Latest / More Than Before / The Secret To Giving & Getting
Transcript
- 0:00Coming up on more than before. The highest thing you could do
- 0:03with your life is to make it so that every moment that passes
- 0:07before you is better off. Because it did.
- 0:17Hey everyone, welcome back. What if true success wasn't
- 0:22about how much you get, but how much you give?
- 0:24My guest today has spent more than three decades proving that
- 0:28principle to leaders, entrepreneurs all around the
- 0:32world. He's the co-author of the
- 0:33international bestseller The Go Giver, the book that has sold
- 0:36over 1,000,000 copies in 30 different languages and has
- 0:40transformed the way that people think about business influence
- 0:44and success. Beyond the stage and the page,
- 0:46though, he is a champion of free enterprise, a passionate
- 0:50advocate for generosity, and he's also an animal rescuer at
- 0:54heart. Bob Berg, welcome to the show.
- 0:57It's an honor, my friend. Hey.
- 0:58Nathan, thanks for having me. The honor is mine.
- 1:00You grew up in Natick, MA, correct?
- 1:04Yeah. What was what was Bob like as a
- 1:07child? Like who's who was Bob like?
- 1:09I I love kind of some of the trends where you have three
- 1:12different kids and the first kid says I'm the first born and they
- 1:16say how they're, they're parents love them so much and you go do
- 1:19that. I'm the middle child.
- 1:21And then it cuts to the third child.
- 1:23The middle child sometimes gets lost in the mix.
- 1:27What were what were family dynamics for you like growing
- 1:30up? Well, I was a middle, middle
- 1:32child, but I, yeah, I had great parents.
- 1:35So I, I was very, very blessed. I mean, I, I don't think you get
- 1:38more of a head start than having two parents who are loving and
- 1:41caring and who love each other. And and so, yeah, that was that
- 1:45was very helpful. Did you find yourself outdoors a
- 1:48lot? Were you more of a a book kind
- 1:50of guy? Like, what were you I I believe
- 1:52you weren't the greatest of students growing up.
- 1:54No, no. But that's an understatement.
- 1:58You were very kind in saying not the greatest students.
- 2:00You know, I graduated high school, you know, with, let's
- 2:03put it this way. When I graduated high school, at
- 2:06the high school graduation ceremony, as I was walking off,
- 2:10I saw the the, the guidance, the school guidance counselor.
- 2:13And he said to me, Berg, I can't believe I'm actually seeing you
- 2:16here today. And here's a he was a nice guy.
- 2:20You know, this isn't one of those stories where you get the,
- 2:22you know, the horrible person who's putting it.
- 2:24No, he was he was right. I mean, he probably could have
- 2:26said it in a a different way, but no, I, I have no probably.
- 2:30He was a wonderful guy. I was just as surprised as he
- 2:33was. And then I got into a State
- 2:36College on, on academic probation.
- 2:38And I'm pretty sure if such a thing exists, that I graduated
- 2:42on academic probation. So my schooling, if you will,
- 2:47didn't happen until I got into sales when I realized I had no
- 2:52idea what to do. So I, I, after floundering for,
- 2:56you know, a few months, I, I went to a bookstore.
- 2:59Now this is 40 years ago, so, so just for context, back then you
- 3:04know, unless you knew about things like personal development
- 3:07and sales to you just didn't know it wasn't as prevalent as
- 3:11it is today. Amazon didn't exist at that
- 3:13time. So it's not, no, it's not like
- 3:15you went and you ordered and, and books weren't as plentiful
- 3:19back then either. So the, the fact of, you know,
- 3:22leisure reading like what many people do today, like the
- 3:25library, the beautiful library that you have behind you, that
- 3:29would not be something that would be common in most
- 3:31households at all at, well, really any household back then.
- 3:35No, now fortunately my dad was a, a reader.
- 3:38He he was pretty much self educated, if you will.
- 3:42I mean, he was reading all the time.
