Latest / 70 80 / SETTANTAxOTTANTA: 1960. Cinebox e Scopitone, fanno ballare il pubblico di tutto il mondo e anticipano l’era dei videoclip
Transcript
- 0:457080 .it presents 70x80. Do you remember? A KVOX
- 0:50production. Welcome to 70x80, the section of
- 0:577080 .it that deepens the topics discussed on
- 1:01the portal. I'm with the journalist Enzo Mauri,
- 1:04who introduces today's topic. Good morning, today
- 1:07I'm talking to you about a single jukebox. In
- 1:09the 60s, the Scopiton cinebox devices, distributed
- 1:13in public places, tried to steal the scene from
- 1:16the most popular and popular jukebox, challenging
- 1:18them on the same ground of musical entertainment.
- 1:31The Cinebox and the Scope return to similar characteristics.
- 1:34They were nothing more than jukeboxes. In addition
- 1:36to the songs, they also allowed you to select
- 1:38the related musical and color videos. The Cinebox
- 1:42was born from the agreement between the mentor
- 1:44Pietro Granelli and Paolo Emilio Nistri of the
- 1:46OMI, Italian optical -mechanical company, a leading
- 1:49company in Europe in the field of precision optical
- 1:51instruments. Then the SIF, International Phonovision
- 1:55Society, of the Milanese entrepreneur Angelo
- 1:57Bottani, spread it in Europe and the United States.
- 2:23Search the page and the group of 7080 .it on
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- 2:29years. The first 500 models of Cinebox came out
- 2:32in 1959. Each contained up to 40 video tapes.
- 2:36In accordance with the most important Italian
- 2:38discography and cinematography houses such as
- 2:40RCA and Titanus, the videos were shot in 35mm
- 2:44and then reprinted in 16mm to be placed in the
- 2:47Cinebox. Among the authors were the directors
- 2:49Enzo Trafani, Beppe Ricchia and Tullio Piacentini.
- 2:55The first Scopitons were presented in France
- 2:58by the Cameca company in 1960, a year after the
- 3:02Cinebox. The device was inspired by the technology
- 3:04of the American Panorama, very in vogue in the
- 3:0740s. The difference between Panorama and Scopiton
- 3:10was that the first could host a maximum of 8
- 3:12black and white music videos , while the Scopiton
- 3:1636 high -fidelity color videos. The French device
- 3:27was also distributed in West Germany and the
- 3:30United States, where each installation cost $
- 3:333 ,500. To mark the end of the Cinebox, after
- 3:38a decade, were the management costs. In addition
- 3:40to the installation, there was the SIAE fee.
- 3:43To recover the investment, the device manager
- 3:46had to project the films so many times that in
- 3:49the end they were worn out. Favorito in un primo
- 3:53momento dalla censura francese, ben più permissiva
- 3:56di quella italiana, alla fine degli anni Sessanta
- 3:59anche lo scopito non uscì di scena, fra i motivi
- 4:01della dismissione, la concorrenza della televisione
- 4:04e la scarsa qualità dei video. Grazie a Denzo
- 4:07Mauri per il tema odierno. Appuntamento alla
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