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Video Marketing 101 (with Jared Latigo) · The Daily Writer

• 0:05
  SPEAKER_01: Hey for instance, this is Kentucky Inkwell Ghostwriting.
• 0:09
  SPEAKER_01: Welcome to episode 161 of the Smart Business Writing Podcast.
• 0:14
  SPEAKER_01: This is the show that helps you grow your business, amplify your authority, and increase your impact through the power of writing.
• 0:21
  SPEAKER_01: Thanks so much for joining me on this episode.
• 0:24
  SPEAKER_01: Well, I want to begin with a question.
• 0:26
  SPEAKER_01: Do you ever feel overwhelmed or intimidated by using video to market your business and engage an audience?
• 0:33
  SPEAKER_01: Well, I certainly feel this a waste of time.
• 0:36
  SPEAKER_01: And most of the time I've just avoided video so I can just focus on writing.
• 0:41
  SPEAKER_01: However, our guest today is here to help us use video more effectively.
• 0:45
  SPEAKER_01: His name is Jared Latigo, and he's a marketing consultant with Cultivate, which is located in the Dallas-Fort Worth area.
• 0:53
  SPEAKER_01: Jared is also the host of the excellent marketing podcast, also called Cultivate, and he's going to give us what amounts to a crash course on the benefits of using video and how to get started.
• 1:05
  SPEAKER_01: In this conversation, you'll learn how to repurpose writing into video.
• 1:09
  SPEAKER_01: You'll learn tips for creating engaging videos, how to get comfortable with video, and so much more.
• 1:15
  SPEAKER_01: This was a super helpful and informative episode because well honestly, I have resisted getting involved with video for the most part.
• 1:23
  SPEAKER_01: And I hope this conversation opens your eyes and helps you to take action as it has done for me.
• 1:29
  SPEAKER_01: After the conversation, make sure to check out the show notes at KentSanders.net slash 161.
• 1:36
  SPEAKER_01: All right, let's get to the conversation with Jared Latigo.
• 1:40
  SPEAKER_01: Jared, welcome to the Smart Business Writing Podcast.
• 1:43
  SPEAKER_01: I haven't talked to you in a while, so I'm really excited that we were able to set this up and have a chat about video and whatever else that comes up.
• 1:50
  SPEAKER_00: Yeah, absolutely, man.
• 1:50
  SPEAKER_00: Love being on the show.
• 1:51
  SPEAKER_00: Thanks.
• 1:52
  SPEAKER_01: Cool.
• 1:53
  SPEAKER_01: Well, give us a quick introduction about what you were doing with video and all about your company called Cultivate, which by the way is a is a great name for a company.
• 2:02
  SPEAKER_01: That's great branding and just a really great visual image.
• 2:06
  SPEAKER_00: Well, thanks.
• 2:06
  SPEAKER_00: I appreciate that.
• 2:07
  SPEAKER_00: Um well, I mean, basically we look at it like this you know, marketing is very unpredictable, it's very difficult.
• 2:13
  SPEAKER_00: Um, it's hard to come up with content.
• 2:16
  SPEAKER_00: And so we really we really focus on the um the creation of high quality audio video content, which is the highest engaging uh media available today.
• 2:26
  SPEAKER_00: I mean, if anytime you're gonna do video content, you're gonna get the highest engagement, the highest reach, the highest, you know, uh everything as far as statistics go.
• 2:33
  SPEAKER_00: And you can ask any ad agency.
• 2:35
  SPEAKER_00: Um, that's exactly how all the statistics point.
• 2:38
  SPEAKER_00: Um, and I've got some statistics we can go through here in a minute if you want, um just kind of hitting on video.
• 2:43
  SPEAKER_00: So what we really like to do is take a brand and kind of elevate them to the next level.
• 2:48
  SPEAKER_00: And we like to say we like we like to make brands awesomer because we think that there's a lot of people that have really awesome brands.
• 2:54
  SPEAKER_00: Um, they just need a little boost.
• 2:55
  SPEAKER_00: And so that's what we do, help them do that.
• 2:58
  SPEAKER_01: Of course, all the editors who are listening are going, awesomer, that's not actually Word, which I know is the point.
• 3:03
  SPEAKER_01: So that's that in itself is great marketing because you're kind of going against the flow.
• 3:07
  SPEAKER_01: That's really funny.
• 3:07
  SPEAKER_00: Yeah, yeah.
• 3:08
  SPEAKER_00: No, we like to come up with uh all kinds of new things.
• 3:10
  SPEAKER_00: So hey, why not?
• 3:11
  SPEAKER_01: Why not?
• 3:12
  SPEAKER_01: Yeah.
• 3:12
  SPEAKER_01: Now I know one thing that is unique about your studio there in Burleson, Texas, is that you do a lot of stuff locally.
• 3:20
  SPEAKER_01: So many of us who are doing writing, podcasting, video, content creation, online business.
• 3:27
  SPEAKER_01: We we do business and we interact with people literally all over the world, but you are really, really busy doing local stuff.
• 3:34
  SPEAKER_01: And I'm wondering if you wondering if you can talk about that because that's that's a real shift from what so many times is happening in the online business space.
• 3:42
  SPEAKER_01: And I love that focus on being involved in your community and serving your local community.
• 3:48
  SPEAKER_00: Yeah, so I have been online.
• 3:50
  SPEAKER_00: Uh, a little background on me, I started building websites when I was 12.
• 3:53
  SPEAKER_00: So I have been in the digital space for 24 years now, uh, 22 years, I guess.
• 4:01
  SPEAKER_00: Um, so basically uh most of my life has lived been lived online from a business standpoint.
• 4:08
  SPEAKER_00: Um, I did a lot of website design, I did a lot of writing.
• 4:11
  SPEAKER_00: Um, I've written for a lot of you know larger publications.
• 4:14
  SPEAKER_00: And what I found was uh I really missed being a part of uh face-to-face community.
• 4:20
  SPEAKER_00: And we have a very unique uh city here in Burleson.
• 4:26
  SPEAKER_00: We are situated uh just about 20 minutes south of Fort Worth in Texas, and uh it's one of the fastest growing areas um in the nation, essentially.
• 4:37
  SPEAKER_00: And the reason that I think Burleson is so uniquely positioned is because we have a very like tight-knit kind of hometown community, but we're willing to look at new ideas and be willing to accept people from the outside.
• 4:53
  SPEAKER_00: Uh we're actually Burleson's going through a whole uh rebranding process right now, and they're doing it the right way where they're you know focusing on uh you know people in the city getting feedback from them.
• 5:04
  SPEAKER_00: They're doing visual branding, they're doing um, they're doing all of the things right to actually brand a city in a way that it should be done, an actual brand should be.
• 5:13
  SPEAKER_00: Um they're doing the research first.
• 5:15
  SPEAKER_00: And the other thing about it is the city is you know, while they stay out of small business as much as they can, they're still a huge proponent of small business, and they still really care about, you know, relationships.
• 5:26
  SPEAKER_00: And there's so much more to it than just, you know, how many jobs can you bring us?
• 5:31
  SPEAKER_00: You know, it's uh it's it's really that um that hometown community, that small town feel, but you know, with a uh 2040, you know, vision or whatever.
• 5:41
  SPEAKER_00: So that that led me to get involved in the community on a personal level in and meet people in the community, meet people in the chamber, meet people at the city, um, you know, really kind of network myself into the business community that I have lived here my entire life.
• 5:57
  SPEAKER_00: I grew up literally about eight miles from where I live right now.
• 6:02
  SPEAKER_00: And uh it's it's changed a lot over the years, but uh the amount of connection that I have with uh people from this area is just so much deeper than I ever had online.
