Latest / The Confident Entrepreneur With Jennifer Ann Johnson / Setting Yourself Up For Holiday Success With Jennifer Johnson
Transcript
- 1:13Jennifer Johnson: Today, we're decking the halls with strategies to make this holiday season your most profitable yet.
- 1:18Jennifer Johnson: Whether you're a small boutique or a booming e-commerce site, get ready to slay your holiday sales goals and spread some holiday cheer all the way to the bank.
- 1:27Jennifer Johnson: Let's face it, the holiday season is like the Super Bowl of retail.
- 1:31Jennifer Johnson: It's your time to shine, to turn those window shoppers into loyal customers and to watch your profits soar higher than Santa's sleigh.
- 1:39Jennifer Johnson: But here's the catch.
- 1:40Jennifer Johnson: Everyone else is trying to do the same thing.
- 1:43Jennifer Johnson: So how do you stand out in a sea of tinsel and sale signs?
- 1:46Jennifer Johnson: That's what we're here to unwrap today.
- 1:48Jennifer Johnson: Strategy number one is to start early and end late.
- 1:52Jennifer Johnson: Who says the early bird gets the worm?
- 1:54Jennifer Johnson: In holiday sales, the early bird gets the customer's wallet.
- 1:58Jennifer Johnson: So here's your first golden nugget.
- 2:00Jennifer Johnson: Extend your holiday season.
- 2:01Jennifer Johnson: Start teasing your holiday offerings as early as October.
- 2:05Jennifer Johnson: Create a buzz, drop hints about upcoming deals, and get your customers' mouths watering before the turkey is even in the oven.
- 2:12Jennifer Johnson: And don't stop at Christmas Eve.
- 2:14Jennifer Johnson: Keep that holiday spirit and those deals rolling right through to New Year's.
- 2:18Jennifer Johnson: Remember, people have gift cards to spend and returns to make.
- 2:22Jennifer Johnson: Be there to welcome them with open arms and irresistible post-holiday steals.
- 2:27Jennifer Johnson: Strategy number two, emotion sells and logic justifies.
- 2:33Jennifer Johnson: Here's a little copywriting secret.
- 2:35Jennifer Johnson: Shh.
- 2:36Jennifer Johnson: People don't buy an emotion, they justify with logic.
- 2:41Jennifer Johnson: So people buy on emotion and justify with logic.
- 2:45Jennifer Johnson: So tug at those heartstrings.
- 2:47Jennifer Johnson: Craft your holiday marketing messages to evoke those warm and fuzzy sitting by the fireplace feelings.
- 2:53Jennifer Johnson: Tell stories.
- 2:54Jennifer Johnson: Show how your product helps create magical moments and cherished memories.
- 2:59Jennifer Johnson: But don't forget the logical part.
- 3:01Jennifer Johnson: Once you got them feeling all warm and cozy, hit them with the practical benefits like limited time offer, exclusive holiday bundle, free gift wrapping, those kinds of things.
- 3:13Jennifer Johnson: Strategy number three is FOMO, fear of missing out.
- 3:17Jennifer Johnson: Nothing motivates a shopper quite like the fear of missing out.
- 3:20Jennifer Johnson: So use scarcity and urgency in your marketing.
- 3:23Jennifer Johnson: Limited edition holiday products, countdown timers on your deals, or only five left in stock kind of things.
- 3:29Jennifer Johnson: Those are the secret ingredients to the FOMO magic.
- 3:32Jennifer Johnson: But here's the deal: it has to be real, it has to be genuine, it has to be authentic.
- 3:36Jennifer Johnson: Don't cry wolf with fake scarcity.
- 3:39Jennifer Johnson: Today's consumers are really savvy and they know what you're, you know, they know if you're pulling the wool over their eyes.
- 3:46Jennifer Johnson: Nothing kills trust faster than dishonesty.
- 3:49Jennifer Johnson: So keep it real and watch the sales roll in.
- 3:52Jennifer Johnson: Strategy number four is personalization is your secret Santa.
