Why Brand Personality Beats a Perfect Process with Michael Hutzel

The Spark Podcast: Nashville · Aug 6, 2026 · 52m

What actually makes a brand memorable — the process behind it, or the personality inside it? Michael Hutzel, co-founder and creative director of FoxFuel Creative, joins Mark Scrivner to make the case for personality-first branding over checklist-driven process, and to talk through how AI tools like Midjourney have reshaped his creative workflow. Michael also opens up about the mentor who gave him the confidence to start his own shop, and what running a three-founder agency for over a decade has taught him about staying friends while building a business. This episode covers brand voice, AI in…