#44: Why doing things differently feels harder than you expect

The Quietly Disruptive Business · May 12, 2026 · 9m

When you do things the conventional way, there's a built-in feedback loop. You say the thing, people recognise it, and you get instant signals that you're on the right track. But when you do things differently, that feedback loop doesn't exist yet, and that silence can feel a lot like something is wrong.

It's not. It's just time.

That's what today's episode is about: why building differently feels harder at the beginning, why the absence of instant recognition isn't evidence that you're going the wrong way, and why you can't measure an unconventional path against a conventional one and expect…