TurboTax to Credit Karma: How Intuit’s AI Bet Is Paying Off
On the latest episode of After Earnings with Ann Berry, Intuit CFO Sandeep Aujla outlines how the company is transforming tax filing, personal finance and small business operations through AI and platform expansion.
Highlights include:
• Intuit’s new marketing strategy to engage tax-prep customers.
• How Intuit is combining human and artificial intelligence to dramatically expand TurboTax Live.
• How Intuit is growing QuickBooks by increasing platform adoption among mid-market businesses.
00:00 Sandeep Aujla joins
01:40 Intuit disrupting the tax category
04:47 Blending AI with Human…
The skinny
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