them, we're not going to fail with these because you have a little bit more commitment to doing it longer and you're about to learn a lot. As far as the barriers, the reasons why a lot of people do not do this, and let me know if you feel one of these or which one is the strongest is the money barrier. A lot of yogipreneurs or people in general think. That you need a lot of money, that you need this massive budget to get started with ads. Or because you were just effing around and finding out behind the scenes, maybe you have past experiences of trying to boost a post here and there and it felt like it just burned through money, didn't really do a lot. Maybe you actually did hire an ad agency and they overpromised and under-delivered and then just left you with a really big bill. And you're like, okay, but what did that actually do? And that you've come to this conclusion that ads are a scam when really it was user error of like your setup or the full funnel behind the scenes. So is this ringing a bell for anybody? The money barrier being a big reason why you're scared to get started. The next barrier would be the tech barrier. We mentioned it a little bit, where let's say you're inside the ads manager, but you're like, Where am I? Which Which was me for like the first couple of campaigns. It it's almost like Russian nesting dolls, where there's like layers inside layers inside layers, and you're just like, I don't even know where I am on this platform anymore. And you get lost within the technology. That's a huge thing. And feeling like you there's lots of coding required for the tracking section. You're like, I don't even know what pick pixels are, like, what's conversion API? I'm getting all these error codes. So a lot of people are intimidated by the tech side. The reframe that I wanted to tell you about today is that because a lot of people are encountering this, it gives us a competitive edge as long as we are willing to stick with that and overcome that. You know what I mean? Because a lot of people are sitting there like, this is a lot. I'm just gonna not. But if you are the type of person who's like, this is a lot, I'm gonna regulate my nervous system. I'm gonna maintain my equanimity. I'm gonna use my yogic practice to stay calm and remain cool as a cucumber and not lose my shit in the meta ads platform. Then you are a million steps ahead of a lot of people because they crumbled under that pressure. You know what I mean? So I wanted you to see this as a competitive edge. The second, the third lever. Or the barrier. The first we talked about was the money. The second was the tech. The third is the timing. A lot of things that I even felt myself or that I hear other yogipreneurs talk about is, it's not the right time for me to launch my ads. And thinking that you need to have your offer fully built or the funnel perfectly in place, your website up and running and all the emails dialed in and like have proof of converting. And just believing that you're not quite there yet. Spending all of your time actually working behind the scenes on your organic content without actually without actually using ads to help you validate whether or not this offer even has a pulse, can even convert people. That's like a big mistake as well. Or just spending all of your time working on organic content, thinking like, I need to post three reels a day. Where it's like, okay, let's now use ads to buy back your time a little bit and free you up from needing to create all this content 24-7 so that you actually have time to do the work, like do the work in your business without having to market and promote your business. So the time barrier is another one of why people say that they're not quite ready for ads. And then the fourth barrier is the brand barrier. I was tempted before I started running ads. Of thinking like I needed a big name behind me to feel legit or valid, like some sort of sponsorship or something like that. Or thinking that ads really only work for e-commerce, not necessarily your personal brand or your coaching or your consulting services. Maybe you have a lot of anxiety that comes with the visibility being more seen. And therefore likely to receive hate comments, trolls commenting on your things, and all that comes with public visibility. And then lastly, within the brand barrier, is like this organic purity badge, where thinking that it's better to grow organically. And there's a lot of people on in the coaching space that's like, I grew my audience solely with organic, as if that's like. A rite of passage or more impressive when really that is the snail speed and glacial pace version to go and like puts so much power on the algorithm. And it's not, you know, better or worse to pay for your audience, to pay for your reach. You're not cheating, you're you're actually using what's at your fingertips. Which of these barriers between the money barrier, the tech barrier, the timing barrier, and the brand barrier? Has been your biggest limiting belief or the thing that has felt like it's holding you back? Money, tech, timing, or the brand, I would love to know. Or you could also say D, all of the above. And if any of these are striking a chord, you know, then you're in the right place. And I'm so glad that you're here. In the chat, if you're here with me live, I'm about to drop a Google document. This will be the checklist for day one that'll help you with the setup. If you're watching on the replay, check out the description box below. It'll be there for you as well. Claudette is saying money and brand. Chantelle, a bit of all, but probably four and five. Okay, so the timing part and the brand, yeah. See. And with love, I mean, I'm not trying to bulldoze your fear. All of those things are valid. And with love, I say, stop it. Stop feeding into those lies, those limiting beliefs. Because back to our conversation with being in alignment with our with our big vision and our North Star and our role model self. Like be the that that version of you would not buy into those beliefs, would not think that way. So garbage those. Trash those right here and now because they're not supportive and they will continue to get in the way and they're not true. Okay, that was your teaser of lesson one and only the first 20 ish minutes or so. There is about another hour that is still in training number one, walking you through the tour of Meta Ads Manager and then the four additional trainings on copy, creative, launching your campaigns, and managing your campaigns. I know meta ads can be intimidating and daunting and scary. I promise you, inside the Yogi Preneur Ads Lab, I'm gonna make it simple and easy. And dare I even say fun. So if you are at the place where you want more impact, more reach, and more income from your yoga teaching, the Yogi Preneur Ads Lab is for you. Check out the link in the show notes to be directed to the page to learn all of the deets and jump in. I can't wait to see you inside. And thank you so much for coming back each and every Wednesday for Master your yoga teaching and your dose of actionable wisdom. I'll see you in the next episode. Bye.