Latest / Identity at the Center / #186 - Oktane 22 - Customer Identity Cloud with Eugenio Pace and Shiv Ramji
Transcript
- 0:09You're listening to the identity of the center podcast, this is
- 0:13the show that talks about identity and access management
- 0:15and making sure you know who has access to what let's get
- 0:18started. Welcome to the identity, the
- 0:26center podcast I'm Jeff and that's Jim.
- 0:28Hey, Jim. Hey, Jeff, how are you?
- 0:30Oh, not so bad yourself doing great.
- 0:32So I took a picture of the tagline for the octane 22
- 0:35conference where we are today. It was identity, belongs to you,
- 0:40I posted it to LinkedIn. Ask people what it meant them.
- 0:43I'm hoping that folks can think about that and maybe add a
- 0:46comment to that post. Yeah that is definitely the
- 0:48tagline for here. We are at Octane 22 Death.
- 0:51Want to give a shout-out to OCTA.
- 0:53Definitely hooking us up with this.
- 0:54Nice, little room that we're in. We've got some folks in here.
- 0:56We're going to in a second but shout out to Aqua team for
- 0:58helping us out and definitely obviously for our SM, for
- 1:00funding to travel. So with that little bit of Blur,
- 1:02by the way, let's get to our guests in the room.
- 1:05We've got Eugenio Pace. He's the president of customer
- 1:07identity at a doctor, a doctor and Chef Ramsay.
- 1:10Who's the chief product officer. At customer identity, at OCTA.
- 1:12Welcome to the show, guys. Thank you for having me.
- 1:15Yeah, so let's start with shiv one of the things we always like
- 1:18to find it, you know, kind of find out is the identity origin
- 1:20story. So, how did you get into the
- 1:22identity world? Is it something that Shows.
- 1:24Or did it choose you? And we'll start with you, Shiva.
- 1:26Then we'll go to you Eugenio. I mean, I certainly didn't
- 1:29choose identity, that's for sure.
- 1:31And I think I accidentally ended up in the item in the world.
- 1:35So started about, you know, 15 16 17 years ago, started as an
- 1:40engineer and my first project that I worked on as an engineer
- 1:45was to build a single, sign-on portal, kind of what we take for
- 1:48granted. And we get out of the box today
- 1:50from OCTA, was not the case. So, at the time I was working
- 1:55for Nielsen. This is the TV ratings company,
- 1:59and so, yes, I built the first single sound portal for the
- 2:01field operations team. And so had first-hand knowledge
- 2:05of building something like that. And so, that's the origin.
- 2:10But over the years, I've just been a downstream consumer of
- 2:13identity information, or I did with it was marketing
- 2:16advertising, cloud computing. And then, about three years ago,
- 2:23you hand your genuine Matthias reached out and said, hey, we're
- 2:26building this thing to solve identity and would love for you
- 2:30to join us on this journey. And I was like, yes.
- 2:34I know that problem because I worked on in many, many years
- 2:36ago. So, That really helped and
- 2:39that's how I ended up here. So you're my best decisions,
- 2:44isn't it? Great, when you find white
- 2:45people just out in the world it just fit right naturally.
- 2:47And it's like, yes, like we've done.
- 2:49All the difference, makes all the difference for me.
- 2:52Identity is also like a story of identity finding me and
- 2:57Serendipity. I'm a developer.
- 2:59I'm engineer as well. I was working for for Microsoft
- 3:04and Microsoft was working in the in what eventually became.
- 3:08Microsoft azure. And my job was part of the
- 3:12visual studio team and so tools and Frameworks for developers.
- 3:16And my my boss at the time said, like, you have to go and find
- 3:21anything that stands in the way for developers to build in the
- 3:25cloud and it was like a new paradigm.
- 3:28And so I started doing research, you know, how things are
- 3:31different. The network the latency, the
- 3:33deployment infrastructure, everything is somewhat
- 3:36different, and I quickly realized that, Identity
- 3:41management was a big obstacle for building in the cloud or
- 3:45moving applications to the cloud.
- 3:48And so the that was the start of the journey and since then, you
- 3:52know, here we are octane 22. So, and you mentioned Microsoft,
- 3:58we've had Vittorio Bertolucci on, on our show multiple times.
- 4:01He's a friend of the program. I understand you guys wrote a
- 4:03book together which is not something that I think we knew
- 4:05about until literally a couple minutes ago.