- 3:43Now back then I, when I was a kid, I read book on books on
- 3:46sports and things, but that was all that interested me, you
- 3:49know, and so I did a lot of reading on, you know, that was
- 3:53pleasurable sports and and everything.
- 3:55I was like a walking encyclopedia of sports, but my,
- 4:00my love for reading and, and personal development and sales
- 4:03and all those things didn't really start until I got into,
- 4:06into sales. But dad set a great example as
- 4:08far as the reading goes. Like I, I intuitively just from
- 4:11watching them, knew it was a good thing and that he was
- 4:14learning and he was always growing despite not having, you
- 4:18know, an education after high school.
- 4:20So. Was your?
- 4:22Was your? Was your Pennsylvania?
- 4:24So he was working class. What?
- 4:26What occupation was he in? Well, he actually, he grew up,
- 4:29you know, he grew up in like a, a real that Americana type of
- 4:34inner city tenement slum, you know, type of thing, and the old
- 4:37ethnic neighborhoods and all those things.
- 4:39And he actually, and again, he'll, he'll credit my mom for
- 4:42being that person who was with him the whole way and believed
- 4:44in him. But he had a very good
- 4:46entrepreneurial career. And and so, so I mean, I grew up
- 4:52watching, you know, watching him work really hard, but also
- 4:56always having time for the family that most, some of my
- 4:58greatest memories are before school, before I left for
- 5:02school, he would, my best friend would come over and he'd, you
- 5:07know, we'd play ball in, in the house where we'd do a thing
- 5:10where the ball would throw this way and that way.
- 5:13And it was, you know what I'm saying?
- 5:14And he was always hitting, you know, the fly balls out to me.
- 5:16And so we're very sports oriented family.
- 5:19And and so, so yeah, I got to kind of the best of both worlds
- 5:24in in that case. So you were, so you were a huge
- 5:28sports fan. Was was that kind of your dream
- 5:30as a child? I always, I always loved to to
- 5:32hear what the dream of kids were like, adults were like, what was
- 5:37it? Was it like play for the, you
- 5:39know, the, the I'm trying to think of, I almost said the
- 5:43Yankees and I feel like that's a curse word.
- 5:48Easy for me. I mean, growing up a Natick, it
- 5:50was like, you know, I wanted to play third base for the Boston
- 5:53Red Sox when I grew up. And I could have, by the way,
- 5:56except for I lacked just one thing, any semblance of talent.
- 6:00But other than that, then I could have been just the, you
- 6:02know, boom. But yeah, and I wasn't, wasn't
- 6:05nearly good enough. Very average.
- 6:08So and I you know, what I love about your story is you, you are
- 6:12a a passionate learner like you look at the books behind you.
- 6:16I would I would make a wager that you have read every single
- 6:19book on the shelf. None of those are none of the
- 6:22books behind Bob are books that are there for display.
- 6:25Those are books of wisdom and knowledge that that you have
- 6:29pulled from. But like you said, you weren't a
- 6:32good student. I wasn't a good student either.
- 6:34In fact, I remember my geography teacher when I graduated, he
- 6:40looked at me, he said, I don't know how you passed.
- 6:45You're, you're a good kid. But man, I, I hope you can find
- 6:50something. It's like, wow, not the most
- 6:53encouraging. And my chemistry teacher was the
- 6:55one that said, you know, Nathan, I don't really remember much
- 6:59about you, so you must be OK. Yeah, I don't think how to win
- 7:05friends and influence people at that, you know, at that.
- 7:07No, they they definitely didn't. But what's interesting about
- 7:10your story and what I love this is because of entrepreneurship,
- 7:14you, you started to read in fact, the really the
- 7:18understanding of why it why you need an education, why learning
- 7:23why you're learning an actual piece of content is really
- 7:27important to actually learning that content.
- 7:31When did you, when did you discover that as a lesson that
- 7:36wow, if, if I want to have more in my life, then these are the
- 7:41things that I desire. And these are the, you know, the
- 7:44books are the things that I can get this information from.
