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Fast Five Shorts | Pro Or Con: Amazon AI Shopping Agents? · Omni Talk Retail

• 0:00
  Amazon
• 0:00
  has
• 0:00
  a
• 0:01
  new
• 0:01
  AI
• 0:01
  agent
• 0:02
  that
• 0:02
  will
• 0:02
  shop
• 0:03
  third
• 0:03
  party
• 0:03
  sites
• 0:04
  for
• 0:04
  you
• 0:04
  According
• 0:05
  to
• 0:05
  TechCrunch,
• 0:05
  Amazon
• 0:06
  is
• 0:06
  starting
• 0:06
  to
• 0:06
  test
• 0:07
  a
• 0:07
  new
• 0:07
  AI
• 0:08
  shopping
• 0:08
  agent,
• 0:09
  a
• 0:09
  feature
• 0:10
  that
• 0:10
  it
• 0:10
  calls
• 0:11
  Buy
• 0:11
  With
• 0:12
  Me.
• 0:12
  Buy
• 0:12
  for
• 0:12
  Me
• 0:13
  with
• 0:13
  a
• 0:13
  subset
• 0:14
  of
• 0:14
  users,
• 0:15
  the
• 0:15
  company
• 0:16
  announced
• 0:16
  in
• 0:16
  a
• 0:16
  blog
• 0:17
  post
• 0:17
  last
• 0:17
  Thursday.
• 0:18
  If
• 0:18
  Amazon
• 0:19
  doesn't
• 0:19
  sell
• 0:19
  something
• 0:20
  that
• 0:20
  users
• 0:20
  are
• 0:21
  searching
• 0:21
  for,
• 0:21
  the
• 0:21
  Buy
• 0:22
  for
• 0:22
  Me
• 0:22
  feature
• 0:22
  will
• 0:23
  display
• 0:23
  products
• 0:23
  that
• 0:24
  other
• 0:24
  websites
• 0:24
  are
• 0:25
  selling.
• 0:25
  Then
• 0:26
  users
• 0:26
  can
• 0:26
  select
• 0:27
  and
• 0:27
  request
• 0:28
  to
• 0:28
  purchase
• 0:28
  one
• 0:28
  of
• 0:28
  these
• 0:29
  products
• 0:29
  without
• 0:30
  ever
• 0:30
  leaving
• 0:31
  the
• 0:31
  Amazon
• 0:31
  shopping
• 0:32
  app
• 0:32
  behind
• 0:33
  the
• 0:33
  scenes.
• 0:33
  Amazon's
• 0:34
  AI
• 0:34
  shopping
• 0:35
  agent
• 0:35
  will
• 0:35
  visit
• 0:35
  an
• 0:36
  external
• 0:36
  website,
• 0:37
  select
• 0:37
  a
• 0:37
  product
• 0:37
  that
• 0:38
  a
• 0:38
  user
• 0:38
  has
• 0:38
  requested,
• 0:39
  fill
• 0:39
  out
• 0:39
  the
• 0:40
  user's
• 0:40
  name,
• 0:40
  shipping
• 0:40
  address
• 0:41
  and
• 0:41
  payment
• 0:41
  details
• 0:42
  in
• 0:42
  order
• 0:42
  to
• 0:42
  purchase
• 0:43
  it,
• 0:43
  according
• 0:43
  to
• 0:44
  Amazon.
• 0:44
  Amazon
• 0:45
  said
• 0:45
  in
• 0:45
  the
• 0:46
  aforementioned
• 0:47
  blog
• 0:48
  post
• 0:48
  that
• 0:48
  Buy
• 0:49
  for
• 0:49
  Me
• 0:49
  uses
• 0:50
  encryption
• 0:51
  to
• 0:51
  securely
• 0:52
  insert
• 0:53
  your
• 0:53
  billing
• 0:53
  information
• 0:54
  on
• 0:54
  third
• 0:55
  party
• 0:55
  sites
• 0:56
  such
• 0:56
  that
• 0:56
  Amazon
• 0:57
  can't
• 0:57
  see
• 0:57
  what
• 0:57
  you're
• 0:58
  ordering
• 0:58
  from
• 0:58
  outside
• 0:59
  its
• 0:59
  platform.
• 1:00
  This
• 1:00
  is
• 1:00
  a
• 1:00
  unique
• 1:00
  approach
• 1:01
  compared
• 1:01
  to
• 1:01
  OpenAI
• 1:02
  and
• 1:02
  Google's
• 1:02
  agents,
• 1:03
  which
• 1:03
  require
• 1:04
  humans
• 1:04
  to
• 1:04
  still
• 1:05
  fill
• 1:05
  out
• 1:05
  credit
• 1:05
  card
• 1:05
  information
• 1:06
  for
• 1:06
  themselves,
• 1:07
  as
• 1:07
  well
• 1:07
  as
• 1:08
  Perplexity's
• 1:08
  AI
• 1:09
  agent,
• 1:09
  which
• 1:09
  has
• 1:10
  a
• 1:10
  prepaid
• 1:10
  debit
• 1:11
  card
• 1:11
  to
• 1:12
  make
• 1:12
  purchases.