- 4:06So what is what was that about? Yes, so So actually my very
- 4:12first conversation about identity was with Victoria and
- 4:16so I still remember Microsoft had this lab building 20 in the
- 4:21campus. And we had like this, it was an
- 4:24amazing place where you can experiment with technology and
- 4:28brainstorm and I have this vivid memory of having like a wide, I
- 4:32can massive whiteboard in the the great Vittorio style, you
- 4:37know, like, great artistic Whiteboard.
- 4:42And he explained to me, like how mother and identity works and,
- 4:48you know, claims and Federation and how some all worked and
- 4:53ws-trust. And all these protocols that
- 4:56were was an entire world that I didn't know about.
- 4:59So, when I was discovering this, this challenge, we captured all
- 5:05the challenges in a little book that we call a third.
- 5:10So, So, the writers of the book, was we toriel myself Matthias,
- 5:15the founder of the other founder of a serum and a couple of our
- 5:19other experts in the domain. And we published a book in 2009.
- 5:24It was like a little very popular book, not the New York
- 5:28Times, you know, bestseller list, but not yet.
- 5:31We'll fix that on the shell. You know, it's on Amazon.
- 5:35And so that was a big success in Microsoft.
- 5:40Because it captured like in a, it was a concise and it was
- 5:45like, I was like, at least of scenarios where identity was
- 5:50really difficult to implement. You know, some sign on apis and
- 5:54these and that was 2009. So I got to ask 2009 how much of
- 6:00that content do you think it's still relevant today?
- 6:02Or has it changed completely that?
- 6:04You know, that 30% of it is we ignore longer valid or is it
- 6:08less than that of their constants that were Well you
- 6:11know that's a great question because it ties into the
- 6:14timelessness of what we do. The solutions are different and
- 6:19maybe we don't use WS Federation as much as we use it before and
- 6:24maybe we make OCTA. We make some of those things
- 6:28kind of irrelevant because it's not a no, no longer a concern,
- 6:32which is part of our goal is to turn anybody in an expert
- 6:36without being an expert. But the concepts the
- 6:41architecture are Timeless and it's like those concepts are
- 6:45still, I still send people. You know, if you go and search
- 6:48on stack Overflow, which I every once in a while, I spend a few
- 6:52minutes, you know, going around. I still answer questions on
- 6:56identity and access management with chapters of the book and he
- 7:00said, oh, you know, chapter one, we talked about claims and what
- 7:04do they mean? And I got to tell you, that's
- 7:05the ultimate copy/paste answer. I've answered the question for
- 7:10ya. Just check out my book.
- 7:12Yeah, well I'm not in your face but that's yeah, it's 22 cents
- 7:17for copy. That gets sold.
- 7:20The book is Free by the way. All right.
- 7:21Download you can download it from for Microsoft.
- 7:24Still today, a PDF, I'll find the link and I'll put in our
- 7:27show notes so people can check it out.
- 7:29By discrete the 2009 book was a success in 2011 we wrote another
- 7:35edition of the same book which we creatively called Same title
- 7:40second edition. And it was double the size.
- 7:45And in fact, that was the Epiphany for what eventually
- 7:47became zero. So interested in the origin
- 7:51stories but we're here at the conference and so much is being
- 7:54announced, and there's so much change going on so much
- 7:57investment happening in the platform.
- 7:59What are some of the, the key announcements that came out in
- 8:03the conference this week that you guys are excited about that,
- 8:06you want people to know about. I'll tell you, maybe the higher
- 8:11level of the like the product strategy that we're following
- 8:15and maybe she you can go deeper into this the specific
- 8:19capabilities but the biggest announcement that we made is
- 8:23that we we decided to tackle the market with specialized to
- 8:28specialized offerings. And so one is the one that we
- 8:32call the OCTA, Workforce, identity, cloud, and the other
- 8:36one is, we're now calling the OCTA customer Entity Cloud,
- 8:39which is essentially powered by the technology that we build are
- 8:43all zero. And so we have these two things,
- 8:47which solve the same underlying problem, which is figuring out,
- 8:52who is a user and who isn't. But in a way that it's tailored
- 8:57to different, use cases to different buyers to different
- 9:00scenarios and they are, we are focused on solving those really,
- 9:06really well. So that's kind of like the big
- 9:08bigger than Announcement because there's like, there's like a
- 9:13temptation to say, well, its identity.
- 9:15Its authentication is the same thing.
- 9:17For this have one thing that does, it does everything.
