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E29 Balance Workload Spikes with Rob Cockle
In this episode, Granger Forson is joined by Rob Cockle, founder of Business Insurance Partnership (BIP). After 30 years as an insurance broker in corporate environments, Rob set out in 2019 to launch a firm focused on B2B clients, deep advice, and long-term relationships rather than aggressive sales targets or frictional corporate profits. Rob shares how he built a business centered around a single core KPI—retention—and dives into a strategic coaching segment on how small teams can manage highly variable, "lumpy" workloads without burning out.
Key Takeaways
The Retention-Only KPI: Instead…
The skinny
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