Latest / All About Capital Campaigns: Nonprofits, Fundraising, Major Gifts, Toolkit
What Counts Toward Your Capital Campaign Goal? Policies, Pitfalls and Practical Advice
In this episode of All About Capital Campaigns, Amy Eisenstein and Andrea Kihlstedt unpack a deceptively simple question: what counts toward your campaign goal?
Getting this wrong can damage your credibility, confuse your board and donors, and throw off your reports. The good news? A clear set of campaign policies established early on can prevent most of the trouble. But clarity is not always easy.
Amy and Andrea walk through some of the most common questions organizations face when deciding what to count:
Should annual fund dollars be included in the campaign total?
What about planned gifts…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.