- 9:21And it's like saying, you know, we need a car, you need Wheels,
- 9:26it needs engines in its steering wheels and headlights.
- 9:30But, you know, this minivans, and SUVs and sports cards and
- 9:34Formula 1 racing cars, they all have wheels.
- 9:38But they all have From purposes, and they've been sold to
- 9:40different people. So he is, is the same.
- 9:43The same concept. So, shiv, same question to you?
- 9:46Yes. So I think going deeper into the
- 9:49customer identity announcements. I think some are obvious that
- 9:54that I think your listeners and even, you will have been
- 9:56following for the last few months.
- 9:58So we announced support Global support for passkeys, which will
- 10:02come in Q2 of 2023. I think this, you know, again,
- 10:06advances over story of providing a password this experience.
- 10:09So I think that's really big and impacts all of us as consumers
- 10:13at the end of the day. We're also trying to solve for
- 10:17authentication and highly regulated Industries, so think
- 10:20of utilities Healthcare financial services.
- 10:25And so we announced support for financial grade identity, which
- 10:29is a suite of features and products that are going to be
- 10:34released starting next next year, beginning of Q2 of Next
- 10:39year and is essentially supporting a whole bunch of
- 10:42protocols that allows companies that operate in highly regulated
- 10:46Industries to essentially work with our products because is the
- 10:50extra layers of security and and regulations that they have to
- 10:54adhere to. So that's like a big thing we
- 10:59and you know, it wouldn't be an identity conference or identity
- 11:02announcement if it didn't include security, right.
- 11:05So security is a big Focus throughout our stack, but
- 11:09Perfectly. And now we announced the sick,
- 11:11the availability of security Center.
- 11:14The idea is basically in a lot of our customers sellers.
- 11:17It's like, you know, I love your products, so easy to use, so
- 11:21easy to get started. But like, how is my identity
- 11:26infrastructure doing it, vis-à-vis security.
- 11:29And of course, you know initially said, hey you can, you
- 11:32can stream this information, whatever set, cops tool you're
- 11:36using, you know, whether its data dogs, plunk, But a lot of
- 11:40them are like can we just log in to your dashboard and see what's
- 11:44going on with our implementation?
- 11:45And So It Started from that idea, that, that you can have a
- 11:50One Stop Shop from an identity perspective, and you can get all
- 11:54the information that you, that you need.
- 11:56So that's another big announcement, that security
- 11:58Center. I saw yesterday in the
- 12:00presentation anyway, that you were kind of leading.
- 12:03And I gotta tell you, I'm a stickler for, like, little
- 12:05details, a little flourishes. And for those who haven't seen
- 12:08it, I would This is going to tell you how much of a nerd.
- 12:10I am just the way the chart dynamically updates and has like
- 12:14this subtle shift to the left over time.
- 12:17I mean, just chefs kiss, like, that design is fantastic.
- 12:21I would encourage people to go check it out.
- 12:22I'm sure there's videos out there and stuff like that, but I
- 12:24did sort of an heiress like I noticed the little details on
- 12:26the design side of things. I was like, oh yeah, this is
- 12:28like, if I were going to design something like that's the way I
- 12:30would watch book, it's really well done.
- 12:32So congratulation, thank you. Thank you.
- 12:34So to really understand customer identity Cloud.
- 12:37I think you have to go back to Canada or In story of auth0.
- 12:42We'd love to get that as Jeff mentioned we've had Andres
- 12:45Aguilar on the podcast, we've have Vittorio some kind of old
- 12:49school ah zero people but you honey oh since we have you here
- 12:53maybe you can kind of give us some of the history that made
- 12:57all zero and leading into now being part of okhta customer,
- 13:02identity Cloud. Yeah, sure.
- 13:04Well, I mentioned the book and I, we talked about the book, the
- 13:06second edition of the book, The Second Edition came I'm in 2011,
- 13:11and as I mentioned, was double the size of the original one.
- 13:16And so I kept, you know, I thought we can keep writing
- 13:21about these and hoping people will find the book, it's freeze,
- 13:25a PDF, read the book, and the sandable copy paste, the code in
- 13:29the book into their own code, or we can just solve the problem.
- 13:34And so, I applied for a job inside myself to do this.
- 13:39To do what eventually became serum and naturally I did not
- 13:44get the job which was probably one of the best gifts.
- 13:48That Microsoft gave me among many others.