- 7:46When did you discover that and when did you discover how to
- 7:50apply it? Because we live in a, we live in
- 7:52a culture right now where information is so readily
- 7:54available that many people have forgotten how to even apply it.
- 7:58All we do is listen to audio books on tape.
- 8:01All we do is we, you know, scroll through our Kindles or
- 8:04our iPads reading a book. And the majority, vast majority
- 8:08of people that read today that I meet, they're not applying it.
- 8:12So when did you learn the love of of reading and information,
- 8:17and when did you learn how to apply it?
- 8:21Yeah. And what you refer to, my friend
- 8:23Kim Angele calls shelf help instead of self help because so
- 8:27many we get and they put it on the shelf, right.
- 8:29And an application is so very important.
- 8:32So mine was when I went to that bookstore and I saw two books on
- 8:38the shelf, Nathan, two books that would have a profound
- 8:42impact on my life. 1 was by Tom Hopkins was called How to win,
- 8:47it was called How to Master the Art of Selling.
- 8:49The other was by Zig Ziglar. Now those two, as you know, are
- 8:53two of the legends in the, the sale space.
- 8:56And what happened was I, I always like to say I, I took
- 8:59those books home and I never read them.
- 9:01I devoured them. OK.
- 9:03And so every night after work, I was reading, highlighting,
- 9:07underlining, turning page, you know, putting a little sticky
- 9:10note. I don't even have sticky notes
- 9:11back then. Probably not, but I probably put
- 9:14some paper in there. But and, and practicing and
- 9:18drilling and rehearsing and, you know, everything right?
- 9:22Within about 3 weeks, my sales took off.
- 9:27Now here's the thing. There was at that point still no
- 9:30significant difference in Bob Berg now from Bob Berg 3 weeks
- 9:34ago, but I now had a methodology system, if you will.
- 9:40I define a system and this is just my definition, doesn't mean
- 9:42it's right or wrong, but it, it's mine.
- 9:44And and then that is to say that that a system is simply the
- 9:48process of predictably achieving a goal based on a logical and
- 9:55specific set of how to principles, the key being
- 9:58predictability. If it's been proven that by
- 10:01doing A you'll get the desired results of B, then you know all
- 10:05you need to do is A and continue to do A and you'll get the
- 10:08desired results of B, right? So that was a biggie for me.
- 10:12It said, OK, I don't have to know how to do something.
- 10:17I can learn how to do something because there's people who have
- 10:20done it and they've put it, they've put it down.
- 10:22So now, you know now. But it oh, but here's the the
- 10:26the best part that within these books and I started getting back
- 10:30then it was cassette tape albums, right.
- 10:32And yeah. Cassette, not cassette or I
- 10:36heard, I heard a new generation trying to pronounce cassette and
- 10:40actually they called it VHS, which my heart my my heart hurt.
- 10:46Yeah, and and that was before VHS, all right, You know, and
- 10:51so. After eight track though.
- 10:53It was after it was the next step after 8 track exactly.
- 10:57And so and so I started learning from from these that it wasn't
- 11:04just the how to element, as important as that is, but it's
- 11:07it's the personal growth, the personal development.
- 11:11I don't even use the word the term self help.
- 11:13I use personal development. That's just my preferred.
- 11:16And so now I start getting all these books how to infringe and
- 11:20influence people think and grow rich.
- 11:22The magic of thinking big psycho cybernetics, the richest man in
- 11:25Babylon, the greatest salesman, not for the the how to's as much
- 11:31as the the personal group and what I quickly and they're both
- 11:35good. I mean, it's not one or the
- 11:36other. It's an and and so and, and So
- 11:40what I started to, to really understand is that success
- 11:44ultimately is an inside job. It manifests outwardly, of
- 11:48course, but it, it, it begins in here in the head and works its
- 11:53way into the heart. And once we have that
- 11:57combination of the, the personal development as well as the skill
- 12:01sets, now we're in a position where we've created that context
- 12:05for for our success. And I love that because I love
- 12:09that you say that you you don't talk about self help.
