Episode 48 - 'Gaming the System' with Kerstin Oberprieler
In this episode we had a chance to discuss the world of startups, gamification and behavioural change with Dr Kerstin Oberprieler. Kerstin successfully developed, launched and exited PentaQuest, a platform-based behavioural change product and continues to consult into the area of corporate culture, change and behaviour.
I started by asking Kerstin about gamification and human-centred behavioural change. Kerstin's journey into gamification was fascinating, discovering an interest in business and psychology. She came across gamification as an emerging research area as her undergraduate and…
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