- 13:51I'm really grateful to Microsoft in many, many ways but in 2012
- 13:57my wife in her Infinite Wisdom. She said like well you're gonna
- 14:02die one day regretting not doing this and it's worse to regret
- 14:08something that And doing something and you know, if it
- 14:11doesn't work right and fail, all right, try this.
- 14:13You try. And so she she really gave me
- 14:17the final push to to leave Microsoft, which was really
- 14:22great for me. It was I was really happy there.
- 14:25And in December of 2012, I gathered the last bit of
- 14:30Courage, I resigned after 13 years at Microsoft and I started
- 14:35at zero with Matthias, you know, one of the other authors I
- 14:40couldn't afford Victoria so you know we couldn't convince him to
- 14:44join right away, but that will take another couple of years but
- 14:47we did it as well. And so we started the company
- 14:51with the with the goal of essentially saying, let's all
- 14:55the list of scenarios that you read in the book.
- 14:58Let's have them as just like things that you we shape out of
- 15:01the box. And so the in, in March of 2013,
- 15:09we Got our first customer, which I was in charge of sales at that
- 15:13time Matias was building stuff and I was like, you're in charge
- 15:16of everything, right? And so, that's how we split the
- 15:20our responsibilities. And I had this that time, I, we
- 15:26had this like chatbot on the website and everybody who joined
- 15:30their, I would reply instantaneously.
- 15:32And, and, you know, I knew a few things about identity, so I
- 15:36could provide like this great support and perspectives.
- 15:40Everybody was very happy with free Consulting and this guy
- 15:44calls me on Skype and you say I want to know how it works and we
- 15:48need a Lil Bit of pair programming and over Skype and
- 15:53at the end of that he say like I want to pay for this how much
- 15:57and have no clue how much you charge him and say well $50 and
- 16:03you say oh yeah that's too much. I'm fine. $50 $50 per month per
- 16:08month. It's Rick / - okay This is
- 16:10scription business that there's the foresight.
- 16:12Yeah, okay. Good.
- 16:13Yeah. So we negotiated a little bit
- 16:16and we ended up in twenty seven dollars per month.
- 16:20Don't ask me how we ended up on that number, but we have another
- 16:24number, and I was so happy and I was ecstatic, you know, that, a
- 16:27couple months later, we were already had a paying customer
- 16:31and my wife comes and see what happened to say.
- 16:33Well, we sold our first deal. Either, we have a customer
- 16:36paying customer and she asked How much?
- 16:41How much? Yeah, and I said $27 per month
- 16:45and she said you're going to need a lot of those and she wore
- 16:52gentle pushing. Yes, yes, he keeps me.
- 16:56You know, accountable. But anyway that was the start
- 17:00and a couple months later we just to complete the story we
- 17:07you know, also somewhat serendipitously.
- 17:10A friend of mine was working in a big company.
- 17:13He learned about what we're doing said, oh yeah, this is
- 17:16actually exactly what we need here.
- 17:19And so we that became our very first Enterprise deal and that
- 17:23was like hundreds of dollars hundreds of thousands of
- 17:26dollars. Sorry.
- 17:28And so we had like the two data points, you know, the developer
- 17:31working on, you know on his own pay-as-you-go you know credit
- 17:36card all the way to Enterprise SC.
- 17:40So security procurement on the other side of the spectrum.
- 17:46And by, then we knew that we had something real, you know, like
- 17:50we proved one point is appointed, anecdote, two data
- 17:54points is aligned and you already have like a function
- 17:58there and then we decided to go all-in and to grow the company.
- 18:03And investors, get investors, we bootstrapped the company for one
- 18:08year, we go. Investors, we hired Victoria.
- 18:12We had other people to help us, you know, build what eventually
- 18:16became 0 0. So cool.
- 18:19And now you're part of okhta, I guess.
- 18:21Tell me. How's that been going?
- 18:22It's been a couple of years now, I believe anything that people
- 18:26out there, you know, can take away his fans, kind of like
- 18:28thinking about okay. Well, how has it actually been
- 18:30working? Like is that it's turned the
- 18:32customary, any Cloud, what our lessons learned or are things
- 18:35like that you'd want to share Well, our journey was up to
- 18:39actually has a very long story because, you know, in that year,
- 18:43in 2013, about a half year in between the two deals.