- 12:13It's personal development. Because there's, I don't think
- 12:15there is such thing as the self help because it's kind of like
- 12:19the self aware person. There's no such thing as a self
- 12:21aware person. There's a person that has become
- 12:24aware because of someone in their environment or something
- 12:27in their environment that has informed them that something
- 12:29needs to change. Right, exactly.
- 12:32But one of the things I really love about your story is you,
- 12:35your parents truly did set you up for success.
- 12:39Like your, your dad, Mike, He, he truly did show you what it
- 12:45means to be a godly man, but a man of discipline, discipline,
- 12:50but also a man of learning too, based out the fact of his
- 12:54reading, based out the fact that he had a hard work ethic, but,
- 12:58but also he instilled values Continue.
- 13:03I'm curious, what were some of those huge values that you learn
- 13:06from your dad that you still get glimpses of today as you're
- 13:10going throughout your interactions, you know,
- 13:13mentoring people, pouring into people's lives.
- 13:16What are some of those lessons that still kind of pour through
- 13:19you today? That you, that you go back and
- 13:20you go. You know the reason?
- 13:22The reason I think this way is because my dad poured this
- 13:24foundation for me many, many years ago.
- 13:26Yeah. Thank you for the kind words and
- 13:29that's a a great question. So dad was the greatest I've
- 13:35ever seen when it came to people skills.
- 13:38OK. And with him it was, you know,
- 13:41I'm, I'm one of these people. I very rarely will say anything
- 13:43is natural. I mean, I don't believe there
- 13:45are natural born sales people. No, we learn how.
- 13:48I don't believe there are natural scientists or
- 13:50mathematicians or athletes. You can have a proclivity
- 13:53towards something you know you can have, but it's got to be
- 13:55developed. But I'll just tell you, Dad was
- 13:58just one of these people. He was blessed.
- 13:59He had this natural gift with people and he genuinely loved
- 14:05and cared about people. And so so with him, what I
- 14:09naturally saw was he had this amazing ability to what I call
- 14:14make people feel genuinely good about themselves.
- 14:19He just brought out the best in people.
- 14:21And again, it did not matter who that person was or what their
- 14:25station was in life. It had nothing to I'm sorry, had
- 14:28nothing to do with with that. It it was the same conversation
- 14:32regardless of who he was speaking with.
- 14:34And but it was always when I said the same conversation, I
- 14:37mean in an intent, but it was always specific toward that
- 14:40person. And he asked about people, about
- 14:43their families, about their, you know, about their hobbies, about
- 14:47he, he got by the second time someone met my dad, they already
- 14:50loved him, you know, So and again, with him, it was natural.
- 14:54With me, it was not. I did not have this natural love
- 14:57for people. I did not have this, this gift
- 15:00that. But I got to watch him and I got
- 15:03see what he did. And as I got older and started,
- 15:07you know, experiencing different things in the world and kind of
- 15:10seeing what worked and what didn't, what felt made me feel
- 15:14good about myself and what didn't, what were congruent with
- 15:17the values I learned from my parents and what was not, it
- 15:21became very easy to go a certain direction.
- 15:25You know, that was that that was productive.
- 15:28And, and if I'm not mistaken, you're also an introvert, right?
- 15:32Because a lot of people who you know, I think it's funny because
- 15:35as soon as you write a book, as soon as you're in front of a
- 15:38bunch of people, you're speaking.
- 15:39You've spoke to 1000 upon thousands of people before.
- 15:43And people see you on stage and they go, oh, look, he's
- 15:46outgoing. Like he speaks really well.
- 15:48Like you said, it's a, it's a muscle.
- 15:49It's something that you've developed over the course of
- 15:52time. Was your father an introvert or
- 15:55was he an extrovert? Hard to say.
- 15:59I, I would say he was probably a lot more extroverted than I am,
- 16:04but but I, I remember my folks, you know, I mean, they had
- 16:08their, their group of friends and they'd see their front, but
- 16:10they, it's not like they went out a whole lot.
