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Startup Funding Espresso – How To Handle Soft Commitments
How To Handle Soft Commitments Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Investors provide soft commitments to hold their place in a fundraise but delay the actual investment. The soft commitment is not legally binding. Investors often provide soft commitments while they go through their own diligence process. It's often the case that the investor drops out before making the investment. Here are some steps the founder can take to close a soft commitment: Make it clear other investors are joining the round now by…
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