• 1:13
  Chris,
• 1:13
  are
• 1:13
  you
• 1:14
  pro
• 1:14
  or
• 1:14
  con
• 1:15
  letting
• 1:15
  an
• 1:15
  Amazon
• 1:16
  agent
• 1:16
  do
• 1:16
  your
• 1:16
  shopping
• 1:17
  for
• 1:17
  you?
• 1:19
  Whoa.
• 1:19
  Oh
• 1:20
  man.
• 1:20
  There's
• 1:21
  a
• 1:21
  lot
• 1:21
  of
• 1:21
  meat
• 1:21
  on
• 1:21
  the
• 1:21
  bone
• 1:22
  to
• 1:22
  that
• 1:22
  question.
• 1:23
  I'll
• 1:24
  tell
• 1:24
  you
• 1:24
  this,
• 1:24
  and
• 1:24
  I'm
• 1:24
  definitely
• 1:25
  game
• 1:25
  to
• 1:25
  try
• 1:25
  it.
• 1:26
  I
• 1:26
  mean
• 1:26
  I
• 1:27
  know
• 1:27
  for
• 1:27
  a
• 1:27
  fact
• 1:27
  you
• 1:27
  and
• 1:27
  I
• 1:27
  both
• 1:28
  tried
• 1:28
  to
• 1:28
  use
• 1:28
  it
• 1:28
  yesterday,
• 1:29
  but
• 1:29
  I
• 1:29
  guess
• 1:29
  neither
• 1:30
  one
• 1:30
  of
• 1:30
  us
• 1:30
  was
• 1:30
  in
• 1:31
  the
• 1:31
  lucky
• 1:31
  subset
• 1:32
  of
• 1:32
  early
• 1:32
  users
• 1:33
  to
• 1:33
  get
• 1:34
  to
• 1:34
  talk.
• 1:34
  To
• 1:34
  David
• 1:34
  Dorff
• 1:35
  about
• 1:35
  that.
• 1:35
  What
• 1:35
  the
• 1:36
  heck
• 1:36
  man,
• 1:36
  how
• 1:36
  this
• 1:36
  works.
• 1:37
  Yeah,
• 1:37
  David,
• 1:38
  if
• 1:38
  you're
• 1:38
  listening,
• 1:38
  get
• 1:38
  us,
• 1:39
  get
• 1:39
  us
• 1:39
  in
• 1:39
  the
• 1:39
  beta.
• 1:40
  But
• 1:41
  you
• 1:41
  know,
• 1:41
  overall
• 1:42
  I
• 1:43
  think
• 1:43
  this
• 1:43
  story
• 1:43
  is
• 1:44
  massive.
• 1:44
  And
• 1:45
  I
• 1:46
  say
• 1:46
  that
• 1:46
  because,
• 1:47
  you
• 1:47
  know,
• 1:47
  if
• 1:48
  you
• 1:48
  get
• 1:48
  right
• 1:48
  down
• 1:48
  to
• 1:48
  it,
• 1:48
  Amazon
• 1:49
  is
• 1:49
  essentially
• 1:49
  telling
• 1:49
  the
• 1:50
  industry
• 1:50
  that
• 1:50
  it
• 1:50
  now
• 1:51
  has
• 1:51
  the
• 1:51
  power
• 1:52
  to
• 1:52
  scrape
• 1:53
  other
• 1:53
  retailers
• 1:54
  websites
• 1:54
  and
• 1:55
  to
• 1:55
  purchase
• 1:56
  products
• 1:56
  on
• 1:56
  their
• 1:57
  shoppers
• 1:57
  behalves
• 1:58
  and
• 1:58
  the
• 1:59
  retailers
• 1:59
  are
• 2:00
  potentially
• 2:00
  powerless
• 2:01
  to
• 2:01
  stop
• 2:01
  it.
• 2:02
  So
• 2:03
  that
• 2:03
  has
• 2:03
  drastic
• 2:04
  implications
• 2:05
  to
• 2:05
  me,
• 2:05
  particularly
• 2:06
  on
• 2:06
  the
• 2:06
  retail
• 2:07
  media
• 2:07
  side
• 2:07
  of
• 2:07
  things,
• 2:08
  because
• 2:09
  if
• 2:09
  people
• 2:09
  start
• 2:09
  doing
• 2:10
  this,
• 2:11
  the
• 2:11
  retailers
• 2:11
  won't
• 2:12
  get
• 2:12
  that
• 2:12
  first
• 2:12
  party
• 2:13
  data
• 2:13
  anymore.
