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How Notion Built a Product-Led Growth Machine

In this episode of Startup Stories, Lucas and Luna dig into how Notion turned a niche productivity tool into a household name without a traditional sales team. They trace the journey from early developer-focused days to the template gallery that became a viral growth engine, and break down the famous $10 million ARR milestone that caught Silicon Valley's attention. They explore the psychology of the blank page, the role of community-built templates, and how Notion's freemium model converts curious users into paying customers. Along the way, they draw lessons for any founder building…

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