• 6:16
  SPEAKER_00: And that that's why I did it because I was like, you know, I I like the online stuff, I want to do digital things, I like marketing, I like all that, but I need that personal connection.
• 6:25
  SPEAKER_00: I'm more of a personal person.
• 6:27
  SPEAKER_00: I like being involved in groups, I like being involved in front of people.
• 6:30
  SPEAKER_00: Um, I don't like sitting behind a computer screen all day, you know.
• 6:34
  SPEAKER_00: So it it it was just something that I it took me a long time to realize it.
• 6:38
  SPEAKER_00: Um, but it was also cool because I was a web designer my entire life.
• 6:41
  SPEAKER_00: And when I came into the business community, I came in as a consultant.
• 6:44
  SPEAKER_00: And so nobody knew that I had web design experience.
• 6:48
  SPEAKER_00: And it was really funny because people would come to me and they were like, So, you know, such and such about web design, I do this and da-da-da.
• 6:54
  SPEAKER_00: And they're telling me these things that they do with web design, and I'm just like, all right, that's cool.
• 6:58
  SPEAKER_00: Like, I mean, I'm I'm thinking I'm levels above them because I've literally, this is my second language is HTML, right?
• 7:06
  SPEAKER_00: And they had no idea, and it was just super cool to like kind of step back and almost be an outsider again from a tech standpoint, you know?
• 7:14
  SPEAKER_00: That's neat.
• 7:14
  SPEAKER_00: Um, so it's really interesting.
• 7:16
  SPEAKER_00: Uh so and also to be honest with you, there's not a lot of uh there's not a lot of tech, uh I say tech companies, there's not a lot of this type of industry, like doing video marketing, doing podcasts, doing uh doing actually what I would consider real marketing, like you know, culture change, right?
• 7:35
  SPEAKER_00: There's not a lot of that going on in this area.
• 7:38
  SPEAKER_00: So we're kind of uniquely positioned, and that was what I wanted.
• 7:42
  SPEAKER_01: Now I'm curious about what you mentioned about a rebranding of the city.
• 7:46
  SPEAKER_01: I'm really fascinated by that.
• 7:47
  SPEAKER_01: When you talk about that is happening, are you talking about there's a section of your local government or like your local city or county government that is leading the way with that?
• 7:57
  SPEAKER_00: Yeah.
• 7:58
  SPEAKER_00: So uh the way that our local government is set up is we have uh the what they call the economic development department, right?
• 8:07
  SPEAKER_00: So some cities have economic development as a completely separate entity.
• 8:12
  SPEAKER_00: Um it's like an organization within the city.
• 8:14
  SPEAKER_00: Um is actually built into the city.
• 8:16
  SPEAKER_00: So it's they're you know on staff, paid for by the city, but they have their own department.
• 8:22
  SPEAKER_00: And they get to they get to do a lot of things because they get city backing and because they get um city buy-in from city council and all that kind of stuff.
• 8:30
  SPEAKER_00: They get to do things that maybe some other cities don't get to do.
• 8:34
  SPEAKER_00: Um, and there's pros and cons to it, of course.
• 8:36
  SPEAKER_00: But one of the things that they're doing is actually doing a visual rebrand.
• 8:39
  SPEAKER_00: So new logo, new website, new like everything that kind of tells the story of Burleson and invites people into that story, the exact way that marketing should be done, because we know who we are as people that have been here for you know the last you know hundred years or whatever that Burleson's been around.
• 8:57
  SPEAKER_00: Um, and we we know who Burleson is, we know what we're about, we know we have a very uh thriving culture in in the old town area that's you know a really cool little area.
• 9:08
  SPEAKER_00: Um, but there's a lot of new people moving in that don't know that.
• 9:12
  SPEAKER_00: And so we're using this branding initiative to to help communicate that.
• 9:16
  SPEAKER_01: That's great.
• 9:17
  SPEAKER_01: And what have you found about being what have you found valuable about being a part of local organizations like the Chamber of Commerce and other other similar types of things?
• 9:26
  SPEAKER_00: It really just comes down to the connections.
• 9:28
  SPEAKER_00: I mean, uh you just get to know people, you get to know uh, you know, what they're who they can connect you with, uh what their strengths are, what their weaknesses are that you can help them with.
• 9:38
  SPEAKER_00: I mean, it it's just about relationships.
• 9:41
  SPEAKER_00: And you know, some people you mesh with and some people you don't.
• 9:44
  SPEAKER_00: And you know, as with everything, there's always uh there's always groups, there's always cliques, there's always, you know, things that that happen, you know, there's politics involved.
• 9:52
  SPEAKER_00: And I I kind of stay outside of that stuff.
• 9:55
  SPEAKER_00: Um I'll be friends with anybody.
• 9:56
  SPEAKER_00: I'll be um I'll be acquaintances with people that you know I don't, you know, wouldn't uh go to lunch with or wouldn't have a business with, but um I'm happy to I'm happy to sit down and talk to you and and I'm happy to see how we can help each other.
• 10:08
  SPEAKER_00: And um I I don't play politics.
• 10:11
  SPEAKER_00: Uh I have my views on it, you know.
• 10:13
  SPEAKER_00: I think everyone should vote, but I don't I don't get into the nitty-gritty of that kind of stuff.
• 10:17
  SPEAKER_00: And it just kind of keeps me outside of the the drama of of some of that stuff.
• 10:22
  SPEAKER_01: So that's something I feel like I have really done a poor job at is being involved in local business groups like that, such as the Chamber of Commerce or even things like Rotary or other kinds of social groups.
• 10:34
  SPEAKER_01: So you've inspired me to take another look at that.
• 10:37
  SPEAKER_00: Uh chambers are chambers are always good, and chambers are one of those things that's they are struggling a lot as a whole because they're trying to find their relevance, they're trying to find their place.
• 10:46
  SPEAKER_00: And uh they're um you know, they're an older model, uh most of them, you know, I won't say all of them, obviously.
• 10:53
  SPEAKER_00: There's probably a percentage that that has has taken the leap into the digital age, but most of them don't.
• 10:58
  SPEAKER_00: Most of them don't really um they don't use marketing in a way that's that's uh how I see marketing.
• 11:04
  SPEAKER_00: Um, I mean, I follow a lot of the teachings of Seth Godin from marketing.
• 11:07
  SPEAKER_00: I mean, he's uh I I heard once like you always kind of pick somebody that you hone in on and you follow what they say, right?
• 11:12
  SPEAKER_02: Yeah.
• 11:13
  SPEAKER_00: So Seth Godin's like my guy, my guy, right?
• 11:15
  SPEAKER_00: Um, I've read all of his books, I listen to all his podcasts, so you know, I I know I know what he's doing.
• 11:20
  SPEAKER_00: I've been through his marketing seminar course.
• 11:23
  SPEAKER_00: He's he's one of those guys that has really influenced me a lot from my perspective of what marketing should be.
• 11:28
  SPEAKER_00: And so that means that when I get the opportunity to engage with someone or teach someone, and like I run a group coaching here at um I'm I work kind of out of a it's kind of a co co-working space, uh shared workspace.
• 11:42
  SPEAKER_00: So we have private offices, but also have community space.
• 11:44
  SPEAKER_00: And so I run a group coaching here where there's seven or eight people um that that all you know we meet once uh once every other week.
• 11:51
  SPEAKER_00: And you know, we talk about so I'm able to kind of use some of that time to instill some of those teachings about marketing into other business owners and hopefully grow them and grow um you know future business leaders and that kind of stuff in in a direction that I feel marketing should go.
• 12:08
  SPEAKER_00: And that's great.
• 12:09
  SPEAKER_00: That's really my passion, is marketing.