- 18:48The I got this call from random person that I didn't know, Todd
- 18:53McKinnon and he introduced himself and say I'm tired, I'm
- 18:56founder of okhta, I really like what you're doing and I mean,
- 19:01looking at the website and the content and you should be
- 19:06working with us. And I say, yeah, well that's
- 19:09very flattering. But you know, we just started, I
- 19:12have one customer or one-and-a-half customers and so
- 19:17we, you know, I declined even the consideration but we
- 19:23remained in contact over here, is over 10 years and then we
- 19:27became friends and you know, we admired each other and we did we
- 19:34solve the same problem, but for different people.
- 19:37For different audiences in different ways and naturally,
- 19:42over 18 years that perspective on the market state.
- 19:49But what what what didn't change from the very beginning, is that
- 19:54we had the same aspiration of what to build.
- 19:57And so, you know, you heard taught yesterday say, you know,
- 20:01what was, what was? I always confused, like, the two
- 20:06visions because they are almost The same, you know, for us it
- 20:08was secure access for everyone and in Octa is like provide
- 20:14access for everyone to safely. Use any technology.
- 20:18Yeah, they're so they're exactly the same.
- 20:20And so coming together was really an opportunity of
- 20:25realizing that future faster. Because, you know, if we had
- 20:29gone, our separate ways for five years longer, 10 years longer,
- 20:35we would have been like the true Nemesis like equal.
- 20:40But now, we are an opportunity where we can combine forces, and
- 20:43solve all these problems way, faster than on our own and
- 20:48someone on the outside. Kind of looking in.
- 20:49When this was happening, it struck me, is how complementary
- 20:53the two organizations were I think at that time, you know,
- 20:56OCTA was kind of known as the workforce.
- 20:58Identity company and off, Sarah was very developer Focus, which
- 21:02wind itself very well to the customer at any side.
- 21:05Yep. And when the news broke, it was
- 21:06like, well, yeah, no duh. But the totally makes sense,
- 21:09like, why not do that? So it was, it was interesting
- 21:12and to t'pol to follow the journey, and I've had
- 21:15conversations with folks on both sides of this point.
- 21:17Kind of helps us kind of put that into context.
- 21:18So, yeah, it's been, it's been interesting even just from
- 21:22outside. I'm sure there's great stories.
- 21:23And inside, we won't get anybody in trouble or try to put in a
- 21:26comfortable spots, but just as a cat as an observer From the
- 21:28outside in space. It was just like, yeah.
- 21:31And like, like I said, no duh. Well, he wasn't, he wasn't
- 21:36unusual acquisition to because, you know, you might think.
- 21:40Oh, well, it's a big company, acquiring a small company, but
- 21:44we were not that small by then. And so, we're not the same
- 21:47people start up, octo was 3,000 people.
- 21:51When the acquisition happened, I don't see, there was a thousand
- 21:53people and so, is it come on? Kind of like, you know, similar
- 21:58Of course, we were like a couple of years behind were not a
- 22:01public company, Revenue was smaller, obviously, but some of
- 22:07the challenges is like how it's a big maneuver, you know.
- 22:10It's not like a small thing with lot of people with a lot of
- 22:14customers and and because we have customers that are were
- 22:20using alt 04 Workforce and doctor had customers using their
- 22:25technology for customer identity.
- 22:28So, It's like these gray areas and you can make it work.
- 22:31You know, you guys are experiencing this, it's
- 22:34software. If you, like put enough effort
- 22:37on it, you can make it do, whatever.
- 22:39It doesn't mean that it's the right technology for The Right,
- 22:42Use case, or the optimized use case.
- 22:45And so, part of what we're going through in this 18 months.
- 22:49It's like, figuring out our strengths, and our capabilities,
- 22:53or where our technology compliments and we can connect
- 22:57the dots. And yes over time we will there
- 23:01will be a journey of of not Reinventing wheels and don't
- 23:06need to be Reinventing. And so like an example that I
- 23:09always use is today, we don't pay Amazon 04 or customer
- 23:14identity and Workforce identity. There's one bill, you know, it's
- 23:18OCTA and that gives us this economies of scale as we consume
- 23:22way more and so we have a much bigger bill with a with Amazon
- 23:27but it's one bill That is more efficient than having two
- 23:30different bills. So just an update on how the
- 23:34Acquisitions going. I mean, is it going as well as
- 23:38you would expect? I mean everything we talked
- 23:39about so far the sound a very positive would and Shiva, you
- 23:44know, question to you as well. How is that acquisition going?
- 23:49Yeah, so I can start, I think the, you know, one of the the
- 23:54things that are going really, really well, honestly is from
- 23:58the product team and the product and Technology strategy that we
- 24:02have, we've sort of kept it intact.