- 16:13I mean, it was sort of a home environment where they were
- 16:15home. It seemed like most of the time
- 16:17when, you know, when they weren't working.
- 16:20But I, yeah, I would say, I would say maybe more than him
- 16:25being more extroverted, although I think he he probably was.
- 16:28I think he just had much more of a natural love for people than I
- 16:31have because I I don't have that had to be cultivated in in me.
- 16:37And, and he also I, I, I feel like he taught you the value of
- 16:41being consistent, consistent in who you're created to be.
- 16:46You know, I recall a time that you've talked about before about
- 16:51your dad of of, you know, you guys were having your carpets
- 16:54replaced and you know, he had an interaction with the, the
- 16:58foreman, the the boss of the site who was speaking illy about
- 17:02your mom. Not, no, not like.
- 17:05Not about my mom, but about not about no, he was saying about
- 17:08how women will you know. So in other words, we're.
- 17:11Having all the spend all the money and yeah.
- 17:14Yeah, so he was just talking generically.
- 17:16He was just one of these guys who, you know, when men bonded
- 17:18and got together, they tell, you know, because it was a the whole
- 17:21carpet being replaced. And he said to to dad, you know,
- 17:24something like, oh, this is a big job.
- 17:26Women will really spend our money, you know, won't they?
- 17:28Or something like that. And, you know, I know he
- 17:31expected my dad to kind of yeah, you know, but, you know, there
- 17:35was no way my dad was was going down that road.
- 17:37And but my dad would never put someone down while doing it.
- 17:40So he very and this is just was such my dad's style.
- 17:42He said, well, you know, when they're the greatest thing that
- 17:45ever happened to you and the reason why you're able to afford
- 17:48something like this, you're just you're happy to to do whatever
- 17:51you can to make them happy. And the guy was like, yeah, OK,
- 17:55But you know, yeah, the wheel she's trying to like again.
- 17:58Yeah, But, you know, they'll really kind of play off that,
- 18:01right, You know, and again, my dad just just, well, you know,
- 18:05when they were, you know, above others, you know, nothing I
- 18:07wouldn't do to make real, but I'm gonna.
- 18:09Dad wasn't putting the guy down, but he was not dying into that
- 18:14premise. And finally, it's like the guy,
- 18:16you know? Yeah, you know, the guy gave up
- 18:18and and, you know, I'm, I'm around the corner.
- 18:20I'm like 10 years old or 12, whatever.
- 18:22I was and, and I'm watching it and I'm thinking, you know, even
- 18:26at that age, I'm thinking, you know, first that was really cool
- 18:28with my dad, OK, to just not give it, you know, it would have
- 18:32been very easy to say, yeah, yeah, you know, but no, there's
- 18:35no way that would ever happen. But I also wondered, I wonder if
- 18:38this guy will talk differently about his wife now after seeing
- 18:42that great example. Now, who knows?
- 18:44Probably not. Maybe so who knows?
- 18:46But. But that was my dad, you know,
- 18:50and that's how and that's how he handled himself with people.
- 18:54He didn't put others down, but he taught through example and
- 18:56always with tact and kindness. I think that's what's amazing is
- 19:01that he marked your life in that way, like through observation,
- 19:04you, you observe that and you've continued that on throughout
- 19:08your entire life. You know, I, I find it really
- 19:11interesting in terms of sales because a lot of people, you
- 19:14know, when it comes to sales that go, I don't want to push
- 19:16things on people and I don't want to, you know, I feel, I
- 19:19feel salesy that, you know, that they think of like the, the, the
- 19:23car salesman piece rather than from the ideology and, and the
- 19:27thinking of I have something that is going to make someone's
- 19:30life better. And if I could, if I could put
- 19:33this in their hands that their life will be better, wouldn't
- 19:36you want to do that? And it's interesting because I
- 19:40feel like that's a lot of what you've done.
- 19:42And I, I feel like that's also a cultural thing too, because I
- 19:46don't, I don't feel like I meet a lot of people with that
- 19:49background. I'm curious.
