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How do you create a 1-page marketing plan? with Allan Dib
How do you create a 1-page marketing plan?
Is it possible to create a marketing strategy and plan that you will actually use and reference? And further, how do you change that plan as the world and industry evolves?
Joining me for this episode is Allan Dib, a serial entrepreneur, rebellious marketer and #1 bestselling author. His book The 1-Page Marketing Plan has been an international bestseller for the last four years. Allan helps businesses all over the world develop and improve their marketing capabilities using the 1-Page Marketing Plan (1PMP) framework.
In the past Allan has started…
The skinny
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