Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#631: SMS and meaningful customer connections with Amanda McGuckin Hager, TrueDialog
With over 75% of consumers preferring text messages over email or calls, are brands missing a critical opportunity to connect meaningfully with their customers?
Today, we’re joined by Amanda McGuckin Hager, Chief Marketing Officer at TrueDialog, where she’s leading the charge in leveraging SMS to create stronger connections between businesses and their customers. With a wealth of experience in technology marketing, Amanda recently stepped into her role as CMO and brings fresh perspectives on how brands can prioritize meaningful, timely, and effective communication strategies in an…
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