• 12:11
  SPEAKER_00: I mean, it's I I tried to get away from it for a long time.
• 12:13
  SPEAKER_00: It's like, no, I want to do this and the uh no, I I I'm a marketing guy.
• 12:17
  SPEAKER_00: And the reason I love it is because marketing is not tactic, it's not Facebook, you know, it's not, you know, email.
• 12:23
  SPEAKER_00: It's it's about changing the culture and it's about instilling change in someone and creating a message that is going to make someone uh make someone buy into what you're doing and and take it as part of their story and really create that positive change that needs to happen in the world.
• 12:41
  SPEAKER_01: How do you feel like freelancers should deal with situations where you're working for a client or you're working for an organization and you don't believe strongly in what they're doing, but you have an opportunity to do work for them.
• 12:56
  SPEAKER_01: And I'm not saying that because I've ever had that situation myself.
• 13:00
  SPEAKER_01: I have a day job, I work at a college, I love our mission, I love what we're doing, I love all my clients.
• 13:06
  SPEAKER_01: But for those who are listening who they're doing writing or they're doing maybe freelance work or even a job for someone they don't really believe strongly in it, and they don't feel passionate about the message of their client, how how do you deal with that?
• 13:20
  SPEAKER_01: Because you're you're saying that marketing is all about making change, and obviously you've got to believe in what you're doing.
• 13:25
  SPEAKER_01: Is there is there sometimes a situation where you have to step away from something because you don't feel strongly about the message that you're helping to get out there?
• 13:33
  SPEAKER_00: Yeah, absolutely.
• 13:34
  SPEAKER_00: I mean, that's that's the best thing that I did was uh I had a couple of clients when I was doing web design.
• 13:41
  SPEAKER_00: Um I didn't really particularly care for not that they were doing anything wrong, not that they were doing anything that you know I didn't that that I thought was negatively impacting the world, but it just was kind of one of those things where I I really don't care about this.
• 13:58
  SPEAKER_00: I don't think that you're really providing a lot to uh it it wasn't a passionate project of mine.
• 14:05
  SPEAKER_00: It wasn't something that I felt I was putting all of my energy into, you know.
• 14:09
  SPEAKER_00: And so I had to just be like, you know, I'm I'm done with this.
• 14:12
  SPEAKER_00: And it was hard to cut the cord because it was it was a inning income stream, you know.
• 14:16
  SPEAKER_00: And as a freelancer, that's hard.
• 14:18
  SPEAKER_00: I mean, yeah, it's really hard.
• 14:19
  SPEAKER_00: I I've been there, I've been freelancing, um, and I would say that I'm still currently freelancing uh we're we're working on the actual business model, but um I I would say I've been freelancing my entire life or my entire adult life.
• 14:32
  SPEAKER_00: I I actually took my first freelance job when I was uh 13 building a website.
• 14:36
  SPEAKER_00: So um I've been doing this for a long time.
• 14:39
  SPEAKER_00: Uh I exclusively freelanced for um about nine years uh recently.
• 14:45
  SPEAKER_00: Uh like I say, still currently am freelancing.
• 14:48
  SPEAKER_00: So I guess it's been more like 12 or 13 years.
• 14:50
  SPEAKER_00: But it's hard.
• 14:52
  SPEAKER_00: It is, you know, cash flow is hard, clients are hard to come by.
• 14:55
  SPEAKER_00: It's not easy to build a business, and it's definitely not easy to bounce from project to project.
• 14:59
  SPEAKER_00: It's a freelancer, it's just not.
• 15:01
  SPEAKER_02: Yeah.
• 15:01
  SPEAKER_00: So cutting the cord on something that's you know a decent size at revenue stream is really, really hard to do.
• 15:07
  SPEAKER_00: Um, so I don't I don't wish anyone to be in that situation, but I would say that for your future and for your um your sanity, it's you know, find a way where you can uh, you know, cut back a little bit or uh, you know, pick up another couple clients that are smaller to replace that one or something.
• 15:25
  SPEAKER_00: Like find a way to replace the one that you really don't care that much about so that you can do the work that you truly do care about.
• 15:32
  SPEAKER_01: That's great.
• 15:34
  SPEAKER_01: That is kind of the blessing and the curse in a way of having your own business, is that there's there's kind of this um, you know, I was gonna say golden rainbow that doesn't actually make any sense.
• 15:45
  SPEAKER_01: I was thinking that this kind of fantasy of you, oh, you've got your own business and it's gonna be so great, and you get to be in the driver's seat.
• 15:51
  SPEAKER_01: But the downside is that, oh yeah, I'm in the driver's seat.
• 15:55
  SPEAKER_01: And whereas when you have a day job or when you're working for an employer, they're in the driver's seat and you're basically following orders, more or less.
• 16:03
  SPEAKER_01: But when you own your own business, you're in the driver's seat and you've got to figure out that direction and and it it's kind of on you to figure that out, which can be difficult.
• 16:11
  SPEAKER_01: Yeah, definitely.
• 16:12
  SPEAKER_00: Yeah, I can.
• 16:13
  SPEAKER_00: Um, I would point everyone to if you haven't read it, um, here's a Seth Gooden reference again.
• 16:19
  SPEAKER_00: Lynch pen is uh what he would say is his life's work, essentially.
• 16:24
  SPEAKER_00: Um very good book written uh about 20 years ago now, and it it talks about that.
• 16:30
  SPEAKER_00: It talks about the importance of being a linchpin even in your job.
• 16:34
  SPEAKER_00: So someone that is completely indispensable.
• 16:36
  SPEAKER_00: So even if it's not something that, you know, I I and he actually flips this whole like you know passion thing on your head on its head.
• 16:44
  SPEAKER_00: Like if you find a job that you're passionate about, then you can do it really well.
• 16:48
  SPEAKER_00: And he's like, no, I think you I think you will find passion in jobs that you decide to do really well.
• 16:53
  SPEAKER_00: And you know, if you'll if you'll actually take your job and say, How can I turn this into my dream job?
• 16:59
  SPEAKER_00: How can I turn this into the job that I want, um, you know, and do the things that are going to allow me to grow or going to allow the company to grow or or whatever, uh, you know, focus there and focus your energy there and become that indispensable person.
• 17:14
  SPEAKER_00: And they're either gonna accept that or they're gonna bypass it and then someone else is gonna recognize it and you're gonna get to go to that other company.
• 17:21
  SPEAKER_00: Yeah.
• 17:21
  SPEAKER_00: So it's it's one of those things that you know you you do need to recognize that no matter where you're at, like you can provide value, and it's not up to an outside resource to tell you that you're valuable or not.
• 17:35
  SPEAKER_00: Like you have to decide that for yourself.
• 17:37
  SPEAKER_01: Man, I think that is such a critical thing as well, because again, there is kind of this fantasy with, oh, I've got to own my own business.
• 17:45
  SPEAKER_01: And this is especially true in the entrepreneur sort of hustle space, you know.
• 17:49
  SPEAKER_01: But man, I have found that even working at a small college, there are tons of opportunities to do things that then actually translate into your business, such as helping with marketing or helping to promote things, or gosh, there's just opportunities right in front of your face if you just open your eyes.
• 18:04
  SPEAKER_00: Oh, yeah.
• 18:05
  SPEAKER_00: Yeah.
• 18:06
  SPEAKER_01: Well, let's talk about some writing stuff.
• 18:08
  SPEAKER_01: This is a podcast for writers, of course, uh, particularly business writers.
• 18:13
  SPEAKER_01: What are some ways that business writers can repurpose their content into video?
• 18:17
  SPEAKER_01: I know you're big on repurposing and you're uh excellent video and media guy.