- 3:55Jennifer Johnson: In the age of big data, there's no excuse for making generic marketing.
- 4:01Jennifer Johnson: Use what you know about your customers to personalize their shopping experience.
- 4:06Jennifer Johnson: Remember products based on their last recommend products that are based on their last purchases.
- 4:11Jennifer Johnson: Maybe send emails that are things that they've been eyeing.
- 4:15Jennifer Johnson: And here's a pro tip: segment your email list.
- 4:19Jennifer Johnson: So your dog-owning customers like might love that holiday pet sweater sale, but your cat people, yeah, they're not going to like it so much.
- 4:27Jennifer Johnson: So segment your list by maybe your target audience and tailor it because it's going to mean higher open rates for you, more clicks, and more cha-ching, which is more sales.
- 4:40Jennifer Johnson: And then strategy number five is make mobile merrier.
- 4:44Jennifer Johnson: This is crucial.
- 4:46Jennifer Johnson: If your website isn't mobile friendly, you're leaving money on the table.
- 4:49Jennifer Johnson: More and more holiday shopping is happening on people's phones.
- 4:53Jennifer Johnson: So make sure your site loads fast, looks great, and is easy to navigate on mobile devices.
- 4:58Jennifer Johnson: Consider creating a holiday gift guide that's easily browsable on phones.
- 5:05Jennifer Johnson: Categories like gifts under 50 or for the person who has everything can make shopping a breeze.
- 5:11Jennifer Johnson: Strategy number six is leverage social proof.
- 5:14Jennifer Johnson: Nothing sells quite like a happy customer.
- 5:17Jennifer Johnson: So showcase those glowing reviews, the user-generated content and testimonials.
- 5:22Jennifer Johnson: Maybe even create a hashtag for customers to share their holiday purchases and feature the best ones on your social media.
- 5:29Jennifer Johnson: And speaking of social media, now's the time to ramp up your presence.
- 5:34Jennifer Johnson: Run contents, share behind-the-scene peaks at your holiday prep.
- 5:38Jennifer Johnson: We did one where we did the slow-mo or the speed up decorating the Christmas tree.
- 5:42Jennifer Johnson: Make your brand the life of their holiday party.
- 5:45Jennifer Johnson: Strategy number seven is offer stellar customer service.
- 5:49Jennifer Johnson: Holidays are stressful enough.
- 5:51Jennifer Johnson: Be the brand that makes life easier for your customers.
- 5:54Jennifer Johnson: Extend customer service hours.
- 5:56Jennifer Johnson: Offer gift wrapping.
- 5:57Jennifer Johnson: Make your return policy very clear and generous.
- 6:01Jennifer Johnson: And here's a little secret: great customer service can turn a problem into a loyal customer for life.
- 6:07Jennifer Johnson: Train your team to handle issues with grace and generosity.
- 6:10Jennifer Johnson: It may cost a little bit more up front, but the long-term payoff is priceless.
- 6:15Jennifer Johnson: And the final strategy is don't forget your loyal customers.
- 6:19Jennifer Johnson: While you're trying to woo brand new customers, don't neglect your faithful friends, friends, and fans.
- 6:25Jennifer Johnson: Offer special perks to your loyalty program members or maybe the loyal email subscribers that you have.
- 6:31Jennifer Johnson: Early access to sales or exclusive products or an extra discount can make them feel extra special and extra valued, and the more likely to choose you over your competitor.
- 6:42Jennifer Johnson: So that, in a nutshell, is your roadmap to holiday sales success.
- 6:47Jennifer Johnson: Remember, the key is to start planning early, create a seamless shopping experience, and sprinkle everything with a hefty dose of holiday cheer.
- 6:58Jennifer Johnson: From irresistible offers to personalized service to mobile friendly sites and a motion driven copy.
- 7:04Jennifer Johnson: You now have the tools to make this holiday your best season yet.
- 7:08Jennifer Johnson: So go forth, my retail warriors.
- 7:12Jennifer Johnson: May your sales be merry and bright, and may all your profit dreams come true.