- 24:04Really, we've made no changes to the team or integrated the team.
- 24:08So why is that important or relevant?
- 24:10It really gives us the opportunity to continue to serve
- 24:13the customers that we want to reserve.
- 24:15It gives you a to accelerate some of the things we want to
- 24:18accelerate. And it really allows us to
- 24:21enhance the reach in some of the markets that we wanted to get
- 24:25to. Like one example is we were
- 24:27going to vote, we were gonna build solving, authorization is
- 24:33highly regulated Industries but probably would have taken baby
- 24:37steps to to get there. But now being part of okhta with
- 24:41a global company, no Global sales force, we're kind of
- 24:44accelerated because because those those regulated Industries
- 24:49The customers are OCTA customers today so kind of accelerates
- 24:53some of the market and the product needs that we had to do.
- 24:58And so, so like I think those are those are some really
- 25:02positive things and then the other area that I wanted to also
- 25:05add in gave us this is now, we're in a place where thinking
- 25:08about what are the things we need to interrupt together like
- 25:11what should be working? Well, Across both clouds.
- 25:15And so, I think you will see over the next few years.
- 25:18Some really exciting things that one very simple example is OCTA,
- 25:21has this workflows had used to have this halves, this workflows
- 25:25product. The customer is love and we can
- 25:29easily connect you to the customer identity cloud.
- 25:32And now, customers get the benefit of two products that
- 25:34they, they love using. So so yeah, I've been in the
- 25:39customer, I am space for 20 years.
- 25:43I've always Don't like the authentication side was well
- 25:47solved. I felt like the identity
- 25:49management side of consumer, kind of went back to the
- 25:52customer, to do a lot of custom developed applications.
- 25:55Like how do you want to let people register?
- 25:57If you've got a delegated Administration kind of scenario.
- 26:01Now, the workflows you can let the customer solve that all
- 26:04within a low code no code environment, exactly exist.
- 26:08So I think so, I think there's some there is a lot there
- 26:13including In security and risk signals, obviously.
- 26:16And I, and if you had watched the, the keynote yesterday, we
- 26:20think we have something unique that we can do for SAS Builders,
- 26:23or SAS application, Builders because we kind of, we now
- 26:27represent both sides of the equation.
- 26:29So you can really accelerate a lot of capabilities and
- 26:33standards. And so, we're just, we're just
- 26:36getting started with that. I'm just incredibly excited
- 26:40about what we can do in the future.
- 26:42Yeah, very cool also. Ecology like passkeys and you
- 26:46know, you announce Fastpass here at the conference, seems to me
- 26:51that that's not for customer or workforces for whatever wherever
- 26:55you want to use those things, right?
- 26:56So yes, yeah, I think if you look at like, passkeys, it
- 27:03really should work in any scenario across devices, but
- 27:06there is one difference, which is in a consumer use case you,
- 27:10you know, you really want this ubiquitous access across across
- 27:13all devices, across different browsers in a Workforce
- 27:17scenario, similar. However, I think identity admins
- 27:22or scissors or shears, they mow and I have a little more control
- 27:26and policies overpass key. So I think there is a subtle
- 27:29difference in the in how we implement it, but both both
- 27:33clouds will be supporting it. And again, it really takes one
- 27:37of the surface areas for a tax, which is passwords away, which
- 27:43which is, which is exciting. So, what's next in the customer
- 27:46identity space? I mean you guys have been doing
- 27:49this for a while. What do you see coming up as
- 27:52okay? Pass keys.
- 27:53Are great, what's next? Now we're going to make things
- 27:55easier. Better more secure, right?
- 27:58Everything that goes along with that.
- 28:00Yeah, so so I think the there are were watching a few Trends
- 28:06and I'll just talk about to at one.
- 28:09I'm more excited about, I think it has more legs than the other.
- 28:12But the first one is is, you know, there is this
- 28:16decentralized technologies that are building in.
- 28:18So you hear a lot of noise and and excitement depending on who
- 28:21you ask about web 3. So I think at the very least we
- 28:27want to be a provider that Bridges, the Two Worlds, you
- 28:29know, because I I think we take a position of it's all web to,
- 28:32it's all web or web three. Frankly, the the thing we are
- 28:36here to solve for is, were connecting so many different
- 28:39Technologies and, and products. So it doesn't matter if it's
- 28:43web-one web to web three, we want our stack, our Technologies
- 28:47work across also bridging. Those will be, we're starting to
- 28:51we've already started doing some of this lot of experiments.