• 18:23
  SPEAKER_01: So, what are some ways that we can take that writing and then use it in different ways, maybe including video?
• 18:29
  SPEAKER_00: Yeah, so uh a statistic just uh to throw this out there.
• 18:32
  SPEAKER_00: Um, a lot of people listening to this would probably be using Facebook to some form or fashion.
• 18:37
  SPEAKER_00: Um, and and I think LinkedIn, the uh the audience is going to be similar in terms of this.
• 18:43
  SPEAKER_00: About 85% of videos um on Facebook are watched without sound.
• 18:47
  SPEAKER_00: So seriously, yeah.
• 18:49
  SPEAKER_01: I had no idea.
• 18:50
  SPEAKER_00: Yeah, it's ridiculous.
• 18:52
  SPEAKER_00: So the thing about it is, you know, you're scrolling through or you know, someone's scrolling through, they're watching it, and if they see text on there, you know, now that text can be auto-generated, right?
• 19:01
  SPEAKER_00: So uh you upload the video, it can auto-generate the text and you kind of modify it or whatever.
• 19:05
  SPEAKER_00: So it can be done.
• 19:06
  SPEAKER_01: Yeah.
• 19:07
  SPEAKER_01: How do you get auto text on Facebook?
• 19:09
  SPEAKER_01: I didn't know that was a thing.
• 19:10
  SPEAKER_01: I honestly didn't.
• 19:11
  SPEAKER_00: So you upload the video, uh, and after the video is uploaded, you go to edit and it you can hit auto-generate and it'll auto-generate the text for you in whatever language.
• 19:19
  SPEAKER_00: Yeah.
• 19:20
  SPEAKER_01: You just totally blew my mind.
• 19:21
  SPEAKER_01: Okay.
• 19:22
  SPEAKER_00: And then you can go through uh essentially in like five second chunks and edit the text.
• 19:27
  SPEAKER_00: It takes about maybe five or ten minutes, depending on how long the video is, to generate the text.
• 19:32
  SPEAKER_00: Um, and then you can edit it however you want.
• 19:35
  SPEAKER_00: So yeah, there you go.
• 19:36
  SPEAKER_00: Time-saving tip right there for you.
• 19:38
  SPEAKER_00: That is amazing.
• 19:39
  SPEAKER_01: I had no idea that was a thing.
• 19:41
  SPEAKER_00: Yeah.
• 19:42
  SPEAKER_00: So uh so the idea is, you know, most people watch it like that anyway.
• 19:46
  SPEAKER_00: So if you're a writer, um, you have a you're you're very, as a writer, you are very good at articulating things through words.
• 19:55
  SPEAKER_00: And you know, that's that's kind of your art, right?
• 19:58
  SPEAKER_00: And so if you're if you're doing that artwork, if you're creating content, if you're creating writing, um, you have a great opportunity to translate that into something that uh the vast majority of people are going to uh not only see, but they're also gonna read it.
• 20:13
  SPEAKER_00: Um so now you're now what you're doing is you're taking content.
• 20:16
  SPEAKER_00: So say you've written a blog post, turn it into a video.
• 20:19
  SPEAKER_00: Like if you don't want your face on there, don't put your face on there, put a screenshot of something, right?
• 20:24
  SPEAKER_00: And all you gotta do is drop the uh, you know, drop the uh record it, drop the video on Facebook, let it do the the auto-generated, or you can upload your own text.
• 20:35
  SPEAKER_00: If you've already written it, you can you can actually upload your own text document and it'll do it for you.
• 20:39
  SPEAKER_00: Um so there's that.
• 20:41
  SPEAKER_00: Uh and so then what's gonna happen is you're gonna you're gonna hit the algorithm.
• 20:44
  SPEAKER_00: The algorithm is gonna pick up uh video first because they love videos.
• 20:49
  SPEAKER_00: So it's always gonna push video above everything else.
• 20:52
  SPEAKER_00: Uh is that Facebook is gonna be about 90% video by 2021.
• 20:57
  SPEAKER_00: That's next year.
• 20:58
  SPEAKER_00: So we're looking at a almost all video platform.
• 21:03
  SPEAKER_00: So the point being is that if you upload, if you create, if you do your writing, you upload your video, you get the so you're you're now piggybacking on the highest uh engaging media, which is video, but you've also got your writing in front of somebody.
• 21:17
  SPEAKER_00: And so now you're you're multi-purposing that content in in two ways, right?
• 21:21
  SPEAKER_00: And then of course, you know, you guys doing podcast, you can, you know, you can use that audio, throw it up on a podcast.
• 21:27
  SPEAKER_00: Um, I actually just heard about a tool earlier.
• 21:29
  SPEAKER_00: You may know about this, but it's uh called repurpose.io.
• 21:33
  SPEAKER_00: Have you heard of this?
• 21:34
  SPEAKER_00: No, I've not heard of that.
• 21:35
  SPEAKER_00: It's uh it's basically a upload your audio and it'll create a video for you and auto publish it to all of the platforms.
• 21:44
  SPEAKER_00: It's ridiculous.
• 21:45
  SPEAKER_00: Or you can upload a video and it'll strip out the audio and create audio podcast, and you just connect it to all your accounts and it auto publishes to all of your platforms.
• 21:54
  SPEAKER_00: So YouTube, Facebook, Twitter, LinkedIn, whatever, and it does it all for you.
• 21:58
  SPEAKER_01: Now that is cool.
• 22:00
  SPEAKER_00: Yeah.
• 22:00
  SPEAKER_00: Wow.
• 22:01
  SPEAKER_00: I literally just found it this morning.
• 22:02
  SPEAKER_00: And so I'm like, okay, I've got to use this.
• 22:04
  SPEAKER_00: Like this is going to be huge for our clients because then we're able to uh save a ton of time on what we're doing on our end and bring the price down for them because that's a lot of publishing time that I don't have to do now.
• 22:16
  SPEAKER_01: Now there's a cost to that, right?
• 22:18
  SPEAKER_01: I assume some kind of a monthly fee or something.
• 22:20
  SPEAKER_00: Oh yeah.
• 22:20
  SPEAKER_00: Um I think it has like a free trial, but I'm not sure what the monthly fee would be.
• 22:23
  SPEAKER_00: Okay.
• 22:24
  SPEAKER_00: I'll have to look at it.
• 22:25
  SPEAKER_00: But yeah, absolutely.
• 22:26
  SPEAKER_00: And honestly, things like that, I'm willing to pay for that.
• 22:28
  SPEAKER_00: It's going to save me tons of time.
• 22:30
  SPEAKER_01: Oh, I would too.
• 22:31
  SPEAKER_01: I mean, if it's somewhat reasonable, which I assume that it is.
• 22:35
  SPEAKER_01: Now, what about LinkedIn and Facebook video?
• 22:39
  SPEAKER_01: So let's say somebody wants to use the same video on Facebook and LinkedIn.
• 22:43
  SPEAKER_01: If you start out with Facebook Live and you do, let's say, a 60-second or 30-second video there, is there a way to get that onto LinkedIn or do you need to record a video separately and then just put that on Facebook and then put it on LinkedIn?
• 22:56
  SPEAKER_00: Um, so there is uh actually with repurpose that I just mentioned, the the repost that IO, they actually will take live videos and you set up workflows and everything.
• 23:04
  SPEAKER_00: And so once a video is automatically published to Facebook, the workflow runs and it'll publish it to all of your platforms for you.
• 23:10
  SPEAKER_01: Okay.
• 23:11
  SPEAKER_00: So you don't have to worry about it.
• 23:12
  SPEAKER_00: Um you can take typically, let's see, a live video.
