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Latest / Career Identity + Growth Conversations for Professional Women: Exposing the Hidden Reality

024: Scaling a Culture-First Brand in a Culture-Last Industry with Katy Spada

What happens when you build a brand rooted in memory, heritage, and purpose in an industry that rewards trends, polish, and sameness?

In this conversation, Katy Spada, founder and CEO of Ary + Maan, shares how a bedtime request from her child turned into a purpose-driven business celebrating South Asian heritage through modern, cozy family pajamas. Katy talks about launching Diwali pajamas, bootstrapping her brand while balancing motherhood and a full-time career, and building a community of multicultural families around culture and belonging.

We explore the emotional labor of representation…

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