Latest / Startup Stories with Fexingo: Conversations About Founders, Funding, and Building Companies from Zero
How Leica Defied Digital Disruption
In this episode of Startup Stories with Fexingo, Lucas and Luna explore how Leica Camera AG survived the digital revolution that killed film giants like Kodak and Polaroid. They trace Leica's near-death moment in the early 2000s, the risky bet on a full-frame sensor, and the strategic pivot from luxury optics to a digital brand that commands premium prices. With specific numbers like 120-year history, 10x revenue growth since 2010, and the M9 camera's 18-megapixel sensor, this episode drills into one company's counterintuitive survival story. Lucas argues Leica's success…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.