• 23:19
  SPEAKER_00: So we record our live videos through the computer, like when we do live streams in the studio.
• 23:23
  SPEAKER_00: Okay.
• 23:24
  SPEAKER_00: Um, so I don't do a lot on my phone with that, but um we record them through the computer, which obviously we get a local copy of that.
• 23:31
  SPEAKER_00: And so that is what gets repurposed and uploaded to LinkedIn or YouTube, that kind of thing.
• 23:36
  SPEAKER_00: So as far as downloading it straight from Facebook, like with the live video, I'm sure there's a way.
• 23:40
  SPEAKER_00: I don't have a particular way to tell you, but I'm sure there's a way to do it.
• 23:44
  SPEAKER_01: Yeah, I I think the workflow issue for for me at least at times has been confusing because I wonder, okay, should it start out as a podcast and then go to writing and then go to video?
• 23:53
  SPEAKER_01: Or what's the flow there?
• 23:55
  SPEAKER_01: And I think you just have to decide what your best native way to produce content is.
• 24:00
  SPEAKER_01: Some people are wonderful just speaking, right?
• 24:03
  SPEAKER_01: And they they speak, they're a great storyteller.
• 24:05
  SPEAKER_01: So would that just start out as probably audio or video and then go to writing or something else?
• 24:10
  SPEAKER_01: But like me, I'm terrible just off the cuff.
• 24:14
  SPEAKER_01: So I should probably start out off as writing and then go from there.
• 24:18
  SPEAKER_01: That's just I think it's everybody has their own way that they communicate best.
• 24:22
  SPEAKER_00: Yeah.
• 24:22
  SPEAKER_00: Uh and I would say that I'm almost opposite of that.
• 24:25
  SPEAKER_00: Um, we do all of our vlogs are completely off the cuff.
• 24:28
  SPEAKER_00: Uh, we don't have scripts for anything.
• 24:30
  SPEAKER_00: Um, when I do our live streams, uh, we ruin that every Monday and it gets converted to a podcast and and published uh the next day.
• 24:38
  SPEAKER_00: Um, we those are not scripted at all.
• 24:40
  SPEAKER_00: Um we discuss with the with the person coming in, like this is the basic topic, but we have no script.
• 24:46
  SPEAKER_00: It's we just we're completely uh conversational with it.
• 24:50
  SPEAKER_00: And not that you can't be conversational if you have a script, um, but you know, I and I like what you sent me for this.
• 24:55
  SPEAKER_00: Like you, hey, here's some ideas, and if we get to them, we get to them.
• 24:58
  SPEAKER_00: If we don't, we don't, you know, but yeah, here's the basic, you know, I like that because it becomes a conversation instead of, you know, okay, well, question two, you know, we don't want that.
• 25:07
  SPEAKER_01: Yeah, I I have heard a lot of podcasts that that are that kind of a thing where you know you have a set set number of questions that you ask every guest, and it's like you're just rolling through the questions and there's no there's no conversation or back and forth or sense of curiosity or exploring side roads.
• 25:25
  SPEAKER_01: And that's what I love about Joe Rogan's podcast, uh, except for the fact that he uses a lot of profanity, which really irritates me.
• 25:31
  SPEAKER_01: I mean, I'm not a prude, but you know, after so many F-bombs, you're like, seriously, you know, can we like bring down the level here?
• 25:37
  SPEAKER_00: I'll be honest with you, I I can't listen to anything that does that.
• 25:40
  SPEAKER_00: I mean, it if they drop one here and there, then okay, whatever.
• 25:44
  SPEAKER_00: But it it there's a couple guys that actually do like their content, but they I won't listen to it because it just I can't.
• 25:51
  SPEAKER_01: I wish I could get a version of Joe Rogan that doesn't have the amount of profanity because I love his curiosity.
• 25:57
  SPEAKER_01: Yeah.
• 25:58
  SPEAKER_01: And the conversations are just uh they're so fascinating many times.
• 26:02
  SPEAKER_01: You know, he has all kinds of people on the show, so right.
• 26:05
  SPEAKER_01: Yeah, the profanity does get a little much sometimes.
• 26:08
  SPEAKER_00: Well, it's it's one of those things that they've decided that you know their audience likes that, and so they're gonna focus on that audience.
• 26:14
  SPEAKER_00: Yeah, of course.
• 26:15
  SPEAKER_00: That's that's their that's their focus, and the other people don't matter, and that's okay.
• 26:18
  SPEAKER_01: But his stand-up, not that I have watched much of it, but his stand-up is exactly the same way.
• 26:22
  SPEAKER_01: It's like filled with profanity and all kinds of stuff.
• 26:25
  SPEAKER_01: So, I mean, that's it, that's his audience, and that's fine, and he's got his market and obviously very successful, but not my market, it's not your market.
• 26:32
  SPEAKER_01: So, you know, that's what makes the world go round, I guess.
• 26:35
  SPEAKER_00: That's right.
• 26:35
  SPEAKER_00: That's right.
• 26:36
  SPEAKER_01: So, what if somebody so again, this is a show for writers.
• 26:39
  SPEAKER_01: I think writers, I'm not gonna put all writers in the same category, of course, but I think many writers don't feel as comfortable with video as they do writing words.
• 26:49
  SPEAKER_01: So, what if someone doesn't like me, for example, I'm not really that comfortable with video.
• 26:54
  SPEAKER_01: How can I become more relaxed and um more maybe off the cuff on camera in a way that seems natural and that seems energetic without like reading a script?
• 27:04
  SPEAKER_01: Do you have any tips for that based on the people that you've worked with?
• 27:07
  SPEAKER_00: Uh, it takes time.
• 27:09
  SPEAKER_00: So let me uh the story uh the story is actually my wife.
• 27:14
  SPEAKER_00: Um she's got a lot of uh social anxiety and has dealt with that, and she's been pretty open about it on our YouTube channel and stuff.
• 27:20
  SPEAKER_00: Um and and I say that, you know, she's social anxiety.
• 27:24
  SPEAKER_00: Now we have a uh a YouTube channel.
• 27:26
  SPEAKER_00: The reason we have that is because of her social anxiety, though.
• 27:29
  SPEAKER_00: Um so what she did was she actually recorded herself in the closet um just talking and just you know, having, you know, essentially pretending like she was gonna put it somewhere.
• 27:37
  SPEAKER_00: And we've got probably 30 videos of her that are private that it's just her talking to the camera.
• 27:42
  SPEAKER_00: And it was her figuring out a way to get comfortable watching herself and being okay with that, you know.
• 27:48
  SPEAKER_00: And it took some time.
• 27:49
  SPEAKER_00: And, you know, uh she finally did get to the point where she was uh she was kind of bringing me along and she was like, Hey, you need to, you you need to do this, like we need to, you know, and and then she was giving me tips, like you're you look like an idiot on camera, you know, because you're you know, you get the weird face and all this kind of stuff.
• 28:06
  SPEAKER_00: And it was it was interesting because she uh here she was, you know, essentially training herself to be in front of a camera because it was something she wanted to do, you know, and uh and you know now she's a natural in front of it, and and it's taken uh it it took me a while too.
• 28:21
  SPEAKER_00: Like, and I still get kind of awkward sometimes, you know.
• 28:24
  SPEAKER_00: I mean you flip a camera around on me and I'm you know, do the like, oh yeah, like how's uh how's it going, guys?
• 28:31
  SPEAKER_00: You know, like that's what I do, you know, and and then I'm like, wait a minute.
• 28:34
  SPEAKER_00: But uh what I found, and you can decide if you want to do this or not, you can either a pretend or you can be just go forward and do a live video, right?
• 28:43
  SPEAKER_00: So the thing about it is if in our heads, it I really believe this.