• 2:14
  You
• 2:14
  know
• 2:14
  that
• 2:14
  first
• 2:15
  party
• 2:15
  data
• 2:15
  is
• 2:15
  going
• 2:16
  through
• 2:16
  Amazon
• 2:17
  and
• 2:17
  so
• 2:17
  therefore
• 2:18
  their
• 2:18
  networks
• 2:18
  are
• 2:18
  going
• 2:18
  to
• 2:18
  become
• 2:19
  less
• 2:19
  powerful
• 2:20
  and
• 2:20
  therefore
• 2:21
  they're
• 2:21
  gonna
• 2:21
  be
• 2:21
  forced
• 2:22
  to
• 2:22
  even
• 2:23
  sell
• 2:23
  more
• 2:23
  on
• 2:24
  Amazon
• 2:24
  or
• 2:24
  to
• 2:25
  advertise
• 2:25
  through
• 2:25
  Amazon.
• 2:26
  So
• 2:26
  net
• 2:26
  net,
• 2:27
  Amazon
• 2:28
  wins
• 2:28
  in
• 2:29
  this
• 2:29
  power
• 2:29
  move
• 2:29
  because
• 2:30
  A
• 2:31
  either
• 2:31
  more
• 2:31
  retailers
• 2:32
  will
• 2:32
  list
• 2:32
  directly
• 2:32
  on
• 2:33
  Amazon
• 2:33
  as
• 2:33
  a
• 2:33
  result
• 2:34
  of
• 2:34
  this
• 2:34
  because
• 2:35
  why
• 2:35
  fight
• 2:35
  it?
• 2:36
  Or
• 2:36
  B
• 2:37
  they're
• 2:37
  gonna
• 2:37
  place
• 2:37
  more
• 2:38
  ads
• 2:38
  on
• 2:38
  Amazon
• 2:39
  to
• 2:39
  show
• 2:39
  up
• 2:39
  within
• 2:40
  Amazon's
• 2:40
  media
• 2:40
  network
• 2:41
  to
• 2:41
  get
• 2:42
  the
• 2:42
  buy.
• 2:43
  So
• 2:43
  this
• 2:44
  is
• 2:44
  baller,
• 2:45
  baller,
• 2:46
  baller
• 2:46
  strategic
• 2:47
  stuff
• 2:47
  to
• 2:47
  me
• 2:47
  and
• 2:48
  I'm
• 2:48
  absolutely
• 2:49
  gobsmacked
• 2:50
  at
• 2:50
  the
• 2:50
  power
• 2:50
  of
• 2:51
  it
• 2:51
  and
• 2:51
  the
• 2:51
  brilliance
• 2:52
  of
• 2:52
  the
• 2:52
  power
• 2:52
  play
• 2:53
  move
• 2:53
  here
• 2:53
  from
• 2:53
  Amazon.
• 2:54
  So
• 2:54
  and
• 2:54
  you
• 2:54
  know
• 2:55
  the
• 2:55
  last
• 2:55
  point
• 2:55
  I
• 2:55
  make
• 2:56
  is,
• 2:56
  you
• 2:56
  know
• 2:56
  Google's
• 2:57
  thinking
• 2:57
  the
• 2:57
  exact
• 2:58
  same
• 2:58
  way.
• 2:59
  They
• 2:59
  have
• 3:00
  to
• 3:00
  be.
• 3:00
  Yeah.
• 3:01
  So
• 3:01
  man,
• 3:02
  the
• 3:02
  retailers
• 3:03
  here,
• 3:04
  I
• 3:04
  don't
• 3:05
  know
• 3:05
  what
• 3:05
  you
• 3:05
  do,
• 3:06
  honestly
• 3:07
  I
• 3:07
  don't
• 3:07
  know
• 3:07
  what
• 3:07
  you
• 3:07
  do
• 3:08
  if
• 3:09
  to
• 3:09
  thwart
• 3:10
  either
• 3:10
  Amazon
• 3:11
  or
• 3:11
  Google
• 3:11
  for
• 3:12
  this.
• 3:12
  And
• 3:13
  gets
• 3:13
  kind
• 3:14
  of
• 3:14
  scary
• 3:14
  when
• 3:14
  you
• 3:14
  think
• 3:14
  about
• 3:14
  all
• 3:14
  the
• 3:15
  money
• 3:15
  going
• 3:15
  into
• 3:15
  retail
• 3:16
  media
• 3:16
  too.
• 3:17
  And
• 3:17
  they
• 3:17
  figured
• 3:18
  out
• 3:18
  an
• 3:18
  ended
• 3:18
  around
• 3:19
  on
• 3:19
  this
• 3:19
  too
• 3:20
  given
• 3:20
  the
• 3:20
  one
• 3:21
  big
• 3:21
  if
• 3:21
  here,
• 3:21
  which
• 3:21
  is
• 3:22
  will
• 3:22
  people
• 3:22
  shop
• 3:23
  and
• 3:23
  use
• 3:23
  agents
• 3:24
  in
• 3:24
  this
• 3:25
  way?
• 3:25
  Yeah,
• 3:26
  and
• 3:26
  I
• 3:26
  think
• 3:27
  they
• 3:27
  will
• 3:27
  over
• 3:27
  time.
• 3:28
  I
• 3:28
  do
• 3:28
  too.
