Beefy: The Brisket Chip Changing the Way We Think About Snacks
In this episode of Conservation Stories, host Tillery Timmons-Sims sits down with Navy veteran Billy Knox and barbecue pitmaster Ian Timmons to share the story behind Beefy, a Lubbock-based startup transforming brisket into an innovative, healthy snack. Born out of Ian’s legacy at Tom & Bingo’s Barbecue and fueled by Billy’s logistical expertise, Beefy is creating high-protein, preservative-free meat chips that are winning fans for their unique texture and flavor—crispy like a chip, buttery like bacon.
The conversation dives into much more than food. Billy and Ian reflect on the importance of…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.