The Journey to Becoming a Household Name: A Conversation with Aaron Jagdfeld, CEO of Generac

Journey Through the Growth Economy · Apr 15, 2025 · 1h 14m

Aaron Jagdfeld, CEO of Generac, joins CG Senior Sustainability Analyst George Gianarikas to discuss his path from public accounting to his ascension at Generac. He describes how his curiosity to understand the innerworkings of a P&L and his passion for manufacturing inspired his tenure at Generac. Jagdfeld walks listeners through the most meaningful moments of his career, the biggest challenges he faced and events or people who most impacted his mindset. The conversation also touches upon the brand building and customer experience that propelled the company to becoming a household name.

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