• 3:28
  I
• 3:29
  mean
• 3:29
  I
• 3:29
  think
• 3:29
  basically
• 3:30
  everything
• 3:30
  that
• 3:31
  we
• 3:31
  heard
• 3:31
  at
• 3:31
  Shop
• 3:31
  Talk
• 3:32
  with
• 3:32
  David
• 3:32
  Dorff
• 3:33
  was
• 3:33
  just
• 3:33
  talking
• 3:33
  about
• 3:33
  in
• 3:33
  five
• 3:34
  insightful
• 3:34
  minutes
• 3:34
  like
• 3:35
  everything's
• 3:35
  pointing
• 3:36
  to
• 3:36
  this
• 3:36
  is
• 3:36
  the
• 3:37
  direction
• 3:37
  that
• 3:38
  consumers
• 3:38
  are
• 3:39
  going
• 3:39
  to
• 3:39
  go
• 3:39
  and
• 3:39
  if,
• 3:40
  and
• 3:40
  I
• 3:40
  think
• 3:40
  convenience
• 3:41
  is
• 3:41
  a
• 3:41
  big
• 3:41
  play
• 3:42
  here.
• 3:42
  Like
• 3:42
  you
• 3:42
  think
• 3:43
  about,
• 3:43
  you
• 3:44
  know,
• 3:44
  a
• 3:44
  lot
• 3:44
  of
• 3:45
  people
• 3:45
  are
• 3:45
  starting
• 3:46
  their
• 3:46
  seek
• 3:46
  and
• 3:46
  destroy
• 3:47
  shopping
• 3:47
  missions
• 3:48
  on
• 3:48
  Amazon
• 3:49
  because
• 3:49
  they
• 3:49
  know
• 3:49
  that
• 3:50
  they
• 3:50
  can
• 3:50
  get
• 3:50
  it
• 3:50
  done
• 3:50
  quickly.
• 3:51
  They
• 3:51
  can,
• 3:52
  they
• 3:52
  have
• 3:52
  the
• 3:53
  return
• 3:53
  guarantee
• 3:54
  of
• 3:54
  like
• 3:55
  it's
• 3:55
  an
• 3:55
  easy
• 3:55
  thing
• 3:55
  for
• 3:56
  me
• 3:56
  to
• 3:56
  return
• 3:56
  if
• 3:57
  I
• 3:57
  don't
• 3:57
  end
• 3:57
  up
• 3:57
  liking
• 3:58
  it.
• 3:58
  So
• 3:58
  I
• 3:59
  mean
• 3:59
  obviously
• 3:59
  all
• 4:00
  of
• 4:00
  the,
• 4:00
  the
• 4:00
  puts
• 4:01
  and
• 4:01
  takes
• 4:01
  of
• 4:01
  how
• 4:01
  that
• 4:02
  is
• 4:02
  all
• 4:02
  going
• 4:02
  to
• 4:02
  shake
• 4:03
  out
• 4:03
  when
• 4:03
  you're
• 4:04
  using
• 4:04
  agents
• 4:05
  on
• 4:05
  Amazon
• 4:05
  to
• 4:06
  purchase
• 4:06
  these
• 4:06
  goods
• 4:07
  outside
• 4:07
  of
• 4:07
  an
• 4:07
  Amazon
• 4:08
  platform.
• 4:08
  Like
• 4:09
  that
• 4:09
  stuff
• 4:09
  is
• 4:09
  all
• 4:10
  probably
• 4:10
  still
• 4:10
  in
• 4:10
  the
• 4:11
  works
• 4:11
  but
• 4:11
  I
• 4:12
  imagine
• 4:12
  we're
• 4:12
  getting
• 4:13
  to
• 4:13
  a
• 4:13
  place
• 4:13
  there
• 4:14
  where
• 4:14
  you
• 4:14
  know,
• 4:15
  people
• 4:15
  just
• 4:15
  like
• 4:16
  with
• 4:16
  Buy
• 4:16
  with
• 4:16
  Prime,
• 4:17
  like
• 4:17
  you
• 4:17
  have
• 4:18
  the
• 4:18
  confidence
• 4:18
  when
• 4:19
  you're
• 4:19
  shopping
• 4:19
  that
• 4:20
  you
• 4:20
  know,
• 4:20
  if
• 4:20
  you
• 4:21
  order
• 4:21
  from
• 4:22
  this
• 4:22
  place,
• 4:22
  it
• 4:22
  already
• 4:23
  has
• 4:23
  all
• 4:23
  my
• 4:23
  information
• 4:24
  saved.
• 4:24
  It's
• 4:24
  still
• 4:24
  a
• 4:25
  one
• 4:25
  click
• 4:25
  to
• 4:25
  buy
• 4:25
  situation.