- 28:54So you can do like sign in with the theorem if you want it.
- 28:58So that's one. The second one is, I think There
- 29:00is still a bunch of identity data That's essential in
- 29:03physical formats and in silos. So we think that will be like
- 29:08the next wave. You know, think of your driver's
- 29:11license, your passport, your birth certificate insurance
- 29:14cards. There's so much data that still
- 29:16in a physical format for a good reason.
- 29:18By the way, if we can bring that online and and use verifiable
- 29:24credentials. Now that we all have devices
- 29:26with Biometrics, I think that would be be a really amazing and
- 29:31frankly removes friction from our daily lives.
- 29:34Imagine not having to remove your insurance card every time
- 29:37you go to the doctor. Yeah I'm noticing some of that
- 29:41Improvement coming in in small waves.
- 29:44You know. I think example of it.
- 29:45I've most recently had is the TSA going in to get through an
- 29:48airport. Now, you don't actually have to
- 29:50show your badge. I mean, your, your your ticket,
- 29:54they're just looking at your ID and they've actually last summer
- 29:56when to through TSA, I didn't you have to show my ID.
- 30:00You had a camera set up and did a biometric of my face.
- 30:03Now, I had to approve that from a privacy standpoint, yes, but
- 30:07they were able to take my my facial Biometrics and map that
- 30:12back that I had to take it for that day.
- 30:14And they let me write through, I think it's very smartly, quite
- 30:16clear, is doing, for example, and sometimes up for that, that
- 30:19idea of a digital verified credential or identity is a big
- 30:22part. I think, I believe of the
- 30:24future. What I'm concerned about is the
- 30:29the platform Is playing along with that, you've got Android,
- 30:33you've got Apple historically, they don't really work well
- 30:37together and trying to come up with something that works ends
- 30:40up having half measures on one or the other.
- 30:43So I'm you know, I'm excited about sort of the collaboration
- 30:45that's going on Fido for example, where everyone's on
- 30:47board correct. Love to see a similar kind of
- 30:50concept where you know I'm a first class citizen if I have a
- 30:54iPhone because I have, you know, X capability versus an Android
- 30:58phone, which in the world. Far more than Apple users, come
- 31:02down for that. And I think is that something
- 31:04that concerns you as well? Or am I thinking about it?
- 31:06Will happen. No, we it's less of a concern.
- 31:11I think this is exactly why I act exists actually, because we
- 31:16actually don't care what platform or stack your on.
- 31:20We want to build a neutral and independent, a cloud that
- 31:25essentially Works across all platforms and so you bring up a
- 31:28very good point, okay? 84, all these Innovations are on
- 31:31the iPhone. It works.
- 31:32Well, if you're in the iPhone or apple ecosystem, what happens if
- 31:37somebody in your family member is on Android?
- 31:39And now they feel left out. So we want to make sure our
- 31:42technology Works across platforms.
- 31:44And I think that's exactly the reason why why OCTA is the
- 31:48company to go solve a problem like this.
- 31:50Because we care about all of these scenarios and we're not
- 31:54preferential to one platform or another and we recognize that
- 31:59these platforms Their own reasons to do, whatever they're
- 32:02doing, which is fine, whatever choices they make.
- 32:07And, you know, we're big proponents of Standards bodies
- 32:10where we can advance for the entire industry and they'll be
- 32:13cases where, if it's not moving as fast.
- 32:15Well, we will go build some initial standards and and, and
- 32:19and try to get adoption. So I think so.
- 32:24So I think our technology actually becomes even more
- 32:26relevant and even more powerful in a world where you have so
- 32:30much. Each platform fragmentation.
- 32:32We see this in our work lives, by the way, every day.
- 32:35And so, when this shifts the consumer, same thing, will we
- 32:40will try to solve it across platforms.
- 32:42So I'm going to, we're going to wrap, start to wrap things up
- 32:45because Magic Johnson is about to go on stage and I think we
- 32:47all want to go see. We all want to see that
- 32:49Mackenzie in the corner. She's a silent participant here.
- 32:51She's got a thumb like Hirsch and I think yeah.
- 32:53But we're going to end on a lighter note.
- 32:54And you know the I'll pose this question to shift first and
- 32:57we'll kind of go around the room that way if you It have any
- 33:02person? Living living person for dinner.
- 33:05Who would it be? Yeah.