• 28:47
  SPEAKER_00: Now I haven't looked into the research, but I really believe this.
• 28:50
  SPEAKER_00: There is something that says I can edit this out and I can change this later if I'm recording.
• 28:56
  SPEAKER_00: And so I feel like I have an out and I feel like I'm able to uh you know say something, or if I get awkward, then it's okay and that kind of stuff, right?
• 29:06
  SPEAKER_00: But if I'm doing a live video, I don't have that opportunity.
• 29:10
  SPEAKER_00: My opportunity is people are gonna see this, right?
• 29:13
  SPEAKER_00: And so it feels like more of a conversation, it feels like more of a I'm talking to this person, right?
• 29:19
  SPEAKER_00: And there's a lot less uh tension for me.
• 29:23
  SPEAKER_00: There's a lot less um, you know, kind of mind thinking going on when I'm doing a live video rather than, you know, when I'm thinking it can be recorded or edited.
• 29:34
  SPEAKER_00: And I think it's just a narrative in our minds, right?
• 29:36
  SPEAKER_00: Now I'm sure every person's different.
• 29:38
  SPEAKER_00: I mean, I believe in Enneagram, I believe in the nine numbers, I mean, I'm a seven hardcore through and through.
• 29:43
  SPEAKER_00: So it's one of those things that uh I think every individual person is going to see that differently, but from my perspective, and try it, you know, check it out and see if you don't feel more comfortable doing live versus recorded.
• 29:57
  SPEAKER_00: There's just something in in our uh in in my brain at least that should changes between those two.
• 30:02
  SPEAKER_00: And it's very interesting.
• 30:04
  SPEAKER_01: So but that is that is so fascinating because I think the same thing when I'm doing a podcast.
• 30:09
  SPEAKER_01: Now I don't do live podcasting, but if I know I can go back and edit out any awkward pauses or if I say um a lot or or something else that I don't like, then I'm gonna tend to mess up a lot more.
• 30:22
  SPEAKER_01: But if I go into it thinking I've got one shot to do this and I've got to get it right, then you just go with the flow and it doesn't really matter if you mess up, you just keep on going.
• 30:30
  SPEAKER_01: Right.
• 30:31
  SPEAKER_01: Because the reality is people don't really care about that stuff anyway.
• 30:34
  SPEAKER_00: No.
• 30:34
  SPEAKER_00: I mean, and here's the reason that we use video so much, and the reason I push video so much, not only is the do the algorithms pick it up and it's got engagement, all that stuff, it creates a level of credibility and transparency that no other platform creates.
• 30:47
  SPEAKER_00: I mean, until we come out with the little sliding disc with the hologram on it, you know, that they got in Star Wars, until we have those, this is the best thing we have to a face-to-face conversation.
• 30:55
  SPEAKER_00: And there's not another form of marketing or another form of you know a media that will build in the transparency that video does.
• 31:03
  SPEAKER_00: So, you know, to not utilize that and to not uh give the other person, the person on the other end the opportunity to uh to see who you are, to see your blemishes, to see your vulnerabilities, see your flaws, and and to be okay with that, like to not do that is is really a disservice for your brand.
• 31:20
  SPEAKER_00: And if if you're someone that's really trying to build a brand online, if you're someone that really wants to succeed, if you you know you know, here's the thing.
• 31:28
  SPEAKER_00: If you're a writer, at some point somebody's gonna ask you to come speak.
• 31:31
  SPEAKER_02: And what are you gonna do?
• 31:32
  SPEAKER_00: Right?
• 31:33
  SPEAKER_00: I mean, what are you gonna do?
• 31:34
  SPEAKER_00: Like you can't get up there and read your book, you know, it's gonna hack with a speech, right?
• 31:39
  SPEAKER_00: And so, like, why not practice in front of a camera, you know, where you become more comfortable and you're doing it on a significantly smaller stage than you know, where even a local chamber or something asks you to come talk about your business writing, you know, and you got 50 people in front of you, you know.
• 31:55
  SPEAKER_00: So, I mean, there's all kinds of things that are that come from public speaking.
• 31:59
  SPEAKER_00: And it's actually one of the things that I'm uh that I am trying to instill in my kids, you know.
• 32:05
  SPEAKER_00: We we're we homeschool our kids, we're part of a group that um that that meets once a week, and in their curriculum, they have that they have to do presentation.
• 32:14
  SPEAKER_00: And so they get up and they bring a toy, they bring a book, they bring a whatever, and it's a two or three minute thing, but they get up and they tell their friends about this, right?
• 32:22
  SPEAKER_00: And so it just is a very simple like I can talk about whatever, and they make sure that all the kids are supportive, they make sure all the kids are telling them, like, ask them questions.
• 32:30
  SPEAKER_00: They have to ask as a class, they have to ask the the speaker at least two or three questions.
• 32:34
  SPEAKER_00: So like it forces them to have a conversation.
• 32:37
  SPEAKER_00: But if you're doing that from age three, you're not gonna be concerned about it by the time you're 30, you know.
• 32:42
  SPEAKER_00: Yeah.
• 32:43
  SPEAKER_00: So and let's be honest, we live in a digital society, but we also live in a closer society than we ever have because of communication.
• 32:50
  SPEAKER_00: I mean, I'd never be having this conversation with you 10 years ago, you know.
• 32:53
  SPEAKER_01: Exactly, exactly.
• 32:54
  SPEAKER_00: We would have never met.
• 32:55
  SPEAKER_01: No, period.
• 32:56
  SPEAKER_01: Exactly.
• 32:57
  SPEAKER_01: How did we meet anyway?
• 32:58
  SPEAKER_01: I don't remember.
• 33:00
  SPEAKER_01: Uh we met online.
• 33:02
  SPEAKER_01: Well, I I know that, but was what what was the context for it?
• 33:05
  SPEAKER_00: Was it I'm totally joking.
• 33:06
  SPEAKER_00: I knew you knew that.
• 33:07
  SPEAKER_00: Yeah, I know, I know.
• 33:08
  SPEAKER_00: Um I I don't remember.
• 33:11
  SPEAKER_00: Was it was it through 48 days, maybe?
• 33:13
  SPEAKER_01: I I think so.
• 33:14
  SPEAKER_01: That's what came to mind.
• 33:15
  SPEAKER_01: Could have been through probably.
• 33:16
  SPEAKER_00: Yeah, okay.
• 33:17
  SPEAKER_01: That's probably what it was.
• 33:18
  SPEAKER_01: So I think a lot of people have met through to Dan Miller's 48 days stuff.
• 33:22
  SPEAKER_00: Yeah, yeah, great platform.
• 33:23
  SPEAKER_01: Oh, totally, totally.
• 33:25
  SPEAKER_01: Now, as we start to wind this down, let me dig into one really sensitive topic potentially for people.
• 33:31
  SPEAKER_01: And I'm gonna use myself as an example as I often do.
• 33:34
  SPEAKER_01: So I hate the way that I look on video, so I need to drop a few pounds like a lot of people listening.
• 33:39
  SPEAKER_01: I'm I'm trying to get healthier, I'm running and doing races and all that stuff.
• 33:43
  SPEAKER_01: That's good.
• 33:43
  SPEAKER_00: I'm taking steps, man.
• 33:44
  SPEAKER_00: You're starting, that's good.
• 33:45
  SPEAKER_01: I am taking steps, but still, when I do video, I think I look fat.
• 33:50
  SPEAKER_01: I mean, I am a middle-aged guy, so you know, there's I've got that not going for me.
• 33:55
  SPEAKER_01: But for those who are listening who don't like the way that we look on video, what like what could you say to us that that would help us with that?
