How to Get Your Product on Shelf in Canada | CPG Distribution
Jim Kavanagh spent 49 years in Canadian grocery as a Sobeys and Metro category manager, a distributor, and now a food broker.
He explains what getting on shelf actually costs.
In this episode:
- Why a $30,000 listing fee can be the wrong move in year one, and what to take instead.
- What a category manager is thinking the moment you sit down: what am I removing for you?
- Off-invoice programs, free fills, shrink allowances, and the costs founders never model,
- How to read a store before you pitch it, including the dust ring trick
- Why retailers now demand non-GMO certification instead of…
The skinny
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