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Episode 91: Stories That Make Sense with Rhonda Hiatt
Part of our "Badass Women in Media" series brought to you by our amazing sponsor Equativ. Rhonda Hiatt (Global CEO of M+C Saatchi Consulting) reveals why chasing trends is killing brands and how "Cultural Power" wins instead. She breaks down how to spot fads versus real cultural shifts, why not every brand needs a social purpose, and how to authentically connect with invisible demographics like the powerful 50+ female audience using the Cultural Power Index. Stop chasing trends that backfire—this is your framework for staying relevant without abandoning your core identity.
About Rhonda Hiatt…
The skinny
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