- 33:07So I'm a big Manchester United fan, which is an English
- 33:11football and so sore. Eyes Alex Ferguson, who was a
- 33:14coach for about 20, 24 years there, you know, I became a fan
- 33:22since since he was a coach and so it would I would just love to
- 33:25have a evening with him. I think there's a ton I could
- 33:28learn from the years that He spent coaching these amazing
- 33:32players and one, you know, 19 different trophies.
- 33:36Is there a my first question that you would want to ask.
- 33:39I'm just like it's like how do you manage all these egos?
- 33:44Yeah you had me all about yourself.
- 33:47Yeah. Well, you know in the 10 years
- 33:50that we've been building or zero and now in my role here at OCTA,
- 33:55I found another passion. You know, of Mines.
- 33:58I'm an engineer, of course, I loved it.
- 34:00Reggie and all of that stuff, but eventually I learned that my
- 34:04product in building the company was actually building teams as
- 34:07well. So very similar to what she was.
- 34:10Describing actually, not not too long ago.
- 34:13I read a biography of world leader that I admired a lot and
- 34:20I liked her being in a very difficult role and I could see
- 34:25with all, of course, the differences in scale and
- 34:27complexity. I could see a lot of Rarities of
- 34:30that and became a geek of leadership and and guiding
- 34:35people into greatness. And so he's Angela Merkel.
- 34:40I think she's a world-class leader and humble, and, you
- 34:45know, probably no joke, leading, one of the biggest economies in
- 34:50the world in a complicated world.
- 34:51And so I would love to have dinner with her.
- 34:55Yeah. No kidding.
- 34:55It was a very stable environment with firm charge Jim.
- 34:59How about yourself who you going to have over to get an answer,
- 35:01kind of like shivs. So it's a professional athlete
- 35:03and I thought about it from the standpoint of somebody who I
- 35:08could learn from right, somebody who I'm kind of Awestruck by but
- 35:11also somebody I could potentially influence and I
- 35:14chose Aaron judge from the New York Yankees.
- 35:16I'm big, New York Yankees fan. The guy had a phenomenal season
- 35:20and it was his quote, unquote walk here, which means that he's
- 35:25now a free agent and can sign with any team for as much money
- 35:28as they're willing to offer. But I'd like to try to influence
- 35:32them to do is stay with the New York Yankees as long as they're
- 35:35going to give him the money. So yeah, that's that's my
- 35:38answer. All right.
- 35:39Well, you guys Good answers. My name is extremely specific.
- 35:43I want to have dinner with George r.r., Martin author of
- 35:46Game of Thrones and really asking about season 8.
- 35:50Because I know that I look, I love all things Game of Thrones,
- 35:53I thought it was. I'll I enjoyed it for what it
- 35:55was to me. The series ended.
- 35:59When Aria kills the night king. Sorry spoiler.
- 36:01Right? It's probably for throughout
- 36:03their and the next couple of episodes, were sort of very
- 36:06quickly, trying to tie it up and I want to know, sort of what was
- 36:09the real. Finding here.
- 36:10Like, what is he thinking about? Because he is still writing the
- 36:12book years later. Yeah, we haven't seen it.
- 36:14So I'm curious just from a I want to close the loop on that
- 36:17one. So you guys give good answers?
- 36:19I got the stupid answer but that's what I want to have.
- 36:21No no I think that's good answer to and you know it's probably
- 36:24like HBO said. All right we need to wrap this
- 36:26thing up morsi's this it. Yeah absolutely speaking to wrap
- 36:30things up, let's go ahead and do that now.
- 36:32Thank you guys so much for being part of this.
- 36:34I know you guys are super busy, you have presenting and you got
- 36:37ahold of a lot of Demands on our time.
- 36:38So we definitely appreciate. Taking this step for us.
- 36:40And shout out to Mackenzie sitting across here for helping
- 36:42coordinate everything. And so the entire octave team,
- 36:45right, being able to help us out and support us to this, as well
- 36:47as our SM, we are going to go ahead and leave it.
- 36:50Go talk to Magic Johnson, you can find us on the web.
- 36:53I'd any of the center.com or on Twitter at idea.
- 36:55See podcast and thanks everyone for listening and we'll talk
- 36:58with you all in the next one. Thanks for listening to the
- 37:03identity at the center podcast. If you like what you heard,
- 37:06don't forget to subscribe and visit us on the web and
- 37:09identity. The epicenter.com.