- 19:52We all have different things in life that mark us in terms of,
- 19:57of good ways, but there's also some things that we struggle
- 20:01with. And I love that you've talked
- 20:02about this before, but I'd love for you to talk maybe a little
- 20:05bit more about you. Not necessarily overcoming, but
- 20:10truly persevering with OCD. And, and by the way, if you're
- 20:16listening right now, there is a difference between OCD and OCP.
- 20:21They're 2 completely different things.
- 20:22And when Bob talks about OCD, it is truly something that I think
- 20:28the majority of people don't really understand.
- 20:30It's one of those terms that people throw out and like, Oh
- 20:33yeah, I've got OCD, I've got ADD.
- 20:36I'm OCD about keeping my house cleaner.
- 20:38I'm so OCD about my debt. Yeah.
- 20:40And it's that it's not a correct use of the word, but it's it's
- 20:44sort of in the culture. How, how has that been kind of a
- 20:50mark on your life? I think of a lot of like
- 20:54biblical examples come to mind of, of people have prayed for
- 20:57healing. God just says, no, you're going
- 20:59to, you're going to, you're going to hold this, this is
- 21:01something that I want you to hold through your life.
- 21:03What has that done for you? I know it, it, it's something
- 21:07that you, it's a, it's a burden you carry, right?
- 21:11What it what have you been able to take from having that and how
- 21:16have you been able to find relief and to move forward
- 21:19'cause I, I know friends that actually have OCD and it's, it's
- 21:23horrible. Yeah, it's, it's, it is tough
- 21:27it, it really is. It's nothing I would wish upon
- 21:30anyone and even trying to explain what it is to people,
- 21:34the it's hard for people to understand if they don't have
- 21:37it. OK.
- 21:38And I don't want them to have it and I don't want them to
- 21:40understand. If that's the case, I'd rather
- 21:42them not have it than to understand.
- 21:45But yeah, it's a burden. Then you get to say, and this is
- 21:48one, one thing that I, I so grateful that my dad instilled
- 21:52in me. And of course we've all heard
- 21:55this before, of course, but but it's a everything God does is
- 21:58for a reason. And I think that I heard that
- 22:02from my dad so often that it's what kept me going, you know
- 22:10what I'm saying? Well, if there's a reason for
- 22:13it, and as he would say, we don't understand necessarily
- 22:16understand the reason, you know, we're human beings.
- 22:18We don't understand God's reasoning, his will and why you
- 22:22know, And but that kept me kind of kept me sane because I said
- 22:28as long as there's a purpose for it, even if I don't quite know
- 22:31what it is, then at least I I can deal with that.
- 22:36OK, which again, didn't necessarily make me feel bad.
- 22:38Didn't really the OCD, but at least it it I I felt there was
- 22:43some reason. Now I would and I've often said
- 22:47that you one doesn't succeed because of OCD.
- 22:51One succeeds despite OCDA lot of people at OCD is a superpower.
- 22:55No, it is not a superpower. It is not OK.
- 22:58That's where there's a difference between OCD and OCP,
- 23:02obsessive compulsive personality, that that can
- 23:05sometimes be a superpower when using it, but it's a whole
- 23:08different thing. But if there's one thing and so.
- 23:11OK, so why did God have me have OCD?
- 23:14Well, first, I don't know. But if I was going to guess, I
- 23:19would say because through having OCDI have a really, really high
- 23:26sense of empathy for others. I can sort of feel people's
- 23:31pain, their emotional pain, even if I don't know what their pain
- 23:35is, I can still relate to it and I can still communicate just
- 23:39because of this that I relate to it.
- 23:41And I think it has probably helped me to help a lot of
- 23:45people. So maybe that was the purpose.
- 23:48Again, I don't know, but I'm guess would be if there was, if
- 23:51there's some earthly purpose for it, then it would.
- 23:54It would probably be for that that it's allowed me to add
- 23:57value to people's lives in a way that I probably wouldn't have
- 24:00been able to if I didn't have OCD.
