NetElixir’s Udayan Bose on Performance AI That Drives Revenue | eTail West 2026
Omni Talk Retail is live from eTail West 2026 with coverage powered by NetElixir.
In this interview, Anne Mezzenga speaks with Udayan Bose, Founder and CEO of NetElixir, about how AI is shifting from theory to measurable business impact in performance marketing.
A 19 year eTail veteran, Udayan shares how the conversation around AI has evolved from buzzword to accountability, with retailers now demanding tangible, quantifiable outcomes.
The discussion breaks AI in marketing into two clear categories:
Efficiency AI, including generative AI tools that reduce manual campaign management time…
The skinny
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