• 4:27
  And
• 4:27
  I
• 4:27
  think
• 4:27
  that
• 4:28
  you
• 4:28
  still
• 4:28
  have
• 4:28
  a
• 4:28
  lot
• 4:28
  of
• 4:29
  work
• 4:29
  that
• 4:29
  needs
• 4:29
  to
• 4:29
  be
• 4:29
  done
• 4:30
  on
• 4:30
  some
• 4:30
  of
• 4:30
  the
• 4:30
  other
• 4:30
  platforms
• 4:31
  in
• 4:31
  order
• 4:31
  to
• 4:31
  do
• 4:32
  that.
• 4:32
  Now
• 4:32
  I
• 4:32
  think
• 4:33
  you
• 4:33
  bring
• 4:33
  up
• 4:33
  a
• 4:33
  good
• 4:33
  point
• 4:34
  with
• 4:34
  Google
• 4:35
  and
• 4:35
  I,
• 4:36
  I
• 4:36
  do
• 4:36
  think
• 4:36
  that
• 4:36
  Google
• 4:37
  does
• 4:37
  have
• 4:37
  a
• 4:37
  unique
• 4:38
  position
• 4:38
  here
• 4:38
  as
• 4:39
  well.
• 4:39
  Because
• 4:39
  when
• 4:40
  you
• 4:40
  think
• 4:40
  about
• 4:40
  how
• 4:41
  well
• 4:41
  Google
• 4:42
  can
• 4:42
  personalize
• 4:43
  some
• 4:43
  of
• 4:43
  this
• 4:43
  shopping
• 4:43
  experience,
• 4:44
  maybe
• 4:45
  you
• 4:45
  don't
• 4:45
  need,
• 4:45
  you
• 4:46
  don't
• 4:46
  need
• 4:46
  the,
• 4:46
  the
• 4:47
  consumer
• 4:47
  sending
• 4:48
  out
• 4:48
  the
• 4:48
  agent
• 4:48
  with
• 4:49
  the
• 4:49
  directive.
• 4:50
  I
• 4:50
  think
• 4:50
  Google's
• 4:50
  going
• 4:50
  to
• 4:51
  come
• 4:51
  at
• 4:51
  it
• 4:51
  a
• 4:51
  different
• 4:51
  way
• 4:52
  and
• 4:52
  be
• 4:52
  able
• 4:52
  to
• 4:52
  take
• 4:52
  everything
• 4:53
  that
• 4:53
  they
• 4:53
  know
• 4:53
  about
• 4:54
  you
• 4:54
  from
• 4:54
  your
• 4:55
  activities
• 4:55
  in
• 4:55
  the
• 4:55
  Google
• 4:57
  sphere
• 4:58
  from,
• 4:58
  you
• 4:58
  know,
• 4:59
  what
• 4:59
  you're
• 4:59
  shopping
• 4:59
  on,
• 5:00
  what
• 5:00
  you're
• 5:00
  searching
• 5:00
  and
• 5:01
  shopping
• 5:01
  and
• 5:01
  watching
• 5:01
  on
• 5:02
  YouTube
• 5:02
  what
• 5:02
  you're,
• 5:03
  you
• 5:03
  know,
• 5:03
  what
• 5:03
  you're
• 5:03
  getting
• 5:04
  in
• 5:04
  your
• 5:04
  Gmail
• 5:05
  inbox,
• 5:05
  what's
• 5:06
  on
• 5:06
  your
• 5:06
  Google
• 5:06
  calendar,
• 5:07
  like
• 5:07
  everything
• 5:08
  that
• 5:08
  you're
• 5:08
  doing
• 5:08
  in
• 5:08
  all
• 5:09
  your
• 5:09
  Google
• 5:09
  Docs,
• 5:10
  like
• 5:10
  they
• 5:10
  can
• 5:10
  start
• 5:10
  to
• 5:10
  pull
• 5:11
  that
• 5:11
  information
• 5:12
  to
• 5:12
  really
• 5:12
  personalize
• 5:13
  the
• 5:13
  experience.
• 5:14
  So
• 5:14
  it's
• 5:14
  more
• 5:14
  of
• 5:14
  a,
• 5:15
  of
• 5:15
  a
• 5:15
  like
• 5:16
  push
• 5:16
  experience
• 5:17
  than
• 5:17
  a
• 5:17
  pull
• 5:18
  or
• 5:18
  an
• 5:18
  outward
• 5:19
  experience
• 5:19
  that
• 5:19
  I'm
• 5:19
  doing
• 5:20
  on
• 5:20
  an
• 5:20
  Amazon.
• 5:21
  So
• 5:21
  I,
• 5:22
  I
• 5:22
  think
• 5:22
  Net
• 5:23
  Net
• 5:23
  Agentix
• 5:24
  shopper.
• 5:25
  You
• 5:25
  know,
• 5:25
  consumers
• 5:25
  using
• 5:26
  Agentic
• 5:26
  shoppers
• 5:27
  is
• 5:27
  one
• 5:27
  of
• 5:27
  the
• 5:27
  biggest
• 5:27
  takeaways
• 5:28
  for
• 5:28
  me
• 5:28
  from
• 5:29
  Shop
• 5:29
  Talk.
