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The Beckham Brand Explained: Alison Boshoff on Media, PR & Reputation
What does it take to build one of the world's most recognisable celebrity brands? In this episode, we sit down with award-winning entertainment journalist, and current Editor-at-Large at the Daily Mail, Alison Boshoff to discuss her new book, Brand Beckham, which explores how David and Victoria Beckham transformed themselves from global celebrities into one of the world's most recognisable and enduring brands.
With decades of experience reporting on some of the world's biggest celebrities, Alison explores the media moments that helped shape Brand Beckham, from David and Victoria's early…
The skinny
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