• 34:03
  SPEAKER_01: Uh, other than people generally don't really care, they just they just want the message and they want the encouragement and inspiration.
• 34:10
  SPEAKER_01: But is there anything else that can help us to get more comfortable with our body image or the way that we perceive that we look on video?
• 34:16
  SPEAKER_00: Yeah.
• 34:17
  SPEAKER_00: Um, I'm I'm probably not the greatest person because I'm kind of blunt when it comes to things like that.
• 34:21
  SPEAKER_00: Uh so I hope nobody's offended.
• 34:23
  SPEAKER_00: But my my thing is like, how vain are you that you care so much about what you look that you're not willing to share your message?
• 34:30
  SPEAKER_01: Oh, that's good.
• 34:30
  SPEAKER_01: I like that.
• 34:31
  SPEAKER_00: Don't don't let that, you know, don't let technology, don't let your looks, don't let that kind of stuff be a reason for you not sharing your message.
• 34:38
  SPEAKER_00: Um, you know, go on Facebook uh or not on Facebook, go on YouTube.
• 34:42
  SPEAKER_00: Um look for uh look for some bloggers, just look through bloggers and successful ones, right?
• 34:48
  SPEAKER_00: And most of them look just like ordinary people.
• 34:52
  SPEAKER_00: And in fact, a lot of them that talk about bullying and that kind of stuff that have very positive messages are some very interesting looking individuals.
• 35:00
  SPEAKER_00: Um and they're very successful.
• 35:02
  SPEAKER_00: And and I think it's uh I think it's a testament to the fact that God created each of us individually.
• 35:07
  SPEAKER_00: Um, He created us in His own image.
• 35:09
  SPEAKER_00: And I don't think there's any reason for us to be uh to shy away from who we are.
• 35:14
  SPEAKER_00: And you know, don't let uh I wouldn't let your your sense of uh how you look or or um how someone is gonna seek you from the outside in, you know, stifle your message or stifle what you have to share with the world.
• 35:28
  SPEAKER_01: Well, that's great, and I appreciate that.
• 35:30
  SPEAKER_01: That's that's an encouragement to me.
• 35:32
  SPEAKER_01: And it reminds it reminds me of uh something that my son and I often do is there's a couple of popular food reviewers on YouTube, and both of these guys are it's it's very clear once you watch their videos, they're pretty socially awkward.
• 35:46
  SPEAKER_01: Like if they were part of a social group, they would not fit in well because they're just very socially awkward.
• 35:51
  SPEAKER_01: But I think that those quirks and that a little bit of an oddness about their personality is what makes them so successful because they're real people, and because they're not these perfect model kind of uh guys, and and they're a little bit weird and they do they say weird things sometimes, but that's kind of attractive in a way, not like in a romantic sense, obviously.
• 36:11
  SPEAKER_01: Yeah, but but I think that you know though it's those quirks about us and those little oddities and those personalities that do attract people to us.
• 36:20
  SPEAKER_00: Yeah, I mean it's uh it's uh it goes back to the transparency of video.
• 36:24
  SPEAKER_00: I mean, you you get to know somebody, you get to see their mannerisms.
• 36:28
  SPEAKER_00: I mean, most of our communication is not done through words, most of our communication is done through body language.
• 36:33
  SPEAKER_00: I mean, it's something like 80% of our communication is done through body language.
• 36:37
  SPEAKER_00: That's a great point.
• 36:37
  SPEAKER_00: So if if you're watching somebody, you're gonna get so much more about them than you are from a uh from just hearing them.
• 36:45
  SPEAKER_00: And and that's you know, I that's why I think video is so important.
• 36:48
  SPEAKER_00: And uh it's just such a it's such an interesting thing.
• 36:52
  SPEAKER_00: Um, you know, and the statistics are showing that it's it's uh it's growing a hundred percent year over year video usage.
• 36:58
  SPEAKER_00: So I mean, you're talking about, you know, content on the web, I think doubles like every 48 hours or 52 hours or something like that.
• 37:07
  SPEAKER_00: Um and and it's crazy.
• 37:09
  SPEAKER_00: Yeah, and and if video consumption is particularly mobile video consumption, it's growing 100% year over year.
• 37:14
  SPEAKER_00: I mean, you're you're talking about all video platforms, you know, very, very soon.
• 37:18
  SPEAKER_01: Now, one thing that I have not asked about is Instagram video.
• 37:22
  SPEAKER_01: Is that something that you that you use a lot?
• 37:24
  SPEAKER_00: We don't.
• 37:25
  SPEAKER_00: So my belief is that uh I focus on one platform uh so that I can really kind of engage with that audience and get the traction there.
• 37:33
  SPEAKER_00: Um, I know some people say be everywhere, uh, and maybe that's true.
• 37:37
  SPEAKER_00: It's hard to do.
• 37:38
  SPEAKER_00: It is.
• 37:39
  SPEAKER_00: Um, you know, with but with tools like what we mentioned earlier, uh it's possible to have you know multiple media outlets um and repurposing content is important, you know.
• 37:49
  SPEAKER_00: So we focus on Facebook primarily right now.
• 37:52
  SPEAKER_00: I'm starting to do some more stuff on LinkedIn, uh, but it's taken me a while to get my processes down and all that kind of stuff before I wanted to branch into that.
• 38:00
  SPEAKER_00: Cool.
• 38:01
  SPEAKER_01: Well, Jared, this has been a blast.
• 38:02
  SPEAKER_01: I've learned a ton.
• 38:04
  SPEAKER_01: Uh there's lots of takeaways from this.
• 38:07
  SPEAKER_01: So I at the end of every episode, I always boil it down to three takeaways.
• 38:10
  SPEAKER_01: I have to, I always have to think through what those are.
• 38:13
  SPEAKER_01: And I say a little bit about those when I actually record the episode myself.
• 38:18
  SPEAKER_01: And this is one of those episodes it's going to be really difficult to do that because you've given me like 10 things to think about.
• 38:23
  SPEAKER_01: I've got pages of notes I've written here.
• 38:25
  SPEAKER_01: So thank you so much.
• 38:26
  SPEAKER_01: I appreciate what you're doing.
• 38:27
  SPEAKER_01: And yeah, um your friendship over the years and your knowledge and wisdom, it's really great.
• 38:32
  SPEAKER_00: Well, it's it's been a great uh two-way conversation.
• 38:34
  SPEAKER_00: Um, I've I've like to see uh I like I like how you have always been focused on what you're doing.
• 38:40
  SPEAKER_00: I mean, you've you've always had your your full-time job, but you've always been doing the podcast, doing the writing, doing the artist stuff.
• 38:46
  SPEAKER_00: I mean, you know, having all of that creativity in your life, I think um it shows the consistency and shows that you care about it.
• 38:52
  SPEAKER_00: So I mean it's been great.
• 38:54
  SPEAKER_00: Um, and to see you've done 147 episodes of this podcast.
• 38:58
  SPEAKER_00: Um, maybe you've got some more already recorded now, but uh, but anyways, it's it's shows that you uh you really are focused on helping people.
• 39:04
  SPEAKER_00: So I think it's awesome.
• 39:05
  SPEAKER_01: Well, thanks.
• 39:06
  SPEAKER_01: I appreciate that.
• 39:06
  SPEAKER_01: How can people get in touch with you and learn more about all the cool stuff that you're doing?
• 39:11
  SPEAKER_00: Uh well, I don't know if it's all the cool stuff, but we think it's fun.
• 39:14
  SPEAKER_00: Uh cultivate.group is our website.
• 39:20
  SPEAKER_00: Um, you can get to videos, uh, you can see uh some of the stuff we've done there, and then of course, links to you know, YouTube, Facebook, that kind of stuff.