- 24:02You know, I, I love that you say that because a lot of people
- 24:05they, they, they do try to flip the, the negative things about
- 24:10personality of kind of like what we carry.
- 24:13Oh, it's a good thing for you. Like it's, it's helped develop
- 24:15you and it's like, yes, it has, but it's still nothing that you
- 24:19would even wish on, you know, your worst enemies.
- 24:22I am curious, you know, you, you talk about empathy and you don't
- 24:25just have empathy for people, but you have a huge heart
- 24:30towards animals, which I mentioned earlier.
- 24:33Did you always have that empathy and, and kind of heart for
- 24:36animals? Like, did you have a dog growing
- 24:38up or where? Where did that love for animals
- 24:40come from? Yeah, well, we had lots of dogs.
- 24:43We, we were a dog family. And, and so I it, it wasn't
- 24:48that, it was, it wasn't not liking cats, it was just, we
- 24:52happened to have dogs, you know, one of one of those things, but
- 24:55Oh yeah, we always loved all animals.
- 24:57So, you know, and so about right now, I have a cat.
- 25:01So, you know, and, and it's part of a rescue organization.
- 25:05I've had fostered cats for years.
- 25:08And then this last one, he had biting issues from a past, you
- 25:14know, home that he was in and where he grew up and so wasn't
- 25:19able to find anybody who could take him because of his biting
- 25:22issues. So he's with me, which is great
- 25:24now cuz I, but so I can't have any, I can't foster any others
- 25:29right now. So I have a cat, you know,
- 25:32whatever. But, but no, we're, we loved all
- 25:36animals. My family was an animal family,
- 25:38but a dog family in terms of we had dogs all the time.
- 25:41So I, I was always very comfortable with, with animals
- 25:44and we had everything from, you know, Great Danes, Doberman
- 25:47Pinschers to Chihuahuas. I mean, it was, you know, always
- 25:50had had dogs. So yeah, I just, I love animals.
- 25:54They are innocent creatures, you know, they, they don't do
- 25:58anything to anybody. They don't deserve the abuse
- 26:01they take from so many humans and which I think it's a shame.
- 26:06So I'll always, I'll always fight and stand up for animals.
- 26:11Absolutely love that. We've talked a little bit about
- 26:13some of your mentors, people who have poured into your life over
- 26:19the years. You.
- 26:20There's one person that I'm curious about because there's a
- 26:23lot of aspects about this person, this historical figure.
- 26:27And I'm curious what are what are the most impactful parts of
- 26:31his story? And that is Yahshua Ben Noon
- 26:38Joshua in the Bible. What?
- 26:40What specifically about his story inspires you?
- 26:44His loyalty that was in one word, that is just why I love
- 26:50him so much. Just his his loyalty, his
- 26:53loyalty to Moshe, to Moses and who was his mentor and to God
- 27:00and to the people he was, he then LED so.
- 27:04Bob, I've loved having you on the program.
- 27:06I have one more question for you before we end, but for all of
- 27:10you listening, and I really do want to encourage you.
- 27:12If you want to dive deeper into Bob Berg's world, I want to
- 27:16encourage you to do that. His world of generosity and
- 27:18influence. Make sure to sign up for his
- 27:20direct impact e-mail. You can go and find that on the
- 27:23website, on his website, which will be in the show notes here.
- 27:27If you want ongoing insight straight from him, it's a great
- 27:30resource to have. And on top of that, if you
- 27:32haven't, go check out the go giver.
- 27:34It truly is a game changer that will truly transform the way
- 27:38that you think about success and giving Bob, a lot of people that
- 27:43I've had on the show, I love to ask this question of more than
- 27:46before. What does it mean to be more
- 27:49than before? But not only does it, you know,
- 27:51for you, what does it mean to be more than before, but what does
- 27:53it also mean to encourage other people to take a step today?
- 27:58Because that is something that is really key about your story.
