Skims’ advent calendar backlash and the Daddy Issues fallout
This week’s tabs: the Skims advent calendar backlash and what Sofia Franklyn’s Daddy Issues means for the Alex Cooper brand.
Timestamps:
🎁 1:54 - Skims is offering refunds after its $148 advent calendar disappointed customers with an assortment of random, underwhelming accessories. We discuss how advent calendars have become a social media marketing opportunity, why the marketing can’t outweigh the product itself, and how brands can turn unboxing into a more creative, gamified experience.
* How Skims' $148 advent calendar went from holiday gift to refund offer, Mashable
* Gifts we mention in…
The skinny
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