• 39:27
  SPEAKER_00: So that's cool.
• 39:28
  SPEAKER_00: Probably the best place to start.
• 39:29
  SPEAKER_00: So awesome.
• 39:30
  SPEAKER_00: And we do have a podcast.
• 39:32
  SPEAKER_00: Uh we do have a podcast.
• 39:33
  SPEAKER_00: So there's a link to the podcast on there.
• 39:35
  SPEAKER_00: Um, so if you listen to podcasts, there's about eight million uh cultivate podcasts.
• 39:40
  SPEAKER_00: So go to our website and get the link for ours.
• 39:43
  SPEAKER_01: I'll put a link in the show notes as well.
• 39:44
  SPEAKER_00: Yeah, um, I'll yeah, I'll get that specific to you.
• 39:47
  SPEAKER_00: That that's the thing about podcasts that almost drives me nuts, is it it is very difficult to uh to share and to um communicate back and forth.
• 39:55
  SPEAKER_00: Uh I feel like there's gotta be a better way to do that, and we just haven't figured it out yet.
• 39:58
  SPEAKER_01: So there does, and uh you know, as much as I appreciate Apple and all that they have done to help podcasters, every time I get on iTunes, I just think, you know, is this 2008?
• 40:07
  SPEAKER_01: I mean, seriously, it's slow, it's the the whole app is just so bloated, at least on my Mac it is.
• 40:14
  SPEAKER_01: Yeah, and uh it's just not good.
• 40:16
  SPEAKER_00: So the shareability is just hard, it just is.
• 40:19
  SPEAKER_01: It is.
• 40:19
  SPEAKER_01: I mean, you've got to go through two or three steps just to share an episode, it's just ridiculous.
• 40:24
  SPEAKER_01: So yeah, anyway, but it's there, and I somebody will innovate.
• 40:28
  SPEAKER_00: Yeah, maybe maybe one of your listeners has a better uh a better way to do that and then uh send it to you or something or have a conversation about that.
• 40:35
  SPEAKER_01: That would be fantastic.
• 40:36
  SPEAKER_01: I'd love that.
• 40:36
  SPEAKER_00: I mean, I mean until then I'm in the podcast industry and I still haven't figured it out.
• 40:40
  SPEAKER_00: So I mean it's yeah, I don't know.
• 40:42
  SPEAKER_01: Yeah, it it's it's not good.
• 40:44
  SPEAKER_01: So I we'll get there, I guess.
• 40:46
  SPEAKER_01: Yeah.
• 40:46
  SPEAKER_01: Awesome.
• 40:47
  SPEAKER_01: Well, thanks again so much.
• 40:48
  SPEAKER_01: This has been a blast.
• 40:49
  SPEAKER_01: Yeah, you too, man.
• 40:50
  SPEAKER_01: Appreciate it.
• 40:52
  SPEAKER_01: Well, I hope you enjoyed my conversation with Jared.
• 40:55
  SPEAKER_01: I learned a ton, and honestly, I had about 10 takeaways that I had written down during our interview, but I had to boil it down to three just to keep this episode at a manageable length.
• 41:05
  SPEAKER_01: So here are the three biggest takeaways that I got from our conversation.
• 41:10
  SPEAKER_01: Number one, people engage with video more than any other type of content.
• 41:15
  SPEAKER_01: Now, this is really no surprise because we feel emotion and excitement in video or when we watch a video in a way that we don't do whenever we read the written word or whenever we view an image.
• 41:28
  SPEAKER_01: And as writers, we shouldn't see this as competition like one is better than the other.
• 41:33
  SPEAKER_01: Rather, we should see this as an opportunity.
• 41:36
  SPEAKER_01: Also, I think it's important that we stop thinking ourselves as just quote unquote writers.
• 41:42
  SPEAKER_01: Now, labels are important, and how we think of ourselves is important, and what we call ourselves is important.
• 41:48
  SPEAKER_01: We should really start thinking of ourselves, however, not just as writers, but as content creators.
• 41:54
  SPEAKER_01: We must think of ourselves as people who can deal in various mediums, not just as writers who only work with words.
• 42:01
  SPEAKER_01: If we're going to reach more people in ways that are meaningful to them, we have to be willing to engage them in ways that speak to where they are and in the type of ways that they like to consume content.
• 42:16
  SPEAKER_01: And this leads to the reason for the second takeaway, which is number two, the Facebook algorithm pushes video first.
• 42:24
  SPEAKER_01: And this is fascinating to know because most of us are on Facebook and all things being equal, Facebook is going to show a video of the same content before it shows an image or a written version of the same content.
• 42:38
  SPEAKER_01: So this alone is a great reason to experiment with short videos.
• 42:42
  SPEAKER_01: So basically this means that all things being equal, Facebook is going to push your video before it pushes an image or before it pushes something that you just write.
• 42:51
  SPEAKER_01: And that's just man, that's just really, really powerful because I mean, my goodness, all of us probably, or almost all of us, are on Facebook at least on a daily basis, if not multiple times a day.
• 43:01
  SPEAKER_01: So knowing that Facebook is going to send out our videos before it well, not send them out, but Facebook's going to push our video to people before it's going to really pay the same amount of attention to just images or their written word.
• 43:16
  SPEAKER_01: That's a powerful insight.
• 43:18
  SPEAKER_01: Now, one other thing to remember as we're creating videos, especially for platforms like Facebook, that's very fast-paced.
• 43:25
  SPEAKER_01: Something else to keep in mind is that we've got to keep our videos short.
• 43:29
  SPEAKER_01: And for those of us who are wordy and we like to talk, that can be a challenge.
• 43:34
  SPEAKER_01: But we've got to keep those videos short, otherwise people will disengage.
• 43:39
  SPEAKER_01: Takeaway number three people value transparency and authenticity more than quote unquote good looks.
• 43:48
  SPEAKER_01: Now, for somebody like me who I'm a 46-year-old guy who's slightly pudgy around the middle, I've got thinning hair, you know, and all that.
• 43:58
  SPEAKER_01: I know I'm never gonna win on my looks.
• 44:00
  SPEAKER_01: I'm never gonna win a beauty competition.
• 44:02
  SPEAKER_01: And that's totally okay.
• 44:05
  SPEAKER_01: But as long as I'm authentic and I'm really adding value to people and I'm just being myself, that's where that's where it really all begins.
• 44:12
  SPEAKER_01: You don't have to be a beauty queen, you don't have to be some uh you know, supermodel uh hunky kind of a guy or whatever label you want to put on it.
• 44:21
  SPEAKER_01: You don't have to be this perfect looking person to be effective with video.
• 44:25
  SPEAKER_01: You just have to be authentic and real, and that's where it really starts.
• 44:29
  SPEAKER_01: So those are three takeaways that have impacted me from this conversation.
• 44:33
  SPEAKER_01: There were a lot of others, but I just boiled it down to those three.
• 44:36
  SPEAKER_01: I hope this gives you some food for thought and inspires you to take action on using video as it has done for me.
• 44:42
  SPEAKER_01: I want to thank my good friend Jared Latigo for lending us his time to be a guest on this episode.
• 44:47
  SPEAKER_01: Make sure and check out his website at cultivate.group and check out his cultivate podcast as well.
• 44:56
  SPEAKER_01: Thank you for listening to this episode.
• 44:58
  SPEAKER_01: Hope that you got some value out of it.
• 45:00
  SPEAKER_01: And as always, remember that you can find lots more resources for writers and creatives at Kent Sanders.net.
• 45:07
  SPEAKER_01: Until next time, remember that your writing has the power to change people's lives.
• 45:12
  SPEAKER_01: I'll see you in the next episode.