• 5:29
  I
• 5:29
  think
• 5:30
  that's
• 5:30
  something
• 5:30
  we
• 5:30
  really
• 5:31
  have
• 5:31
  to
• 5:31
  focus
• 5:31
  on.
• 5:31
  And
• 5:32
  to
• 5:32
  your
• 5:32
  point,
• 5:32
  there's
• 5:33
  a
• 5:33
  lot
• 5:33
  of
• 5:33
  money
• 5:33
  to
• 5:34
  be
• 5:34
  made
• 5:34
  here
• 5:35
  in
• 5:35
  retail
• 5:36
  media
• 5:36
  in
• 5:37
  how
• 5:37
  we're
• 5:37
  advertising
• 5:38
  and
• 5:38
  promoting
• 5:39
  products
• 5:39
  both
• 5:39
  to
• 5:40
  the
• 5:40
  agents
• 5:40
  and
• 5:40
  both
• 5:41
  to
• 5:41
  me
• 5:41
  as
• 5:41
  a
• 5:41
  consumer
• 5:42
  who's
• 5:42
  still
• 5:42
  shopping
• 5:43
  for
• 5:43
  product.
• 5:45
  And
• 5:45
  it's,
• 5:45
  this
• 5:46
  is
• 5:46
  just
• 5:46
  a
• 5:46
  huge
• 5:47
  move
• 5:47
  for
• 5:47
  Amazon
• 5:48
  to
• 5:48
  kind
• 5:48
  of
• 5:49
  go
• 5:49
  in
• 5:49
  that
• 5:49
  direction.
• 5:49
  Start
• 5:50
  pressure
• 5:50
  testing
• 5:50
  it
• 5:51
  in
• 5:51
  a
• 5:51
  place
• 5:51
  that
• 5:51
  I'm
• 5:52
  already
• 5:52
  comfortable
• 5:52
  shopping
• 5:53
  as
• 5:53
  a
• 5:53
  consumer.
• 5:54
  Yeah,
• 5:55
  that's
• 5:55
  the
• 5:55
  part
• 5:55
  for
• 5:55
  me.
• 5:56
  I
• 5:56
  mean
• 5:56
  I
• 5:56
  think,
• 5:56
  you
• 5:56
  know,
• 5:56
  Amazon's
• 5:57
  click
• 5:57
  to
• 5:57
  buy
• 5:57
  is
• 5:58
  just
• 5:58
  so
• 5:58
  powerful
• 5:58
  and
• 5:58
  the
• 5:59
  confidence
• 5:59
  that
• 5:59
  they
• 5:59
  already
• 5:59
  have
• 6:00
  my
• 6:00
  credit
• 6:00
  card
• 6:00
  information,
• 6:01
  my
• 6:01
  shipping
• 6:01
  address,
• 6:01
  all
• 6:02
  that
• 6:02
  kind
• 6:02
  of
• 6:02
  stuff,
• 6:02
  relatively
• 6:03
  speaking,
• 6:03
  it's
• 6:03
  so
• 6:03
  easy.
• 6:04
  It
• 6:04
  makes
• 6:04
  this,
• 6:04
  you
• 6:05
  know,
• 6:05
  makes
• 6:05
  this
• 6:05
  just
• 6:05
  kind
• 6:06
  of
• 6:06
  a
• 6:06
  no
• 6:06
  brainer
• 6:06
  for
• 6:06
  me.
• 6:07
  But
• 6:07
  you
• 6:07
  know,
• 6:07
  the
• 6:08
  other
• 6:08
  point
• 6:08
  I
• 6:08
  make
• 6:08
  as
• 6:08
  I
• 6:09
  step
• 6:09
  back
• 6:09
  from
• 6:09
  this
• 6:09
  is
• 6:09
  like
• 6:10
  Google
• 6:10
  and
• 6:10
  Amazon
• 6:11
  have
• 6:11
  dominated
• 6:11
  search
• 6:12
  for
• 6:12
  a
• 6:12
  long
• 6:12
  time.
• 6:12
  Like
• 6:13
  what
• 6:13
  are
• 6:13
  they,
• 6:13
  80%
• 6:13
  of
• 6:14
  the
• 6:14
  search
• 6:14
  market
• 6:14
  already
• 6:15
  if
• 6:15
  not
• 6:15
  more.
• 6:16
  And
• 6:17
  that's
• 6:17
  still
• 6:18
  going
• 6:18
  to
• 6:18
  be
• 6:18
  the
• 6:18
  case
• 6:18
  even
• 6:19
  more
• 6:19
  so
• 6:20
  like
• 6:20
  just
• 6:20
  more
• 6:20
  of
• 6:21
  the
• 6:21
  end
• 6:21
  commerce
• 6:21
  is
• 6:22
  going
• 6:22
  to
• 6:22
  be
• 6:22
  pushed
• 6:22
  through
• 6:23
  this.