- 28:01A lot of entrepreneurs or is they want to do something and
- 28:04they learn nowadays, but they don't actually apply.
- 28:08For you, what does it mean to be more than before and what would
- 28:12it look like? Or how would you encourage
- 28:14someone listening today to take that next step in their journey
- 28:17of personal development? OK, so I, I love those, those
- 28:21questions. And 1st, if I may just really
- 28:24quickly before I answer, I want to make sure that I, I thank
- 28:28John David Mann, who's the co-author of the go giver series
- 28:31because that guy, I'm telling you, none of this would have
- 28:35happened. You know, I'm a how to step one,
- 28:36Step 2, step three, I'm actually fairly boring.
- 28:39John is a wonderful, magnificent storyteller as well as a great
- 28:43entrepreneur himself. And so I just want to make sure
- 28:45I don't leave him out, you know, when we're talking about so, you
- 28:50know, as far as being more than to me, it it's sort of a main
- 28:56purpose of life growth to be more than I mean, what are we?
- 29:00What are we really here for? And I and so one of my favorite
- 29:04books is by Michael a singer. He he's best known probably for
- 29:09the untethered soul. And he also wrote great book,
- 29:12the The Surrender Experiment, but his third book, which is
- 29:17called Living Untethered, which to me is an absolute goldmine
- 29:22for being able to understand ourselves, understand the world
- 29:25around us, for having happiness and Peace of Mind.
- 29:27It's absolutely beautiful. And here's what he wrote.
- 29:30And I have this actually up on my computer.
- 29:32So if you see me looking up, it's, it's because I'm reading
- 29:34it from that. OK.
- 29:36And here's what he wrote. The highest thing you could do
- 29:39with your life is to make it so that every moment that passes
- 29:43before you is better off because it did.
- 29:47That's the highest definition of the purpose of life, that every
- 29:51single moment, every person, every moment that happens to
- 29:55unfold in front of you is better off because it passed by you.
- 29:59It was raised a little. I love that because to me, the
- 30:05purpose of life is to add value to life, you know, to make God's
- 30:09world a little bit better than it was beforehand.
- 30:13You know, being Jewish, we have a, a philosophy called Tikan
- 30:19Alum, which means to repair the world.
- 30:22And, and what it really means is exactly that to do our best to
- 30:27make the world, make God's world a little bit better then, you
- 30:32know, before we came. And I, I think if we do that,
- 30:36then we're successful. OK, now you know, you said.
- 30:38So how do you, you know, share with someone to apply the
- 30:42information? You know, I think what you do is
- 30:45you just, you just take action and you do what you can.
- 30:49And instead of trying to do something giant, you build on
- 30:52your small successes. And, and I think that's what's
- 30:57key. And you know, sure, there's a
- 30:59time and place for for going outside your comfort zone.
- 31:02We hear all the things about that growth comes in.
- 31:05But you know what's also good to take a small step and expand
- 31:08your already existing comfort zone, right?
- 31:12So the fact comfort zone's a little bigger and you have the
- 31:14confidence from a small success to now go a step further and
- 31:18another step further. And that's so by all means,
- 31:20there's times that going out, stepping outside your comfort
- 31:23zone, absolutely a great thing to do.
- 31:26By and large, though, we're going to make progress through
- 31:29little steps, and those little steps plus more little steps
- 31:34plus more little steps ends up ends up making a big difference
- 31:38overtime. It's so powerful and it's so
- 31:40true and I and I hope that you go back and you re listen to
- 31:43this interview over and over again because Bob truly did drop
- 31:47some incredible Nuggets throughout our time.
- 31:50You know, Bob, thank you so much for joining me.
- 31:53It's been such an honor to spend time with you today for having
- 31:56you come on the show sharing your story of more than before.
- 31:59For all of you listening, make sure you share this episode with
- 32:02someone that you want to add value to today.
- 32:04With just that small little C that you can pour into someone's
- 32:08life, you can make a difference. Until next time, remember to be
- 32:11more, see more, and experience more than before.