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Vitesse Becomes Trek Bicycle Normal | Peoria News
After 50 years, Vitesse — the beloved bike shop run by Normal Mayor Chris Koos — has officially become Trek Bicycle Normal, marking the quiet but meaningful passing of the torch to a younger entrepreneur already building a tech retail empire across the Midwest. The new owners are keeping everything exactly the same — same products, same service — ensuring the community’s cycling legacy continues seamlessly. Koos, while感慨 waking up to a shop he no longer needs to manage, feels confident and proud knowing it’s in capable hands. Trek Bicycle Normal now operates six days a week, with hours from…
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