• 6:23
  And
• 6:24
  so,
• 6:24
  you
• 6:24
  know,
• 6:24
  and
• 6:25
  I
• 6:25
  mean
• 6:25
  it
• 6:25
  sounds
• 6:25
  like
• 6:26
  Amazon's
• 6:26
  basically
• 6:26
  just
• 6:27
  going
• 6:27
  to
• 6:27
  subsidize
• 6:27
  this
• 6:27
  through
• 6:28
  Prime.
• 6:28
  Right.
• 6:28
  I
• 6:28
  don't
• 6:29
  even
• 6:29
  know
• 6:29
  how
• 6:29
  they
• 6:29
  make
• 6:29
  money
• 6:30
  on
• 6:30
  this
• 6:30
  necessarily
• 6:31
  other
• 6:32
  than
• 6:32
  getting
• 6:32
  people
• 6:32
  to
• 6:33
  list
• 6:33
  on
• 6:33
  them
• 6:33
  over
• 6:34
  time
• 6:34
  in
• 6:34
  the
• 6:34
  long
• 6:34
  run
• 6:35
  or
• 6:35
  getting
• 6:35
  the
• 6:35
  retail
• 6:36
  media
• 6:36
  dollars
• 6:36
  to
• 6:36
  have
• 6:36
  their
• 6:36
  products
• 6:37
  show
• 6:37
  up
• 6:37
  so
• 6:37
  that
• 6:37
  people
• 6:38
  are
• 6:38
  buying,
• 6:38
  you
• 6:39
  know,
• 6:39
  from
• 6:39
  the
• 6:39
  companies
• 6:40
  that
• 6:40
  are,
• 6:40
  that
• 6:40
  are
• 6:41
  going
• 6:41
  this
• 6:42
  way
• 6:42
  with
• 6:42
  them.
• 6:42
  So,
• 6:43
  so
• 6:44
  yeah,
• 6:44
  I
• 6:44
  mean
• 6:44
  it's
• 6:45
  just
• 6:45
  so
• 6:45
  scary
• 6:45
  for
• 6:45
  the
• 6:46
  retailers
• 6:46
  in
• 6:47
  my
• 6:47
  mind
• 6:47
  in
• 6:47
  terms
• 6:47
  of
• 6:48
  how
• 6:49
  these
• 6:49
  two
• 6:49
  big
• 6:50
  behemoths
• 6:50
  actually
• 6:50
  become
• 6:51
  more
• 6:51
  and
• 6:51
  more,
• 6:51
  more
• 6:52
  and
• 6:52
  more
• 6:52
  powerful
• 6:53
  in
• 6:53
  a
• 6:53
  game
• 6:53
  they
• 6:53
  already
• 6:54
  dominate.
• 6:55
  Right.
• 6:55
  And
• 6:55
  it
• 6:56
  just
• 6:56
  makes
• 6:56
  the
• 6:56
  case
• 6:56
  for
• 6:57
  how
• 6:57
  are
• 6:57
  your
• 6:57
  products
• 6:57
  ready
• 6:58
  to
• 6:58
  show
• 6:58
  up?
• 6:58
  Because
• 6:59
  in
• 6:59
  the
• 6:59
  interim
• 7:00
  you
• 7:00
  have
• 7:00
  to
• 7:00
  still
• 7:00
  be
• 7:00
  showing
• 7:01
  up
• 7:01
  on
• 7:01
  these,
• 7:02
  on,
• 7:03
  in
• 7:03
  all
• 7:03
  of
• 7:04
  these
• 7:04
  places,
• 7:05
  you
• 7:05
  know,
• 7:05
  because
• 7:05
  it's
• 7:06
  just
• 7:06
  like
• 7:06
  you're
• 7:06
  saying,
• 7:07
  going
• 7:07
  more
• 7:07
  and
• 7:07
  more
• 7:08
  away
• 7:08
  from.
• 7:08
  I'm
• 7:09
  going
• 7:09
  to
• 7:09
  lululemon.com
• 7:10
  to
• 7:11
  find
• 7:11
  product
• 7:11
  like
• 7:11
  that
• 7:12
  that
• 7:12
  might
• 7:12
  completely
• 7:13
  go
• 7:13
  away.
• 7:14
  And
• 7:14
  now
• 7:15
  these
• 7:15
  agentic
• 7:16
  or
• 7:16
  these
• 7:16
  agents
• 7:17
  that
• 7:17
  will
• 7:17
  put
• 7:18
  on
• 7:18
  the
• 7:18
  task
• 7:18
  of
• 7:19
  find
• 7:19
  me
• 7:19
  a
• 7:20
  sports
• 7:20
  bra
• 7:21
  in
• 7:21
  this
• 7:21
  size
• 7:21
  and
• 7:22
  ship
• 7:22
  it
• 7:22
  to
• 7:22
  me
• 7:22
  in
• 7:23
  two
• 7:23
  days.
• 7:23
  Like,
• 7:23
  that's
• 7:24
  how
• 7:24
  I
• 7:24
  think
• 7:24
  the
• 7:25
  future
• 7:25
  of
• 7:25
  search
• 7:25
  and
• 7:26
  shopping
• 7:26
  is
• 7:26
  going
• 7:26
  to
• 7:26
  go
• 7:27
  forward.
