Latest / The Unofficial Shopify Podcast
What's New in Shopify: November 2025
Shopify just went from 100 variants per product to 2,048. Shopify Partners Kurt Elster and Paul Reda tested it and found out there's a secret limit at 250 where everything changes. Your theme might work perfectly, it might half-work, or it might completely break depending on when it was built.
They also dig into the new VS Code-based theme editor (developers love it, merchants hate it), the "unlisted" product status that's perfect for hiding free gifts and private sales, and Kurt reveals the one homepage element that gets clicked more than anything else—you're probably not using it right…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.