• 7:28
  Well,
• 7:28
  it
• 7:28
  would.
• 7:28
  I
• 7:29
  think
• 7:29
  it.
• 7:29
  I
• 7:29
  think
• 7:29
  it
• 7:29
  will.
• 7:29
  Because,
• 7:30
  like,
• 7:30
  that
• 7:30
  was.
• 7:30
  We
• 7:30
  should
• 7:30
  tell
• 7:31
  the
• 7:31
  audience
• 7:31
  that
• 7:31
  when
• 7:31
  you
• 7:31
  and
• 7:31
  I
• 7:32
  were
• 7:32
  looking
• 7:32
  yesterday
• 7:32
  to
• 7:33
  try
• 7:33
  to
• 7:33
  use
• 7:33
  this,
• 7:33
  we
• 7:33
  both
• 7:34
  were
• 7:34
  like,
• 7:34
  what
• 7:34
  should
• 7:34
  we
• 7:34
  search?
• 7:35
  We're
• 7:35
  like
• 7:35
  Lululemon
• 7:36
  because
• 7:36
  we're
• 7:37
  like,
• 7:37
  okay,
• 7:37
  it's
• 7:37
  springtime,
• 7:38
  you
• 7:39
  know,
• 7:39
  it's
• 7:39
  not
• 7:39
  cold
• 7:39
  in
• 7:39
  Minneapolis
• 7:40
  anymore.
• 7:40
  I
• 7:41
  know.
• 7:41
  Kind
• 7:41
  of
• 7:41
  what
• 7:41
  I
• 7:41
  want.
• 7:42
  I
• 7:42
  want
• 7:42
  to
• 7:42
  see
• 7:42
  what
• 7:42
  they've
• 7:42
  got.
• 7:43
  I
• 7:43
  have
• 7:43
  been
• 7:43
  delaying
• 7:44
  looking
• 7:44
  at
• 7:44
  it
• 7:44
  to
• 7:45
  see
• 7:45
  if,
• 7:45
  you
• 7:45
  know,
• 7:45
  I
• 7:45
  want
• 7:45
  to
• 7:45
  plunk
• 7:46
  down
• 7:46
  some
• 7:46
  money
• 7:46
  for
• 7:47
  it
• 7:47
  because
• 7:47
  I
• 7:47
  know
• 7:47
  it's
• 7:47
  expensive.
• 7:48
  But,
• 7:48
  like,
• 7:49
  that
• 7:49
  was
• 7:49
  what
• 7:49
  I
• 7:49
  looked
• 7:49
  for.
• 7:49
  And
• 7:50
  had
• 7:50
  they
• 7:50
  had
• 7:50
  it,
• 7:50
  I
• 7:50
  probably
• 7:50
  would
• 7:51
  have
• 7:51
  bought
• 7:51
  it,
• 7:51
  you
• 7:51
  know?
• 7:52
  Yeah,
• 7:52
  I
• 7:52
  probably.
• 7:53
  They
• 7:53
  don't
• 7:53
  have
• 7:53
  a
• 7:54
  store
• 7:54
  on
• 7:55
  Amazon
• 7:55
  as
• 7:55
  of
• 7:56
  right
• 7:56
  now.
• 7:56
  Like.
• 7:56
  Right.
• 7:57
  We
• 7:57
  knew
• 7:57
  that
• 7:57
  some.
• 7:58
  Yeah,
• 7:58
  we
• 7:58
  knew
• 7:58
  that
• 7:58
  was
• 7:59
  something
• 7:59
  that
• 7:59
  they'd
• 8:00
  have
• 8:00
  to
• 8:00
  go
• 8:00
  outside
• 8:00
  of
• 8:01
  search.
• 8:01
  Yeah,
• 8:01
  it's.
• 8:02
  It's
• 8:02
  fascinating.
• 8:02
  Well,
• 8:03
  David,
• 8:04
  get
• 8:04
  your
• 8:04
  people
• 8:04
  together
• 8:05
  and
• 8:05
  get
• 8:05
  Chris
• 8:05
  and
• 8:05
  I
• 8:05
  on
• 8:06
  the
• 8:06
  beta
• 8:06
  test
• 8:06
  so
• 8:06
  we
• 8:06
  can
• 8:07
  start
• 8:07
  test
• 8:08
  sending
• 8:09
  our
• 8:09
  agents
• 8:09
  to
• 8:09
  do
• 8:09
  our
• 8:10
  bidding.
• 8:10
  Take
• 8:10
  out
• 8:10
  our
• 8:10
  personal
• 8:11
  information,
• 8:11
  David,
• 8:12
  and
• 8:12
  get
• 8:12
  us
• 8:12
  on.
• 8:12
  Get
• 8:12
  us
• 8:13
  on
• 8:13
  the.
• 8:13
  Get
• 8:14
  us
• 8:14
  on
• 8:14
  the
• 8:14
  beta.
• 8:15
  All
• 8:15
  right.